Daily Breaking News

This July,Lurzner’s Archive, the worldwide industry standard in creative showcasing, featured on its front cover a most unusual image, from a very unexpected source. JWT, Shanghai One Show recognized campaign for “CemalCemil Bubble Gum Store” was selected above all others to be the front cover.
If you are anything like me, you hate most commercials you see on television. Not only are the majority of them about products you are not interested in, but many of them are just plain annoying.  The problem continues to get worse as the years progress.  The is mainly due to a major subliminal advertising.  Now I am not just talking about hidden sights and sounds, but to the general approaches and patterns of the advertisements themselves. 
Science has shown that unconscious mind plays a large role in the decisions we make.  It feeds us information from our memories that we use to guide our decisions.  We don't, however, give credit to how much influence that part of our mind as on which choice we make. This is what advertisers have learned to capitalize on. 
GOING by the number of major events scheduled in the fourth quarter (Q4) of this year, the Malaysian advertising industry seems to be experiencing business as usual – or, more accurately, celebration as usual.

On Oct 14 the Malaysia Effie Awards will kick off a series of advertising award ceremonies. It will be followed by the Kancil Awards on Oct 30 and Malaysia’s Most Valuable Brands (MMVB) on Nov 20. And let’s not forget the Asian Advertising Congress (AdAsia 09), to be hosted by Malaysia from Oct 22 to 24.
LONDON - Mobile operator China Unicom has struck an exclusive deal with Apple to start selling the iPhone in China, the world's largest mobile phone market, later this year.

State-owned Unicom, which is China's second-biggest mobile carrier, signed a three-year deal with the technology firm.

The two companies gave no financial details and did not say how much the iPhone would cost.
Definitely, it was a night for the books. And juxtaposition.

Appropriately enough, host Edu Manzano opened the show by quoting Charles Dickens. “It was the best of times. It was the worst of times.”
  
Thus started the Philippine Association of Accredited Advertising Agencies’ (4As-P) celebration of the year 2008, when recession hindered business growth but created new opportunities; when weekly pitches strained agency resources but spread the wealth. The Agency of the Year awards show exhibited the same pattern: previous champions held their own, but challengers gained so much ground; no one knew for sure how each round would turn out.

Dark horse DM9 JaymeSyfu established a menacing presence in the AOY, by being a finalist in every creative agency category. Sister agency DDB Philippines did one better by winning Best in Market Performance, its first in AOY history.

The planned Out-of-Home (OOH) Media Convention in Macau, on 5th & 6th November this year, will include latest insights, ideas and opportunities. In short, a complete picture of the current OOH landscape and vision for next expectations.
NEW YORK (AdAge.com) -- A Delaware firm has filed a lawsuit against JWT and parent WPP, claiming the ad agency stole its patented product-placement concept to use in a campaign for Bing, the new search engine from Microsoft.

Denizen, which calls itself an "innovator in advertising" for its method of "program-integrated advertisement," says in its suit that starting in 2002 it was in contact with London-based WPP and top executives at the holding company such as Mark Read and Peter Tortorici to discuss possible business ventures, including partnerships with WPP's media agencies.
JWT London introduces their latest campaign for HSBC to demonstrate the bank's commitment to their customers' individual financial responsibilities.

A fisherman leaves for work in the early hours of the morning and during his daily fishing hooks a dolphin.
MICHIGAN: Breakfast cereals giant Kellogg's is set to slash its agency roster from more than 30 names to just five or six, becoming the latest major marketer to seek significant consolidation during the downturn.

Kellogg's primary global creative agencies are Leo Burnett and JWT, but the firm's roster also includes Euro RSCG, Starcom, Rivet, Arc, Cole & Weber and Marketing Drive.

The company's global ad budget is the 29th largest in the world, exceeding $1 billion (£616m; €701m) according to Ad Age's latest ranking of advertising spend.

With brands such as Cocoa Krisps, Apple Jacks and Crunchy Nut Cornflakes in its portfolio, the 115-year-old firm reported revenues of $12.8 billion last year.
Trade Minister Simon Crean today announced the Australian Government will spend $20 million over the next four years to deliver a new international brand for Australia. Building Brand Australia will aim to capture the energy and vibrancy of contemporary Australia and present it to the world.

"The new Brand project is about selling Australia to the world," Mr Crean said.

"We need a cohesive brand that captures the essence of Australia and underscores the quality of all that we have to offer in sectors such as trade, investment and education. We must find a better way to define our identity, and brand it.

"Building Brand Australia will deliver a boost for Australia's global image. We are much more than a nation of great people and great places. We have won 10 Nobel Prizes and we are a nation bursting with creativity and ingenuity.
SPENCER AZIZUL BUTTS OUT!
Is a few moments of pleasure worth a lifetime of suffering?  Is the smoker the only victim of tobacco addiction? That's the theme of this TVC which relates an account of the emotional and psychological sufferings of the smoker and the unintended victims – the family members. Lung cancer, mouth cancer, and gangrene featured in this TVC are just some of the diseases caused by cigarette smoking. The TVC was the brainchild of Spencer Azizul who worked hand-in-hand with MOH and the Minister of Health, Datuk Seri Liow Tiong Lai.  The commecial was directed by Kabir Bhatia. 
With seven international and forty-one local judges coming together for this year’s judging, this is by far the largest line-up of jurors ever assembled in the history of the Kancil Awards. This massive gathering of creative talents spanning the region serves to elevate and enhance the prestige of the 2009 Kancil Awards.
NEW YORK - Anheuser-Busch InBev, the global alcoholic beverage company, has appointed DDB as the lead global ad agency for its Budweiser brand, as it looks to raise the profile of the product around the world.

DDB, which already handles the Budweiser account in the US, will be responsible for helping to raise the popularity of the brand in markets where it holds a smaller presence, such as in mainland Europe and parts of Asia.
NEW YORK - In the wake of Michael Jackson's death the remaining Jackson brothers have had a one-off fly-on-the-wall documentary turned into a full series by US cable network A&E.

Filming for the original programme started back in January and A&E started advance promoting the show in May, the month before Michael Jackson's death.

