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Shukor takes on Big role

Now CEO of Big Tree

Redberry shares “Sound That You Can See”

Package announced at Thank You Night 

How to hack customers like a Russian spy

Influencing American consumers better than top advertisers in the world 

The Malaysian Media Conference 2008 will be held on the 7th of August 2008. Margaret Lim, CEO of Aegis Media Malaysia will be one of the speakers at this anticipated event.

The Malaysian Media Conference 2008 will be held on the 7th of August 2008. Mr. Timothy Tiah, the co-founder of Nuffnang will be one of the speakers at this anticipated event.

MARKETING magazine is now available in key bookstores across the Klang Valley, including KLIA. See attached to find out where you can buy your copy today!

ESPN STAR Sports (ESS) has appointed Malaysian, Wong Swee Teng to take on the role as the new Managing Director and Chief Representative of ESS China office with effect from July 28, 2008.

Wong, who hails from Ipoh has a strong presence in the music industry and brings with him more than 15 years of media industry experience, having held various management roles in the Bertelsmann Music Group where he contributed to the success of BMG in Asia Pacific and globally.
JAKARTA - Sara Lee has replaced DraftFCB with Ogilvy & Mather as its creative agency for its She and Brylcreem brands in Indonesia.

Ogilvy was awarded the business after a two-way pitch with WPP sibling JWT.

Renuka Jaypal, Ogilvy Indonesia’s MD, confirmed the news, calling it a significant win for the agency. "We have an opportunity to make a major impact for Sara Lee," she said.
KUALA LUMPUR - A disagreement between the Iskandar Region Development Authority (IRDA) and the 4As has moved towards a resolution after the advertising industry body conceded that IRDA does not have to pay a pitch fee now mandatory for large advertisers in Malaysia.

The government department invited agencies to pitch for its advertising business earlier this month via an open brief published in the national press. The 4As has since criticised IRDA for not agreeing to pay a fee to pitching agencies (Media, 24 July).
28 July 2008
Swiss company Nestlé first touched down in Penang in 1912, from which time it began to grow within and shape our dining culture throughout the years with brands that are synonymous with great taste and convenience. In 1962, at a time when the country was in the midst of a prolific journey of self-discovery in developing a unique nationalistic identity, Nestlé expanded with an industrious move to Kuala Lumpur. Most households in Malaysia have got at least one Nestlé product sitting on their pantry shelves or kept chilled in the fridge. MILO, Nescafé, Nestlé Yogurt, Maggi…these are but a few of more than 300 wholesome, halal-certified products available on the market that are produced by the Company.
28 July 2008

I remember when I first saw the Internet, on little single colour computer monitors in Bangalore, in 1995. The screens had the same green font you today see on computers in 1980s movies, and we worked on our machines in an underground lab, with dot matrix printers causing merry havoc all around us. I used the PINE email system, and one had to key in certain numbers (‘1’ to compose, ‘2’ to send) to work it. The Internet, you must remember, had been around from the 1950s in the USA, when it began life as a network of computers designed to survive Russian atomic assaults. In balmy Bangalore we browsed the web using Netscape, and I remember forever watching the shiny halo that circled the large N in the little status bar. Clunky as it was, we preferred it to IE back then.

TBWA/Tequila Singapore has just launched the viral follow up to the multi-award winning Photolibrary print campaign. Just like print, the challenge is to spread the word to the ad community that royalty-free images offer plenty of scope for creativity.

A woman "pawang" (shaman) from Sabah and a "boria" entertainer from Penang are among five people named today as living heritage treasures for their contribution to arts and culture.Losimin Majanil, 83, serves as a source of reference for the Kadazandusun community in Sabah while Abu Bakar Jaafar, also 83, better known as Pak Kan, has been a boria entertainer since the age of 12.The three other living heritage treasures, announced by Unity, Culture, Arts and Heritage Minsiter Datuk Mohd Shafie Apdal here, are prolific storyteller Ali Badron Sabor, traditional drum performance expert Tan Hooi Song and Indian classical dance expert Vatsala Sivadas.
 Vatsala, 66, is a dancer and artistic director of the Indian classical dance known as Bharatanatyam.

JAKARTA - Bank Danamon, Indonesia's fifth largest bank, has handed Hakuhodo Indonesia a brief for a new product that it plans to launch later in the year.

Bank Danamon Indonesia is a major player in the country's commercial banking scene, with some 1,100 offices and 750 ATMs throughout the archipelago.

Two-thirds of Bank Danamon Indonesia stock is owned by an entity jointly controlled by the Singaporean government and Deutsche Bank.
FIABCI (Malaysia) has tied up with GO Communications together with Nextdor Property Communications to handle all public relations activities for the much anticipated 19th National Real Estate Convention 2008 on August 26 & 27, 2008.
FIABCI (Malaysia) has tied up with GO Communications together with Nextdor Property Communications to handle all public relations activities for the much anticipated 19th National Real Estate Convention 2008 on August 26 & 27, 2008.
A skull-and-crossbones symbol is placed over a computer keyboard at a 'hacker academy' in Paris, France. Internet security researchers on Thursday warned that hackers have caught on to a "critical" flaw that lets them control traffic on the Internet.  Internet security researchers on Thursday warned that hackers have caught on to a "critical" flaw that lets them control traffic on the Internet.

A 4-minute video created by creative agency Magicmakers for Sarawak Convention Bureau has just won a PATA Gold Award for tourism videos, making it the third international award won so far in 2008. The PATA awards presentation will be in Hydrabad, India in September 2008. Named "RECHARGE IN A NEW WORLD", the MICE (businesss tourism) video had won the Diamond (Best of all categories) at ITB Berlin in April, a first for Malaysia. It was also awarded a Gold Statuette in the Tourism & Travel category at the US International Film & Video Festival in Los Angeles in June. Scripted by Peter Lo, the video was directed by Yoki Chin with co-director Leong Euho of Malaysian production house Filmpoint. The commercial was shot with a talent pool of over 100 on location in the rainforest of Sarawak over ten days. To view the video, please go to:


JAKARTA - In a dramatic departure from the norm, Golkar, one of Indonesia's biggest political parties, has called a formal pitch for its US$13 million full service advertising account, a process that has involve up to 23 agencies.

Traditionally, political parties in Indonesia appoint local agencies based on personal relationships rather than through a formal pitch process.

Andi Waryanto, chief of creative design at Golkar said that a formal pitch has been called because the political climate in Indonesia has changed, and his party wanted to appoint the best agency.
The Red Brick Road on alert as Dutch brewer approaches rival agencies in London and Amsterdam.

Heineken has contacted agencies about its £40 million global creative account.

The brewing company is thought to be talking to agencies in London and Amsterdam about the future strategy of its advertising.
KUALA LUMPUR - Affin Bank has invited agencies to present credentials ahead of a marketing offensive to boost the company's lowly standing in Malaysia's financial services market.

A curious mix of agencies - Batey, Friends Advertising, Milk+Co (in partnership with Interbrand) and the digital shop XM - have presented credentials and await a decision on whether there will be a shortlist, or an appointment made based on credentials alone.

Formerly known as Perwira Habib Bank, Affin Bank was formed from the merger of Perwira Affin Bank and BSN Commercial in 2000, but has held back its marketing activity in recent years.

According to a source close to the review, the client wants to create a clearer brand positioning and support it with a multimillion-dollar marketing push.

The company has 82 branches across Malaysia, and is one of Malaysia's smaller financial services groups.
A creative pitch for Singapore's OCBC bank has descended into farce with every competing agency, including the Young & Rubicam incumbent, having withdrawn.

Bates 141, 10AM Communications, BBDO and McCann Erickson have all pulled out without explanation.

However, agencies have voiced their dissatisfaction at the way the pitch has been run, with one source describing the process as "amateurish".
KUALA LUMPUR - Carlsberg has shifted its US$4.5 million media account from Carat to OMD in Malaysia without a pitch, a move that aligns OMD with Carlsberg globally.

The Danish beer brand currently works with the Omnicom agency in a number of other markets and the Malaysian account is slated to move on 1 August.

