Daily Breaking News

Shukor takes on Big role

Now CEO of Big Tree

Redberry shares “Sound That You Can See”

Package announced at Thank You Night 

How to hack customers like a Russian spy

Influencing American consumers better than top advertisers in the world 

With Media Prima portal performances growing by leaps and bounds, advertisers from various businesses and industries are getting their share of limelight...
Berlin, April 28, 2008 – The Berlin School of Creative Leadership, an international institute that trains top executives in the creative communication industries, announces the Helga & Michael Conrad Scholar ship in...
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The Gunn Report for Media, which evaluates global media creativity, ranks the most-awarded campaigns agencies and advertisers in media competitions across the world. Since the Report began in 2004, OMD has maintained top ranking...
OgilvyOne announced today the appointment of Anne Davis to the newly created role of Deputy Managing Director for OgilvyOne Singapore and Regional Digital Director for OgilvyOne Asia Pacific. Davis will be based in Singapore, reporting to...
JAKARTA: With the Spikes new Green Award, the advertising industry is officially joining the recently revitalized green movement. Last week in Bali at the Media Spikes 2008 Asia Pacific Advertising Awards Show, the Green Award...
After the highly-acclaimed 'There's life in a book' campaign for Penguin Books launched two years ago, Y&R CD Edward Ong strikes again with some stunning work that had made it into the D&AD book this year.
HONG KONG - Online and mobile sales house Pixel Interactive Media has reported a gross profit increase of over 100 percent for the year ended 31 December 2007, with the figure standing at US$5.3 million....
JAKARTA - McCann Worldgroup has completed the restructure of its Indonesian operation, with Somyot Chairat moving from McCann Thailand to run the Jakarta office as country head.
MANILA: The launch of the Philippine edition of the iconic Playboy magazine was met with hostile criticism by conservative Filipino groups, most prominently by the Catholic Church, which counts the majority of 80 million Filipinos as members....
MEDIA agency RedHot Media's (RH Media) group managing director Cheong Chia Chieh still sits in the same office that he has occupied at the Nanyang Siang Pau building in Petaling Jaya since 1998.
OgilvyOne China has strengthened its creative leadership in China with the promotion of Johan Vakidis to National Creative Director, Digital, where he will help to elevate Ogilvy...
LONDON - Kellogg''s has dropped the ''now take off your trousers'' line from its Nutrigrain television ad campaign, after 42 complaints called it offensive and claimed it suggested sexual abuse.
LONDON - Marketers are expecting to cut budgets by 3% on average this year, with advertising and traditional media expected to be hit the most, according to a global survey by Forrester.
After a hectic first quarter, ADOI has tallied Malaysian winners at the World Press Awards (WPA), AdFest and Spikes winners. After crunching the numbers, Cannes Grand Prix-fame agency JWT Malaysia is leading the charge so far. The Top 5...
KUALA LUMPUR: Recognising the demand for outstanding interactive advertising creatives, Eyeblaster, a unified digital marketing solutions provider has recently launched a dedicated portal, Creative Zone to showcase the work....
The Malaysian Advertisers Association is hosting its fourth Malaysian AdCongress (MAC) 2008. The Congress was initiated in 2003 as the workshop for the advertising and marketing industry in Malaysia to address current issues concerning the industry and...
SEOUL: Cheil Worldwide has officially welcomed Bruce Haines, former Group CEO of Leo Burnett London, to strengthen its global business capabilities.
Social media – and blogs in particular – are becoming a more important part of global media consumption for internet users than some traditional media channels.
24 April 2008
THE SUCCESS RATE FOR NEW PRODUCTS THAT are introduced by the many different companies is less than 3 percent. As such, more and more companies are resorting to extending their existing products and product lines. Even though this seems simple and straight forward, facts paint a different picture –
24 April 2008
IF YOU ARE EASILY BORED, DON’T BOTHER trying to build a brand. Contrary to what a lot of people believe, branding is a boring game because to build great brands, you need absolute consistency. You need to do the same thing day in, day out. And that’s boring.
24 April 2008
IF YOU HAVE BEEN LIVING IN A CAVE THE last ten years, it might have been the only way to miss the web phenomenon and the impact it’s had on marketing. As I sit here in snowing China, 220 million mainland Chinese are now active users, and (you might need to sit down for this one…) 46 million of them have their own blog now (more than most country populations).
24 April 2008
WELL, ANOTHER YEAR, ANOTHER PREDICTION of unbridled growth in online advertising. The Yankee Group now says that by 2011, ad spend revenue will hit USD$50.3 billion in the States, which is approximately double of 2007’s take. That’ll be 15% of the whole pie and 25% of all media consumption in America, and we all know that the US is the canary in the coalmine when it comes to marketing trends on the ‘net.
24 April 2008
THE MALAYSIAN INTERNET ADVERTISING SCENE growing at its phenomenal rate, it can sometimes be so easy to lose sight of the key to successful online campaigns. If nothing else, it is important to remember that online campaigns need to engage users; and this cannot be achieved by your standard ‘Click Here’ or ‘Rollover for More’ type ads.
24 April 2008
MY. OH. MY. Think about all of the Gates-isms, in view of what we call marketing and advertising. Think about it. Technology, absolutely no doubt, is at the forefront of what we do. Without the help of computers and the increasingly sophisticated software that drives them,
24 April 2008
THE LATEST COUNT OF MEDIA PRIMA portals shows the delivery of a whopping 40 million pageviews a month, providing an access to over 3 million unique IPs. The focus of providing latest television programs on-demand via online, the just-for-web drama like Kerana Karina, the updated entertainment and lifestyle stories...have all built a loyal and involved users base.
24 April 2008