It was intended to mark this year's 40th anniversary of The Jackson Five with a behind-the-scenes look at the brothers' efforts to make a new album.
KUALA LUMPUR: The Malaysian economy contracted by 3.9% in the second quarter (2Q) of 2009 from a year ago, but the worst was over as the economy showed a slower decline from the contraction of 6.2% in 1Q.

Based on data by the Statistics Department on Aug 26, the economy expanded 4.8% on a quarter-on-quarter basis.

It said the manufacturing sector fell by 14.5% in this quarter, but improving from the previous quarter's contraction of 17.9%. All its sub-sectors registered negative growth except for Food, Beverages and Tobacco sub-sector which registered a growth of 1%.
LONDON: WPP has reported a 47% fall in profits for the first half of the year, commenting that the impact of the recession had been "severe".

Pre-tax profits for the six months to June fell to £179 million ($292m; €204m) despite swingeing cuts in both staff and operating costs at the firm.

Like-for-like revenue, including the impact of acquisitions and the weakness of the pound against the dollar and euro, rose by 28% to £4.3 billion.

WPP said this morning it was surprised at the severity of the firm's 8% fall in revenue over the period. It had been forecasting a drop of just half that amount over the six month period.

But despite the grim results, WPP said the second half of 2009 was forecast to show "a marked improvement in profitability".
For those who missed it, there were 100 commercials screened at the Star Cybertorium on 12th August 2009, not a commercial less or a commercial more. The crowd comprised of colleagues from the advertising industry and grew to about 250 in attendance.
I will always remember the evening when ADOI Indonesia organized a private screening of Muallaf (in an early edited version) at a theatre in Pasaraya Grande in Blok M Jakarta. To an audience of about 100 participants (actually they were more like fans), what was to be a 10 minutes intro turned into a 30 minutes discourse on fate, humility, forgiveness and fame.
DiGi has collaborated with Grey KL to roll out an advertising campaign for a web and mobile music service which offers unlimited music downloads. They  just released an ad campaign for its new music portal DiGiMusic.com.my. The television commercial starts off on humorous tone as a tough biker changes into his ballet outfit, plugs his mobile phone into a speaker system and starts doing pirouettes with a tagline, ‘Discover Yourself’. Every scene begins with a grey and white background, and when music is played, the commercial comes to life in full colour.
HOW true is the statement that strong brands make a strong nation? Well, the conventional thought is that the strength of a nation lies in its military might, economic strength, natural resources, human capital or infrastructure.

In today’s environment, strong brands are the foundation in building a strong nation.

Let us take a look at some of the great nations of the world. The United States has the largest economy in the world and is also known as the land of brands.

In the 2008 Top 100 Best Global Brands study conducted by Interbrand, the US leads with 52 brands in the top 100 list, followed by Germany with 11, France eight, Japan six, Switzerland four, the Netherlands, Britain and Italy three each, Korea and Sweden two each, and Finland and Spain one each.
OVER 60 judges gathered at the Menara Matrade building recently to evaluate entries to this year’s round of the prestigious Malaysia Effie Awards, saying they were pleased with the turnout and improvement in quality of the entrants.

The Effie awards are the most highly valued distinctions in the advertising and communications industry, with annual competitions held in 39 countries and one international award scheme hosted in New York.

Consideration for attaining an award, which may involve any advertising campaign used exclusively in Malaysia, is based on the objective of the entry, the idea presented, how well that idea has been brought to life and market response to the campaign.
26 August 2009
http://www.adoimagazine.com/home/_repository/adoi01/tvc/Drumstick_Boiling Pot_15s_ENG.wmv
26 August 2009
http://www.adoimagazine.com/home/_repository/adoi01/tvc/KitKat_Karaoke_15s_ENG.wmv
26 August 2009
There are a few visible signs that we’re now living a little ways into the 21st century, even if they’re not the blatant, fluorescent, hovering ones we may have dreamed of back in the 20th century. No, I don’t mean fun changes like global warming or more frequent acts of terrorism. I’m talking Wi-Fi-enabled technocessories (I’m a coining machine) like iPhones and Kindles, increasingly bizarre shifts in mainstream tastes toward fashion and music, more and more mixed-race/culture/religion people, and now newspapers are folding left and right or, at best becoming anorexic versions of their former thick-bundled selves.
26 August 2009
The Giorgio Armani brand owned and run by the founder designer Giorgio Armani has earned the much hallowed space in the fashion industry through its superior design, relevant themes and trends. It is one of the most highly valued fashion companies in the world with a value of nearly 3 billion Euros.
Maya, a dance competition, illuminated the University Plaza with mesmerising sights and sounds last Saturday. The competition was amingst by 7 universities including Limkokwing University, HELP University, Multimedia University, INTI college, KDU college, Masterskill University, Taylor’s College and Sunway University.
Abdul Rahman Ahmad, Group Managing Director and Chief Executive Officer of Media Prima Berhad was awarded the Special Achievement Award last night at Asia Pacific Entrepreneurship Award (APEA) 2009, Asia Pacific’s most prestigious entrepreneur recognition awards.
Abdul Rahman Ahmad was awarded the Special Achievement Award as recognition for his excellent management and outstanding entrepreneurship skills whilst spearheading one of Malaysia’s largest integrated media investment, Media Prima with tremendous success including driving the company to profitability breaching the RM100 million profit mark in 2007.
THE Kancil Awards, the local advertising industry’s main creative awards show, will still go on this year despite the challenging economic climate, but gone are the hive of activities building up to it.

Last year, the Kancil ceremony was part of a month-long celebration in conjunction with its 30th anniversary, while in the preceding year there had been week-long events leading up to it.

This year, however, it will only be the Kancil Awards plus the Advertising Unplugged workshop for college and university students, says Kancil Awards 2009 committee chairman Ng Chiew Ping.
Kuala Lumpur, 25 August 2009: Consumers’ hopes for an end to the Global Economic Crisis have been bolstered in the second quarter of 2009, according to a recent Nielsen Global Consumer Confidence Survey just released. Optimism in Malaysia has improved from its previous all time low Nielsen Global Consumer Confidence Index record of 81 earlier this year—by seven points to 87, with a significant dip registered in concern level towards the economy.
As an avid-TV junkie, the Fall TV season is an exciting time. It’s a great opportunity to find new shows and catch up on old favorites. This year, YouTube is getting in on the action and they want your vote.