A result on Carlsberg Malaysia’s creative pitch is still pending as Euro RSCG and Naga DDB - both incumbent agencies - remain in contention.

KUALA LUMPUR: McCann Worldgroup will extend its “truth well told” credo with a fresh perspective through an activities-packed all-day event held at its Malaysia office. The McCann open house following its move to new offices at Wisma LYL in Petaling Jaya is an opportunity to thank clients, associates, and friends for their continued support...

KUALA LUMPUR - Citibank and AirAsia have launched a Facebook application to test the popularity of their co-branded credit card among the social networking community in Malaysia.

The application, developed by Proximity, allows users to rank their favourite holiday destinations, select who they would like to spend their holiday with, and choose what they do when they get there.

Users who recruit 30 friends or more stand a chance of gaining free seats to Langkawi on an AirAsia flight.

The Citibank AirAsia application also includes a brand profile page highlighting product benefits and exclusive offers from both Citibank and AirAsia.

Proximity senior brand manager Elise Chu said: Although Citibank has never ventured this far into cyberspace, they see a hugely untapped potential among Facebook users who fit the right target group.

Citibank and AirAsia tied up to launch the Citibank AirAsia Card last year. The card allows holders to collect points toward free travel by using the card.
SINGAPORE - Y&R may be underweight in China and suffering mixed fortunes in Asia, but the WPP network looks set to meet its global revenue targets, Hamish McLennan, the agency's global chairman and CEO has told Media.

Of Y&R’s top 10 clients, eight are growing year-on- year in terms of revenue, said McLennan, despite the impending gloom of a global recession.

“The rise of commodity prices will affect us later this year and the next,” he said. “But the benefit of having global business is that they will divert spend to emerging markets such as Brazil, India, Russia and China.”
KUALA LUMPUR - Malaysia's Iskandar Region Development Authority (IRDA) has become embroiled in a dispute over pitch fees with the Malaysian 4As.

IRDA, the brand custodian of Iskandar Malaysia, a special economic zone in the Southern Malaysian peninsula, has challenged its obligation to pay a fee on the grounds that it is a government body.

Government departments are usually exempt from paying pitch fees because their advertising serves a social purpose. However, 4As president Datuk Vincent Lee (pictured) argues that this doesn't apply to IRDA.

He said: "IRDA generates hundreds of millions of dollars. It is not a socially-driven organisation. Its advertising doesn't - for example - communicate the dangers of smoking to young Malaysians." He added that IRDA has not responded to his requests that IRDA pay a pitch fee.

Nasser Bin Ismail, IRDA's VP of strategic communications, responded: "At no point in time have the 4As asked for a pitch fee with respect to our current RFP exercise. As far as we are concerned there is no issue of pitch fee and we have clarified this with the 4As."
KUALA LUMPUR - The Iskandar Development Region (IDR) is holding a four-way pitch to attract investment to Malaysia's southern peninsular.

Ogilvy & Mather, Y&R, JWT and Leo Burnett are believed to be in the running for the business, with presentations scheduled for next week.

The brief is unclear, but is likely to involve rolling out a brand platform for the IDR devised by Interbrand Singapore.

A result on the pitch is expected to follow soon after the pitch, as the government will want to roll out a campaign before elections expected early next year, according to a source involved in the review.
THINK Hennessy and the first thing that comes to mind is its exotic line of French brandy, also known as cognac. Its rich heritage makes it one of the most recognisable brands in the world.

It is said that in 1817, the future King George IV of England requested that he be supplied (by Hennessy, no less) with a “very superior, old and pale cognac.”

By the end of the 19th century, Hennessy’s “very superior, old and pale cognac,” or VSOP as it had become known, had firmly established its reputation among the aristocrats of the world, especially Europe.

Diageo recently appointed BBDO as their regional creative agency for Guinness in Asia Pacific.

JAKARTA - Djarum, Indonesia's third largest cigarette maker, may have to postpone a creative pitch for its L.A Lights account amid uncertainty over pitch fees.

According to a source close to the review, a number of agencies invited to pitch did not attend since the client did not agreed to pay a pitch fee.

Ogilvy & Mather, Publicis, Hakuhodo and DraftFCB are among the agencies in the running for the account. Each has said that they hope that the matter will be resolved in consultation with the Indonesian 4As' document on pitch protocol published last year.

Dentsu Indonesia, which has handled the L.A Lights business since 2004, resigned the account in February and is not a part of the review.

Sledgehammer Communications (M) Sdn Bnd has launched its second magazine, a new business title called ‘Marketing’, for the Malaysian marketing industry and business readers keen to grapple with the changing dynamics of the Malaysian marketplace.

KUALA LUMPUR: Today, Sledgehammer Communications (M) Sdn Bnd launched its second magazine – a new business title called Marketing for the Malaysian marketing industry and business readers keen to grapple with the changing dynamics of the Malaysian marketplace.

Sixty one percent of Malaysian women said that they are happy with their lives yet close to three quarters (74%) admitted that shopping represented a therapeutic form of emotional comfort and that they shop to hunt for bargains, according to recent survey by global market research company Synovate.

“I was a Creative Director for more than a decade in a previous life,” says Harmandar Singh aka Ham, who is the Regional CEO of Sledgehammer Communications, publishers of ADOI advertising trade magazine which has been around for more than 10 years in Malaysia, Indonesia and for 4 years in Singapore.

“After 10 years, the time had come to paint a larger canvas and co-exist with other leading business titles. I also hope to meet the needs of those advertisers who are keen to connect with affluent readers in a meaningful context. My experience as a creative person and writer should also help me ‘sell’ my new magazines effectively off the bookshelves!” he quips.

Today, Sledgehammer Communications (M) Sdn Bnd launched its second magazine – a new business title called Marketing for the Malaysian marketing industry and business readers keen to grapple with the changing dynamics of the Malaysian marketplace.

“We has always wanted to go into the mass publishing space. ADOI is very much a niche title catering to the advertising and media industry in Malaysia. With Marketing however, our content will touch all facets of the business spectrum that deal with marketing issues, and we know every company has a marketing component that needs to shine,” adds Ham.

“So when we finally got legal approval to publish Marketing from KDN early this year, as is the requirement for magazines circulating in Malaysia, we stepped up to the plate. With our editorial experiencein the local industry we are best placed to deliver such a magazine to marketing professionals and management students in Malaysia.There are already magazines called ‘Marketing’ in about 15 countries around the world, but there was never one in Malaysia. Ours is the first in Malaysia, run by Malaysians and focused on Malaysia. We are already talking to world-class content providers to collaborate with us so we can deliver top notch case studies to our discerning readers,” notes Ham.

Marketing is the Official Magazine for the Malaysian Effie Awards 2008 for marketing effectiveness campaigns. Marketing’s initial circulation is about 11,000 copies and the launch issue is on sale at over 30 major bookstores across the Klang Valley, including KLIA, and retails at RM10 a copy. It is also being posted to marketing professionals on a controlled distribution.

Ham has been decorated by the Association of Accredited Advertising Agents (4As) Malaysia President Datuk Vincent Lee with the inaugural Kancils Chairman Award for "Outstanding contribution to the development and recognition of the Malaysian advertising industry."
Under the pen name Sledgehammer, Ham writes a fortnightly column in The Star newspaper on the marketing communications industry. He is also the force behind Indonesia’s No. 1 communications magazine.

PUTRAJAYA: The Consumer Price Index (CPI) for June spiked to a 27-year high of 7.7%. This figure is slightly more than double the May CPI of 3.8%. The 7.7% is also the highest since April 1981 when the CPI was recorded at 10.8%.
These are not happy days at Tribune newspapers with all deep into redesign plans, cutting news pages so there is a 50-50 editorial/advertising ratio instead of the previous 60-40, and firing hundreds of reporters, but the way the boss sees it, he’s a hero for saving the jobs of those who survive the ordeal.

GLOBAL - Ogilvy & Mather Asia-Pacific chief executive Miles Young (pictured) will replace Shelly Lazarus as global CEO of Ogilvy Group in January, when Lazarus steps down as CEO after 11 years running the WPP agency.