This isn’t a news column. But sometimes the news must make us stop to think. When I started writing this article, I was thinking about the problems Yahoo faced: losing share of search to Google, falling profits, loss of market and analyst confidence.

SINGAPORE: Ogilvy Singapore has appointed former BBH Singapore’s Head of Planning, Gwen Raillard, to Group Executive Planning Director effective May 21. Raillard fills the role vacated...
I’ve been a rather harsh critic of Yahoo’s quarterly earnings calls. In January, I called the effort by Jerry Yang and Sue Decker to justify the company’s weak performance a “droning, jargon-filled” explication of a “vision-goes-here strategy.”
ADOI! catches up with its Publisher cum Managing Editor, SRITHARAN VELLASAMY, to find out more about the oneyear- old bimonthly and emerging trends
KUALA LUMPUR: Once again the Brand Leadership Series brings you another powerful forum that is not to be missed. Learn how to harness the Power of Web 2.0 from popular practitioners; Jeff Ooi - MP & Blogger, Premesh Chandran of Malaysiakini.com....
LONDON - Hewlett-Packard has appointed Omnicom Group''s BBDO to the $200m (£100m) global advertising account for its imaging and printing products, previously handled by incumbent Publicis.
LONDON - Vodafone has been named the most powerful British brand for the third year in a row, having increased its brand value by 75% in the last 12 months, according to Millward Brown''s annual global brand ranking.
MUMBAI: They were ads that McCann-Erickson India was hoping would win them some international awards. Instead, they have now snowballed into an international controversy.

Reported by TheEconomicTimes

MUMBAI: They were ads that McCann-Erickson India was hoping would win them some international awards. Instead, they have now snowballed into an international controversy.

The ads in question were three print ads ostensibly conceived for innerwear brand Hanes owned by the $4.7-billion Hanes Brands, which also owns Wonderbra and Playtex.

The ads featured a man dragging offensive images and racist words associated with the gay (f***ot), the African-American (n***er) and the South Asian (P**i) communities, which appeared once each on December 26, 27 and 28, 2007, in the Free Press Journal.

With a US$96 billion marketing and advertising market and growing in Asia, how much of it is being wasted? Nobody knows Only 50 percent of marketing is effective, according to the old aphorism...

Reported by AsiaSentinel

With a US$96 billion marketing and advertising market and growing in Asia, how much of it is being wasted? Nobody knows Only 50 percent of marketing is effective, according to the old aphorism, but nobody knows which half, so everybody keeps their spending at 100 percent. But what happens if marketers believe only 35 percent of their spending had no discernable effect on consumers in 2007 and that it was even worse on the Internet – on which 70 percent of spending probably goes down the drain?

The London-based Fournaise Marketing Group seems to think that’s what is happening. In two surveys of 3,000 global marketers in January and March, they were told that the effectiveness of marketing has fallen to an all-time low and that increasingly sophisticated consumers turn off advertising. In North America, 78 percent of marketers and 75 percent in the UK told Fournaise that they didn’t know if they could trust the visitor and traffic profiles claimed by online media owners and publishers.