U.S. viewers (sorry international folks!), head over to YouTube’s Fall TV Preview page and check out the previews for more than 80 new and returning shows.

After viewing the previews, you can vote for what shows you think will be the biggest hit this fall. The shows that get the most votes will be featured on the YouTube homepage.
SEATTLE – Apple Inc. told federal regulators Friday that it blocked the Google Voice program from running on the iPhone because it alters important functions on the device — yet Apple denied that it has rejected Google's application outright.

"Contrary to published reports, Apple has not rejected the Google Voice application, and continues to study it," Apple said in a letter to the Federal Communications Commission.

The FCC is looking into Apple's block on the Google Voice app as part of a bigger examination of the consumer implications of practices in the wireless industry. It sent questions to Apple, Google and Dallas-based AT&T Inc., the only wireless carrier to offer the iPhone in the U.S.

AT&T and Google also responded with letters to regulators Friday. AT&T said Apple did not consult with the company before turning Google's program down. Google kept confidential the parts of its letter describing Apple's reasons for rejecting Google Voice.
CUPERTINO, California: Apple Inc.'s latest operating system software, Snow Leopard, will go on sale this Friday.

The Mac OS X version 10.6 software will debut at Apple's retail stores and authorized resellers nationwide.

Apple's online store is now taking pre-orders.

Snow Leopard's release comes days before its promised September launch.

It precedes by two months the launch of Microsoft Corp.'s next operating system, Windows 7.

Among Snow Leopard's improvements is built-in support for Microsoft's Exchange Server software, so Apple programs for e-mail, calendars and contacts could become more useful in corporate settings.

Apple said Snow Leopard is half the size of the previous version, freeing up to 7 gigabytes of storage space when installed.
24 August 2009
It has taken us too long to realise, but Mother Nature may be on her last straw, and we are all responsible for the situation. AMP Radio Networks in light of the environmental problem of today’s generation started as an affiliation program with Wild Asia in 2008. Today that program has grown from 100 participants and 70 trees planted to 1000 contributors, over 300 pledges worth RM50 each, and 300 trees planted in 2009.
M&C Saatchi is announcing the official opening of the agency’s newest office in Tokyo, Japan.
This announcement follows the recent launch of new M&C Saatchi offices in Sao Paolo, Brazil; Beijing, China; and Geneva, Switzerland earlier this year.
Singapore based brand consultancy BrandAsian has been appointed to reposition TIMEZONE, an Asia-wide Family Entertainment Centre (FEC). Based in Australia, TIMEZONE - a division of LAI (Leisure & Allied Industries) - is the leader in the arcade games business with operations in several Asian markets.
Suridah Jalaluddin started as an ex advertising person, before she started Big Tree Outdoor in 1994 as CEO. After buidling the business from a small startup 15 years ago
24 August 2009
Industry luminaries gather for intimate dinner and drinks with digital minds.
Right after the recent Malaysia Media Conference 2009, the protem Malaysian Digital Association (MDA) threw a dinner party for all the esteemed MMC speakers and celebrities from around the world at Bukit Kiara Equestrian Resort.

In its early years, it was one of the few Malaysian web solutions companies to develop and retail its own Content Management System (CMS). Amphibia Digital previously known as Digital Commerce (M) Sdn Bhd is now an established interactive company specialising in web development and design. Andrea Mathew speaks to Gary Tay and Harish Subramaniam, CEO and deputy CEO Amphibia Digital.

Digital Five Sdn Bhd, (formerly known as Multimedia Interactive Technologies Sdn. Bhd.) the digital arm of ASTRO haa introduced www.stadiumastro.com and m.stadiumastro.com, Malaysia’s first premium sports portal delivering International and local sports news to Malaysians via the Internet and Wireless Application Protocol (WAP).

BANGALORE: Nokia is targeting India for further expansion with the rollout of a plan that allows rural users to pay by instalments.

India is already the second-largest and fastest-growing telecommunications market in the world. Mobile handset users in India are expected to rise from 427m now to over 500m in 2010, with Nokia currently accounting for over half the market.

Under an initial pilot programme, Nokia sold handsets to a microfinance company which in turn sold them to women users in rural areas in the southern states of Andhra Pradesh and Kamatka. The company now plans to extend the scheme to 12 more states.

At the same time Nokia is joining forces with host of partners in India to deliver services through its Nokia Life Tools - a range of agriculture, general information and educational services targeted at rural consumers.

Can someone levitate over the Grand Canyon and make the Statue of Liberty disappear?

Can you volunteer for a death-defying act in front of a crowd?

Can someone levitate over the Grand Canyon and make the Statue of Liberty disappear?

Can you volunteer for a death-defying act in front of a crowd?

Building on its success of being granted exclusive rights to manage and market all Carrefour in-store media, MagiqADs today launched Carrefour Magiq Media; a selection of unique packages developed specifically for marketers to take advantage of the unique media opportunities available at Carrefour.

Our recent news report http://www.adoimagazine.com/newhome/index.php?option=com_content&view=article&id=4775&catid=1&Itemid=5
continues on with a screening of a film titled 'Chocolate' directed by our beloved Yasmin Ahmad who passed away recently. One of our best directors ever, she has done it again.

Jasmine Lee Sze Inn, founder and Chief Executive Officer of MNC Wireless Berhad (“MNC”), a leading Mobile and Digital Media services provider in Malaysia was awarded one of the winners for the Most Promising Entrepreneurship Award 2009 at the Asia Pacific Entrepreneurship Awards (“APEA”) 2009 Malaysia. Considering her accomplishment and proven success in building the company, Jasmine Lee was conferred at a gala dinner and official awards ceremony held last night at the Shangri-La Hotel Kuala Lumpur.

M&C Saatchi is believed to have won the creative account for Petronas' lubricant business after a four-way final battle against Dentsu, Creative Juice and Ogilvy & Mather.
Day 1
My first day at work. Still can’t believe I landed this gig. They gave me a place next to the photocopy machines, facing the office servers. It’s a little hot here and the ceiling leaks. Whatever. Am so ready to show them what I’m made of.
20 August 2009

According to one of the world’s leading military strategist - Karl von Clausewitz - in war, the big army will beat the small army. This is known as the principle of force. The army that can concentrate the most amount of force in the battlefield will prevail. It is not that much different in the business world. The big fish eats the small fish because the big fish is stronger than the small fish.

