Daily Breaking News

Shukor takes on Big role

Now CEO of Big Tree

Redberry shares “Sound That You Can See”

Package announced at Thank You Night 

How to hack customers like a Russian spy

Influencing American consumers better than top advertisers in the world 

"Many men find me intimidating, even though I have a sexy body and keep fit regularly. I am now aware that I have to downsize my ego and open myself to unconditional love," shared a 34-year old advertising vixen who believes that sex is not everything.
ASEAN Tourism Association (ASEANTA) and ASEAN Competiveness Enhancement (ACE), an organization funded by USAID, introduced a new marketing campaign “Southeast Asia—Feel the warmth.” Despite the fact that all of the organizations that represent this ten-country region incorporate the ASEAN acronym, those who were researching a new brand discovered that most people had no idea what ASEAN represented and did not associate ASEAN with Southeast Asia. 
MAGGI Nasi Goreng ala Warung from Nestlé touts the “wok taste and aroma”, in line with Malaysians penchant for street stall dishes. A complete fried rice powder mix, it is a newly improved product range under the MAGGI Flavour World Hari-Hari Favourites family of products. 
ASTRO ALL ASIA NETWORKS PLC has announced its unaudited results for the financial year ended 31 January 2010. Group revenue grew 10% to RM3.3 billion, underpinned by a strong performance from the Group’s core pay-TV business in Malaysia.
Madaiah Udiyanda, Group Communications Manager of Ittihad International Investment commented “Reap Interactive was chosen for its solidexperience in building web properties and for executing multiple award-winning campaigns”.
Lowe Malaysia Managing Director, Khairudin Rahim said competition for brand supremacy in the baby clothing sector was about to take a step up turn as the Agency recognized there are opportunities to clearly differentiate brand positioning and messages.

The way businessman Datuk Siew Ka Wei is going about buying up or buying into media properties in recent months, it is difficult to distinguish him from a 'knight in shining armour' or simply a very gentle 'corporate raider'. While industry observers are perplexed for his appetite to get into new deals that would probably burden him before showing tangible results, many believe there's a higher power urging him to lend a helping hand in these deals.

Now the 42nd IAA World Congress from May 12-14 in Moscow has been thrown into the spotlight in the gruesome wake of yesterday's train blasts that killed dozens, injured scores and shocked a nation. Three Malaysian students at the Moscow Medical Academy escaped with minor injuries. The metro blasts were at Metro stations Lubyanka and Park Kultury.

The 2010 Malaysia Effie Awards Presentation Night held at PJ Hilton Kristal Ballroom last night and attended by over 500 members of the Malaysian marketing, communications and related industries saw four campaigns walk home as gold winners, up two from last years gold tally.

The four campaigns were 'PRUmy Child' - Prudential Assurance , 'Ribena Raya Campaign' -GlaxoSmithKline Consumer Healthcare , 'Sudah Potong' - Packet One Networks and 'What's Your Kitschen Look' - Kitschen.

 

BA may be the world's favourite airline but its cabin crew have never been my favourite. They all seem rather matronly, dull school teachers unlike the chatty happy Virgin crew, or indeed the jokey 'no frills' Easy Jet staff.
Mongoose and RSGC will be concentrating on rebranding the Club through positioning it as the founder of golf here in Malaysia being patronised by the Who’s Who of Malaysian society and the national and international golfing world.
Young & Rubicam’s Chairman and CEO, Hamish McLennan, has announced that Matthew Godfrey would join the agency in May as President of Young & Rubicam Asia, based in the network’s headquarters in Singapore.  He succeeds Ambar Brahmachary who, after completing three years in the role, is now exploring newer challenges within WPP.
Warc, the information services company, today launches the 2010 Warc Prize for Ideas and Evidence at (www.warc.com/prize). The $10,000 cash prize will be awarded to the author or authors of the best case study from any marketing discipline worldwide to demonstrate innovation in effective integrated communications.
Astate-run TV channel in France has stirred controversy with a documentary about a fake game show in which credulous participants obey orders to deliver increasingly powerful electric shocks to a man, who is really an actor, until he appears to die.
Hari Anugerah ADWAVE 2010 tidak mungkin semeriah ini tanpa kehadiran Yang Berusaha Encik Mohamad Akbar bin Haji Mahbat;Setiausaha Bahagian Kanan Bahagian Dasar dan Hubungan Antarabangsa, Komunikasi,Kementerian Penerangan, Komunikasi dan Kebudayaan,Yang Berbahagia Dato’ Haji Selamat bin Sukimi, Timbalan Ketua Pengarah Jabatan Penerangan Malaysia,Yang Berusaha Encik Mohd Fatkhul Hatta bin Robiki;Pengarah Jabatan Penerangan Pulau Pinang,Yang Berusaha Encik Adi Satria;Pengarah Urusan Utusan Media Sales Sdn Bhd,Prof. Madya Adnan bin Hussein;Dekan Pusat Pengajian Komunikasi USM,Prof. Madya Haji Mohd Yusoff dan Dr Shuhaida Md Noor; Penasihat-penasihat Projek ADWAVE 2010, pihak media serta semua hadirin sekalian yang telah menyokong ADWAVE 2010.
If you thought the Kia/D&G lawsuit was a stretch, wait til you get a load of what BBDO and Mars are facing. Zorro Productions, which claims to be the owner of trademarks associated with its swashbuckling Spanish namesake, has filed suit in California district court, alleging that the maker of M&Ms and its ad agency violated trademarks by dressing up its candy character (image here) as Zorro for a Halloween promotion.
Our dear departed Yasmin Ahmad had made her mark in the Vietnam market too. But you probably did not get to see her work. ADOI presents this TVC cut, from which an edited version was aired across Vietnam.
Mr Chua has served as MSIG Malaysia’s Deputy CEO since April last year and has spent his illustrious 27-year insurance career in various senior positions in the company, including business operations, business development, bancassurance, marketing and risk management prior to his new appointment.
It's designed to bring together important information about how brands behave, so that people can easily evaluate and rate them. The goal is to make brand owners more accountable to all their stakeholders - Customers, Employees, Suppliers, Investors and the Planet. 
Malaysian consumers have chosen once again to place Carlsberg as their most preferred beer brand in the country in two prestigious brand awards. The brand won Gold Award in the Beverage – Alcohol category at the inaugural Putra Brand Awards 2010, a consumer research that measures the most preferred brand in Malaysia. Carlsberg also won the “Reader’s Digest Trusted Brand Gold Award”, an award it has won for 11 years in a row. 

by Sledgehammer - Toeing the line is looking more awkward by the day.

When I read Information Communication and Culture Minister saying, "There is too little of the Asean and Malaysian face on billboards in the country." I couldn’t help but wonder if he was merely reading off a script.

Advertising is not about nation building, even though politicians would like to think so. Advertising is about selling a product or a service. If it is done wrong, the brand will suffer and nobody wins.

So why don’t we cut ad people some slack here. Why pick on them at the slightest opportunity? Trust them to know what they are doing. They are consumers themselves.

Many Malaysian have been wooed to work in China because of their expertise and command of Mandarin, but fortunately many have also returned home with enriching experiences ad more to share.

At a time when we are actively pursuing foreign direct investment into our country, figuring out how the message has to structured is the last encumbrance we need. We recorded a net investment outflow of RM 24.9 billion in 2009 and RM 26.1 billion the previous year.


Investors will not come if you say you can’t do this or that. They just won’t come.

Last week, broadcasters were busy justifying that they have ‘enough’ local content on air because they have been taken to task too: they have to air new songs by local artistes.

So if a leading telco brand prefers to sponsor a foreign artiste due to a large fan base, will that be a problem too?

In a 'free market' can you decree how much airtime should be allocated to commercials? Can you command operators how to
earn their income and limit it at will? Broadcasting is a business.

You can’t force feed this kind of stuff and expect everything to flourish in the name of economic good.

I’m a fan of Dato' Seri Utama Dr. Rais Yatim. A statesman  who obtained his honors degree from National University of Singapore, no less, and his PhD from King's College London. A distinguished gentleman who has served selflessly in so many government capacities.

He probably is doing the ‘right thing’ being a politician and all but if he got the better of his good judgment he will see that we are all in this together. Malaysians have after 52 years become more than adept at doing the right thing.

Empower us to forge ahead with our collective wisdom and I’m sure the creative might of Malaysian advertising minds will endear itself to businesses eager to enter our market.