LONDON - Craig Davis (pictured), the London-based worldwide chief executive officer at JWT, is leaving the network next year to return to his native Australia. Bob Jeffrey, the worldwide chief executive at JWT, announced the news on Friday in an all-staff internal e-mail.

WPP announces that Miles Young, Chairman of Ogilvy & Mather Worldwide Asia Pacific, has been appointed global CEO of The Ogilvy Group, the world's third* largest agency group, succeeding Shelly Lazarus who has led the company for 11 years. Shelly will remain Chairman of The Ogilvy Group. Both appointments become effective January 1, 2009.

Malaysian post production house MFX has expanded its editing services with the addition of Final Cut Pro High Definition capability and brought on board new editor, Sukdhev Singh (Dave). Dave brings with him more than nine years of experience in editing and post-production work.

David Sin is Grey Kuala Lumpur’s new Group Creative Director
Following its exceptionally strong growth and expansion, Grey Kuala Lumpur has appointed David Sin as Group Creative Director, reporting directly to Grey Group CEO, Nicky Lim. He will manage all creative accounts of Grey Kuala Lumpur, with 2 other Creative Directors, Darry Tan and Andy How. Heading a 31-strong creative team, he will consolidate all creative units in Grey Kuala Lumpur and is expected to propel Grey Kuala Lumpur to a greater level of growth.

A 20 year advertising veteran, David started out his career as a graphic designer and worked his way up, producing award winning creative’s from fast food to paints to bathrooms. Prior to joining Grey Kuala Lumpur, he was the Executive Creative Director for Young & Rubicam Shanghai. He has experience working with a wide range of clients like Pizza Hut, Guinness, Pepsi, Panadol, Nippon Paint, Winston, Olympus and HSBC to name a few.

David has won over 60 international and local advertising awards, most notably the Malaysian Golden Kancil award, 7 Cannes Lions award and 10 Asian Advertising Awards.

Vishnu Dason Nair joins GCI Worldwide as Senior Account Manager
Spurred by key account wins, GCI Worldwide, the Public Relations subsidiary of Grey Group KL has appointed Vishnu Dason Nair as Senior Account Manager to manage key accounts such ESPN and Shell. Nair will be tasked to help grow the corporate PR consultancy, reporting to the Head of Corporate Practice.

A seasoned journalist, Vishnu has worked with a leading english daily and Par Golf among others. He brings with him wide experience in media and events. His last posting was with BNG Innovations Sdn Bhd as their Chief Media Officer. He is well recognised by his peers in the media industry.

David Sin                                 Vishnu Dason Nair

The countdown for submission of Malaysia Effie Awards to recognize the year’s most effective marketing communication campaigns in Malaysia has begun.

The official closing date is 25 July, 2008. Late entry before 4 Aug will incur a late payment fee. All agencies and brand owners – whether from multinationals, SMEs or SMIs - are urged to make their submissions for this inaugural award which is jointly organized by the Malaysian Advertisers Association (MAA), Accredited Advertising Agents Malaysia (4As) and Media Specialists Association (MSA).

For submission details, log into www.malaysiaeffie.com. The official judging in August 2008, followed by the Awards Ceremony in October 2008.

“We welcome all effective marketing campaigns to compete in the Effie Awards as it has become the most recognized and prestigious award by agencies and advertisers alike. This award raises the bar for branding effectiveness in Malaysia,” says Dato’ Noharuddin Nordin, newly appointed Chairman in the Executive Council of Malaysia Effie Awards. He is also CEO of MATRADE.

Effie Awards is not just another creative award. Its main focus is to identify marketing communication campaigns that have met or surpassed their goals. Chief Judge of the Malaysian Effie Awards, Dr. Sattar Khan, has earlier stated that a good entry has the ingredients of clear objectives, insights and ideas, results and storyline.

The Effie Awards celebrate 40 years of awarding Ideas that Work - the great ideas that achieve real results and the strategy that goes into creating them. Clinching an Effie means the winning advertisers have gained effective returns on their investments, and the winning agencies have shown they have created ideas that work in the marketplace.

Wake up to Feel Good times with Fly FM’s Pagi Show morning call! Starting 1st July 2008, catch the amusing trio of Phat Fabes, Ben and Nadia on NTV7 every weekday from 6.00 a.m. to 8.00 a.m. While most listeners are familiar to Phat Fabes and Ben, Nadia the latest addition to the team who is also a former producer of the Pagi Show is no stranger to the the Fly FM’s listeners either. They will definitely perk up your day with their witty banter, jokes and laughter.

With this new and ground breaking collaboration with NTV7, our listeners and the TV audience can be closer to our announcers and chat with them. Fly FM’s Pagi Show on 7 will also give the audience an inside view of what exactly happens when they go on air, live from the studio onto the TV screen.

Seelan Paul, General Manager of Media Prima’s Radio Networks, says the partnership with ntv7 is a way of thanking Fly FM’s listeners who have been supporting the station since its first day, rapidly making the station the No.2 English format radio in Malaysia.

“With a massive increase of 60% listenership, I believe this would be a great opportunity for Fly FM Pagi Show to present a new addition – Nadia – who will accompany Ben and Phat Fabes,” adds Seelan. “The hilarious trio will surely perk up your day.”

Lembah Kelang 97.6 FM, Penang 88.2 FM, Ipoh 104.5 FM, Seremban, 99.5 FM, Malacca 104.0 FM, Johor Bahru 90.1 FM, K.Terengganu 105.0 FM, Kuantan 92.4 FM, Alor Setar 88.2 FM Kota Kinabalu 87.7 FM Kuching 94.3 FM

Dear Ham,

Having read your article, title: "How media agencies make money", I have found enough motivation in me to share with you some personal thoughts. Here, I would like to shed some light on another situation that has plagued the media agency as well.

Here goes:

To the top management of all media agencies and all the new and old big wigs at MSA,

Have you every felt like a worn out wrinkled piece of stained table cloth, pegged to the clothesline, wrung dried and left waiting to be baked by the scorching sun? Well, that's how many of my peers and I feel. Ok, maybe I'm exagerrating but i do think that people in our industry is very much feeling used, milked dried of our brainjuice and shortchanged by the very people whom we see as mentors and associations. We're still living in an era where we are better known as specialists and more often than not, as a group of people who do not exist in the surface of the earth save for the other few advertising compatriots who have a little inkling over what we do. I say this out of the many times I still have to learn how to explain to my friends and new people I meet what I do for a living.

Sometimes I feel like the wheel of an ancient bullock wheelcart, made to slog and slug away to earn my right to stay attached to the cart, oblivious to the vicious cycle. Yes, it's true that we advertising people have been known to work late, get paid little and only moan and bemoan about it among ourselves as we ocassionally fall into the murky hole of self reflection and catch a glimpse of "why the f*** is my passion in fact killing me slowly and giving me sleepless nights." moments of truth.

All this while, we are all trained and desensitized into thinking that this industry works like this because of the unappreciative clients whose only pleasure in life is to dump more and more work on us so that they know they are getting the most bang for their buck and at the same time, our bosses keep telling us that there is an industry shortage of talent and they can't do anything about it, yet the work and the new clients keep coming in and you look at them, they return a somewhat contrived sheepish smile, gives you a pat on the shoulder and tell you they're trying their best. Maybe they are..yesh...maybe they are. But let's take a step back and look at the bigger picture. Is enough being done? Are there not enough people to go around or are we really vying for the same group of people against many other companies who placed job placements ads in the papers.

I think I do have a little inkling over what drives people and what keeps us going and going....Incentives. Most people join the fraternity because they say they have a passion to feed but what's there to say about passion for an industry that didn't even exist very much except as a small department of the whole creative agency a decade ago.

Are they enough incentives for people even to consider this job that we do in the first place? All this time, we are being told that we are one of the better paid professions in the industry, being a very specialized group of people. Yet, in the midst of all the inflation, the rising interest rates and the increasing media costs (which incidentally also means copious increases in our commission), our pay have all but stagnate. Of course, staff pinching among the agencies have only helped bring in a little more clarity and ensured that we have become more valuable commodities that would enjoy a good pay raise if we jerked up our noses and start sniffing where the money is. This has also made the agency heads stand up and start lamenting the fact that their staff costs are going up.