20 August 2009

The Out-of-Home media genre has been shaken up recently with the appearance on the local scene of the brand new AdsOnCars program from local company, Car Advertisements (M) Sdn Bhd, based in Damansara Utama.

20 August 2009

They claim to be different. They’ve got something new for all you jaded clients out there and it’s not one of those “award winning” formulas.
cCube TV is a video production house that seeks to serve fresh ideas to an ever increasingly stale format. cCube TV’s executive producer, Bob Lay, approaches his talented staff of filmmakers with the cCube brand of filmmaking where projects are made to be more dramatic, more cinematic.

Packet One Networks (Malaysia) Sdn. Bhd. (P1), Malaysia’s first and leading WiMAX telco in conjunction with its first year anniversary announced it has surpassed the 80,000 subscriber mark, one year after successfully launching its P1 W1MAX high-speed wireless broadband service.

The Limkokwing Fashion graduates were beaming with pride. Their garments showcase drew massive attention. Hundreds of attendants, including students and passersby mobile camerasswarmed the fashion stageat Bangsar Shopping Centre as LKW undergraduates flaunted their garments down the catwalk in true grace, charm and panache.

Michael McLaren, who was named CEO of Worldgroup EXP in February of this year, is moving to Regional Director of McCann Worldgroup Asia Pacific and President, CEO of McCann Worldgroup Japan.
WELLINGTON, Mon: Cadbury in New Zealand has bowed to consumer pressure and agreed to stop using palm oil in its chocolate, it has been widely reported here.

The move comes after the confectionery giant received hundreds of letters and emails of complaints after it revealed a new recipe substituting cocoa butter with vegetable fat, including palm oil, TV New Zealand said in a report.

The report said palm oil had been linked with the clearing of native habitat in countries such as Indonesia and Malaysia.

Cadbury products had been banned from Auckland Zoo and a facebook group boycotting the company because of the change, swelled to almost 2,000 members.
The Department of Health (DoH) has issued a tender seeking 'external partners' to develop the detail of the principles. The aim is to finalise them by the end of the year.

The guidelines are likely to restrict the promotion of 'less healthy' foods, while boosting the exposure of more wholesome products. Placing less nutritious food at children's eye-leve
ASIA-PACIFIC - McCann Worldgroup's Asia-Pacific president and CEO Kevin Ramsey (pictured) is leaving the agency, to be replaced by Michael McLaren.

 McLaren, 45, is currently CEO of the group’s US-based EXP global production division, having been appointed to that role in February this year. He will take up the role on 15 November.

Ramsey has spent slightly over two years in the dual role of McCann Worldgroup’s regional chief Asia and CEO of McCann Worldgroup Japan. He took on the Asia-Pacific responsibilities in June 2007 after heading McCann Japan operations since late 2004. He previously headed the regional networks of JWT and M&C Saatchi.

Talking about his departure, Ramsey said that he had been discussing the issue of his succession with John Dooner for some time as Japan “has been a challenging market from a business and personal perspective.”
LONDON - The publisher of Reader's Digest, which sells itself as the world's largest circulation magazine, is planning to file for Chapter 11 bankruptcy protection becoming the latest victim of the advertising downturn.

The Reader's Digest Association (RDA) said it has agreed with its senior lenders it would be possible for it to enter voluntary Chapter 11 bankruptcy as part of a plan to reduce its debts. Its UK and other international subsidiaries will not be involved in the process.
comScore, Inc. , has released its latest report on Web usage in Malaysia. The report includes a ranking of the most visited Internet properties and top visited local-based properties, based on the comScore World Metrix service. In June 2009, 9.3 million people in Malaysia age 15 and older accessed the Internet from home and work locations, with each consuming an average of 1,066 pages of content and spending nearly 14 hours online during the month.
EON Bank Group has entered into a partnership with Uni.Asia Life Assurance Berhad to introduce a new innovative savings and insurance plan called the Wealth Planner that offers a competitive guaranteed higher interest rate on Savings Account of 5% p.a. and guaranteed 5% annual cash back on the Sum Assured.
Carmen Wong of AirAsia has joined Carat Media Services (M) Sdn Bhd effective immediately, 2009, as a Group Account Director.
TNT Malaysia held for the first time its Drive me Challenge recently – an international competition by TNT to increase awareness amongst the tens of thousands of own drivers and sub-contractors to engage and encourage them to drive both safely and more fuel efficiently.  TNT’s most efficient
NEW YORK: Apple has emerged as the top brand in an analysis by Landor Associates of Young & Rubicam's Brand Asset Valuator.

The design firm looked at the data to find which brands had the most sustained brand strength over the last three years. It calls these "nd Breakaway" brands.

Landor executive director of consumer insight, Susan Nelson, says Apple tops the poll because of the phenomenal success of the iPod and iPhone. "Apple was always differentiated but not relevant," she claims. "The iPod and iPhone made them relevant."
Lowe Thailand has created two new executive positions to strengthen client servicing and spearhead business development.
Packet One Networks (Malaysia) Sdn. Bhd. (P1), Malaysia’s first and leading WiMAX telco has annpunced P1 Malaysian Filmmaker Showcase Presenting 15MALAYSIA (“15MALAYSIA”) – a ground-breaking independent film collaborative work unlike anything ever seen in the country.
Is this the next step in the evolution of buying music?

Invisible DJ, clothing label LnA and Girlie Action Media & Marketing partnered to create the Music Tee, a shirt that marries fashion with music.

Retailing for $39, the Music Tee features album cover art on the front, track listings on the back and a hang tag containing a URL and unique code where consumers can download the album.

Mos Def was the first musician to release "The Ecstatic," his new CD, in T-shirt format. The shirt debuted July 7 and was produced in collaboration with Downtown Music.
NEW YORK: Top US advertisers including Procter & Gamble, AT&T and Unilever have added their weight to the mounting clamour for a re-think over TV ratings measurement.

