Daily Breaking News

Shukor takes on Big role

Now CEO of Big Tree

Redberry shares “Sound That You Can See”

Package announced at Thank You Night 

How to hack customers like a Russian spy

Influencing American consumers better than top advertisers in the world 

KUALA LUMPUR - Milk brand Dutch Lady will celebrate the second World Milk Day in Malaysia on 31 May with the launch of NutriBus, a mobile outreach programme to promote the goodness of milk in rural communities.

NutriBus was created by Dutch Lady Malaysia, with the strategic input of the Nutrition Society of Malaysia (NSM), after learning that nutrition knowledge among parents and caregivers is inconsistent. 

Hans Laarakker, managing director, Dutch Lady Milk Industries Malaysia Berhad, said: “As the country’s leading milk brand and a household name in Malaysia we are taking the lead to raise awareness and educate Malaysians on the nutritional value and benefits of milk for the whole family – children, teenagers, adults and the elderly.
Hypermarket, Tesco Stores (M) Sdn Bhd has officially awarded its media and advertising account to Zenith Media, ending over 8 years of partnership with Mediaedge: cia. 

Fellow Cow Ella forwarded me on this piece by Fuat Kircaali from Web 2.0 all about how PR people and consultancies are marketing dinosaurs due for extinction.

Sure, the guy was trying to push his Utilizer news publishing platform with a fairly up-front plug in the article. However, it’s this quote that caught my attention:

“Companies with the Largest Number of Professional Bloggers will win. Tomorrow's (and I mean tomorrow, not the next decade) marketing game will be played on professional corporate blogging platforms. The companies with the largest number of well-read and respected corporate bloggers will win the marketing and propaganda games.”

These days, we're all public figures. We're sharing our friends on Facebook, our photos on Flickr, our music on Last.fm, and our goofy links insightful observations on Twitter.

So when Fast Company set out to capture the personalities of our 100 Most Creative People in Business, we started--where else?--by looking for online profiles. Melinda Gates (#2), for example, has more than 50 Google News hits. J.J. Abrams (#14), Tyler Perry (#21), and Pharrell Williams (#36) all have lengthy Wikipedia entries and flashy professional Web sites. And searching Tyra Banks (#49) on YouTube spawns 21,000 video clips (and several cheap laughs).
According to media expert, Pierre van der Hoven, CEO of Southern Africa Direct, cross-platform advertising campaigns that combine new media and traditional media deliver measurable results and far outweigh one-dimensional marketing efforts.

This is particularly critical at a time when marketing budgets are being slashed and companies are being forced to tighten their purse-strings.

Van der Hoven adds that convergence media campaigns are the most successful, as they're not only measurable and more cost effective, but also reach a wider audience.
Nestlé Malaysia and McCann Erickson have launched an campaign titled “Let Kids Be Kids” for leading growing-up milk powder brand
Created by 180 Amsterdam, the commercial pastiches a graphic novel, narrated by Zidane, who goes on a journey to Buenos Aires to discover the origins of Messi’s talent.
LONDON - Reckitt Benckiser is reviewing its £800 million global media planning and buying arrangements.

The FMCG giant, whose brands include Vanish, Veet, Clearasil and Dettol, is reviewing its relationships with media agencies currently on its global roster, including OMD, which handles the £90 million UK business, MPG and ZenithOptimedia.
Malaysia’s ISC Group has won yet another Gold Award – this time for Best Sustained Success for its ‘Malaysia: Truly Asia’ campaign - at the Asian Marketing Effectiveness Awards 2009 
A recent market research study conducted by Marketing Magazine and TNS Malaysia in 2008 reveals that a majority 55% of marketers are neither satisfied nor loyal to their current advertising agency.
BEIJING: Coca-Cola, Nike and General Motors are among the multinational brands that have increased their advertising activity on Chinese video-sharing websites like Tudou and Youku, and these portals are expected to see a large upturn in both advertiser interest and user numbers.

CR-Nielsen predicts that online adspend in China will increase by at least 30% in 2009, while Media Partners Asiaforecasts that total ad revenues in the country will increase by around 9% this year.
MessageLabs has published its May 2009 MessageLabs Intelligence Report. The analysis highlights that spam experienced a further increase of 5.1% since last month, reaching heights of 90.4 percent. Also in May, MessageLabs
Malaysia Airlines Travel on Facebook will be holding a ‘Facebook Friends of MH’ session whereby Facebook users are invited to meet Malaysia Airlines Managing Director/ CEO, Dato’ Sri Idris Jala. 
CARLSBAD, California (AP): The new leaders of News Corp.'s MySpace said Wednesday they need to innovate to rejuvenate the social networking site, which has suffered from stalled user growth.

Owen Van Natta didn't detail specifics but indicated that the ability to make changes to the site was a reason he took the job of MySpace chief executive last month.

"When I look at MySpace there's just so much opportunity to build," Van Natta said at The Wall Street Journal's
PETALING JAYA: Construction group Hock Seng Lee Berhad on Thursday said that it was awarded a RM125.746mil sub-contract by Pembinaan Nomisual Sdn Bhd to build 1,000 affordable homes in Bintulu, Sarawak.

The project was due for completion by April 2012.