Yes, incentives play a big part too in advertising professionals' life. Why did we even come into this industry only to find that all too glamourous lives that we seen on the silver screen goes poof and slips into memory lane as soon as we start wagging our tails and saying yes to all the requests that our bosses got us to accede to and watch our to do list(including reminding ourselves to make sure we get the laundry in case we forget amongst the whole other list of things that we have to do) grow.

To take another step backwards, why aren't people out there aware of what we do in the first place if we are always shouting about how well paid the people are in the industry. Why is there so little awareness about our industry and everyday, i hear someone from the management telling me that they can't seem to hire people at all (and yes, we're not even talking about able and good hires yet) and many times, we all just simply nod our heads in agreement without even thinking enough of the implications. Why aren't more being done to bring our industry to the forefront, to stop lurking at the back and look like a support function of the fraternity when all these while we are trying to push for more stage time from our clients, asking to lead their accounts at times.

A quick check on the internet and a scour through the courses being offered at our local colleges and university and you may somehow be able to find out that out of the many professions that universities and colleges seem to offer and the many jobs that they are professing to teach and get you into, media planning is not even one of them. Considering how specialized this job is, I don't understand how the basic media planning 1 module subject is even going to be sufficient. True, maybe young people nowadays don't really know what they want when they join college and hence should be offered a much wider scope of courses to take so that they have a wider variety of choice when they come out into the industry.

Come on.... If I have studied arts and design, would I want to go into account servicing or media planning? What I would like to advocate is to ensure that the schools today are ensuring that their courses simply stay relevant in today's advertising world, where change and the new media have simply fast forwarded everything.

It's been so many years since media has evolved to become a separate function of the advertising fraternity yet we have done nothing as an industry but bemoan the lack of talented young planners, and then when these planners have been trained at the expense of the time and effort of the senior people, only to have them leave and move on to another agency in search of better pay and satisfying their own delayed pursuits of more money in their pockets.

Maybe while we are trying so hard to keep ourselves relevant and ensure that we are being truly recognised as consultants and how best to help the client spend their advertising monies, it's imperative that we recognise that there is a sufficient base of people at the bottom of the food chain for which we will see move up one day, else....as the saying goes...the rich gets richer, the poor gets poorer...the selected few becomes more knowlegable and the ignorant ones will always stay ignorant and will one day find it almost impossible to catch up and tighten the gap that separate us secluded village planners who live in our own world from the real world out there.

Maybe the whole idea of advertising and understanding what communications and media planning is all about should be transferred slowly to the advertising schools and we can lessen the unneccesary burden we media agencies carry. Maybe we can do more and we need to start today and stop procrastinating. Maybe if our work is less busy, we could get everyone together and start having one of those "pick your brain" sessions about how we can all have less work and more pay and really look like we are enjoying ourselves and our work. Maybe one day...

Thanks for your time.

disgruntled momentarily,

Dear Sledgehammer,

Good article you wrote in Star Bizweek on 12 July 2008. I work in the publishing business and I have seen how some media agencies cut their own commission to grab our advertisers. Quite a silly thing to do. Media agencies steal our existing advertisers, drive a hard bargain to get the cheapest ad rates from us the publisher, and push us to give them more free ad space to get their ad booking. What extra services or insight do media agencies offer to our existing advertisers who have been advertising in our publications for years? Surely, our advertisers know what they are doing.. They know their industry better than the media agency, and they would hate to admit that they have been wrong in their choice of ad spending. So what extra services do media agencies offer that we, the publisher and media owner can’t offer to our advertisers? We offer free write ups, free editorial support, and even designing advertisement artwork (acceptable and decent quality) for very minimal cost, all of which are part of the advertisement services we offer to our advertisers. If these services are given almost free as part of our advertisement package, how much do the media agencies charge their clients? Do they earn more money from creating write ups or articles for their advertisers? If they charge their clients for this service, using media agencies will be more costly to the advertiser, than if they booked directly with the media owner.

Media agencies are a type of parasite to media owners. They grab our existing advertisers, push down our ad rates, demand free ad space, and are slow in paying up. It could take up to 4 months for us to get paid. In the publishing business, almost all our suppliers will insist on cash payment on delivery. Risks in publishing business is high since we bear all the costs of production and distribution, and collection of payment will take months. We also bear the risks of market demand and supply. Costs seem to increase every year. So, when media agencies come in and demand lower ad rates, slow payment terms, it makes business tougher for us.

I have not encountered any media agency who demanded rebates from us. But the standard commission we pay them is usually 15%. Some media agents don’t provide us artwork or any help at all. We have to collect the artwork, prepare write ups or articles for their ads, and send them dozens of copies of our magazines and books after it is published. So, do you think 15% commission is too much for them?

The reason why many advertisers use media agencies to handle their ad bookings is to save them from a lot of headaches of planning ad bookings, artwork deadlines, and choosing the right media to advertise in.

I don’t think the time for media owners has arrived yet. Media owners are too busy working on their core business. I’m speaking from my experience in the publishing business. Advertisements help cover some of the costs of production. If media agencies want to advertise in their media, the media owner will gladly accept it, even it the ad rates have been lowered.

Do you know of any Association of Media Owners or Publishers in Malaysia? It would be interesting and useful to get together to compare notes and discuss about our problems.


K. C. Ng

Hi Ham,

Read your article in The Star on 12/7 on the above title, truly I agreeable with you. Well I'm one of the media owners (which you can Google me by my name) noticed that we can actually cut agencies income by strictly giving back to them 15% a.c.

I'm not saying that i'm against ad agencies but being in new media dept we actually deals with a lot of local 3rd party agencies that do the booking and creative for some international agencies. As you said in the article, as client asked for rebates this 3rd party will start asking us for higher discount on top from what they're getting.

For instance, we have a new media agency (3rd party) which all this while doing things on behalf of another established ad agency, they have been enjoying 30% as agency commission (15% + 15%) until one day the client keep asking for extra rebates, they came to us for additional cut. Thinking of it, I felt it’s unfair for us to give additional cut as though we have to bear the rebates while other still enjoys their cut untouched. They should be thinking in a way to give back from their earning instead of asking us the media owner for more. And the day has come where we have to put a stop to it...before it start to be more like a 'pasar malam' kind of business.

Indeed...The age of the media owner is here!

p/s: hope to catch up in the media conference.


ESPN STAR Sports has announced it has secured the exclusive non-standard television rights including cable & satellite television from the International Olympic Committee for the Vancouver 2010 and London 2012 Olympic Games for 22 countries across the Indian subcontinent and South East Asia.

The agreement will see ESPN STAR Sports deliver comprehensive coverage of premier Olympic programming across cable & satellite television platforms and simultaneous transmission on IPTV and Mobile TV to fans in 22 markets across Asia with over 200 hours of coverage for the London 2012 Olympic Games and over 60 hours of coverage for the 2010 Winter Games to be held at Vancouver. In addition, ESPN STAR Sports will also be broadcasting top class Olympic Games programming showcasing golden moments from over 30,000 hours of Olympic Games archives covering the history of the Olympic Games.

SINGAPORE - The regional creative pitch for OCBC Bank has descended into farce as every competing agency, besides the incumbent Y&R, is believed to have pulled out of the review. Bates141, 10AM Communications, BBDO and McCann Erickson have all withdrawn from the process. No explanations for their withdrawal have yet been given. However the pitch for Maybank - revealed today by Media – has been given as a reason by some agency sources. Meanwhile, some agencies have voiced their dissatisfaction with the way the pitch has been run. One source called the process amateurish. Pitching agencies complained that they were given 40 minutes to present two creative campaigns as well as their credentials.

Kuala Lumpur, July 21, 2008 – The Nielsen Company (Malaysia) Sdn Bhd today announced the appointment of Mr. Siddhartha Ghosh to the position of Director for Qualitative Research in Malaysia.