Frustrated by the lack of progress at Nielsen – whose grasp of audience data is being weakened by the growing plethora of digital platforms – the three big hitters have joined forces with networks owned by Time Warner, News Corp and Walt Disney, as well as GroupM, the media umbrella of WPP, to force the pace of change.
Media brings you a summary of the latest pitch activity in Asia-Pacific 
LONDON - Diageo is taking legal action against Sainsbury's over what it claims is a copycat version of its popular summer drink Pimm's, accusing the supermarket of infringing its intellectual property.

Sainsbury's released the drink Pitchers in April this year, advising shoppers that it could be mixed with lemonade and fruit -- which is how Pimm's No. 1 is traditionally served.

A comparison of the packaging reveals striking similarities. The bottles are a similar shape, both with red lettering in a similar sans serif font, with the logo topped by a gold crown, in the case of Pimm's, and a gold lion for Pitchers.
IT IS rare for films from the small Malaysian cinema industry to make an impact internationally, mainly because the majority of them are rather clumsy melodramas

IT’S been a decade (short of a year) since Abdul Rahman Ahmad, together with comrade and Cambridge mate Shahril Ridza Ridzuan, entered the embattled corporate Malaysia post-Asian financial crisis. Scepticism among Malaysians was at its peak as the crisis had unravelled the extent of mismanagement in many government-linked companies.

Critics were waiting to pounce on Rahman, then 30, deemed as a “turnaround specialist” from Danaharta with an unblemished track record and tasked with heading the beleaguered Malaysian Resources Corp Bhd (MRCB) group. He was after all, one of the first in the crop of fresh, young professional managers hand-picked by Tan Sri Nor Mohamed Yakcop (then Second Finance Minister) who was leading the charge on the clamour for change, dubbed as the “GLC Makeover”.

 PETALING JAYA: International Advertising Association (IAA) Malaysia chapter president Shahar Noor is optimistic that there will be an upsurge in advertising expenditure (adex) in 2010.

“There is good potential for next year. Economists predict that it will take two years for the world to recover from the downturn but Malaysia has not been severely affected. Initiatives by the Government like the stimulus package will help.
KUALA LUMPUR: The Kancil Awards, the annual creative awards show organised by the Association of Accredited Advertising Agents Malaysia (4As), will drop the overall “Best of Show” Golden Kancil this year. Instead, 10 category Golden Kancils will be awarded.

This major change was in line with the Kancil Awards committee’s vision of streamlining and aligning the Kancils, which is organised by the 4As, with prestigious international awards like Cannes Lions International Advertising Festival where the best campaigns in each category were recognised, the 4As said in a statement.
I think we can count on several things in 2009. Not all of them are positive, of course, but there can be some comfort in quantifying the pain we all know is coming. 1. No doubt about it, marketers will be cutting back on advertising spending this year. All the industry pundits, media firms, Wall Street analysts and bloggers are predicting slashed budgets across the board. A look at the latest projections for total US ad spending growth in 2009 reveals a consistently downward trend, and that's after negative growth in both 2007 and 2008.
BRENTONVILLE, Arkansas: Brands need to adapt to a "new normal" where consumers are spending less, saving more and "shopping smarter", according to Mike Duke, president/ceo of Wal-Mart, the world's biggest retailer by revenue.

It has been argued that Wal-Mart is one of the few major corporations to have benefitted from the current financial crisis, and earlier this year the owner of Asda and Sam's Club declared its intention of focus on its "brand relevance."

The company recorded net sales of $100 billion (€70bn; £60bn) in the second quarter, down by 1.4% on an annual basis, while its operating income rose by 1.2%, to $5.9bn, year-on-year.

Despite the decline in revenues, Duke argued this performance could be described as being "particularly good, given a very challenging economy all over the world."

More specifically, shoppers are increasingly "having to do more with less," which has lead to a number of related, emerging trends in the market.
MTV Networks International, a division of Viacom (NYSE: VIA and VIAB), today announced that Chris Keely has been appointed to the position of Vice President of Distribution, Southeast Asia and Greater China. Mr. Keely will assume this Singapore-based role effective 1 September and report directly to Indra Suharjono,
Spikes Asia has teamed up with Cheil Worldwide to host a dedicated Academy for 15 students from across Asia. Launching this year, the Spikes Academy, sponsored exclusively by Cheil Worldwide, will be a permanent addition to the festival and offer a unique educational programme during the three-day event.
Ian McKee is CEO and chief strategist for Vocanic, speaks to Adoi TV at the recent MMC2009. Vocanic is a company that specialises in Identifying Influencers and crafting strategies
This week marked the student graduation of AWARD School, held at Telawi Street Bistro, Kuala Lumpur.Hosted by AWARD school leaders Ted Lim and Tony Savarimuthu,and the 4A’s, the evening allowed the finest creatives, students and media to view an exhibition of students’ best work.
SEATTLE: The key for advertisers using social media is to "go where consumers are and to provide a valuable and meaningful brand experience," according to Alexandra Wheeler, digital strategy director of Starbucks, the coffee house chain.

A recent report from the Altimeter Group stated that Starbucks and Dell were among the companies which were currently making the best use of the growing range of social media options.

Last month, the coffee giant saw its brand page on Facebook leapfrog that of Coca-Cola, the beverage maker, to become the most popular such tool on the social network, with a total of 3.6 million "fans".

Wheeler argued that when "we entered Facebook, there was certainly a community rallied around our brand that was very small," and its subsequent growth in size is a testament to the fact "our brand is just that relevant and part of people's lives."

Starbucks also has nearly 86,000 "followers" on Twitter, the microblogging service, and a team of six people are responsible for driving its operations on these sorts of sites.
Emmanuel Allix, MD of Pudding Media speaks to Adoi TV at the recent MMC2009. Emmanuel is the Asia Pacific Managing Director, he assumes the responsibility of the Asian operations and drives Pudding Media’s
Malaysian pay-TV focused media major Astro All Asia Networks (AAAN.KL) plans to restructure its operations to spin off its key international businesses, including 20% of Indian DTH JV Sun Direct TV, leaving the listed Astro entity in Malaysia as a primary play for mass market domestic pay-TV growth and radio advertising.
LONDON: Products which feature in branded content on television typically enjoy improvements in both their awareness and favourability ratings as a result, a survey by CNBC and Continental Research in the UK, France and Germany, has found.