“The scope of works includes the construction of 1,000 units of affordable houses, related external works as well as the mechanical and electrical works,
Like Converse shoes, they’re everywhere. 
Like mushrooms, they’re sprouting in different shapes.
Like sari-sari stores (neighborhood retail shops that sell different kinds of consumer, food, and household knick knacks), there’s one nearest you - invitingly saying, “Yahoo, there, let us hotmail and Google you the speedy, gmail way.”
Reports of the global financial situation looking grim continue as alarm bells ring across companies and industries, forcing right-sizing to control OPEX. The multitude of industries impacted by the meltdown has started affecting media companies as well, with more and more having to re-forecast quarterly figures and devise packages to retain advertisers.
• Williams Murray Hamm London wins “AGENCY OF THE YEAR” 
• BBDO Duesseldorf wins FABulous Award in Television Advertising for Wrigley’s Extra
• Miles Calcraft Briginshaw Duffy wins FABulous Award in Television Advertising for Hovis
Orange Business Services has appointed Euro RSCG Singapore their integrated account and will be their agency of record for the APAC region. Euro RSCG is tasked with strengthening Orange Business Services’ position in Asia Pacific and promoting their recession-smart communication solutions for enterprises in the current economic climate. 
According to a new Ad-ology Research study, Advertising's Impact in a Soft Economy, more than 48% of U.S. adults believe that a lack of advertising by a retail store, bank or auto dealership during a recession indicates the business must be struggling. Conversly, a vast majority perceives businesses that continue to advertise as being competitive or committed to doing business.

C. Lee Smith, president and CEO of Ad-ology Research, says "It is critical to advertise in the current economic climate, to maintain long-term positive consumer perception of your brand... advertising... assures consumers of a business' reliability... "

The study finds advertising appears to play a key role in consumers’ view of how a business is doing, and by not advertising, businesses may be sending a warning signal to current and potential customers.
The 22nd Malaysian Film Festival is calling for entries for its animation, documentaries, short films and digital films categories.

MANY are surprised the Malaysian Film Festival has been running for 22 long years and expanding its scope to keep up with modern times. Still, its high-tech categories are still sorely lacking in entries.
As expected, Malaysian pay-TV giant Astro is gearing up to launch new local TV channels to serve its ~2.7 mil. subs base as it continues to increase mass market penetration.

First up, the company is increasing transponder capacity to provide new HD channels. Astro has already announced that its subsidiary Measat Broadcast Network Systems has entered into an agreement with Measat Satellite Systems for the lease of six Ku-band transponders. The deal will cost Astro RM682.5 mil./US$190 mil., to be paid over a period of 15 years.

Singapore: McCann Erickson Singapore recently kicked off a print campaign in leading regional publications and newspaper for MasterCard
After AdFest 2009, ADOI tallied scores from the victories of Malaysian agencies 
and here is the final roll of honour for the best of the best as it stands today. 
Tata Teleservices Limited has appointed MOMS Outdoor Media Solutions (MOMS)  an independent Unit of Madison World as their new OOH agency. MOMS will look into planning, buying and executing outdoor media solutions for both GSM and CDMA business of Tata Teleservices. MOMS will identify, evaluate and advocate appropriate propositions keeping in mind the target markets, target segments and the overall brand positioning. 
26 May 2009
The first of its kind, StART is an arts academy setup to serve the underprivileged children’s community. As the baby of Foetus International, StART provides free music, drama, art, craft, dance, speech, writing and life skills lessons. As Foetus International is Malaysia’s largest integrated communications (group), where the arts are its cornerstone, they believe they are giving where their best strengths lie. StART is a non-government and non-profit organisation.
NEW YORK: Ogilvy and Mather, the advertising, marketing and PR group, is set to launch a new unit, Ogilvy Earth, which will be based in 30 offices around the world and focus on issues relating to sustainability, as its seeks to move beyond its current role and become a "business accelerator".

The company, part of the WPP Group, was recently appointed to develop a campaign heightening awareness of a UN conference that is to be held in Copenhagen later this year, aiming to galvanise consumers, the private and public sectors to take a more active role in countering climate change.

It has also previously worked on environmentally-focused communications such as "Beyond Petroleum" for BP, the oil giant, and "Smart Planet" for IBM, the solutions and services provider.

COPENHAGEN: The internet has surpassed television and national press to become Denmark's largest advertising medium by revenue, with online adspend reaching €393 million ($551m; £346m) in 2008, compared with TV's total of €326m for the year.

Figures from Reklameforbrugsundersøgelsen, which tracks adspend levels in Denmark, show that total advertising expenditure in the country amounted to €1.9bn over last year as a whole. 
On 21 May 2009 a one-hour sharing session by one of Malaysia top radio announcers, Tengku Mohd Ean Nasrun – also known as Ean for Hitz.FM Morning Crew and producer Ray Ganesh Subramaniam made the day for advertising/mass communication and broadcasting students of IACT.
Cannes is barely a month away but the Philippine advertising industry is already celebrating with a major triumph.
Last Saturday, people experienced a night out with a difference. Thanks to Dion, owner of the Deutsches Gasthaus restaurant and Lewis Pragasam, Malaysian drumming legend, Launchpad offered a new experience
Singapore NESCAFÉ GOLD, Singapore’s number one Pure Soluble Coffee brand will be launching a McCann Erickson-developed brand campaign which features its first brand ambassador, Eunice Olsen in Singapore this week. Through Olsen as the ambassador
Kuala Lumpur, 18 May 2009: Come this October, Advertising and marketing communications leaders will be looking to drive demand and market profitably and responsible in today’s overcast economic climate. You can learn a few things from some of the industry’s renowned thought leaders at Ad Asia 2009 from 22 – 24 October at Kuala Lumpur Convention Centre.
LONDON - eBay is not liable for the sale of any counterfeit L'Oreal products through its website, according to a UK High Court decision.