In his new capacity, Ghosh will develop and lead Nielsen’s Qualitative Research team and provide research expertise to the Company’s clients in Malaysia. Ghosh will be based in Kuala Lumpur, reporting to Mr Paul Richmond, managing director of The Nielsen Company Malaysia.

HOW is it possible that some brands consistently command astronomical price premiums, while others are forced to slash prices to sustain a presence in the market place? Why do some brands continue to survive decades after their introduction, while some fizzle off in a matter of months? The answer lies greatly in a brand manager’s ability to understand consumer insights, and how they can turn these insights into winning strategies. Need proof? Let’s take a look at some of the brands that continue to enjoy top-of-mind status in their respective categories.
CRUSH Malaysia has launched its latest drive for CLEAR Shampoo as part of their public relations campaign. CLEAR, the new anti-dandruff shampoo by Unilever appointed CRUSH Malaysia in January 2008 to undertake the public relations support for the brand.
KUALA LUMPUR - Carlsberg, Malaysia's best-selling beer, has narrowed the review of its Green Label brand to two agencies, with Euro RSCG and Naga DDB, both incumbents, left in contention. McCann misses out on the final round of presentations, which are believed to focus on refreshing the beer brand's image in Malaysia. A decision on the winner is imminent. Naga DDB handles the lion's share of the account, which it won from Bozell in 2005.
GLOBAL advertising expenditure (adex) is forecast to grow 6.6% this year to over US$517bil on the back of continued dynamism in the developing markets of Asia-Pacific, Central and Eastern Europe, Latin America and the Middle East. Zenith Media Malaysia says in a statement that this is well above the 5.2% rate at which it had grown over the last 10 years, adding that growth is expected to continue to remain above that figure in 2009 and 2010. The top 10 contributors to global adex growth between 2007 and 2010 are expected to be the United States (+9.9%), China (+63.5%), Russia (+92.1%), Brazil (+79.6%), Britain (+22.8%), India (+52.2%), Japan (+5.7%), South Korea (+21.6%), South Africa (+47.7%) and Philippines (+56.6%). Developed markets – defined as North America, Western Europe and Japan – will contribute 38% of new adex between 2007 and 2010. Over the same period, the proportion of global adex going to developing markets will rise from 27% to 33%. “The global credit crunch continues to worry investors, consumers and advertisers in North America and Western Europe,” Zenith Media Malaysia chief executive officer Gerald Miranda says. Internet advertising is expected to grow by 26.7% and break through the 10% share barrier this year. By 2010 is expected to attract 13.6% of all global advertising. “Faced with an uncertain economic future, Western advertisers are shifting even more of their budgets online,” he says.
TAN Siang Lin was fortunate to receive good guidance when she was looking for a job in the advertising industry about two decades ago. “I was a mass communications student. At that time, when I was deciding what I was going to do, I saw that if I were in client servicing I would fly high – got glamour and high pay – but as for media (planning) ? it’s a backroom function!” she says. However, two media gurus at Ogilvy & Mather – Victor Kiu and Loh Bo Lee – told her that media was the way to go. “It is the media people who tel l clients how to spend their advertising dollars,” they explained. That’s how Tan, who is MediaCompete managing director, ended up in the media line.
The new Media Specialists Association president plans to raise the industry’s standard FOR many years she has kept a very low profile, but if the changes she plans to bring to the advertising industry are any indication, Tan Siang Lin will find herself in the spotlight time and again. She was recently elected president of the Media Specialists Association (MSA), taking over from the high-profile Margaret Lim. Tan served as vice-president for two terms, but in the media, she was almost invisible.

A reality check on SPIN outspun. The mass media, as we know it, is under microscopic scrutiny post elections. And the ones who are holding up the big magnifying glasses are none other than advertisers themselves. For them, mass media is everything. And they don’t like what they are seeing.

Leo Burnett Arc Hong Kong has been appointed the creative agency for Heineken, beating incumbent Tequila. With the win, Leo Burnett Arc is responsible for strategic partnership and communications planning as well as execution. The agency is tasked with developing a year’s worth of through-the-line campaigns in an increasingly fragmented yet growing spirits market.

Sledgehammer Communications, the publishers of Southeast Asia’s leading advertising and media magazine ADOI, have committed to support the first ever Malaysia Effies, globally known as the premier Marketing Effectiveness awards.

For the first time in Malaysia, the Effie Awards will be held this year to recognize the year’s most effective marketing communications campaigns. Call for entries to this inaugural competition is now open to all advertisers and all the various types of communication agencies.

These Awards is jointly supported and organized by the Malaysian Advertisers Association (MAA), Association of Accredited Advertising Agents Malaysia (4As) and Media Specialists Association (MSA).

“We believe the Effies is the definitive award for marketing and communications excellence because it has a measurable value to it. And since this is a joint effort by all three major associations of our industry, we have decided to throw our full support behind this historic initiative, “ said Harmandar Singh (also known as Ham), Regional CEO/Editor for Sledgehammer Communications.

Organising Chairman of the Malaysian Effies Mr V Kanesan in a statement explained, “We are most heartened by this generous sponsorship. Ham has done much for our industry, and on behalf

of the three associations, I’d like to thank him again for this latest commitment and we are honoured by his gesture.”

Ham added, “Our sponsorship will include advertising, promotional and publicity support, both offline and online; before, during and after the event. And we have launched a new magazine called Marketing which is perfect for this occasion and will be the Official Magazine for the Malaysian Effie awards.”

V Kanesan (Effie Organising Chairman) and Ham (ADOI Regional CEO/Editor)

WPP has appointed of John O'Keeffe,  former Executive Creative Director of BBH, to Worldwide Creative Director of WPP. He will report directly  to WPP CEO, Sir Martin Sorrell.   

In this new full time role, he will work with WPP companies globally - across agencies, disciplines and clients - to help raise creative standards.

Commenting on the announcement,, Sorrell said:  "WPP continues to build its creative capabilities across all its services. John is a unique talent in our industry. He will accelerate this process and help us ensure that creative capabilities and resources are at the heart of what we do. Like Jon Steel in the planning area, he will lead our creative communities to even greater heights."

O'Keeffe, 45, is one of the most distinguished creative directors in Britain with a reputation for inspiring original, inventive work.   For the past 17 years,  he has been at the heart of one of the most universally respected and multi-awarded agency networks.  During his tenure as Executive Creative Director (appointed 2000),  BBH  won 21 Agency of the Year Awards and John has been named Campaign magazine's Creative Director of the Year twice running.  Between 2000 and 2006, income and operating profits doubled and the agency has become one of the largest in London.

Of his time with BBH, O'Keeffe says, "I have enjoyed every moment of my time at BBH.  It's a special place full of very smart people. I thought I'd never leave..."  adding "but the opportunity outlined by Martin was simply too exciting to turn down."

141 Sercon, the activation agency under Bates 141, has launched Asia’s first ever range of marketing tools known as the Pulse Suite comprising MarketPulseÔ, ShopperPulseÔ and EventPulseÔ.

The tools - MarketPulseÔ, ShopperPulseÔ and EventPulse – operate on easy to understand technology. These tools are aimed at helping brands decipher complex consumer behavior and drive communication and consumer engagement.

The Pulse Suite provides both breadth and depth of information for marketers to gauge and benchmark their product category against related categories, as well as raise awareness of growing trends. The information enables brands to determine product, target market and regional opportunities, and set their marketing plans accordingly. These quality tools equip brand managers with market driven, empirical data-based insights.

Said Vijay Singh, Managing Director, 141 Sercon, “the Pulse Suite is effective ammunition in a marketer’s arsenal and comes with satisfaction guaranteed. With these tools, marketers are reassured of effective tracking of their marketing budgets which in turn allows them to maximize ROI.”

MarketPulseÔ is an online field marketing tool that provides a store/format/region specific snapshot of point of sale effectiveness versus competitors. This tool also generates last mile insights which allow the brand to focus its marketing budgets on consumer touch points where they would give the best results.