The two companies conducted a poll of 316 respondents in the three European countries in question, and discovered that almost a third of participants regarded branded content as being preferable to other forms of advertising.

Furthermore, their study revealed that brands which utilised this medium generally recorded an uptick of 35% in terms of unprompted awareness levels.
Kuala Lumpur: Come August 15, Astro will celebrate Malaysia’s 52nd Independence Day in a one-month long series of 150 programmes, carrying the themed ‘NegaraKU, The Best of 1Malaysia’. The premiere titles will showcase Malaysia’s rich diversity, achievements, personalities, beauty, cultures and nature to the world from 15 August to 16 September, 2009.
Paul Corrigan of Group M speaks to Adoi TV at the recent MMC2009.

NEW YORK (AdAge.com) -- Hitachi America is the latest marketer deciding to leave frequent-flier miles on the table: The technology company has shifted creative duties from McCann Erickson, San Francisco, to Interpublic Group of Cos. sibling Gotham, New York.

Additionally, Hitachi moved media duties from Initiative's San Francisco outpost to its New York office. The agency is also part of Interpublic. The moves were spurred after the U.S. arm of the Japanese electronics maker moved its entire branding staff from its Bay Area offices to Tarrytown, N.Y.

Media Prima Analyst sees much more value add from the potential move

PETALING JAYA: The strongest rationale for Media Prima Bhd to take its 43.29%-owned associate The New Straits Times Press (M) Bhd (NSTP) private, a plan being hatched at present, is to allow the former to fully incorporate the latter’s earnings into its accounts and to allow both companies to derive more benefit from each other, analysts said.

“Based on the current structure, it is difficult for NSTP to derive much benefit from Media Prima or vice versa. What is the difference between a 20% stake or a 40% stake? It’s neither here nor there. There is much more value add, if NSTP becomes part of a larger Media Prima group,” said an analyst with a local research house.

As it stands now, there may not be that many options open to Media Prima with regard to NSTP.
NEW YORK: A number of major players in the US media industry are seeking to increase their presence on Apple's iPhone, despite the fact an obvious way to drive revenues through this medium has not yet been established.

In its most recent forecast, Magna, part of Interpublic Group, predicted that total mobile adspend would increase by 36% on an annual basis in 2009, to $229 million (€162m; £139m) in all.

While a variety of prominent advertisers, such as Unilever and Procter & Gamble, have sought to utilise Apple's touchphone to engage with consumers, the opportunities, and threats, for media companies appear to be somewhat different.
SINGAPORE - The local distributor of Mercedes-Benz has called a review of its media planning and buying arrangements in Singapore, putting incumbent MEC on alert.

Sources close to the pitch said a select few agencies had been invited to pitch for the business, which is estimated at S$2 million (US$1.3 million).

Industry sources suggested the review, which is based out in Singapore, could potentially spark a review for Mercedes’ other markets in Southeast Asia.
GLOBAL - Facebook has splashed out almost $50m on FriendFeed, the start up that allows people to see what their friends are doing in real-time on social media sites including Digg and Twitter.

Will McInnes, managing director of NixonMcInnes, examines the strategy behind the deal.

1. 'Real-time' is the social media soup du jour 
The Facebook/Friendfeed deal is partly about real-time, which is the big new challenge, the ultra-modern handbag that every hot digital marketer needs to be touting about town and that every brand needs to be seriously thinking about.
This is because whatever happens around the world, be it a plane landing in the Hudson river or news of the King of Pop expiring, it happens in real-time on the web - especially on Twitter, due to the immediacy and simplicity of the service. Operating in that same space, FriendFeed's technology and team come ready to bring more real-time-ness to Facebook, which in turn leads to the question ‘what's it's real-time strategy?' In a world where media is created and shared globally in real-time, we need to be able to monitor and respond super-fast.


Abhijit Avasthi & Rajiv Rao will jointly take the position of National Creative Directors.  The move by the Ogilvy  India Board has been made to ensure that Ogilvy adapts to changing times.
Dato’ Borhanuddin Osman recipient of the Hall of Fame at the Malaysian Media Conference 2009 for his contribution to media and industry, Dato’ Borhan speaks to Adoi TV.
Tuesday, August 4th, Kuala Lumpur – Pulse Group PLC have been appointed as the official ‘Research Partner’ for AdAsia09 - Kuala Lumpur; which will be held in Kuala Lumpur from October 22 to 24, 2009.
The military in Burma does not give a damn what the rest of the world thinks of their actions. What about the companies that do business with them? Perhaps the brands that represent themselves in the media using polished images like Mitsubishi, Tiger/Heineken, Qantas - and dozens of others - won't be quite as cavalier. We implore you to read this article.
Raymund Rajen  has joined Model.com as its new General Manager.
Demand for Mercedes-Benz cars continue to be strong based on better than expected sales for the first six months ending Jun 2009 reflecting the optimism in the recovering economy.  

SINGAPORE - redHOT MEDIA, a new media company launches in Singapore, helmed by a team of experienced media specialists is set to be the new “matchmaker” between media owners

11 August 2009

Andreas Vogiatzakis


WATERTOWN: Word-of-mouth and television advertising remain much more influential than social networks when it comes to shaping the purchase decisions of young consumers in the US, a survey by Pangea Media has found.

The company polled over 2,000 "teens and tweens" in order to establish which brands they considered to be "cool" across a number of categories, and also to understand which types of media impacted their buying habits.

If the TV industry were to convert to digital set-top data as the basis of advertising deals, it theoretically would shift billions of dollars in TV advertising revenues among top shows, networks and distribution platforms, according to an analysis being published today by a top Nielsen executive.

"This is not merely an academic discussion. These decisions would have major financial implications for ad buyers and sellers," Manish Bhatia, the Nielsen executive in charge with developing the research firm's digital set-top initiatives, writes in a white paper published on the Nielsen Wire. "The truth is that viewers of different viewing platforms (broadcast, cable or satellite) watch different shows, so there will be winners and losers if ratings are based on cable or satellite-based [set-top box] data instead of panels."