The online marketplace said the decision was an ‘important judgment because it ensures that consumers can continue to buy genuine products at competitive prices on eBay'.

eBay has also won legal victories in the US, France and Belgium.
To grow and remain competitive in the current economic climate, businesses have to harness the power of ICT, and the chief information officer should be tasked to spearhead this initiative. Rozana Sani talks
to Deloitte’s Centre for Risk Intelligence Southeast Asia director Martin Ng on the changing roles of the CIO.

The role of the CIO is no longer just rooted in technology, but requires a broader understanding of how to complement the business that the company is in today.

Deloitte’s 2008 State of the CIO report found that 56 per cent of the CIOs surveyed said long-term strategic thinking and planning was the executive leadership skill most critical in their current role, followed by collaboration and influence (47 per cent) and expertise in running IT (39 per cent).
PETALING JAYA: It will be difficult for newly set-up international crude palm oil (CPO) contracts to rival Bursa Malaysia Bhd’s CPO futures (FCPO) contract, which is the global benchmark pricing for CPO and its related products, say market players.

Apart from Bursa FCPO, CPO contracts abroad are traded on the Dalian Exchange in China, Multi Commodity Exchange in India and the Joint Asian Derivatives Exchange (JADE) in Singapore.

It was also reported that Indonesia plans to launch its own CPO physical contract in July.
The third and final talk in the highly popular Effie Effectiveness 2009 Talk Series held on May 6 provided a final opportunity for marketing communications agencies (and their clients) interested in competing for the Effie Awards 2009 to get valuable pointers on how to send winning entries.
Bates141 Malaysia has clinched the regional creative for F&N Foods after a pitch with McCann Erickson. “This double win is a very important consolidation for us, as we have been working to grow the brand at the local market level in Malaysia.
Zicom Electronic Security Systems has appointed M&C Saatchi Communications, the Indian arm of the UK-based global advertising agency, as its strategic and creative communications partner. Zicom is the leader in state-of-the-art electronic security systems for small,

Last week, I spoke to some media pundits who manage the billions that go into the plethora of media choices in our marketplace. These 'gatekeepers' know best because they have a pulse on what's going through the 'pipeline.'

Think about the digital community and you would imagine a bunch of geeky bespectacled nerds hovering over their laptops disconnected from the real world. The scene was quite the contrary at the third ‘Digital Wednesday’ recently, the monthly social evening organised by newly formed Malaysian Digital Association (MDA). Almost 100 digital industry players filled the first floor of Souled Out’s restaurant and bar in Desa Hartamas to come together and rebuild the fragmented industry.
Introducing reinvented ex-DraftFCB Indonesia ECD, now as Mentor Nick Morgan…
Steve Forbes, Chairman, CEO & Editor-in-Chief of Forbes, and Raghav Bahl, Founder and Editor, Network18, launched the Indian edition of Forbes at a gala dinner in Mumbai. The launch marks a significant milestone in the Indian media space as Forbes India is the first Indian edition of any foreign news or business publication.
We reached out to a number of agencies yesterday regarding their plans for this year's Cannes Lions festival. Our aim: to share with you how many people from each agency will be attending, how much work has been entered (or will be) and the differences between this year and years past.

Most of the replies we've received have been very similar, and though we're well aware we may be getting spun, we wanted to share what we learned. So, here's the what what on Rapp.
LONDON - YouTube is kicking off a test whereby some of its content providers such as Discovery and Channel 4 will trial pre-roll ads against their content, and share the ad revenue.

Content partners include Channel 4, BBC Worldwide, National Geographic, ITN and Discovery Networks.

In the UK, Warner Brothers, Match.com, Activision, Renault and Nissan will be the first advertisers to show pre-roll ads over the next few weeks.

Channel 4 is the first partner to show these pre-roll ads against content, starting today (21 May). The campaign, brokered by PHD, will promote the new Warner Brothers comedy, The Hangover.
LONDON - Procter & Gamble is to be hit with a tax bill of up to £100m after the Court of Appeal ruled Pringles was a crisp, making it liable for VAT.

UK tax laws regarding food stipulate crisps fall outside the general VAT exemption on foodstuffs and are therefore subject to the 15% tax.

Yesterday's appeal court decision overturned a high court ruling last year ruling Pringles was not a crisp because only 42% of the product is made from potatoes.
Who wouldn’t want an advertising Oscar, much more the dazzling fame that goes with it? A Cannes Lion is a Lion, a Pencil - D&AD or One Show, is a Pencil. As sharp as the creative geniuses of those on the credit box, a Clio is a Clio, as beautiful as the Greek muse it’s named after.
Malayan Banking Bhd (Maybank), said its third-quarter net profit fell more than a third, and warned that business conditions will remain challenging for the rest of the year.

“We are seeing lower profit performance impacted largely by higher provisioning for our international operations and impairment costs resulting from our recent regional acquisitions, said Abdul Wahid Omar, Maybank’s chief executive officer, in a statement.
21 May 2009
There are some things that should never be altered. Like the taste of Lindt. Or like the look and feel of a newspaper. Like Coca Cola. And now, as Facebook is finding out, the look, feel and functionality of a social networking website.
LONDON: Planners must strike a balance between factors including "clever thinking", consumer insight and tone of voice if they are to develop successful ad campaigns, according to a new analysis of award-winning UK case studies from the Account Planning Group's Creative Strategy Awards.

Matt Willifer, the current chairman of the APG and a partner at nDreams, recently analysed the 51 papers that had won top honours at the APG's bi-annual awards ceremony, which has been held every year since 1993, receiving 900 entries overall.
KUALA LUMPUR: At mid-day close the Malaysian market is flat but crossing into negative territory in line with the regional trend as Asian stocks remained in retreat.