MarketPulseÔ leverages technology and advanced research methodology to report “last mile” insights via easy to understand dashboards. It acts as a door opener, helping marketers deliver better value to their customers and enables them to receive, select and evaluate market-measurement information, integrate it and apply it to specific business issues and situations. Clients can view and analyze information from many perspectives, such as by specific product categories, by geographic area or by retail channel.

ShopperPulseÔ measures the impact of point of sale presence of a brand on the conversions of prospect to a customer. The tool also helps in generating last mile insights which allow the brand to focus its marketing budgets where they would get the best results. ShopperPulseÔ provides brand custodians with many opportunities and techniques to examine trends and understand the impact of the market forces that influence consumers' purchasing decisions.

EventPulseÔ measures the impact of a strategic promotional event on the audience towards the brand being promoted. This tool helps to generate insights which allow the brand to determine the nature of event-related association which has the highest returns in terms of conversion.

Added Vijay, “these tools can be leveraged to break the tyranny of conventional and run-of-the-mill rules which influence brand performance to make them more flexible and consumer friendly.”

Lowe Malaysia has scooped the lion’s share of brand communications for Suzuki cars after an initial pitch in May awarded the Agency a single model.

In late May Lowe won the strategy and creative assignments for Suzuki’s new sedan car, the SX4. The Agency won the pitch with recommendations that connected to Suzuki’s global brand positioning, but also targeted Malaysia’s middle and upper income earners who have an “early adopter” mindset as the key audience.

PETALING JAYA: Steven Mak, Principal Brand Consultant for DiGi Telecommunications Sdn Bhd has tendered his resignation. There's no word of his next move yet, but it involves relocating outside Malaysia in a bigger role. And for the time being, ADOI has been told that he is looking forward very much to a good rest before moving on....

LONDON - Nike has withdrawn a range of trainers called Air Stab following the sudden spate of knife attacks across the country, many involving teenagers.

iPhone users surpass all others in mobile media usage - with more than 80% of iPhone users in France, Germany and the UK browsing news and information on the mobile Web, compared to 32% of other smartphone users.

SHANGHAI - Digital adspend in China will overtake both newspaper and outdoor advertising by the end of this year, with the gap set to widen in 2009, according to new figures from GroupM.

Affin Bank Berhad has invited Friends, Milk+Co (previously DDB International), XM and Batey to make credentials presentations while they decide on the next phase for a possible creative review for the Bank’s multi-million ringgit advertising biz. Affin’s past advertising assignments have been handled by various agencies on an ad hoc basis. It is believed they currently use MindShare as their media agency.
KUALA LUMPUR: OMD Malaysia has been awarded the media planning & buying account for Carlsberg Malaysia estimated to be worth of RM15M (approx. USD4.5M). The change was part of an internal process of streamlining its agency relationships globally. OMD and the Carlsberg Group have since 2006 had a media services agreement than spans most of the international markets that the Carlsberg Group is active in...
New NTV7 10th Anniversary TVC by Yasmin Ahmad and Chilli-Pepper-Films...
15 July 2008

In his 1962 science fiction novel Profiles of The Future, Arthur C. Clarke, the celebrated English physicist and author wrote, “Any sufficiently advanced technology is indistinguishable from magic.” His insight rang excitingly true at the 16th World Congress on Information Technology (WCIT 2008) held recently at the Kuala Lumpur Convention Centre.

In his 1962 science fiction novel Profiles of The Future, Arthur C. Clarke, the celebrated English physicist and author wrote, “Any sufficiently advanced technology is indistinguishable from magic.” His insight rang excitingly true at the 16th World Congress on Information Technology (WCIT 2008) held recently at the Kuala Lumpur Convention Centre.
Everyone knows that online advertising keeps growing and growing. But according to a report being released today, it's growing so fast that in 2008 it is projected to surpass ad spending on TV, radio and movies combined for the first time ever.
15 July 2008

Manchester United’s won the Premiere League and the Champions League, defeating Chelsea when it was crunch time. There were more than a few nervy moments, but Ferguson’s boys prevailed. I’m a fan, and you can imagine I was in a feel-good haze when I flipped through the Edge to find Manchester United peeking out at me. Apparently there is a very short management course called Manchester United in Business, which offers insight into the winning ways of MU, and some time in holy Old Trafford, over two days, for GBP 830.

TNS, has been awarded the Korea Marketing Association’s ‘Frontier Award’ for leadership in the area of Scientific Marketing – the first time such recognition has been given to a market research company.

Only a small handful of Korean companies are honoured in this award scheme each year and past recipients have included the most prominent and successful corporations in Korea, including Samsung Electronics, SK Telecom, LG Electronics, Hyundai Motors, Korean Air, Yuhan Kimberly and Kia Motors.
BY THE SLEDGEHAMMER. How are media agencies making money? After the poor sods painted themselves into a corner the buck is now stopping at media owners….
Maybank has appointed Zenith Consulting as their media agency replacing long time incumbent Carat Media. There's also word that Carat may lose its hold on the Carlsberg biz, but news of L'Oreal coming on as a major new client via Carat's parent company Aegis Media is also being spoken about. Check out this website for latest details on these gathering developments.
One thing Media Prima’s group MD and CEO Abdul Rahman Ahmad soon learned at the helm of the Malaysian media group, which has interests spanning TV, newspapers, outdoor and recently digital and overseas media, is that a critical ingredient for success is developing strong well-positioned media brands. “That’s a key learning, because we actually thought the key to success was synergy,” Rahman confesses. “Synergy was a big word, and I was guilty of it.”

KUALA LUMPUR - The governments of Malaysia and Indonesia have announced the launch of a Malay-language regional news television channel.

The channel, which is likely to go on trial next month, aims to offer consumers in Southeast Asia a non-Western perspective of world news and current affairs.

JAKARTA - Media Contacts, the Havas digital network, is planning to launch a full-service digital advertising agency in Indonesia on the back of its recent Danone win.

JAKARTA - The CIMB Group has selected Ogilvy & Mather Indonesia to handle launch advertising for its CIMB Niaga bank operations later in the year.

KUALA LUMPUR - Carlsberg, Malaysia's best-selling beer, has narrowed the review of its Green Label brand to two agencies, with Euro RSCG and Naga DDB, both incumbents, left in contention.

KUALA LUMPUR - Proton is expected to choose between McCann Erickson and M&C Saatchi after a final round of pitching for the Malaysian national carmaker's RM45 million (US$14 million) global advertising account.

Leo Burnett Hong Kong have created a new TV campaign for IKEA, using a charming story to bring to life the fact that simple storage solutions can make living better. Rather than sticking to the usual category approach of solely focusing on storage features and functionality, Leo Burnett discovers the little human truths that relate the furniture pieces to customers’ daily lives.
BBDO Singapore has promoted Intan Mokhnar to the position of Client Services Director. Mokhnar assumed the position on 10 July and reports to Jean-Paul Burge, Managing Director, BBDO Singapore.
Bates 141 Group has appointed Wong Fatt Weng as its new Managing Director, who will head the newly integrated Bates 141 Malaysia.

Fatt Weng will be working closely with both General Managers of the mainstream and activation services of Bates 141 Malaysia, Nicola Tiong and Adrian Ng respectively.

SINGAPORE - Asia-Pacific Breweries (APB) has awarded its Heineken beer brand in Singapore to Publicis following a final-round shoot-out with JWT, TBWA and Leo Burnett.

SINGAPORE - Singapore Airlines has become the first company to place advertising on MediaRing Talk, a new medium for targeting web-based phone users.

SINGAPORE - GroupM has made two senior management changes in Singapore, promoting Maxus MD Sony Wong to a dual role running Maxus and MindShare, and head of trading Bharad Ramesh (pictured) to deputy MD of MindShare.

JAKARTA - Leo Burnett Krea-sindo has emerged the winner of the US$6 million Indonesian creative account of cement maker Holcim after a pitch which began with 10 agencies in contention.

ASIA-PACIFIC - The region has become home to the fastest-growing online audience in the world, according to new data released by comScore.