It is not necessary to meet the Malaysian Advertisers Association to ‘remind them to be fair and portray the Asean and Malaysian face’. They represent reputable international companies doing healthy business in our country for decades.

Yes my good Minister, advertising is not a top down business.

Lee Kevin, Chief Executive Officer of LuminousMedia South East Asia told ADOI, "Bangsar Village is one of several malls in partnership with us on this brilliant new media. We will officially launch this in June and spread from Klang Valley to the rest of the country and the whole of Southeast Asia by next year, after successfully implementing it in UK, Europe and East Asia last year."
Probably Malaysia's most internationally-awarded creative director in recent years, the departure of Adrian Miller from Saatchi & Saatchi Malaysia has stirred up more than just a storm in a teacup. In fact, the rumour mill is now in overdrive, so ADOI decided to confront him about his plans for the future and put a lid on all the gossip.

The winners of the coveted Putra Brand Award were announced yesterday at a Gala Night dinner event held at the Mandarin Oriental Hotel at 6.30pm. An extension of the Malaysia’s Most Valuable Brands (MMVB), the Putra Brand Awards is a recognition and brand valuation exercise initiated by the 4A’s (Association of Accredited Advertising Agents Malaysia) not only to recognise public-listed companies but also local brands and SMEs. While MMVB measures best brands by financial valuation, the Putra Brand Awards measured the winning brands by consumer preferences!

As workshop participants rolled up their sleeves for a full-day session on Word of Mouth Marketing last week, organisers MARKETING magazine also invited some top hitters for an exclusive lunch with speaker Ian McKee.
KUALA LUMPUR: As TELEKOM MALAYSIA BHD (TM) rolls out its high-speed broadband (HSBB), the telco giant will embark on providing TV programming and video content via its Internet over Protocol TV (IPTV) service.
Rajnikanth Powers It Up For Castrol tvc

Ad:tech expositions has re-appointed Bite Communications, to handle the traditional and digital communications for the return of its highly successful Singapore conference in June this year.

BBC Worldwide Channels will introduce three BBC-branded channels to Malaysia; BBC Knowledge, BBC Lifestyle and CBeebies will be available on Telekom Malaysia Berhad’s (TM) HyppTV platform starting next week.

As workshop participants rolled up their sleeves for a full-day session on Word of Mouth Marketing last wek, organisers MARKETING magazine also invited some top hitters for an exclusive lunch with speaker Ian McKee.

DiGi's new 'become a video star' is proving to be a major hit at http://www.digi.com.my/prepaidsoeasy.
Recently launched by Amphibia Digital for DiGi Prepaid, it has apparently drawn more than 2 million wannabe stars!

Last Friday's Word of Mouth Marketing (WOM) workshop hosted by MARKETING magazine Malaysia played out to a full house starring Ian McCee, CEO of Vocanic - a pioneer of WOM in this part of the world.
A chance encounter with Universal Peace Federation (UPF) and their Power of 10 sen campaign ended up as full-blown campaign when Creative Juice adopted the cause as their CSR project. Using the basic idea that lives can be changed 10 sen at a time., it empowers Malaysian children to help other children around the world.
Coming on the heels of Nielsen's latest advertising expenditure (AdEx) report, Celcom is tops with almost RM13 million, followed by DiGi, Giant, Maybank and Tesco.

Astro Arena, the country’s first local 24 hour sports channel goes on air next Friday. Astro Arena on Channel 801 be delivered predominantly in Bahasa Malaysia and available to all ASTRO customers under its Family Package.

GO Comm kicks off 2010 with clients including Greenlam (world leading furniture laminator), Mark’s Place (food & beverage restaurant), Mattel (Hot Wheels), OSIM, Oxford University Press, Slimming Sanctuary and Symantec (leading antivirus software).
In a desperate attempt to save the industry, magazine executives have launched a campaign to promote print as a viable medium in today's digital world. 1,400 pages of ads will be sprinkled through magazines including People, Vogue and Ladies' Home Journal.

When a leading Digital Creative Director was asked what he thought of the campaign, he replied, "I haven't seen it. I thought magazines had disappeared years ago. Are they still around?"

Roger Makak, Asia's most awarded Copywriter, was more scathing. "It's primitive. Possibly the worst print campaign that's ever been created," he explained while giving his gonads a good old scratch. "The growth comparisons are bananas. I mean how can you compare 11% growth over 12 years with Google's 56,643% growth over the same period?"

One digital guru was skeptical about the campaign's effectiveness. "I should imagine there will be 0% recall," he explained. "Nobody's reading the magazines except for the people who write them - and media buyers who have to read them to bolster circulation figures."

Dave, a Digital Media specialist, thought the ads were quite good. "I thought the copy was quite compelling. If they put them on the web they would work really well."
New York, NY - March 4, 2010: New York Festivals® International Advertising Awards, honoring the World’s Best Advertising™, announced today that iconic commercial director, Joe Sedelmaier, and legendary advertising creative, Neil French, will join the 2010 NYF® GrandJury®. Mr. Sedelmaier will judge Art & Technique, and Mr. French has signed on to judge Print. Their celebrated reputations and contributions as jury members will generate prominence for the 2010 competition, which is accepting entries until March 15th. The 2010 Advertising Awards ceremony will take place in Shanghai, China on June 10th, 11th and 12th at the Shanghai Theater Academy and Sino ADI.

Both Sedelmaier and French were awarded the NYF® Lifetime Achievement Award at separate ceremonies during the 2009 NYF® International Advertising Awards World Tour. Joe Sedelmaier, known for his quirky humor and offbeat casting, has created award winning commercials for clients such as Wendy’s, Fed Ex, and Alaska Air. His comedic point of view lambasted the workaholic corporate culture of the 70s and 80s, garnering this comic genius countless international advertising awards.

The British advertising executive Neil French, a former WPP Creative Director, is considered one of the true pioneers of advertising in Asia, and is recognized in advertising circles for bringing the creative revolution to Asia. His award winning ads featured his signature lengthy copy, peppered with the unmistakable Neil French dry wit. Both Sedelmeir and French will participate in selecting the World’s Best Advertising™ as members of the 2010 GrandJury®. The GrandJury® is comprised of over 250 Senior Creative Directors from 56 countries, and represents the largest and most diverse jury of any advertising competition in the world.
This week's Best Ads of the Week have been chosen from over 80 great pieces of work from around the world, uploaded during the week.
This week's Best Ads of the Week have been chosen from over 80 great pieces of work from around the world, uploaded during the week.
This week's Best Ads of the Week have been chosen from over 80 great pieces of work from around the world, uploaded during the week.
KUALA LUMPUR: Astro Holdings Sdn Bhd is taking ASTRO ALL ASIA NETWORKS PLC [] (AAAN) private at RM4.30 per share or RM8.5 billion cash. This is a premium of 74 sen above the last traded price of RM3.56.

Astro Holdings comprises of Usaha Tegas Sdn Bhd, Khazanah Nasional Bhd and Bumiputra Foundations, all of whom collectively hold 72.9% of voting shares in AAAN. It has no plans to maintain the listing status of AAAN.

AAAN said on Wednesday, March 17 the offeror had obtained irrevocable undertakings to accept the offer from certain parties acting in concert, who currently hold 72.9% of the shares.

"Therefore at this point, the board does not intend to seek an alternative person to make a take-over offer for the offer shares," it said.

AAAN appointed Public Investment Bank Bhd and JP Morgan Securities (Malaysia) Sdn Bhd as the independent advisers to advise the independent directors and holders of the offer shares on the reasonableness of the Offer.

"The independent directors will inform holders of the offer shares of their recommendation on the offer within 10 days from the posting of the offer document," it said.
All things must start from a good product. A product that not only answers a need but also surpasses people’s expectations. A product that eventually becomes a brand immortalized by millions of satisfied consumers. A brand that becomes iconic, revered by generation of users.

The International AME Awards provide an international forum recognizing the creativity of work in addition to its proven effectiveness. The AME GrandJury is a gathering of the world's top interactive and multidisciplinary marketers, media planners, strategy directors, social media experts, and creative directors that judge entries based on their ability to accomplish specific business goals and objectives, while using the combination of strategic planning and well-crafted concepts. With regional and international judging, work is understood within its geographical market but also compared worldwide.

The ads, created by AMV BBDO for the Department of Energy and Climate Change (DECC), received more than 900 complaints.