At 12.30 pm the KL Composite Index was at 1,040.35 down 2.28 points or 0.22%, with index heavyweights TNB down 10 sen to RM7.45, Maybank down 5 sen to RM5.25, Sime Darby down 5 sen to RM6.90, while top index gainer was IOI Corp up 14 sen to RM4.78.
Marketing magazine recently brought Peter Draper, ex Marketing Director of Manchester United, for a CEO Breakfast session in collaboration with The London Speaker Bureau at the Westin Hotel in KL.
SINGAPORE - Citigems has appointed TNBT's Crush Advertising as its new creative agency.

Crush will be responsible for all above-the-line and below-the line advertising campaigns for Citigems. Earlier this year, the jewellery brand appointed sister agency Bang to handle PR and media communications work for the brand.
A multi-city study by Publicis, one of the largest global marketing communications companies, reveals that although consumers across Greater China are searching for more value in reaction to the global financial crisis, 70% of those surveyed refuse to move to cheaper brands.
Tesco Lotus together with Thailand’s premier advertising agency and most influential media agency, Leo Burnett and OMD, are now gearing up to launch the latest campaign with the aim to deliver a promising future back to Thai consumers, local communities nationwide including Tesco Lotus employees.
Astro has launched  3 new channels under its Mustika pack: ASTRO CITRA (Channel 131), ASTRO WARNA (Channel 132) and B4U (Channel 133) and they offer Malaysian families complete entertainment for RM12.95 per month.
LONDON - Starbucks is hoping to harness the power of social media with a new ad campaign aimed at creating an online conversation between younger coffee drinkers.

Rolling out in newspapers, magazines and billboards in the US this week, the BBDO North America led campaign is understood to be Starbucks largest to date.

Outdoor activity encourages Starbucks' Twitter followers and Facebook fans to take pictures of the company's new billboards and be first to post them online. However, it was not revealed whether a reward would be offered.
LONDON/WASHINGTON: Watching television remains the dominant media pastime among consumers worldwide, with the average claimed daily viewing time reaching three hours and 20 minutes, according to research from TGI across a number of major markets.

TGI's research, which was commissioned by WARC Online and is reported in full here, found that television viewing levels were highest in Central and Latin America, with Argentina, Brazil and Mexico taking the top three slots respectively.
ASIA-PACIFIC - Havas' regional organic revenue plummeted nearly 25 per cent from the first quarter of 2008 to the first quarter of 2009, marking Asia-Pacific out as the holding company's worst-performing market in the world.

In its first-quarter financial report, Havas attributed its 24.7 per cent revenue plunge in Asia-Pacific – US$18.8 million from US$22.8 million in 2008 – to the loss of Dell’s regional account in June 2008. The report further noted Havas will continue to feel the impact of this loss in the second quarter. Excluding Dell, Havas fell eight per cent in the region.
Reader’s Digest recently announced 91 winners of the 2009 Reader’s Digest Trusted Brands Awards – at an award ceremony in Kuala Lumpur officiated by Y.B. Dato’ Mukhriz Tun Mahathir, Deputy Minister of International Trade and Industry.
19 May 2009

Shiseido has been one of the very few non-technology brands from Japan that has made it big in the global fashion, beauty and cosmetic scene.
One of the main reasons that have contributed to its success is its brand management practices. The commitment from the company’s management has seen a continuous investment in brand building activities.

19 May 2009
IT is 5 pm, Friday. Jennifer Chan has had an intense week of ceaseless client meetings and internal pow-wows. Despite this, she is in high spirits because BBDO/Proximity Malaysia has, after months of courtship, secured new business with a large, undisclosed client. This comes close on the heels of the agency’s recent success in winning key AirAsia assignments.

Radio continues to attract a large spectrum of listeners in Peninsular Malaysia, with nine in 10 people aged 10 years and above tuning in every week, according to the latest Radio Audience Measurement (RAM) Malaysia study by The Nielsen Company.
At the first meeting, the COO of the authorised world-wide distributor (outsideJapan) of a new technology, reported “Our products can kill viruses, bacteria and other harmful organic compounds. We can even prevent the spread of Avian flu”.
Media Prima Radio Networks continues to give its nearest competitors a run for their money. Based on the latest results recorded by the Nielsen Radio Audience Measurement, S1, 2009, the three stations under MPRN; Hot FM, Fly FM and one FM have recorded a strong standing in their respective market.
Craig Davis, former Chief Creative Officer Worldwide JWT, has been appointed the Chairman of Judges by the AWARD Committee. Davis is one of the global advertising industry's leading and award-winning talents. “To be the best regional show you need the best judges and it all starts with the Chairman.
It’s official! The No. 1 and No. 2 spots this survey belong to ERA and SINAR respectively! This survey (Nielsen’s Radio Audience Measurement, Sweep 1, 2009), AMP Radio Networks (AMP) through its eight stations; ERA, MY FM, hitz.fm, MIX fm, LiteFM, SINAR, XFM and THR (Raaga and Gegar), demonstrates to its listeners and advertisers what makes AMP the market leader in Malaysian radio.
The most visited expatriate's worldwide website, AlloExpat.com, offers a comprehensive guide and social network to the expats community around the globe. Thanks to its growing expatriate's audience worldwide, the already successful expat niche website is becoming the preferred online media for expat's hungry advertisers.
THE teenage market (those aged between 15 and 19 years) constitutes 14% of the Malaysian population, which makes it a huge market to tap for businesses.

Noteworthy is that technology is an integral part of the lives of teenagers, hence the rising emergence of the digital space as a platform for advertisers to communicate with teens. This trend was revealed by a research report called Point of View, a biannual opinions research, which uses Klang Valley as the pulse, carried out by Ogilvy and Mather (O&M) Malaysia.
1. We all know about DiGi’s strength in branding and marketing. But what are the areas it needs to improve the most? Viknes, Shah Alam

We can improve a lot in setting expectations right to keep and attract new customers. People are generally tired of brands that over-promise and under-deliver.