Greenpeace has launched a scathing attack on Unilever over its palm oil policies. Protestors dressed as orangutans have chained themselves to supply lines at Unilever''s Merseyside HQ and have gathered at its London offices.
AT HEARING THE SOUND OF FIREWORKS IN the near distance, most people usually run to the doors and windows to see if they can catch a glimpse of a glittery show of shimmering lights livening up the evening sky.
22 April 2008

ONLINE MARKETING WORKSHOP
by garytay / This email address is being protected from spambots. You need JavaScript enabled to view it. / yahoo im

The presentation deck and videos are available for download here;

 

FASTFORWARD 2008:

The Fastforward 2008 presentation summaries are available here for download.

22 April 2008

ONLINE MARKETING WORKSHOP
by garytay / This email address is being protected from spambots. You need JavaScript enabled to view it. / yahoo im

The presentation deck and videos are available for download here;

 

FASTFORWARD 2008:

The Fastforward 2008 presentation summaries are available here for download.

Surely one of the most important issues surrounding the relationship marketers have with their agencies is that of compensation. For many years, agencies have been paid based on a commission from the media that the advertising would appear in. But this is changing dramatically to a fee-based approach. Sledgehammer caught up with global Agency Compensation specialist David Beals, CEO of Jones Lundin Beals Inc, one of the largest and most respected client-agency consultant, prior to his trip to Malaysia to present his view and local research on the area.

Table-top advertising man Kelvin Hong is no believer in the ordinary. Most of all, he doesn't believe in wasting time. He joined the advertising industry in early 1995. Joined agency AP:FCB as a junior account executive where filing and tear sheets were the call the day. He worked himself up the ranks to account director within 5 years.

22 April 2008
Event
Promotion Marketing MasterClass.
Business : Not as Usual.
Description

Mike Da Silva
CEO, MDSA Promotion Marketing.

Mike Da Silva is recognised as a leading global authority on Promotion Marketing and a pioneer of the Industry in Australia, the United Kingdom and Asia. He is CEO of Sydney based, MDSA Promotion Marketing, with clients who include: Qantas (for 15 years), ANZ Bank, Australian Merino, MySpace, News Digital Media, The Great Barrier Reef Preservation Project, the Brand Australia Project, ACCOR, DFS Galleria, Universal Pictures, Paramount, ING, eBay, PayPal, Mobil, Fox Pictures, SONY Pictures, Coles and Tourism Western Australia. He is also CEO of NMA/MDSA Entertainment Marketing Australia and Asia, with offices in Los Angeles, New York, Boston, Beijing, London, Tokyo & a Partnership in Mumbai.

Date
18th MAY 2008
Time
8.30AM - 5.15PM
Venue

MERSAWA & MERANTI ROOMS
EASTIN HOTEL, LG LEVEL
13 JALAN 16/11 PUSAT DAGANG SEKSYEN 16
46350 PETALING JAYA

Lunch and Coffee breaks included

Contact Details
Ruby at +603 7722 5712,
email This email address is being protected from spambots. You need JavaScript enabled to view it. or phone +603 7726 2588
Fees
Fees RM1300 (per head), Group booking RM1100 (3 pax & above)
Downloads
16 May 2008
Event
Promotion Marketing MasterClass.
Business : Not as Usual.
Description

Mike Da Silva
CEO, MDSA Promotion Marketing.

Mike Da Silva is recognised as a leading global authority on Promotion Marketing and a pioneer of the Industry in Australia, the United Kingdom and Asia. He is CEO of Sydney based, MDSA Promotion Marketing, with clients who include: Qantas (for 15 years), ANZ Bank, Australian Merino, MySpace, News Digital Media, The Great Barrier Reef Preservation Project, the Brand Australia Project, ACCOR, DFS Galleria, Universal Pictures, Paramount, ING, eBay, PayPal, Mobil, Fox Pictures, SONY Pictures, Coles and Tourism Western Australia. He is also CEO of NMA/MDSA Entertainment Marketing Australia and Asia, with offices in Los Angeles, New York, Boston, Beijing, London, Tokyo & a Partnership in Mumbai.