NEW YORK (AdAge.com) -- For a moment last week, it seemed like paid content was really on the march. Rupert Murdoch announced his intention to charge for every News Corp. news site. DirecTV, the second-largest pay-TV provider, was found in talks to launch a web-video service -- for its paying subscribers. And a comprehensive new forecast reported that consumers were spending less time with media that's heavily subsidized by advertising -- and more with media they pay for.

SINGAPORE – Yahoo! today announced that the company will expand its support for marketers in Malaysia, Philippines, and Vietnam by establishing direct sales teams to work on local and regional marketing campaigns.

Yahoo!’s direct sales teams will be responsible for selling and implementing various forms of online advertising, including display, search, and mobile advertising solutions to companies as a means to provide effective marketing solutions. Together with a regional team based in Singapore, Yahoo!’s strategy is to provide its clients the regional and local support they need to grow their businesses through the online channel.

Twitter and other social media strategies have recently captured the attention of the Fortune 100 companies, who are increasingly using the technology for marketing.

Social networking, no longer confined to friends and colleagues, has become an important marketing tool for businesses of all sizes, according to a new >survey by Burson-Marsteller and Proof Digital Media.

NEW YORK Paris-based yogurt maker Groupe Danone has launched a review of its global media business, according to sources.
 
The client spends an estimated $500 million on measured media annually.
 
The U.S. business is handled by Havas Group's MPG and sources said the incumbent is participating in the review. Danone spent approximately $140 million on ads in the U.S. last year, per TNS.
 
Danone is said to be reviewing media accounts on a market-by-market basis, in a fashion similar to the process it conducted in 2005-06, the last time it reassessed its media assignments.

FRAMINGHAM: Global online adspend declined by 5%, to $13.9 billion (€9.7bn; £8.3bn), in the second quarter of this year, with Asia Pacific being the only region where revenues improved on an annual basis, IDC, the research firm, reports.

The company's Worldwide and US Internet Ad Spend Report 2Q09 stated that web ad expenditure in the US fell by 7% on an annual basis, to $6.2bn, in Q2, after a slide of 5% in the first quarter.

Search was said to be the most resilient medium in America, while display contracted by 12%, and classified shrank by an even more substantial 17%.

Ten Golden Kancils will be given out at this year’s Kancil Awards instead of one. Having served its purpose for so many years, the overall “Best of Show” Golden Kancil will be dropped from this year’s event. In its place, 10 category Best of Show Golden Kancils will be awarded instead.

The Nextgen Contentpreneur Awards (NCA) 2009, organised by ASTRO Entertainment Sdn Bhd (AESB) for the second consecutive year, targets students from local universities and colleges nationwide

Bill Bernbach sparked advertising’s “creative revolution” by allowing creatives to seize power from statisticians and MBA’s, showing that intuition and imagination, not pre-testing and proven methods, was what created great advertising.
THE launch of DG Family was an unconventional one as the advertising and promotional activities featuring a mysterious figure seen in Kuala Lumpur created quite a buzz in the market.

Different types of media, including newspapers, radio and television, featured advertorials that showed a 12-foot tall mysterious figure with multiple heads walking around the Klang Valley, as a run-up to the introduction of the DG Family plan.
UTUSAN Airtime Sdn Bhd, which is Radio Television Malaysia’s (RTM) marketing agent for radio and TV airtime, is targeting audience growth of 5% for RTM’s two television stations this year.

This would be supported by a breezier, fresher look on TV1 and TV2 and a new belting strategy to pack the stations with more exciting, entertaining and informative programmes, according to managing director Adi Satria Ahmad.
DiGi Telecommunications Sdn Bhd sees the family as a high potential market segment for its future products and services, says head of postpaid Moharmustaqeem Mohammed. He says the family is an attractive segment, not only in revenue but also the deployment of bigger packages of services.
PETALING JAYA: Global advertising expenditure (adex) will bounce back to make a V-shaped recovery, growing 1.6% next year and 4.3% in 2011 against an expected contraction of 8.5% this year. ZenithOptimedia Worldwide, one of the world’s leading global media services agencies, revealed this trend in its latest global adex forecasts for the next three years.
A tipster sent us a couple links to two works, both of which are shown here. The first, an arty piece from NYC based graphic design house Sagmeister Inc., the concept is by Stefan Sagmeister and was produced in 2004. He's in Indonesia for the year, so it's been tough getting in touch with him — we're curious to know how he feels about the similarities between his piece and the vodka ad below.

Floodwaters, electricity bills and skyscrapers are not the only ones rising in Manila - mobile phones and Internet users are too.

Industry luminaries gather for intimate dinner and drinks with digital minds.

Right after the recent Malaysia Media Conference 2009, the protem Malaysian Digital Association (MDA) threw a party for all the esteemed MMC speakers and celebrities from around the world to a dinner at the Bukit Kiara Equestrian Resort.

LONDON - Rupert Murdoch has said News Corporation will charge users to access its news websites, which include The Sun, The Times and Sky News, from 2010.

As well as his UK papers, a move to paid content for news would also include his US properties The New York Post and Fox News, as well as his The Australian, The Daily Telegraph and News.com.au in Australia.

LONDON: Adspend levels will decline by 9.5% in the Eurozone this year at current prices, compared with a decrease of 12.5% in the US and 15% in Japan, new figures from WARC and the Advertising Association show.

The latest European Advertising and Media Forecast predicts that newspaper ad revenues will plummet by 13% in the Eurozone this year, with magazines off by 14.5%, TV by 10.8%, and radio by 9.7%.

Online, on the other hand, will see totals improve by 6.9% in 2009 and a further 11.7% in 2010, when adspend in the region will fall by just 1.6% overall.

Among the continent's major markets, expenditure in France will shrink by 7% and 1% this year and next respectively, while Germany will follow up a contraction of 7.3% in 2009 with growth of 1.5% over the following 12 months

NEW DELHI: Many of the biggest FMCG firms in India increased their advertising expenditure levels in the last quarter, with television being one of the main beneficiaries of this trend, according to AdEx India.

A forecast from FICCI and Technopak has predicted the annual value of the Indian FMCG market will rise from $25 billion (€17.4bn; £14.7bn) in 2008 to at least $43bn by 2013, and the category is also expected to be one of the main drivers of future adspend growth.