The ASA received more 900 complaints along 10 separate lines over the hard hitting ads, more than any other ad campaign in 2009, but most were not upheld.

The advertising watchdog did ban a press ad whiby AMV BBDO for the Department of Energy and Climate Change (DECC) ch showed three men in a floating bathtub amid scenes of flooding. Another banned press ad played upon the nursery rhyme 'Jack and Jill' and depicted a drought.

The ASA judged that the imagery and use of text was likely to mislead the public, because they breached CAP Code clauses 3.1 (substantiation), 7.1 (truthfulness) and 49.1 (environmental claims), and should therefore not be shown again in the current form.

The ASA also received complaints from adults who had found the ads upsetting and distressing, but stated that marketers could "use an appeal to fear to encourage prudent behaviour" and said "the fear likely to be aroused should not be disproportionate to the risk".  

The ads therefore were not in breach of the CAP Code causes 9,1 and 9.2 (fear and distress).
18 March 2010
challenges to building brands in Asia can be fairly idiosyncratic to individual countries. There are huge challenges for the many aspiring companies from these emerging economies to create resonating brands...For a very long time, Asian companies managed to do business without building resonating brands due to a number of factors such as government protection from global competition, localised markets, and low cost advantages...
18 March 2010
Steve Jobs turned and spoke unto the world saying, “Consume the iPad, for it is magical.” Mr. Jobs may be sliding slowly into a parody of his showman self with his proclamations and choice of non-choice adjectives, but he never fails when he wants to make a statement. The declaration he made that carried the most interest for me when he launched the iPad was the one between the hyperbole, but obvious nonetheless: Apple is absolutely turning its back on Flash and therefore dislodging it from the heights Macromedia built it to where it was pre-installed on over 99% of all platforms
ORLANDO, Florida: Tiger Woods set the stage Tuesday for an emotional return to competitive golf, announcing plans to play at next month’s Masters after a five-month layoff over a sex scandal that wrecked his iconic image.

World number one Woods said in a statement that he would return to the sport he has long dominated at famed Augusta National Golf Club, which has no women members, at the year’s first major championship on April 8.

“After a long and necessary time away from the game, I feel like I’m ready to start my season at Augusta,” Woods said on his website. “The Masters is where I won my first major and I view this tournament with great respect.”

After his personal life was shattered following revelations about a series of affairs, Woods returns in a comfortable setting where he has captured four titles, his first in 1997 being the first major crown won by a black golfer.

“The major championships have always been a special focus in my career and, as a professional, I think Augusta is where I need to be, even though it has been a while since I last played,” Woods said.

Woods has not played in a tournament since winning the Australian Masters on November 15, the 82nd triumph of an amazing pro career that has seen him win 14 major titles, four shy of matching the record 18 won by Jack Nicklaus.

Woods decided against playing in a tune-up event to prepare for the Masters, skipping a chance to defend his title at the Arnold Palmer Invitational in an event he had never before missed.

“When I finally got into a position to think about competitive golf again, it became apparent to me that the Masters would be the earliest I could play,” Woods said.

Woods, whose 71 career PGA titles rank third behind Sam Snead’s record 82 and 73 by Nicklaus, called Palmer to say he would not defend his crown before announcing his decision on the Masters.

“I would think for Tiger it’s going to be tough. It’s going to be something that’s going to take him a little time to get used to,” Palmer told the Golf Channel.

“He knows what he wants to do with his life and the way he’s going to handle it and I guess we’re going to give him that respect.”

A November 27 car crash near Woods’s home touched off a global scandal, leading to his admission of adultery and putting his golf career on hold while he fought his own personal demons.

“I have undergone almost two months of inpatient therapy and I am continuing my treatment,” Woods said. “Although I’m returning to competition, I still have a lot of work to do in my personal life.”

Woods might be making progress on that front as well. A photograph on the front page of Tuesday’s New York Post shows Woods and wife Elin, a former model, walking at their home, the first photo of them together since the scandal. The couple also has two young children.

Those who make money because of the attention Woods brings were excited about his comeback as well.

“We were pleased to learn that Tiger Woods will be playing the Masters in a few weeks,” US PGA commissioner Tim Finchem said.

“He has invested a lot of time taking steps, both in his personal and professional life, in order to prepare for his return. We all wish him and his family all the best.”

British bookmaker William Hill has made Woods a 4-1 favorite to win the Masters, where Woods will benefit from a controlled atmosphere and traditional spectator decorum, likely removing hecklers as a distraction.

“We support Tiger’s decision to return to competitive golf beginning at this year’s Masters,” Augusta National Golf Club chairman Billy Payne said.

“Additionally, we support and encourage his stated commitment to continue the significant work required to rebuild his personal and professional life.”

After more than a dozen women claimed sexual encounters with Woods, he has faced ridicule and the loss of many of the sponsors whose endorsement deals helped make him the first billion-dollar earner in sports.

Gatorade, Accenture and AT&T dropped Woods, although Nike stuck by the man they began endorsing when he turned professional in 1996.
In the recently released new business league reports for February compiled by regional marketing consultancy, R3, Leo Burnett emerged tops in three categories: Asia Pacific, Singapore and Malaysia.
“We have managed to garner strong support from the 4A’s and alongside this, we hope the advertising industry’s best minds can come together to support Paint My Ride and make it a success. It is after all for a good cause and the image attached to being a participant to design a Lamborghini will indeed add value to their presence in the industry besides of course getting the prizes and drive the car,” enthused Dr. Rodwin Bahadur, Organising Chairman of Paint My Ride.
Following the recent spate of new business wins and promotions in Y&R Malaysia, Heng Yik See has now been elevated to Head of Art. Heng, responsible for the work on Hong Leong Bank, LG, Colgate, Marigold and more, took home a bronze Cannes lion last year.
Maxus won the account, which includes digital and search as well as traditional media, after a pitch against 10-year incumbent OMD was run from Singapore.

The account includes the business in Asia, the US and the UK, where the media spend is estimated at £1.2 million.

The account will be led out of Hong Kong and Singapore, with teams in Shanghai, London and New York also working on the business.

Brendan Inns, Shangri-La vice president of brand communications, said: "We have enjoyed a long and fruitful partnership with OMD over the past 10 years and we are thankful to them for their significant contribution and service during that time.

"Although we have a positive relationship, we believe that with an exciting new brand campaign about to launch, it has come to a natural cycle for us to consider a change to help new ideas and thinking."

Maxus won the global media business for UPS in October last year after pitching in partnership with sister WPP agency Ogilvy Group, which was appointed to the advertising business.
SINGAPORE: Most consumers are still not using their mobile phones as a tool for purchasing products, according to an international study produced by Buzz City, the advertising network.

The company conducted a survey of 1,798 people in 12 major markets around the world, including the US, UK, India, Indonesia, Nigeria and South Africa.

It found that 90% of respondents had bought goods or services through their mobile phone to date, with 35% doing so on a daily basis, 21% once a week, and 15% at least monthly.

Within this, however, 68% of participants reported that these acquisitions were for offerings which were directly tied to their phone, with mobile content on 46%, and prepaid airtime on 22%.

Only 5% had purchased something from an online store, while 2% had made travel or entertainment bookings in this way, suggesting much progress is required before this channel becomes mainstream.

Some 9% of the sample had obtained "other" products through their phone, a category that Buzz City defined as covering objects like "low premium insurance products, devotional products and virtual items."

When asked which goods they would be prepared to order on mobile devices, 45% of contributors opted for books, music and movies, with travel bookings on 22%, and small electronic appliances on 11%.

Small gifts and computer games were among the other articles that members of the panel displayed an interest in purchasing via their cellphones.

A majority of people had used cash or debit cards to make payments on their phone, but just 8% had used a credit card in the same way.

According to Buzz City, there is currently a need to educate consumers about the options available on mobile, and to develop partnerships between banks, carriers and retailers.

Moreover, 29% of the global mobile user base does not yet have access to a bank account, while 56% does not have a credit card, meaning innovative solutions will be required to facilitate transactions.

A separate poll of 1,246 smartphone owners in the US by Compete, the consultancy, revealed that members of this cohort are spending more time using these devices throughout the day than ever before.

Of this audience, 36% agreed they would like grocery coupons to be sent directly to their phones, while 29% expressed a desire to be able to scan product barcodes to access relevant information.