The DiGi brand is unpretentious and loved for its simplicity and sense of fun. We should build on that and improve our service delivery to our customers so that each experience with DiGi is excellent, whether you’re making a call or calling for service.
McCann Erickson, a division of McCann Worldgroup recently beat Hakuhodo and two other local agencies in a competitive four-way pitch to bag the covetable creative account of the Gudang Garam Surya 16 brand under Indonesia’s second largest cigarette maker, PT Gudang Garam. 
In his very first directing assignment for an agency outside of Tokyo, Mr. Hide (pronounced hee-day) has succeeded in marrying the Saatchi & Saatchi LA concept of ‘the harmony between man, nature and machine’ for the launch of the third-generation 2010 Toyota Prius hybrid.

It’s spelling time, where are your kids?

“They are probably delivering signals to parents, especially overseas Filipino workers (OFW) they are bad spellers and their teachers can’t teach.”

That’s as far as Migrante International, an alliance of Filipino overseas workers is concerned, referring to a television spot made by a local agency for a high profile local courier.
Despite handphones being a must-have today, mobile advertising is in its infancy at both the local and global level. It also lags search and online advertising, which is growing exponentially. Universal McCann Malaysia’s chief executive Prashant Kumar shares with Rozana Sani his views on the outlook for mobile advertising.
Businesses are struggling to cope with what is being labelled as pay-per-click fraud, an activity that appears to be on the rise as the recession worsens, according to a new report.

Under pay-per-click, advertisers pay a search engine, with Google and Yahoo being the biggest, every time a Web surfer clicks on their links.

Click ‘fraud’ happens when clicks are made to simply make money for the sites that host the links or to damage a competitor.
NEW YORK: Wal-Mart will continue to emphasise its core areas of "brand relevance" – including "driving value and prices on a daily basis" – both during and after the downturn, the retail giant's Steve Bratspies said at the Association of National Advertisers' "2009 Brand Building in Tough Times & Beyond" event.
KUALA LUMPUR, May 15 (Bernama) -- MISC Bhd has issued a notice to its partners of the Grand Alliance, over the intention to withdraw from the group, effective Jan 1, 2010.

With the notice, MISC is effectively withdrawing its participation from the European and Mediterranean trade lanes, covered by the memorandum of understanding (MoU) 2007, it said in an announcement at Bursa Malaysia.
CHICAGO: Fitch Ratings on Friday lowered ratings for American International Group Inc. and some of its units, as the embattled insurer repositions itself in the marketplace in hopes of repaying billions in bailout funds to the government.

Fitch cut the New York-based insurer's issuer default rating to "BBB" from "A," and the insurer financial strength ratings on the company's insurance subsidiaries.

The rating agency affirmed AIG's short-term issuer default rating and commercial paper ratings at "F1."
Mr V Kanesan, Organizing Chairman of Malaysia Effie Awards and the Steering Committee has announced that the 2009 Effie Entry Kit is now posted on the Effie website at www.malaysiaeffie.com

Lowe won 2 Pencils at the ‘The One Show’ held in New York recently. ‘The One Show’, conducted annually in New York, attracts entries from around the world and is one of the industry’s most sought after accolades honouring excellence in print, television, radio, outdoor, innovative marketing, integrated branding and branded content.
Epson has selected JWT Singapore in their recent pitch for their regional branding campaign (covering South & Southeast Asia). There was no incumbent.

JWT Singapore has been quietly doubling staff in one year – to handle regional accounts like Nokia, Unilever and now Epson. The team will primarily focus on Singapore, Malaysia, India, Thailand and the Philippines.

"We look forward to partnering with Epson to consolidate and streamline their regional marketing communication efforts." said Angus Fraser, Managing Director, JWT Singapore.  "We plan to leverage our regional knowledge to take Epson to the next level."

"We invited 5 agencies for this pitch and we felt that JWT's comprehensive and creative approach made the best sense for us. We were impressed with the passion and commitment displayed by the JWT team," said Vincent Sim, Senior Manager, Marcom & PR of Epson Singapore Pte Ltd.

 Ai Mai Ong, JWT Singapore Associate Account Director, will manage the Epson account.
Consumer confidence in Malaysia has plummeted to a record new low in the past six months, falling a further seven Index points from 88 to 81, according to the latest twice-yearly Nielsen Global Consumer Confidence Index which tracks consumer confidence,
major concerns and spending habits among 25,140 internet users in 50 countries.
TOTAL PENCILS BBDO Network landed an impressive combined 24 pencils this year during The One Club’s first ever “Creative Week NYC.” Saatchi & Saatchi was awarded 11, while Leo Burnett and Ogilvy tied with 8 awards this past week.
Contact The Players Limited has launched a unique new fansite promising direct access to the nation’s favourite football players, with guaranteed replies from some of the world’s most famous footballers!
Most recently chosen as the Most Preferred Destination in Asia by Shanghai’s World Trade Fair, the Philippines is experiencing an unprecedented tourism boom. Last month, it was also the best performer among Asean nations on the stock market index, pleasantly surprising everyone.
MAY 12 - It sponsors reality game show The Amazing Race Asia and F1 team AT&T Williams, recruits pilots through a blogging contest and stays in touch with customers via Facebook, Twitter and blog accounts.