The sector accounted for 40% of TV spots by volume in Q2, with companies including Cadbury, Coca-Cola, Hindustan Unilever and Reckitt Benckiser among the major brands investing heavily in the medium.

JWT London as appointed of Paul Banham as Digital Creative Director. Paul brings to JWT 16 years of outstanding marketing experience and is one of the elite few creative directors to have won awards across both the on and off-line worlds.

Global advertising expenditure (adex) will bounce back to make a V-shaped recovery growing 1.6% next year and 4.3% in 2011 against an expected contraction of 8.5% this year.

For the first time in its 88-year history, the Art Directors Club, the premiere organization for integrated media and the original global creative collective of its kind.

JWT London as appointed of Paul Banham as Digital Creative Director.

LONDON - Rupert Murdoch has said News Corporation will charge users to access its news websites, which include The Sun, The Times and Sky News, from 2010.

As well as his UK papers, a move to paid content for news would also include his US properties The New York Post and Fox News, as well as his The Australian, The Daily Telegraph and News.com.au in Australia.


James Ho, GM of Mediaedge:cia Malaysia (MEC) has left the company.

The Malaysian advertising and marketing scene is at a crossroads. Businesses are asking “Where do I advertise for the best bang for my buck?”, “What kind of ad investments will guarantee returns?”, “Should I focus on traditional media or new and upcoming media?

Google MOUNTAIN VIEW, California: Google, the internet search giant, has launched a rare offline marketing campaign, encouraging business users to "Go Google" in support of its web-based range of products that are competing with Microsoft Office.

The company started running outdoor ads in Boston, Chicago, New York and San Francisco yesterday, as part of a strategy to promote its business applications, which cost $50 (€35; £29) a year for each registered user.

Its out-of-home ads will display a different message each weekday during August, although the company has announced it does not intend to roll communications out across other forms of traditional media.

However, it has introduced a Spread the Word section of its own website, offering posters and information allowing consumers to do "some (internal) marketing" to their colleagues.

LONDON - Reports claim the Government is to appoint Stephen Timms as communications minister to replace Lord Carter and steer its Digital Britain action plan closer to fruition.

Timms will pick up from where Lord Carter, the former Ofcom chief executive, who leaves during the summer recess.

His departure was confirmed in June when he presented his final report into the future of the nation's communication industries.

Malaysia’s ISC Group has won its third Gold Award in 2009 – this time in the Travel Advertisement Print Media category for its ‘Malaysia: Truly Asia – Truly More With Every Visit. It Must Be Malaysia.’ campaign – at The 2009 PATA Gold Awards.

JAKARTA - Indonesian beverage giant Sinar Sosro has handed the creative account of its popular soft drink brand Joy Tea to Dentsu Strat after a four-way pitch.

Agencies believed to be involved in the pitch include BBDO, DDB and DraftFCB.

This week LG officially begins its PR relationship with LG-One, the WPP coalition of agency personnel that will handle its public relations worldwide.

We reported the launch of LG-One back in May, soon after WPP was forced to admit defeat on Enfatico and fold the agency, built to service Dell, into Y&R.

Carrefour has awarded Magiqads sole rights to manage and market all in-store media at its chain of 17 nationwide. The new business gain for Magiqads means that Magiqads now represents the largest retail media network in Malaysia, which also includes Tesco and Jusco.

Tuesday, August 4th, Kuala Lumpur – Bob Chua, CEO of Pulse Group PLC was recently awarded the Top Three ‘Creative Young Entrepreneur Award’ by the Junior Chamber International here in Kuala Lumpur. Bob was also selected to represent Malaysia at the JCI World Congress to be held in Tunisia during November 2009.
Dato’ Borhanuddin Osman awarded Hall of Fame at the Malaysian Media Conference 2009 for his contribution to media and industry
NEW YORK: Brands including Subway, Dr. Pepper and Vitaminwater, owned by Coca-Cola, are increasingly turning to product placement in the US as they seek to establish new and creative ways of connecting with consumers beyond traditional advertising.

Vitaminwater, Coca-Cola's "enhanced water" brand, has recently used the show Gossip Girl, broadcast on the CW, as a promotional vehicle.

During the second season's opening episode, the product was served at a party, and then discussed at various points throughout the rest of the programme.

Alison Tarrant, the CW's svp of integrated sales and marketing, argued the deal between the network and the Atlanta-based firm helped fund an expensive piece of filming in the Hamptons, and thus delivered plot benefits to viewers.

"In this economy," she argued "the only way it was going to be possible for the shoot to be shot on cost would be to bring in somebody to help offset those costs."
WHEN the XFM team came out with the crazy idea of inviting 27 bands to come to their makeshift rehearsal space and do a live set of three songs each March this year, no one in their wildest dream thought that it’s going to be something that would contribute towards the development of future Malaysian music. Really.
President of the Association of Accredited Advertising Agents Malaysia (4As), Datuk Vincent Lee said that with the recent demise of Yasmin Ahmad, the country has lost possibly her true originator and most fervent advocate of 1Malaysia.
Just before midnight two Saturdays ago, the darkest days in Malaysian advertising history struck with the passing of advertising legend, film icon and social commentator Yasmin Ahmad after she suffered a stroke the Thursday earlier.
LONDON - The Wall Street Journal is to launch its own social network called WSJ Connect to rival the professionals' community LinkedIn, according to reports.

News Corporation's flagship title is looking to snap up some of LinkedIn's 15m or so monthly visitors - recruiting Slingshot Labs to develop a website where professionals can create business contacts, search for jobs or find potential clients.
CINCINATTI: Procter & Gamble, the FMCG giant, is using new technology, known as "augmented reality", which renders print ads for its Always brand in "three-dimensions" when they are held up to a computer webcam, as part of its effort to engage consumers across a number of different touchpoints.

The owner of Tide and Gillette recently launched a controversial digital campaign, entitled Zack 16, promoting its Tampax brand, and Marc Pritchard, its global marketing officer, has also spoken about his intention to place an increased emphasis on integration.

Just before midnight last Saturday, the darkest days in Malaysian advertising history struck with the passing of advertising legend, film icon and social commentator Yasmin Ahmad, after she suffered a stroke the Thursday earlier. Words cannot do justice to this great woman who touched many lives.

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