A further 21% said they would be in favour of receiving communications related to offers from retailers when they walked past stores.
The controversial change is the result of an in-depth review of UK advertising codes by the Committee of Advertising Practice and its broadcast equivalent, BCAP. Condom ads will not be allowed during programmes aimed at children under 10 years of age.

The rethink, which was overseen by marketing consultant Andrew Marsden, comes despite strong opposition from religious groups, voiced during a consultation last year.

Other notable changes to regulations include the prevention of marketers collecting data from the under-12s without parental consent, and from under-16s about other people.

The review was instigated to bring greater consistency and clarity to the codes, as well as to reflect societal and legal changes over the past decade. The overhauled rules will come into force on 1 September.
You've got a big, important report to write for work and you're dreading it. The deadline has been weighing on your mind for weeks and so far, you've done nothing about it. At this point, you'd rather get a root canal than get started. Still, you set aside time this afternoon to buckle down and get to work, but instead you're playing Solitaire, you're checking Facebook, you're reorganizing your pens, you're chain-smoking on the fire escape, and you're feeling like crap. You're procrastinating.

Procrastination is a huge productivity problem with no obvious solution: everybody does it, and no matter how smart and efficient you work, you're always going to do it in some capacity too. The only thing you can do is choose to get SOME thing done, even if it's not THE  thing you're putting off.

Just because you're procrastinating doesn't mean you're being lazy or wasting time. In fact, procrastination actually CREATES motivation and time: when you're procrastinating, you're highly motivated to avoid a certain activity for as long as possible. Channel that time and energy into something worthwhile and procrastinate productively.

Stanford professor John Perry calls this "structured procrastination." Your to-do list usually has a certain structure: urgent stuff at the very top, and less urgent but still worthwhile stuff at the bottom. When you procrastinate productively, you knock out worthwhile tasks while you put off the urgent ones.

For example, when faced with a stack of papers to grade, Perry would hang out in the student lounge. He did that so much he gained a reputation of being one of the friendliest and most accessible professors at the university.

When I was working on my book, I got a whole lot done while I avoided writing. My closets were cleaned out, my bookshelves were alphabetized, my kitchen was sparkling clean: because I was willing to do anything OTHER than write the next chapter.

When you're procrastinating, in comparison to the dreadful thing you can't bring yourself to do, everything else seems like a piece of cake. Take advantage of that. While you put off doing those slides this afternoon, instead of playing Solitaire or checking Facebook, do SOMEthing worthwhile. Clean off your desk, write that thank you note, empty your email inbox, or brainstorm a new project. You'll still feel bad about not getting your slides done, but at least you'll be able to say you got SOMEthing done.

Procrastination doesn't have to equal paralysis. Some of the most motivated people you know just might be putting something off.ax

MU invited officials from TM to Old Trafford and their training facility in Carrington last Nov to seal the deal. The invaluable Red Devil experience will now be extended to TM’s clients and customers during the period of the sponsorship. The contract was signed in the last days of 2009 and made official last week.

In her new role, Lim reports directly to Jarek Ziebinski, President, Asia Pacific, Leo Burnett and will be based out of Singapore where she will undertake regional PR responsibilities for Leo Burnett and Arc offices across the region.

Celcom Axiata Berhad in partnership with Pernec PayPoint, a subsidiary of Pernec Corporation Bhd, has introduced a new innovative prepaid reload channel named “Helo Xpax Reload” at a media event in Menara Celcom.

As the world’s best brands as well as local Chinese brands compete in the ever more complex and demanding China market, there is an unprecedented level of investment being seen in marketing. This is coming from both Multinational and Local marketing companies, shows the latest wave of Agency Scope research released by R3:GC, a joint venture between Beijing based consultancy R3 and European consultancy Grupo Consultores.
BATAVIA, Ohio (AdAge.com) -- Jim Stengel's departure from Procter & Gamble Co. and its $8 billion advertising budget might look like a retreat to some. But from his new perch as part-time UCLA marketing professor and a part-time consultant, he's plotting something bigger than he ever imagined at P&G.

He's trying to become the de facto CMO to the world, leading a revolution already well under way toward purpose-driven marketing. That mission is starting with 140 second-year M.B.A. students as he seeks to create change agents through his first "The CMO Experience" class.

Mr. Stengel is looking to reinvent marketing education along the way, scrapping most historical case studies for live ones presented by top creatives from BBDO and TBWA/Chiat/Day and executives from Dell, Procter & Gamble Co. and PepsiCo. He and Sanjay Sood, UCLA marketing professor and collaborator on the class, plan to pitch it as a model to the Harvard Business Review.

Part two in Mr. Stengel's plan is his long-awaited book, set to be published by Crown Books next year, for which he's enlisted a platoon of UCLA students, WPP's Millward Brown and TBWA/Chiat/Day executives to help quantify and dissect the 50 brands that have added the most brand and financial value in the past decade and the purpose that drives them (hint: the top two are Google and Apple). The book's working title is "Grow: How the World's Best Businesses Use the Power of Ideals to Outshine the Competition."

Mr. Stengel is even looking to return to Cannes in June after a year's hiatus following his departure from P&G, and with the very big picture in mind. The idea, hatched with help from executives at WPP's Bridge Worldwide and TBWA, is to pose, then attempt to answer, "The Burning Question" somewhere between a presentation at the Palais des Festivals and breakout sessions on the beach, possibly around bonfires. Mr. Stengel already has a burning question in mind, but he's not letting on just what it is yet. In the meantime, he and the IAF plan to solicit burning questions from the marketing world as a whole at theburningquestion.com.

Ambitious plans
And in his spare time, Mr. Stengel is consulting with a host of marketers that include Dell, Luxottica, Brown Forman, Boston Scientific, Eli Lilly and Yum Brands. He's also working on the UCLA brand, having discussed with folks at TBWA the idea of a Facebook fan page that would collect as many photos as possible of people with legendary coach John Wooden in honor of his upcoming 100th birthday. It's an ambitious schedule, even for a guy who never lacked ambitious plans. Mr. Stengel often got more respect and a more attentive audience outside P&G than inside during his years as global marketing officer. While P&G readily adopted and has executed perhaps more diligently his "purpose brands" approach, it remains a company full of marketers, many if not most of whom think they know marketing as well or better as the next.

"When his book comes out, it's going to be one of those touchstone books, and not just because we're working on it," said Rob Schwartz, executive creative director of TBWA. Mr. Schwartz was one of the presenters at an offsite meeting of Mr. Stengel's class earlier this month at the Playa Del Rey agency. (TBWA CMO Laurie Coots is the primary agency executive working on the book.)

One segment of Mr. Stengel's class at TBWA on March 3 had Margaret Keene, group executive creative director on Pedigree at TBWA, recounting the development of the "Dogs Rule" campaign. She noted that at the time it was developed six years ago, P&G's Iams was the only other brand that had moved at all toward talking about the emotional connection between people and dogs -- it just hadn't moved very far. TBWA took Pedigree much further down that path with an insight from a consumer: "If you convince me you love dogs, I just might let you feed mine."
PENANG: Tourism Minister Datuk Seri Dr Ng Yen Yen has denied allegations in a blog that she was involved in corruption.

She said she would be lodging a police report in Kuala Lumpur tomorrow over the matter so that the person or persons responsible for the blog posting could be brought to book.

"It is an attempt to tarnish my name and family. I will be instructing my lawyers to take the necessary action," she told reporters after attending a briefing on a railway upgrading project, here today.

The posting in the 'New Kid On Blog' had alleged that Ng had used her position as Tourism Minister to award contracts to promote tourism products to a company owned by a close friend of her son.  

Besides this, the article had also stated that she wanted a media campaign that was to be carried out by the company to be expedited so that she could use money obtained through corrupt means to finance her election campaign ahead of MCA's polls on March 28.

The writer had alleged that Ng would have corruptly obtained some RM2 million through the moves.   

Ng clarified that the awarding of the contract was still at the discussion stage and had yet to be awarded to any company.

The former MCA vice president also denied that the article was posted by her political enemies who wanted see her toppled in the party polls.

"No. I feel it is not linked to the party. It is to tarnish my name and family. I leave this matter in the hands of the authorities," she said, adding that she believed that MCA
SHAH ALAM: Jotun (M) Sdn Bhd has plans to make Malaysia its regional manufacturing hub for its advanced product lines with the launch of the first phase of its RM160 million plant in Nilai which will start operating in March 2011, its senior official said.