Date
18th MAY 2008
Time
8.30AM - 5.15PM
Venue

MERSAWA & MERANTI ROOMS
EASTIN HOTEL, LG LEVEL
13 JALAN 16/11 PUSAT DAGANG SEKSYEN 16
46350 PETALING JAYA

Lunch and Coffee breaks included

Contact Details
Ruby at +603 7722 5712,
email This email address is being protected from spambots. You need JavaScript enabled to view it. or phone +603 7726 2588
Fees
Fees RM1300 (per head), Group booking RM1100 (3 pax & above)
Downloads
HONG KONG: Hong Kong Tourism Board (HKTB) has appointed Grey Group as its global advertising network. Grey Group won the business ahead of a number of agency networks in a major pitch held earlier in March and was awarded a 3-year contract that covers...
Who would have thought that removing burrs from a pet’s fur after walking in the woods would lead to the invention of Velcro? Or that watching a cat pull feathers through a cage could lead to the idea for the invention of the cotton gin?
21 April 2008
BEFORE THE ASIAN FINANCIAL MELTDOWN in 1997, when marketers were generous and clients made ostentatious display of advertising wealth, we heard so much about phrases like “paradigm shift”, “consumer insight”, “gut-feel”, “brand persona”, and many others.
21 April 2008
ASIA MEDIA IS RAPIDLY GROWING TO be one of the largest digital signage companies, and it is poised to become a grand tool to position and strengthen brands. It has the potential to grow in leaps and bounds to become Malaysia's largest unrivalled targeted network.
21 April 2008
THE WORLD EFFIE FESTIVAL, which will be held in Singapore on 28th & 29th February 2008, will showcase the world’s most
effective marketing campaigns, with case study presentations from 25 winners of Gold Effie Awards from around the globe.
HONG KONG -- Pay TV is set to grow by 11% a year in Asia over the next five years, lifting total revenues from $53 billion in 2007 to $86 billion by 2012.
After years of exploring the matter, Microsoft has finally started offering an ad-funded version of Microsoft Works in some countries.
21 April 2008
Late last month, master trainer Md Farooq (also known affectionately as Med) ran ADOI’s popular Presentation Skills workshop over two days at the Kuala Lumpur Golf & Country Club. Taking participants through indepth hands-on sessions,
Junk food advertising makes it difficult to feed children a healthy diet, a consumer survey suggests.
21 April 2008
CREACTIVE WAS INAUGURATED BY INSTITUTE Advertising Communication Training (IACT) on 21st March 2002. At its core, CREACTIVE strongly holds these axioms:
21 April 2008
LOWE’S INSIGHTS AND CREATIVE APPROACH TO POSITIONING THE Etiqa insurance brand evolved from the core idea of “People over Policies” and a focus from Etiqa management to make the company more accessible and relevant to customers
21 April 2008
LEO BURNETT MELBOURNE IS ABOUT TO launch an in-store poster campaign for Suzuki, to promote the power and aeronautical ability of the new RM-Z450 dirt bike.Tapping into the adrenaline-fuelled, Jack-ass attitude of the dirt bike subculture,
21 April 2008
THE CONSUMER EXPERIENCE OF A brand transcends mere advertising. With this in mind, JWT Paris has planned an innovative and creative campaign to accompany the launch of the new Kit Kat, a Nestlé product for the past 35 years.
21 April 2008
BARTLE BOGLE HEGARTY (BBH) ASIA-PACIFIC, has unveiled a series of advertisements to launch Levi’s® Premium Eco jeans, the new range of 100% organic cotton jeans for guys and girls that have just hit stores across Asia.
HONG KONG, April 18, 2008 /PRNewswire via COMTEX/ -- Hong Kong Tourism Board (HKTB) has appointed Grey Group as its global advertising network as of April 2008.
Background: Recently my column Advertisers: Men Are Not Idiots (4/14/08), co-authored with Richard Smaglick, appeared in Advertising Age, one of the largest advertising industry publications. To write a Letter to the Editor, click on This email address is being protected from spambots. You need JavaScript enabled to view it..
21 April 2008
ADVERTISING AGE HAS ANNOUNCED ITS selection of Tribal DDB Worldwide as its Global Agency Network of the Year. This marks the first time in history that a digital company has ever won the honor.
LONDON: D&AD announced the interim results of Awards 2008 judging on Friday, 18 April. This year, 691 entries from 35 countries have been recognised as representing the best creative work in advertising and design. Asia is postured to have a strong....
21 April 2008
IN ASIA, IT SEEMS THAT CELEBRITIES – BE IT fi lm stars, sport stars, star athletes, or other popular fi gures – have stumbled upon an alternate vocation. Scores of celebrities are fl ocking to endorse brands of literally every possible hue.
21 April 2008
OVER THE LAST YEAR THE WORLD HAS WITNESSED some of the most extraordinary political elections ever known.
21 April 2008
SOCIAL MEDIA, USERGENERATED content, personalization, predictive analytics. the list of tools and tactics available to marketers is growing exponentially. It’s an exciting time to be a customer relationship professional.
BALI: Everybody (except me I think) has gone back after the Spikes ended last night on an intoxicating note at the Ku De Ta beachfront setting in Seminyak, Bali. Our online team at ADOI’s Bali Bureau had been On De Ball working tirelessly since....
BALI - A campaign by Japan’s Hakuhodo has become the first piece of digital work to win a gold Spike.
18 April 2008
IMAGINE THAT I WERE TO WALK UP TO YOU and say, “Hi! My name is Sum Ting Wong from IES and I am here to introduce to you the fantastic next generation of…”
18 April 2008
HOW MUCH IS TOO MUCH TO SPEND ON CREating communications for your brand? That is, communications for the purpose of sales? Your answer should NOT be: “Anything more than what I’m spending now.”
18 April 2008
IT HAPPENED TO ME LAST YEAR IN THE BEIJING office of Coca-Cola. Coke is based in Shanghai, but three years ago, they opened a Beijing office.
18 April 2008
IT'S THE START OF A BRAND NEW YEAR and you’re still baffled at how fast 2007 came and left. In a twinkle of an eye the year is over and along with that your dreams of accomplishing those elusive new years’ resolutions you so confidently set for yourself this same time last year.
     