AirAsia's quirky means of promotion has certainly helped make the airline a household name. Yet, barely eight years ago when it began operations, AirAsia had just two planes and a host of obstacles - Sars and the Sept 11 terrorist attacks included - preventing it from taking off.
It amazing how one can milk a great idea in so many different ways.
The World Federation of Advertisers (WFA) and The European Association of Communication Agencies (EACA) have released guidelines on how to organize, conduct and conclude a pitch process leading to a new client-agency relationship. Created with regional or global assignments in mind, it also provides guidance for agencies and clients at a local level where no national guidelines currently exist.

AdAsia 2009, the biennial conference organised by the Asian Federation of Advertising Associations (AFAA), will be held at the Kuala Lumpur Convention Centre from October 22 to 24.

The theme of this year's conference is ''Redefining the Future'' and it aims to address the current economic situation by advocating changes for long-term stability.

Delegates from AFAA 16 member countries, including Japan, India, South Korea, Indonesia, Thailand, and Singapore, will have an opportunity to get insights from industry veterans on defining the new marketing order of tomorrow.

INGAPORE - Resorts World at Sentosa (RWS) has selected seven agencies, among them Euro RSCG, McCann Worldgroup and Y&R, for its creative review.

Three local agencies have also been invited to pitch, say sources, though RWS has declined to disclose participants.

The integrated resort’s creative account came into play late in April when TBWA resigned the business after two years.
NEW DELHI: It's now more than a year since India's Tata Motors, headed by tycoon Ratan Tata, paid just over £1bn to buy upmarket car marques Jaguar and Land Rover from Ford. At the time, some people thought the deal was a steal, with Jaguar about to begin production of its eagerly-awaited new XF saloon and Land Rover perched atop the profitable SUV market.
12 May 2009
Every month, Pulse conducts a national study interviewing 1,000 www.planetpulse.com participants across major market centres via the Internet.
This month, we focussed on the state of the economy, and consumer confidence of Malaysians as we face one of the deepest economic meltdowns in history.

The following are the results;

The implication for marketers and brand owners is the obvious knock-on effect to the reduction in consumer spending, and confidence.
Next month, we will run a follow-up study in relation to a brands strength in accordance to the economic downturn, and gauge the relative effect of brand building/saving in a recession.

12 May 2009
DiGi is determined to be the smarter choice in broadband with a clear promise of value and quality internet to the people.

Public who visited the launch roadshow at One Utama Shopping Center recently were amongst the first to experience DiGi’s broadband service. The showcase brought to life the broadband experience and featured innovative applications by partners such as Huawei, HP, Nokia Siemens Network, mySimplifieds.com and The Star newspaper.
LONDON: Coca-Cola is increasing its efforts to reach consumers via social networks. "We're making increasing use of new channels of communication whether that is through mobile phones or social networking sites like Facebook. This is a really important change in the recession," says the company's marketing director, Cathryn Sleight.

Sleight was speaking at the 2009 Soft Drinks Industry Conference in London. She explained that the attraction to Coke of social networks was their huge popularity and the ability of users to influence other users by a new form of word-of-mouth.
LONDON: New Unilever chief executive Paul Polman is promising a second quarter marketing blitz to "re-ignite volume growth" after the company reported mixed results in the first quarter of this year.

Polman, who controversially scrapped a number of financial targets on taking over at the Anglo-Dutch consumer goods giant, says he will "step up innovation and brand support from the second quarter and expect this to drive improved volume performance."
Media environments are used by advertisers to pass their communication messages to their prospective consumers. It’s quite similar to passing electricity through wires where wire is the medium to the end users.

Learn how Twitterers and tweets and Twitterati are making connections in the Twitterverse by sharing their lives.

THERE’S a popular catch phrase on the Internet but it’s not a buzz. It’s a Twitter.

Even if you have never used it before, chances are you have heard it crop up in conversations. Don’t think you can get away with just dropping that term casually during discussions, though, because Twitter is not just a buzzword, it’s an action.

Learn how Twitterers and tweets and Twitterati are making connections in the Twitterverse by sharing their lives.

THERE’S a popular catch phrase on the Internet but it’s not a buzz. It’s a Twitter.

Even if you have never used it before, chances are you have heard it crop up in conversations. Don’t think you can get away with just dropping that term casually during discussions, though, because Twitter is not just a buzzword, it’s an action.

Fortifying its reputation as a world-renowned creative agency, BBDO/Proximity Malaysia hauled five "Silver Nominations" and six "In-books" at the D&AD Awards 2009. Accordingly, the agency is now the second most-awarded agency in the world!
Malaysian Theatre is synonymous The Actors Studio (TAS). But as they mark their 20th year, they find themselves facing the same challenges they faced more than two decades ago.
Adsfactor Limited, a new Asian focused online advertising network today announced the official launch of its business operations with local ad networks and offices in China (Beijing and Shanghai), Hong Kong and Singapore as well as an eventual roll out in Malaysia and the rest of South East Asia. Adsfactor is a wholly owned subsidiary and the ad network division of Pixel Media Group, a leading online advertising sales company in Asia. Adsfactor is operated as a separate division of the group with its own dedicated team and resources to ensure long term success.
WASHINGTON — Calling it a necessary pillar of democracy, a Senate subcommittee examined the state of American journalism Wednesday at a time when newspapers are being shuttered and downsized and network TV news audiences are declining.