Managing director for Malaysia and regional director for Southeast Asia Peder Bohlin said on Wednesday, March 10 the plant will measure 93,000 sq m and is 4.5 times larger than its present Shah Alam plant. It will manufacture colour tinters and high-TECHNOLOGY [] anti-fouling marine paints for deep-sea shipping vessels.

It expects to increase its paint capacity to 60 million litres with the new plant from 30 million litres presently.

Norwegian Crown Prince Haakon and Crown Princess Mette-Marit along with Norwegian Minister of Trade and Industries, Trond Giske were present at the launch of the Nilai factory.

Jotun's Malaysian operations reported a turnover of RM295 million in 2009. It plans to open a customer service centre and distribution hub in Tuas, Singapore, costing RM62 million.
LONDON - Michelin, the French tyre maker, is set to rollout its first global advertising campaign in the UK next week, featuring its iconic Michelin Man in an animated world.

The new advertising approach has been created by TBWA, with media planning and buying handled by Mediaedge:cia, and launches on Monday (15 March).

Spanning TV, press and outdoor, the activity carries the new strapline ‘The right tyre changes everything' and shows the Michelin Man in an animated world.

The character is shown trying to achieve greater fuel efficiency for motorists and attempts to illustrate the ‘competitive advantages' of the tyre brand.

There will also be a viral movie showing motorists being attacked by "evil" petrol pumps, and an interactive on-line game where the Michelin Man battles against the objects.

To support the campaign, there will be a dedicated mircosite and an on-line fuel calculator, accompanied by fuel-saving tips.

The campaign is currently live in the US and the tyre brand is planning the role out the activity in other markets.

Peter Snelling, head of communications at Michelin UK, said: "We are looking forward to the UK launch of the new campaign, which marks quite a change in direction in terms of previous campaigns.

"Michelin has decided to launch an unconventional global campaign to explain to consumers the benefits of using its tyres."
KUALA LUMPUR: Perusahaan Otomobil Kedua Sdn Bhd's (Perodua) market share increased to 32.5% in February, 2010 from 32.1% in January as market sentiment improved, with the Myvi being the top selling model.

"Car sales reached 13,000 units in February or 6.5% higher than the 12,200 units recorded in the same month last year," it said on Friday, March 12.  Bookings continued to be strong with some 15,000 units received in February.

"Perodua will ramp up production in March and April to reduce the waiting period especially for the Alza," said Perodua managing director Aminar Rashid Salleh.

On the sales performance, he said Perodua performed exceptionally well despite the many challenges that includes a shorter working month and very tight stock levels.

"We even exceeded our target of 12,700 units for February," he said, adding Perodua surpassed its car sales targets for both January and February and expected March to be another strong month.

Aminar said the Myvi with 4,900 units sold, was the best selling model within the Perodua line-up. Also 4,500 units of ViVA and another 3,600 Alza were also sold in February.

Perodua targets to sell 176,000 units of cars this year, up 8,300 units from the 167,700 units sold in 2009.
When I bumped into Nades last Friday, he was still fuming about the state of affairs on the use of English in advertisements. After much deliberation and calm contemplation he suggested we should have regular "Sour Mango" Awards for ads that are just plain horrible - language or otherwise.
As Google's position on China's unwavering censoring policy remains unresolved, it means the search engine giant is leaving the world’s largest and fastest growing Internet market. Last month, Reuters reported that Google is a member of a consortium led by Disney, to buy a large stake in Bus Online, a large Chinese advertising company. This obviously is not going to be the case anymore.
With 16 years advertising and recruitment experience behind him, including seven years running the Singapore office of a leading international marketing and communications staffing business and more recently having also led its advertising and media practice across Asia, Koh is certainly playing to his strengths and is excited to be back in the game after a six month sabbatical.
Led by chief creative officer David Lubars and executive creative director Ronald Ng, BBDO New York clinched the online travel service Orbitz create biz following a pitch last week. The client spent US$40 million in major measured media last year (minus digital) according to Nielsen. Orbitz's newly named VP of brand marketing Deborah Italiano, a Travelocity veteran, was among the key decision makers in the review.
Chris Jaques, CEO of Asia for M&C Saatchi, has announced the appointment of Japanese creative icon, Tamio Koshino, to take the role of Chairman and Chief Creative Officer of the recently-launched M&C Saatchi Tokyo.
The Singapore Tourism Board (STB) yesterday launched in Malaysia its new destination brand – “YourSingapore”. An evolution of the “Uniquely Singapore” brand, “YourSingapore” underpins Singapore’s strengths as a destination.
Building on its recent ranking as the No. 1 global major appliances brand, Haier yesterday released 16 new gadgets and appliances to the local market. Key highlights included the market’s first double-drive washing machine, a new LED category and 3D refrigerators.
I want to show you why most mission statements are so terrible.

Let's say you founded a pizza parlor. And your first idea for a mission statement is something like this: "Our mission is to serve the tastiest damn pizza in Wake County." That's pretty good. If I worked for you, I could get excited about that. Now here's how it will go off the rails.

So you'll call your colleagues around the conference room table to unveil the mission, and all of the sudden, these people that you like and respect are going to transform into 10th-grade English teachers, nitpicking every word. Everybody starts chiming in with opinions: "Hey, I really like the word 'present' better than 'serve,' it has a nice resonance." And someone else will say, "Well, we obviously can't say 'damn,' that's just offensive." And so it begins. And as you go around the table, your mission statement will be pecked to death.
"We are very proud of the huge contribution that Adrian has made to our business," commented Dean Taylor, CEO of Saatchi Malaysia and Singapore. "He has massive talent and will no doubt go on to do great things. The Malaysian ad industry has benefited from his relentless quest for creative excellence, as have the many people who have passed though the agency doors."
Every year, the advertising industry honours, among others, individuals and corporations that excel in their field. The judging panel goes through scores of print advertisements, TV commercials and below-the-line advertising campaigns to recognise and reward their creators. The annual Kancil Awards night is a "must" for all in the industry and those associated with it. The next time around, there should be a "Worst
March 11, 2010 - One Agency, backed by Cheil Worldwide launches today, bringing a new level of innovation and cutting edge marketing to the retail sector. With creative and innovative solutions at the heart of the business, One Agency will focus on creating more rewarding, entertaining and engaging shopper experiences through its unique planning model of Re-ImaginationTM.
Leo Burnett & Arc Manila has been selected by the Retail Business of Shell Philippines, a leading global group of energy and petrochemical companies, as the agency of record for its non-PR related marketing services initiatives. The appointment follows an intensive pitch involving eight agencies which includes incumbent Bates 141.
To celebrate its third anniversary, Advertlets.com treated the digital industry to a night of fun, networking, and of course, drinks!
One week shy of its third birthday, Advertlets took on the role of presenting sponsor for the 11th Digital Wednesday, March 2010 edition, held at Bar Savahn Too, Plaza Mont Kiara. Officially launched in December 2009, the Malaysian Digital Association (MDA) organizes Digital
10 March 2010
The New Year has begun with several bangs. While many of us are still nursing our hangovers from the Noughties, and have barely had time to flub our Resolutions, Google has been in the thick of things. First, the company accused the Chinese government of getting hackers to break into human rights activists’s Gmail accounts. This, they said, was the last straw, and they would seriously consider exiting China as a market. Given that they have struggled in China for many years as a distant competitor to Baidu
10 March 2010
The new Majlis Bandaraya Petaling Jaya (Petaling Jaya Town Council) regulations, have been discussed for quite a while. It was made known to the industry that the regulations have actually been finalised despite resistance from a number of vendors. I think the spirit in which the guidelines for Out-of-Home (OOH) were tabled should be taken in good faith. However, it will be interesting to see how the guidelines will be enforced. It will result in a significant change of landscape as many boards will have to come down or get relocated. If and when the boards do come down
BEIJING: The luxury market is set to continue to flourish in China over the next few years, according to research from McKinsey.

The company has been monitoring the behaviour of some 30,000 consumers in 58 cities across the world's most populous nation since 2005.

"The last decade has seen remarkable changes in China – those relating to consumer evolution, infrastructure development, income levels and consumption patterns, to name a few," said Vinay Dixit, its senior director of Asia consumer centers.

By 2015, it is predicted that the Asian economy will be the fourth largest in the world in terms of the number of wealthy households it contains.