Colin Grimshaw, currently Deputy Editor of Media Week, is to become Editor of Admap, WARC’s magazine on communications planning, research and strategy. He joins WARC on August 11 and will succeed Roderick White who is retiring from the industry.
KUALA LUMPUR : Over 500 participants from the Malaysian design community attended interactive sessions with 3 world experts at Menara KL today. The sessions featured best practices using Adobe Creative Suite 3.3 for the preparation of content for publication in print, to the Web, and for video.
Dear Mr. Sorrell,

I read your comments from Cannes in The New York Times article "Ad Leaders See Web's Threat and Promise" [June 23]. While I appreciate the competition you perceive from online ad networks and technology providers such as Google and Microsoft -- and why you'd like to acquire a position in that space -- I'd like to suggest an alternative strategy.
Global advertising expenditure is forecast to grow 6.6% this year to over US$517 billion on the back of continued dynamism in the developing markets of Asia Pacific, Central and Eastern Europe, Latin America and the Middle East.
PHD announces the appointment of Law Chan Keong for the position of General Manager of PHD Malaysia, effective from July 1st 2008.

Said Andreas Vogiatzakis, Managing Director, OMG Malaysia ‘Chan Keong comes to the PHD family with bags of experience on both sides of the fence: on the media agency as well as the client side.’
The Carlsberg Green Label creative review has come down to two agencies: EURO RSCG and incumbent Naga DDB. The media side of business is also being decided with incumbent Carat and OMD in the running.

Two Australian advertising agencies have put together mock ads promoting an invasion of New Zealand.

NEW YORK The slowing economy is cutting into online ad growth -- although it is likely to take a greater toll on offline media, according to a new survey. William Blair & Co. surveyed 150 Chicago-area interactive marketing companies to gauge the health of the medium. While it discovered a positive outlook, the investment bank found the gloomy outlook for the economy slowing growth.
NEW YORK (AdAge.com) -- Interpublic Group of Cos.' McCann Erickson has lost a chunk of Microsoft's business, with the software giant confirming that creative duties for one of its business-to-business segments would move to WPP Group's JWT.

LONDON - InBev has asked Lowe, the long-term incumbent on its Stella Artois brand, to pitch against another undisclosed agency for the advertising for its soon-to-launch 4% variant of the lager.

HONG KONG - Sportswear giant adidas has launched its regional Olympic campaign, targeting Asian markets outside China.

10 July 2008

A study jointly launched by Omnicom Media Group (OMG) and Yahoo! has identified five different segments of online users in Malaysia: the Embracers, Fun Explorers, Online Transactors, Socials and Info Hounds. The study was conducted to help marketers better understand the rapidly growing Internet audience in Malaysia. The profiles of these online users and percentage indicating the size of these segments was reported as follows:

10 July 2008

I was tickled pink to hear that pt foundation won the first Malaysian NGO of the Year Award. This inaugural moment happened on 19 May 2008. Hosted by The Resource Alliance, supported by ExxonMobil Exploration & Production Inc, organized by The International Resource (Asia) in association with Nanyang Foundation, China Press, Life Publishers and Star Foundation, winning the top award is meaningful in many ways.

GO Communications has won the Johnnie Walker Public Relations Business in Malaysia. Johnnie Walker Brand Manager, Mr. Hemanth Jayaraman, said “After a multi- agency pitch, GO Communications was chosen for its creativity and enthusiasm.
Vizeum Media Services Sdn Bhd recently announced the appointment of Wong Siew Wai as General Manager effective July 7, 2008. Prior to joining them, he was the General Manager , Client Service at Zenith Media Malaysia. Siew Wai embarked on his media career with J Walter Thompson back in 1991 and has worked for Naga DDB and Saatchi & Saatchi before joining Zenith Media in 1998. In his 16 years of media experience Siew Wai has worked on a wide range of categories from automobile, luxury goods, retail to fast moving consumers goods.
AMP It Up, AMP’s annual cocktail party this year, was held at the pristine Carcosa Seri Negara, Taman Tasik Perdana, KL last Wednesday. Over 500 friends of AP showed up and the night featured performances by jazz songstress Atilia, DJs Haze, Simon Beaumont, Marcus, T-bone and AMP’s very own Jakeman and Skeletor, as well as MC Joe Flizzow.

Marketing Consultancy R3 and their partner CSM Media Research, have recently announced the results of their latest wave of research into China’s consumers and their Olympic preferences. “With less than a month to the games themselves, we now have a clearer picture than ever of the likely winners and losers in the sponsorship war” said Greg Paull, Principal of R3. “Those that have chosen athletes wisely and maintained consistency have performed ten times better than companies who haven’t” he added.

Owing to overwhelming response, London International Awards is extending its entry closing deadline to 25th July. Entering its 23rd year, London International Awards anticipates a good year in terms of both the number and calibre of entries received.

PETALING JAYA: Women's hair care products from Sunsilk grabbed the Brand of the Year title at the Malaysia Brand Equity Awards 2008 held here on Monday. Sunsilk also won the Fast Moving Consumer Goods Awards (FMCGA) gold for the RM50 million and below market value category.

The Kuala Lumpur Convention Centre played host to 3,000 delegates from 90 countries worldwide who attended the 16th World Congress on Information Technology (WCIT 2008) held there from May 18 – 22.

SINGAPORE - WPP is shifting the focus of its digital acquisition strategy in China onto mobile and gaming, according to the agency holding group's online chief.

BANGKOK - Health and beauty chain Watsons has chosen Thailand as the launch market for its new pan-Asian branding initiative, its first since awarding the business to BBDO in favour of 22-year incumbent Ogilvy & Mather last year.

Saatchi & Saatchi has announced the appointment of Juhi Kalia as ECD for Indonesia, coming on board in early October 2008.
08 July 2008

He stops at nothing to capture the imagination and excite the emotions, leaving no nerve unmoved to communicate the desired objectives. There is no margin for mistake. No detail goes unchecked. Nothing is left to chance.

Mediaedge:cia (MEC) , the communications planning & implementation agency, which is part of GroupM, has hired James Ho as the new GM, reporting directly to MEC’s Managing Director, Manjiri Kamat.

It’s good that Johan Dennelind likes challenges. There will be a lot of that as the CEO leads DiGi.Com through a stuttering economy, a competitive industry and an entry into broadband.

If young people were in charge the world would be very different. Jamila, 14 wishes she were in charge of advertising. I would make sure that the adverts promoted, were ones that advertised and informed people of issues most relevant...

Saatchi & Saatchi's tie-up with digital agency Energy Source requires careful planning if it is to work.

Saatchi & Saatchi’s decision to launch a joint venture with Shanghai digital agency Energy Source is the latest attempt by Western agencies to adapt to China’s rapidly expanding digital market.

LONDON - DDB Worldwide has scooped the £85m Tourism Australia account after a final shoot-out against Saatchi & Saatchi. The pitch, which started in February, originally involved Publicis Mojo, Singleton Ogilvy & Mather, Whybin\TBWA and incumbent agency M&C Saatchi.

BANGKOK - McCann Worldgroup Thailand has hired former Y&R regional creative director Martin Lee to oversee the agency's creative output across all disciplines, as chief creative officer.

Lee replaces Philip Rowell, who shifts to a new role working across the Singapore and Thailand markets on Southeast Asia-based regional client business.