"Newspapers and broadcasters have been a check on the excesses of government, business and individuals," said Sen. Jay Rockefeller , D- W.Va. "But what happens when our watchdog grows mute and can no longer bark? When newspapers slice their staff and slash their news operations? What happens is that we all suffer. . . The inevitable result is less reporting, less news, and less coverage of our communities and interests at home and abroad."
New Campaign for HK Sinfonietta Breaks with Old Preconceptions
Hong Kong-Leo Burnett Hong Kong announces the launch of a campaign for the Hong Kong Sinfonietta, which aims to bridge the gap between the mass public, and classical music. It stems from the insight that many people wrongly associate classical music with upper class society, and a pretentious, elitist image.
Leo Burnett Sydney has launched a new interactive media idea for Canon Australia, to promote the digital SLR brand EOS. The idea, ‘EOS photochains’, is designed to break down the technical boundaries of DSLR photography which dominate the market, and give photographers a more creative platform to play on and develop their skills.
For a decade now, consumers have become accustomed to free access to music, films and information, via the internet. But with many of the media's big players - including Rupert Murdoch - thinking of charging for content, is the tide about to turn?
Venice Franchise Holdings Sdn Bhd (Venice Franchise), the master franchise holder for Canadian 2 For 1 Pizza in Malaysia, plans to be aggressive in promoting the brand and expanding its operations going forward, having been relatively quiet in the last five years.

It aims to have 30 outlets in four years through a “sub-franchise” model and reach out to consumers outside the Klang Valley for the first time.

The pizza maker currently operates six stores in Malaysia.
NEW YORK (AdAge.com) -- Even Google is seeing the limits of search ads and YouTube. The search giant is placing its first TV ad -- to promote its new web browser Chrome.

The ads will go out across the Google TV Ads system, meaning on cable systems and networks that allow Google to sell some of their inventory, such as Echostar's Dish Network and NBC Universal cable networks like CNBC, Sleuth and Chiller.
International conglomerate UMW Holdings has braced the recent financial adversities with a strong rebranding strategy. Not only are they looking positively towards developments in 2009, but last year's performance was also unaffected by the economic turmoil that plagued the general corporate sector elsewhere in the last quarter of the year.

FUMAKILLA Malaysia Bhd will spend more on advertising and promotion (A&P) activities in the Indonesian market this year.

Group deputy chairman Brian Tan Guan Hooi tells StarBizWeek that Fumakilla would spend between RM20mil and RM30mil this year for A&P in the Asean region.

“We will spend more in Indonesia because over there, we can see very fast reactions to our advertising and promotion campaigns. Immediately after the advertising and promotion programmes, we can see the Fumakilla products registering a higher volume of sales,” he says.

LONDON - Mindshare is currently making a round of redundancies across its London-based UK and Worldwide operations as part of a cost-cutting drive at the WPP agency.

A number of staff at Mindshare Worldwide are understood to have entered into a consultation period.

In the UK, there have been up to 10 recent departures across the business, including new business director Sandra Collins, who left by mutual consent this week.

Collins has been in the media business for 25 years and joined Mindshare from Optimedia in October 2002.

In the best of times, and more so now, media owners cannot forget that advertising is an intermediate product. Advertisers advertise to increase their sales and advertising budgets are mostly determined by sales volume.  Lowering the cost of advertising per unit of advertising will increase Sales and consequently the Volume of Advertising if we believe that Advertising Works.

PETALING JAYA: “If an advertisement is created and no one sees or hears it, is it an ad?”

This question was thrown to the audience at the Effie Effectiveness 2009 Talk Series yesterday by Effie Awards chief judge Alan Fairnington.

He said transmitted messages only became communication if someone heard or saw it. “If a tree falls in a forest and no one is around to hear it, does it make a sound?” he asked.

LONDON - News Corp's group-wide profits took a hit in the first quarter of 2009, with sharp falls at its newspaper and digital operations, led by a 21% decline in ad revenues at its UK newspapers, with pre-tax profits plunging 47% to $755m.
Singapore Red Cross has appointed McCann Healthcare Worldwide Singapore as its official communications partner following a successful collaboration in 2008 which saw a surge in overall awareness on blood donations among the public and more significantly among its key target audience, the youth.
ADOI's latest full-day workshop on Blog Marketing and New Media at the Sime Darby Convention Center drew a full house on Monday.Led by Timothy Tiah of Nuffnang and Hiew Kau Sern of Starcom IP, the workshop covered blog advertising from the perspectives of four players in the new media space: Nuffnang, the advertiser, the agency and a blogger.
ASIA-PACIFIC - Lowe's offices in Thailand and China are expected to take the Asia lead on the global Ericsson account, after the agency picked up the brand's worldwide ad business.

Lowe Brindfors in Stockholm will lead the account for the Swedish telecommunications suppliers with a focus on digital and experiential marketing.
M&C Saatchi is launching a major new Digital Communications company in Asia. It will be launched next week in China and India, M&C Saatchi’s two priority markets in Asia, and will be called M&C Saatchi-i. M&C Saatchi-i will be headquartered in new start-up offices in Beijing and Mumbai, with additional offices in Shanghai and New Delhi.

KUALA LUMPUR: Malayan Banking (Maybank) and Public Bank won top honours in the bank category in the Reader’s Digest Trusted Brands Awards 2009.

Reader’s Digest Asia group advertising director Simon Cholmeley said the ultimate measure of success for any brand was the level of consumer trust and confidence it enjoyed.

MANILA - Ogilvy & Mather Advertising has promoted planning director and talent management head, Peachy Pacquing, to managing director in the Philippines.

She will report to Randy Aquino (pictured), Ogilvy’s country head in the Philippines, who said he was “certain that Pacquing’s creative and planning experience will help build a much stronger Ogilvy & Mather Advertising.”
LONDON - Times Newspapers, the publisher of The Times and the Sunday Times, has reported a loss of £51.3m for the year ending June 30 2008.
The figure compares with a loss of £43.9m for the previous year.
At sister company News Group Newspapers, which publishes The Sun and the News of the World, profits fell from £61.8m to £55.1m.