This group is defined as residences earning at least 250,000 yuan ($36,623; €26,806; £24,184) a year, which, in purchasing power parity terms, translates to an annual income of $67,000 in the US.

Consumers in this bracket are typically 20 years younger than their counterparts in America and Japan, a trend that is expected to remain a feature of the landscape for the next decade.

"In general, Chinese wealthy consumers place a significantly higher level of trust on foreign brands compared to those in the lower income brackets," Dixit added.

However, high net-worth individuals in China also generally display divergent profiles and preferences both in different regions of the country, and within major Tier 1 cities like Shanghai and Beijing.

As such, the seven luxury segments identified by the company – which include "luxuriant", "demanding", "flashy" and "down to earth" – exhibit varying levels of favourability when considering foreign products.

"In this kind of scenario, there would be some opportunities to local brands to position themselves for luxury consumption," Dixit argued.

"Having said this, it is usually an arduous task to build the heritage, product excellence and service standards that would provide confidence to the wealthy consumers to actually start considering them in their purchases."

Looking forward, McKinsey has forecast that three-quarters of newly-prosperous households will be situated outside Tier 1 markets in the future.

More specifically, Dixit suggested a "city-cluster" model is replacing a "city-tier" approach, as many behaviours now spread within a 250–300km radius of key urban centres, irrespective of their status.
A look at the good, the bad, and the ugly regarding product placements in the Oscar-nominated films of 2009. So, how did the following brandcameos fare?
With around 95 days to go to Big Whistle, Marketingweb will highlight some of the growing excitement – and stunning advertising – leading the nation in its excitement. First off, John Farquhar takes a look at an ad that isn't . . .

Kulula's not a soccer ad

The 2010 FIFA World Soccer Cup spectacular has temporarily changed the advertising landscape in South Africa. Other than approved sponsors, no one is allowed to associate with, or make any direct reference to soccer in their advertising, prior to, and during the event (visit www.fifa.com for the rules).

Guerrilla advertising tactics, in particular, are frowned upon. FIFA has come down hard on companies that break this rule. There is no doubt that the event is currently top of mind amongst soccer fans, worldwide. Therefore, any company that is part of that conversation stands to accrue huge goodwill.

Over the past few months local media have debated price gouging during the event, and its negative effect on hospitality and travel costs. There have been reports about owners letting their homes for R30 000 a day, and of airlines quadrupling airfares.

The impression this creates is that South Africans are using the event to rip soccer fans off with as much as they can get away with. This is not good for the image of this country.
McDonald's is hardly an ideal dining location for anyone struggling to stay slim. But the fast food chain scored a PR coup today when Weight Watchers agreed to endorse some of its products in New Zealand – a move met with outrage by nutritionists and obesity experts.

As part of the deal, which the company says is the first of its kind in the world, McDonald's will use the Weight Watchers logo on its menu boards and Weight Watchers will promote McDonald's to dieters.

The link-up is the fast-food chain's latest attempt to improve its reputation by securing endorsements. In January, to the horror of gastronomes, Italy's agriculture minister, Luca Zaia, helped launch the McItaly range of burgers. For a representative of one of the world's greatest culinary nations to do such a thing was "a sign of the moral bankruptcy of Silvio Berlusconi's government", wrote Matthew Fort in the Guardian.

Several items on the fast food giant's menu – the Filet-O-Fish, Chicken McNuggets and Sweet Chilli Seared Chicken Wrap – have been approved for the Weight Watchers diet in McDonald's 150 New Zealand restaurants. Each meal is worth 6.5 points on the programme, which assigns points to food items and allows dieters to consume 18 to 40 points each day to achieve their goal weight.

McDonald's New Zealand managing director, Mark Hawthorne, said: "We were able to include some of our most popular items because of the many changes we have made over the years.

"For instance, the switch to a healthier canola blend cooking oil means items such as the Filet-O-Fish and Chicken McNuggets contain 60% less saturated fat than six years ago.

Chris Stirk, Weight Watchers' director of business in Australia and New Zealand, said the partnership between the companies reflected "part of our philosophy that you can enjoy life … while still achieving your weight loss goals".

But nutritionists and obesity experts said the menu items were a marketing ploy to lure customers into the restaurant. "It's all about sales," said Jane Martin, senior adviser of Australia's Obesity Policy Coalition. "It implies this food is healthy … when often it is high in fat and salt. Chicken McNuggets are Chicken McNuggets whether it's got Weight Watchers on it or not."
Two weeks after The Star launched Mingguan mStar, a Bahasa Malaysia weekly bundled with the Sunday Star, last weekend saw the launch of The Star Sarawak edition. While most West Malaysian papers are available in East Malaysia, they arrive later in the day. The Star Sarawak changes this as it hits the streets at first light because the edition is printed in Sarawak. Plus the content has a local focus. 
09 March 2010

Eyeblaster, a leading provider of integrated digital advertising solutions confirms display stimulates search by increasing the velocity of searchers entering the consumer purchasing funnel. This is particularly true for CPG brands. More information on how cross channel synergy increases reach and drives conversions is available here.

RCJ partners with game solution Ag, the world's premium designer of business simulations and management games, bringing Malaysia the future  of training and development now.
After a successful 7 year stint in Malaysia, Rahul had decided to pursue an MBA last year but delayed his departure whilst his successor was identified. In Girish Menon, Mindshare are able to bring in a leader with 17 years experience within the group. He leaves a three and a half year stint in Vietnam where he held the twin roles of Managing Director, GroupM Vietnam and Leader, Mindshare Vietnam and consolidated the agency’s market leadership.
Bob Jeffrey, Worldwide Chairman and CEO, JWT, today announced the creation of a new Global Task Force that will be led by Jean-Louis Roché, Alex Pallete and Facundo Goldaracena.
Nestle Malaysia has appointed Publicis Malaysia to handle the Maggi brand for the Malaysian market, effective 1 June 2010. Publicis has been awarded the full communications assignment for the entire product portfolio of the iconic Maggi brand from noodles, to flavour world to the Masak Masak Studio.
Former Ogilvy and now Saatchi & Saatchi international award-winning Creative Chief Andy Greenaway has been busy as a bee trying to sell sex. He shared with ADOI his new application.... which offers sex for just $1.99... simply brilliant!
“We are working hard to reschedule ADFEST – hopefully in late May 2010. We decided to postpone ADFEST for two reasons: primarily for the safety of the delegates and secondly to protect the ADFEST name,” says Vinit Suraphongchai, Chairman of the ADFEST Working Committee.
The ADFEST Working Committee is pleased to announce that the judging of The Intercontinental Advertising CUP 2009 will now take place in Sarajevo, Bosnia and Herzegovina, from Sunday 14th – Wednesday 17th March 2010.
The Board of WPP plc has announced the unaudited preliminary results for the year ended 31 December 2009, the Group’s twenty-fourth year and which include the results of TNS. Although  2009 was a brutal year overall the Group adjusted its cost base, after a difficult first six months, to falling like-for-like revenues, achieving the same pro-forma operating margins in the second half of 2009, as in the same half of 2008.
Seeking to become the test hub for Google’s high-speed broadband network, a Kansas town has named itself after the company.

Mayor William Bunten has released a proclamation that his city, Topeka, would be known as Google for the entirety of March.

 “The City of Topeka has embraced the grassroots effort to bring Google fibre optics to the community,” says a statement on the town’s website.

The renaming followed a Google announced that it would be selecting an undisclosed number of communities to partake in the trial, and encouraged them to make their interest known to the company.

The search giant indicates that the proposed experimental broadband network would deliver internet speeds 100 times faster than those currently available.
04 March 2010

Three out of the ten top local websites in Malaysia are for are online transactions. "It may be too early to tell if Malaysian internet users are ready for online purchases or  transaction, but they could be more avid and adventurous than we think," says media  specialist PHD  their latest newsletter. The No. 1 local website, Maybank2u is also ranked  at 17th in the total website rankings.

04 March 2010

The Malaysian Digital Association (MDA) seems to have got the hang of doing their social nights well. Evident in the crowd were clear management type business leaders, and not a bunch of geeky bespectacled nerds hovering over their laptops disconnected from the real world. Even though there’s nothing wrong with the nerdy-types. A mixed bunch of all types and variants, including gender, with a generous dash of glamour featured at last night’s bash.