ISLA MARGARITA, (VENEZUELA) (Bernama) -- In a typical display of oratory and communication skills, President Hugo Chavez of Venezuela spoke off-the-cuff for three hours, spelling out the ills besetting the Non-Aligned Movement (NAM) as well as its future prospects, when opening the seventh meeting of information ministers of NAM here Thursday.
Gold Lion
Gold Lion
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JAKARTA - Media Contacts, the Havas digital network, is planning to launch a full-service digital advertising agency in Indonesia on the back of its recent Danone win.
KUALA LUMPUR - The RM45 million (US$14 million) global advertising review for embattled Malaysian carmaker Proton has been hit by two agency withdrawals, with Black Pencil and Ogilvy & Mather pulling out.
JAKARTA: After a long and successful stint at JWT, Juhi Kalia, Executive Creative Director, has decided to move on. During her eight years at JWT, Juhi has had the opportunity to hone her talent and blossom into a true creative star.
GLOBAL - It has proved a case of good things come to those who wait for BBDO, which has triumphed after a protracted creative review for Diageo's Guinness brand in Asia. Diageo confirmed the appointment, which brings to an end Saatchi & Saatchi's hold on the business.
Reinald Chee Weng Pin and Jason Feng Jiesheng from Temasek School of Design in Singapore were awarded ‘Student of the Year’ at the D&AD Student Awards Ceremony tonight (26 June) in London. Pin & Jiesheng won the award for their boundary-pushing creative response to MTV’s brief to promote the brand as if it were a virus.
Jim Sailor, Managing Director of TNS Greater China, has been awarded a prestigious accolade for his contribution to the development of China’s market research industry at this year’s “Top Ten Economic Talents Awards” in Beijing.
03 July 2008
She has traversed an incredible journey across Malaysia’s colourful and diverse advertising and media landscape. She reigns over the largest network of independent media specialists in the country. She has led the media specialist industry from oblivion to stardom as head of the Media Specialists Association (the first of its kind in this part of the world) and she has not stopped letting up. ADOI takes you through the mind, heart and passion of Margaret Lim to bring you this ground-breaking feature of a woman who is more than a lady of substance…
03 July 2008
There’s a particularly disturbing practice in online advertising that had been mercifully squashed many years ago; but upon my return to Asia this year, I am very sad to see that it has made a most prodigious comeback.Once upon a time, we had a new media association that consisted of not just interactive agencies, but also clients as affiliate members.
HONG KONG: Leo Burnett and Arc Asia Pacific picked up three Gold WorldMedals for its Earth Hour campaign by Leo Burnett Sydney and Leo Burnett Mumbai bagging the country’s only Gold WorldMedal for their innovative “Put Back the Stain” campaign for Tide. In addition to winning three Gold WorldMedals out of a total of seven handed out to Australia, Earth Hour also garnered two Silvers and a UNDPI Finalist.
KUALA LUMPUR: Euro RSCG Malaysia has picked up two silver medals at the 2008 New York Festivals International Advertising Awards for “Strong Tape” Penline Art Supplies in the “Best Use of Medium/Billboards” and “Business Products” categories.

KUALA LUMPUR: At a time when marketers are increasingly challenged to show returns on investments for their marketing expertise, there is a corresponding need to prove the efficacy of communication of ideas in the marketplace.

Most have fallen below offer price in tandem with weak sentiment

KUALA LUMPUR: Most of the initial public offerings (IPOs) that debuted on Bursa Malaysia in the first half year have fallen below their offer price in tandem with the softer market conditions.

Last week on Thursday evening, we did our Seattle mixer and mobile advertising panel at the W Hotel, which was very well attended by about 400 of our readers. The panel, titled "Mobile Advertising, With 4G On The Way", touched on various issues in the mobile advertising ecosystem...the full video of the session, which I recorded on my Nokia ( NYSE: NOK) N82, is embedded below (pardon the slight amateurish quality of the video)

Trinity Mirror issued a profits warning yesterday and joined the growing list of newspaper groups struggling in the face of the straitened property market and worsening economic climate.

The forecast that profits for the year will be 10 per cent lower than anticipated sent the group's stock down by 28 per cent, on top of the 59 per cent the price had already lost since the start of the year.

Microsoft blasted both Google and Yahoo for raising advertising concerns that their partnership could drive up advertising rates.Yahoo agreed to let Google place ads in its search results after announcing that merger talks with Microsoft had failed.
In an important announcement that could have a major impact on Google's future in video, the New York Times is reporting that Seth MacFarlane, the creator of "Family Guy," will start "Seth MacFarlane's Cavalcade of Cartoon Comedy", which Google will syndicate (using AdSense) to thousands of Web sites that fit with MacFarlane's target audience. Instead of a static ad, Google will place the video clip on the site.
KUALA LUMPUR: Friendster, Inc. (www.friendster.com) today announced that Friendster.com is available in Malay, allowing Friendster users and visitors a greater choice of languages with which to navigate the site, enter content and use Friendster’s complete set of social networking features. The 15 million Internet users in Malaysia and Malaysians around the world can now easily join and use Friendster, the pioneer of social networking that is now the 7th largest website globally of any kind based on traffic and the #1 social network in Asia.
Asia’s No. 1 Sports Broadcaster to show 2010 FIFA World Cup™, FIFA Confederations Cup 2009 and other FIFA events in 2009 and 2010.

ESPN STAR Sports (ESS) today announced a new contract with FIFA, world’s governing body for football, for the exclusive television rights to broadcast FIFA’s stellar line-up of international football events including the 2010 FIFA World Cup™ for the Indian Sub-continent.
• Demand for talent in Kingdom rises as companies expand operations
• Bangkok office aims to fill the void within the recruitment space for mid to senior level professionals
After a successful recent entry into China and Malaysia, Robert Walters, the global recruitment consultancy, continues its Asian growth strategy by extending its geographical reach with the opening of a new office in Bangkok, Thailand.
TOKYO: Beacon Communications (‘beacon’) announced the appointment of Mitsushi Abe as its new Executive Creative Directr. With this new recruit, Beacon, which aims at creating a new type of advertisement that goes beyond the media framework, intends to further strengthen and expand its creative abilities, the agency’s major strengths.
Saurav Bhowmik formerly of Media Planning Group (MPG) Malaysia has joined Vizeum as Strategic Resource Director on July 1, 2008. MPG is part of Havas, a global advertising and communications services group.
KUALA LUMPUR: Castrol has strengthened its position in football by signing a prestigious six-year deal as a FIFA World Cup Sponsor until 2014. The agreement awards the global lubricants company worldwide rights for the 2010 FIFA World Cup™ in South Africa, the 2014 FIFA World Cup™ in Brazil and the two FIFA Confederations Cups which fall within the 2007-2014 period.

New restrictions aimed at reducing the exposure of children to alcohol advertising come into effect from today. The Codes on Alcohol Advertising, Placement and Sponsorship have been agreed between the drinks industry and the Department of Health.

KUALA LUMPUR, July 1 (Bernama) -- Etihad Airways, upbeat of higher traffic volume between Malaysia and the Middle East, plans to have daily flights on the Abu Dhabi-Kuala Lumpur route by late 2009 or 2010.

Etihad is expecting a high volume of traffic from the Middle East and European guests looking to travel via Abu Dhabi to Malaysia on business or vacation, said its chief executive officer James Hogan.
MANY Malaysians are nervous about the political and economic uncertainty following the latest sodomy allegations against opposition leader Anwar Ibrahim.

Five Malaysians in Kuala Lumpur interviewed by my paper yesterday said the saga put an additional strain on the country, which is still struggling to cope with the surprise outcome of the March general election as well as last month's fuel-price hike.
KUALA LUMPUR: Lowe & Partners Sdn Bhd has won the Wall’s Ice Cream Malaysia creative account, its third last month, following wins of LipIce and Suzuki.

In a statement, Lowe said Wall’s Ice Cream Malaysia selected it to handle all its brands — both take-home and impulse brands — instead of the previous global decision to split the business between DDB and Lowe in different markets.

ADOITV bids farewell to Cannes, after a week long coverage...

ADOI TV meets Rishya Joseph, Senior VP, Regional Director Y&R and Rowan Chanen, Regional CD, Y&R at Cannes...

KUALA LUMPUR, Malaysia : Friendster, Inc. (www.friendster.com) today announced that Karen Kong, a popular Asian recording artist, will debut her first-ever Chinese-language album to her fans around the world via her Friendster Fan Profile. The album will not be available in retail stores, but will be offered in streaming format exclusively on Friendster.com beginning November 22, 2007.

INSTITUTE Advertising Communication Training Sdn Bhd (IACT) wants to lease a bigger campus with improved facilities in the next six to 12 months as part of its plans to expand and reposition itself in the niche segment of advertising.

MANILA, Philippines -- Beginning Tuesday, cigarette advertisements are banned on television, radio and print in accordance with the Tobacco Regulation Act of 2003 or Republic Act No. 9211


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