According to accounts filed in Companies House, the losses at Times Newspapers came from a rise in the cost of newsprint, a one-off charge associated with shifting the printing from Wapping to Broxbourne and redundancy costs.
MNC wins Mobile Content Developer of the Year and Most Innovative Application Award at the Frost & Sullivan Malaysia Telecoms Award 2009

KUALA LUMPUR – MNC Wireless Berhad (“MNC”), a leading Mobile and Digital Media services provider in Malaysia has won both of the two categories it was nominated in at the Frost & Sullivan Malaysia Telecoms Award 2009 held last night at the Sheraton Imperial Hotel in Kuala Lumpur.

EVEN through local advertising spending is expected to drop this year in line with the projected decrease in global expenditure, Bates 141 Malaysia is still seeing pockets of opportunities and it wants to be digital savvy in helping its clients.

Managing director Wong Fatt Weng says the marketing communications company sees things from a unique perspective and is gearing up to create “change” for its clients and for itself, as per its its tagline: We are The Change Agency.

FRENCH skincare brand Thalgo’s sole distributor in Malaysia, Thalgo Cosmetic (SEA) Sdn Bhd, is confident of “reasonable” revenue growth this year despite a shrinking market.

Executive director Tan Wei Ming says the overall cosmetics industry has seen a 20% to 25% fall in sales, with smaller players dropping out due to the higher operating cost amid the slowdown in business.

Jakarta:First Media, Indonesia’s major provider of broadband internet and cable TV programs, has appointed Momentum, a division of McCann Worldgroup, to lead an activation project to drive internet sign up as well as awareness of FastNet’s availability and coverage in residential areas within Jakarta.

Hong Kong, Leo Burnett Solutions Inc. (LBSI), the Sri Lanka office of the internationally acclaimed advertising agency network Leo Burnett Worldwide, topped the points table at this year’s Chillies - the annual Sri Lanka Advertising Awards. In an unbeaten feat in the Sri Lankan advertising arena, the 10 year old agency affirmed its dominance and prowess in the industry by winning the highest number of awards and gaining a tally of 121 points to
become the Agency of the Year at The Chillies 2009. Leo Burnett scooped the most number of points for the night, winning accolades across the Print, TV, Radio and Non Traditional Media categories which include 2 Golds, 11 Silvers, 14 Bronze Awards and 10 Finalists.
This Petronas TV commercial is a heartwarming insight into children’s innocence in Malaysia’smulticultural society. The advert, entitledTan Hong Ming, bagged the top prize at the 2008 Asia Pacific Advertising Festival in Pattaya, Thailand.

LONDON - Times Newspapers, the publisher of The Times and the Sunday Times, has reported a loss of £51.3m for the year ending June 30 2008.

The figure compares with a loss of £43.9m for the previous year.

At sister company News Group Newspapers, which publishes The Sun and the News of the World, profits fell from £61.8m to £55.1m.

Canon Marketing Malaysia is wowing DSLR photo enthusiasts with its latest EOS 500D. Having pioneered the DSLR industry since 50 years ago, Canon continues to lead the way with this new model that comes packed with powerful 15 megapixel sensor and high definition (HD) movie recording capability.

PARENTS more often than not overlook the power of infant massage.

Media agency Universal McCann, through its Effie Award-winning Touch campaign for Johnson & Johnson (J&J), has revived the mother-baby bonding moments by coaching mothers on the benefits of regular infant massage, says its chief executive officer Prashant Kumar.

“We are extending our infant massage workshops to east Malaysia this year after receiving good responses from mothers on the road shows that we organised last year (in Peninsular Malaysia),” he tells StarBizWeek.

NEW YORK, The Art Directors Club, the premier organization for integrated media and the first global creative collective of its kind, announced the winners of the ADC 88th Annual Awards program tonight at its Awards Gala, held at the ADC Gallery in New York.

BANGKOK, May 4 (Bernama) -- For the Southeast Asia Tobacco Control Alliance (Seatca), smoke is getting into its eyes, so to speak.

It is gravely concerned over the current trend of Asean countries -- home to 125 million smokers -- continuing to be cash cows for the world's largest transnational tobacco companies.

WPP, the marketing services group led by Sir Martin Sorrell, will reduce staff by about 7,200, or 6 per cent, this year to keep down costs as the global recession hits advertising spending.

About half of the cuts will come from compulsory redundancies, with the rest coming from not replacing staff who leave the company.

HONG KONG - On 6 May, Media TV will launch a series of five exclusive interviews with Sir Martin Sorrell, the most famous soothsayer in the media and advertising industries.

Sorrell is chief executive and architect of WPP, one of the world's largest communications services groups.

WPP companies provide clients with advertising; media investment management; information; insight & consultancy; public relations & public affairs; branding & identity, healthcare and specialist communications. Collectively, WPP employs 97,000 people in more than 2,000 offices in 106 countries.
In a shocking revelation recently, it was discovered that less than 15% of magazines in Malaysia are audited by the Audit Bureau of Circulations (ABC) Malaysia.
After months of almost clandestine work, including logo design, brand architecture and even store and SIM card design, Riverorchid Vietnam has launched the new Vietnamobile GSM network with a series of impactful TV commercials.
In a recession, organic decline rather than growth is not unusual. Thus agency billings increase comes mostly from new business acquisition.
Finally, a Singapore initiative that can help Malaysia overcome our problems! In a surprising but assuring development, Mr Tony Kelly from Marketing-Interactive.com Singapore was recently reported to have declared, "We will happily pay the ABC audit fees for both ADOI and Marketing magazines in Malaysia; we are happy to write the cheque."


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