TM Asia Life, part of the Tokio Marine Group HAS awarded their rebranding campaign to Naga DDB after a two-way pitch with Dentsu Malaysia. The exercise will focus on the general side of the group's insurance business.
Manish Bhatia, member of Nielsen’s Media Product Leadership team, is on the forefront of new Nielsen measurements. The media landscape is fragmenting and Nielsen is examining new ways to address this fragmentation, either through aggregating their television and internet panels for Cross Platform or through set top box data.

In these series of five fascinating videos, Manish talks about his career with Nielsen, Nielsen's Set Top Box data and Cross Platform developments, Innovations with Television and the Internet as well as offers some predictions for the next five years:

Subject Length (in minutes)
Background (2:34)
Set Top Box data (9:54)
Cross Platform (4:46)
Innovations – TV and Internet (6:19)
Predictions and Post Script (2:44)

Charlene Weisler interviews Manish Bhatia who talks about his job history which kept brining him back to Nielsen. This video is 2:34 minutes long:

Manish Bhatia, member of Nielsen’s Media Product Leadership team, is on the forefront of new Nielsen measurements. The media landscape is fragmenting and Nielsen is examining new ways to address this fragmentation, either through aggregating their television and internet panels for Cross Platform or through set top box data.

In these series of five fascinating videos, Manish talks about his career with Nielsen, Nielsen's Set Top Box data and Cross Platform developments, Innovations with Television and the Internet as well as offers some predictions for the next five years:

Subject Length (in minutes)
Background (2:34)
Set Top Box data (9:54)
Cross Platform (4:46)
Innovations – TV and Internet (6:19)
Predictions and Post Script (2:44)

Charlene Weisler interviews Manish Bhatia who talks about his job history which kept brining him back to Nielsen. This video is 2:34 minutes long:
What can you do with the nice, large, 9.7-inch screen on Apple’s (News - Alert) new iPad?

Well, for one thing it will be much nicer for reading magazine articles compared to smaller mobile devices. In fact, some analysts have said Apple’s new “tablet” could end up eating into the “e-reader” market currently dominated by Amazon’s Kindle, which, with its LCD screen, is totally designed with readers in mind.

Condé Nast Publishing is reportedly going to be among the first magazine publishers to bring content to Apple’s new iPad.

According to an article on CNBC, the company is gearing up to bring iPad versions of Wired, GQ, Vanity Fair, The New Yorker and Glamour to the device.

Conde Nast has reportedly already made its April issue of GQ magazine “iPad ready.” This will be followed by the June issues of Vanity Fair and Wired. And later this summer it will bring The New Yorker and Glamour to the iPad.

According to the article, Conde Nast already has an iPhone (News - Alert) application for GQ magazine, through which it sold more than 15,000 copies of the January issue and almost 7,000 of the December issue.

“Condé Nast will be testing different prices, types of advertising and approaches to digitizing the magazines for several months before wrapping up the experiment in the fall,” the article states.

(This editor’s preference is for the Flash format – it’s really nice to be able to “turn the pages” and see the full version of the magazine using Adobe’s flash software. Plus the graphics are rendered so nicely.)
 
Conde Nast is still trying to work out the details with regard to how advertising will work.

The announcement comes just as five major magazine publishers -- including Conde Nast -- are teaming up to launch of “one of the largest print advertising campaigns ever created to promote the vitality of magazines as a medium.”
 
Leaders of five magazine publishers -- Cathie Black, Hearst Magazines; Jack Griffin, Meredith Corporation; Ann Moore, Time Inc.; Jann Wenner, Wenner Media; and Charles H. Townsend, Conde Nast -- announced the launch of the campaign at the opening day of the 2010 4A's Leadership/Media Conference in San Francisco.

The “Power of Print" campaign will begin in May and will have ads running in almost 100 magazines. The ads will run for seven months in both print and online
WASHINGTON, DC: Brands made by Procter & Gamble, Coca-Cola and Unilever are among the products attracting the highest levels of loyalty among US shoppers, a new report has found.

The study was produced by Stores Magazine, owned by the National Retail Federation, and drew on data collected over the last year for Big Research's Consumer Intentions and Actions survey.

Participants were asked to identify the items they most frequently purchased in a variety of different sectors when shopping in supermarkets.

Procter & Gamble, the FMCG giant, came out on top in six categories overall, with its brands typically more than doubling the number of "mentions" posted by the second-best performer in each case.

Dawn took first place among dishwasher detergents, on 32%, with Bounty named as the leading paper towel, on 27%, a status that was also adopted by Tide in the laundry detergent segment, on 26%.

Charmin was the most popular toilet tissue, on 22%, with Downy also achieving the highest equity rating for a fabric softener, on 18%.

Similarly, Crest was regarded by respondents as being the premier toothpaste line, on 27%, but it was only marginally ahead of Colgate, which delivered a score of 24%.

Elsewhere, Coca-Cola was the foremost carbonated beverage brand, on 18%, with Pepsi's trademark cola on 13%, while Diet Coke was in third, on 5%.

Dansai, also made by the Atlanta-based soft drinks giant, was at the pinnacle of the bottled water rankings, on 6%, while Aquafina was on 5%.

With regard to breakfast cereals, Kellogg's received a total of 13%, with Cheerios on 12%, and General Mills, the latter brand's parent company, on 3%.

In-keeping with the results of a recent study by Harris Interactive, Hershey's had the strongest levels of loyalty for confectionary goods, on 14%, with M&M's on 7%, and Snickers on 5%.

Unilever's Dove and Breyer's ice cream headed the body soap and ice cream segments respectively, with PepsiCo's Lay's taking on this role for "salty snacks".
Sir Martin Sorrell, chief executive of WPP, the world's largest advertising group, has said advertisers are no longer "staring into the abyss".

He said advertising spending "turned a corner" in November, with WPP's agencies experiencing significantly less worse trading,

Sir Martin said he expects a slight increase in revenue between April and June this year, but only because sales dropped 11pc in the same period last year.

"There will be a little bit of growth," he said. "But there certainly should be compared to last year."

He said that any improvement experienced so far is "nothing to get excited about", and said he expects sales to be flat over the full-year.

"People think flat is the new up. I'm amazed when media companies trumpet a reduction in the rate of decline. We will only declare victory when we see growth.

"The overriding theme is that clients still feel they have to cut costs," he added. "You can't cut your way to prosperity. You've got consumers cautious and corporates still very cautious."

Sir Martin said high unemployment, particularly for example among young people in Spain and the UK, has made companies very nervous about increasing their spending.

He said the so-called BRIC nations - Brazil, Russia, India and China- and the Next 11 countries - Bangladesh, Egypt, Indonesia, Iran, Mexico, Nigeria, Pakistan, the Philippines, South Korea, Turkey, and Vietnam - were experiencing the fastest growth. But, he warned that it would be a "hard slog" to drag Western Europe especially back to growth.
The Asian Food Channel (AFC) has appointed Perception Media Sdn Bhd as their authorized ad sales and marketing representative for airtime ad sales on the Astro Platform.
04 March 2010

MARKETING magazine is organising the first ever Word of Mouth Marketing workshop in Malaysia on March 18.

Did you know there are 740 million Internet users in Asia alone;
Facebook serves 6 million pageviews per minute, requiring 30,000 servers;
and there are 148,000 new zombie computers created each day by hackers?
03 March 2010
The knowledge and associations attached to the brand result in choices that have a direct impact on the brand’s financial performance and shareholder value..
companies must create an organisational structure where CMOs can guide the company’s vision and mission by integrating the myriad functions within the company...
03 March 2010
There was a clearly definable style for each prior cultural generation, so how would ours be judged compared to, say, the liberating ’60s or the rock and roll ’50s...
03 March 2010
Yellow Pages has hit the digital space and is raising the  bar of business directories nationwide..
In recent years Yellow Pages has started to move to various digital mediums that promise to bring some of the best local information at the push of a button..
Although advertisers are required to portray Malaysia's multiracial face and culture in their work, many of them have failed to abide by the guideline, Information Communication and Culture Minister Rais Yatim said last night.
Celcom Axiata Berhad [formerly known as Celcom (Malaysia) Berhad] has announced its achievement of a complete turnaround, recording an unprecedented fifteen consecutive quarters of positive growth in the final quarter of 2009. Celcom was awarded “The Best in Market Performance” by the Axiata Group.
The majority of Internet users in the Asia Pacific Region say they would consider paying for some forms of online content, particularly books, music and games; and most are willing to accept more advertising on the Internet in the future to support the cost of online content, according to a survey conducted by leading research company, Nielsen.
Euro RSCG Asia Pacific today announced the promotion of Matthew Fanshawe to the newly created role of Managing Director, Asia Pacific. In this role, Fanshawe will be tasked with overseeing operations across the region, with a special focus on new business development, continuing to drive creativity and helping bring the best of Euro RSCG’s global network into the region. He will continue to be based in Singapore and report into Asia Pacific CEO, Olivier Pluquet.

ESPN STAR Sports (ESS) has alaunched essmediaguide.com, an invaluable online resource for advertisers and marketers to key information on ESS properties, content, sponsorship opportunities as well as the latest ratings and research information.

02 March 2010

AdMob, one of the world's largest and fastest growing mobile advertising networks, complemented the release of its January 2010 Mobile Metrics Report with supplemental report focused on trended manufacturer share, smartphone OS share, and the top devices in Southeast Asia, Australia, and India in Q4 2009. The report found that smartphone penetration reached 40% across Southeast Asia in Q4 2009. Singapore had the highest smartphone penetration at 77% and Vietnam had the lowest at 22 percent

1. Grey New York

Grey built up a cost-efficient in-house production department that helped it win business from brands such as BMW, DirecTV, and the NFL. While ad spending industrywide plummeted 11%, Grey's operating profits were up 44% due to the once staid agency's newfound DIY scrappiness. Top 50 No. 24

2. Firstborn

Interactive walls, font generators, and visually controlled animation are just a few of the open-source development breakthroughs this geek shop created while crafting the digital identities of brands such as JetBlue, Pepsi's SoBe, and Wrigley. Top 50 No. 33

3. Crispin Porter + Bogusky

The Miami-Boulder shop's perennial irreverence continues to triumph with its Burger King "Whopper Sacrifice" Facebook coup, Alec Baldwin's "Huluwood" campaign, and Best Buy's Twitter Twelpforce. However, its biggest turnaround has been pushing new client Gap back into relevance: Gap's first TV campaign in two years helped boost store sales 1% (after a 12% decrease in 2008), and Old Navy's eerie "Supermodelquin" campaign contributed to a 7% sales increase for the label. Innovation All-stars

4. Unilever

The packaged-goods giant pioneered the "reverse upfront," pushing media companies to develop content-centric, digitally ambidextrous media plans for its $500 million in advertising spending rather than just scheduling its commercials around network shows. The company also challenged TV networks to find new ways to reach customers, leading to innovations such as Leftovers, a mobile recipe toolkit created for Hellman's by the Food Network.

5. R/GA

Proving once again that digital interaction can be as powerful as a logo, the tech agency pulled off a slew of interactive feats -- from Nokia's mobile social geotagging viNe tool to voice-activated digital billboards in Times Square for Verizon's Droid launch.

6. Goodby, Silverstein & Partners

The San Francisco shop topped 2009 industry awards for everything from its Comcast "Rabbit" spot to its data-hungry widget for Sprint. It lost the Hyundai account (10% of the agency's revenue), but it managed to win seven new clients, including eBay and Yahoo.

7. Mr Youth

Not just another word-of-mouth marketing agency, this startup -- which has snared clients such as Microsoft, Pepsi, and Johnson & Johnson -- is really a tech company. Its proprietary crowdsourcing platform, RepNation, helped lure private-equity funding. Profits grew 38% last year.

8. Mindshare

This firm restructured itself to be more about creative content than time slots. It helped develop the Web series "In the Motherhood" for Sprint and Suave, "Plum Card" for American Express, and "The Rookie" for Degree. Plus it became the first agency to ditch administrative fees.

9. Katalyst

Twitter king Ashton Kutcher deployed his production company to promote such brands as Pepsi, Nestlé, and Kellogg, using social media, video, and, of course, celebrity.

10. Trumpet

This regional New Orleans ad agency continues to craftily reinvent itself post-Katrina by becoming a startup incubator. In the past year, it raised $3 million to fund early-stage companies and launched the healthy franchise concept Naked Pizza, subsequently attracting investment from billionaire Mark Cuban.
An identity complex is never fun – especially if you are a brand. The past year was a particularly difficult time for Starbucks. It very publically explored its own soul, its past, its future, and in the process launched an instant coffee and a nostalgic blend of beans. After some intense psychotherapy, Starbucks came to this conclusion: It’s my parent’s fault.

Indeed, the once invincible brand determined that the best way to reinvigorate its image was to begin anew by rebelling against the past that gave birth to it.

The Seattle-based company eschewed its iconic chain store identity and aimed to disappear by blending into local neighborhoods. Essentially, in 2010 Starbucks hopes to attract customers by tricking them into thinking they aren’t buying coffee at a Starbucks. What a compelling development to one of America’s most notable business success stories.

For branding industry professionals, the Starbucks brand is like a living fossil. It tells us so much about how brands act, where they come from, how they change, and how they either continue to flourish or go extinct.
No one can escape Kim Yu-na in South Korea. The 19-year-old has just dominated the skating rink in Vancouver, and is now raising her share of the advertising market to another world-record level.

There was more than enough advertising and merchandise featuring the sensational figure skater even before her winning of the gold medal at the Winter Olympics; Yuna milk, Yuna bread, Yuna SUVs, Yuna air-conditioners, Yuna supermarkets, Yuna earrings, Yuna facial cream and Yuna teddy bears.

But now the competition for product endorsement is so high that firms are happily spending billions of won just to use her name.

Kookmin Bank (KB), which has been offering the "Figure Skating Queen Yuna Love" installment savings account, promised a 0.5-percentage point upgrade on interest rates to the account holders if Kim were to win gold in Vancouver.

Some 134,575 accounts will benefit from the rate hike, which will cost the bank some 1.3 billion won.

The bank had already raised the interest rate when Kim won first place at the World Championship in December.

But since the increase is applicable only once to each account holder no matter how many times Kim wins gold medals, the cost is not as much as outsiders may think, and surely less than the program's promotional effects. On a total of 934.6 billion won in deposits, there was an additional 4.8 billion won in yearly interest payments.

Meanwhile, KB has drawn 54 billion won in new deposits during the last seven working days of the Winter Games period.

There will be much more money to come over the counter before her next World Championship in Italy this month, the bank believes.

"The Yuna program will be the first installment savings account product to achieve 1 trillion won in deposits," KB said, saying the gamble between bank and customers on interest rates will continue in the future.

KB was one of first sponsors of Kim. They signed a contract in December 2006 when Kim was just a prodigy and not many Koreans were paying attention to the sport of figure skating, let alone believing she could win a medal.

This made Kim a symbol of the hard-working Korean. Her attractive appearance has also helped her become a favorite among advertisers.

The national attention was so great that even the stock market's trading volume halved while her performance was broadcast on TV.

After her near-perfect programs in Vancouver, KB, Samsung, Hyundai Motor and her other sponsors reacted fast to run new TV ads that stressed how they have sponsored Kim throughout her difficult career.

In some cases, "Yuna fever" has reached unreasonable levels. Some newspapers suggested Friday that her winning the gold medal caused share prices of a medical equipment firm to rise that day, because Kim's beautiful white teeth made people think of dental implant surgery. Other stock analysts also claimed that the producer of banana-flavored milk will benefit from Kim since she was once reported to have said she likes the drink.

More than 300 companies are known to have approached Kim with business opportunities.

Ironically, the unlikely loser on Friday was IB Sports, Kim's marketing agent. The company's stock price has risen from around 2,000 won in December to 4,460 won earlier this month, as Kim had emerged as the likely winner of the gold medal.

But on Friday, the shares lost 14.42 percent as short-term investors cashed out on the good news.

South Korea's marketing community expects Kim's revenue from corporate commercial contracts alone to surpass at least 10 billion won this year.
Awards season is upon the Malaysian advertising industry again, starting with the Asia Pacific Advertising Festival (AdFest) on March 18-21 in Pattaya, Thailand (now postponed to mid-May).
Word of mouth marketing encompasses dozens of marketing techniques that are geared toward encouraging and helping people to talk to each other about products and services. Common types of word of mouth marketing are listed below....
Lee Clow, George Lois, Dan Wieden, Rich Silverstein, David Kennedy and director Doug Pray sat down at Sundance to talk about the film.

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