 
Well quit beating yourself up over what you did or did not do right last year. If you’ve repeatedly said either a) “Geez, time flies man”, or b) “Gosh, I can’t believe its 2008 already”, you need to forget about 2007 and focus on how you’re going to get more out of 2008.

WORLD WIDE WEB OF OPPORTUNITIES The internet, initially developed as a tool for communication has steadily evolved over the years into a resource that the majority of us cannot live without. With the internet penetration rate in Malaysia exceeding 50% of the total population, it is blatantly obvious that it is, today, a mass medium. However it is a mass medium with an unfair advantage. The internet is a unique interactive environment where users are connected and engaged. This gives marketers a priceless opportunity to gain valuable insights from their consumers in real-time without being physically present. It is almost like reaping the benefits from surveys, focus groups and questionnaires without having to sit through them. From working with multiple clients in 2007, I’ve listed out six areas you need to have covered in order for your digital campaign to be successful. Once you have clearly identified what they are, you can safelys

 

 
1. START WITH A GOAL IN MIND
 
Clearly define what your objectives are and what you want to achieve from your online campaign. There may be more then one goal but list them all down and where possible set quantifiable metrics to it. Your campaign’s goal will determine its unique strategy and ultimately its eventual effectiveness.
 

Example: Halls was looking to generate a stronger affinity amongst the younger audience set. Leveraging on the fact that the young generation in Malaysia today use the internet extensively, Halls looked towards engaging this audience further with an integrated offline and online campaign ala “American Idol”.Using Window Live Spaces blogs, the ten finalists were able to lobby for votes online in order to win the lucrative grand prize. The strategic addition of Windows Live Messenger and Hotmail contributed to the epic success of the campaign which saw sales of Halls sweets increase by a whopping 35%. A clear indication of a strong brand appeal amongst Malaysian youths with Halls sweets.
 
 
2. IDENTIFY YOUR TARGET AUDIENCE
 
Most marketers, planners and advertisers already know who their consumers are. While other mediums require you to cast a wide net over the entire customer base, the internet has the capability to target the people you want to reach specifically by age, gender, time or all three. To put it simply, it is the rifle approach instead of the shotgun.
 

Example: Air Asia Go Holiday – Provider of affordable air travel and accommodation packages. From their real-time booking system, Go Holiday understood that travel package purchases amongst Malaysian adults happen between specific time periods during the day. Using this information, they utilized the specific age and time targeting filters available on MSN to reach adults age 18-34yrs with “Simply Luxurious” travel deals. Not only was the campaign a success from a performance standpoint but the targeting capabilities employed allowed Go Holiday to maximize their budget by exclusively targeting the right people at the right time.
 
 
3. UNDERSTAND THE TECHNOLOGY
 
It’s amazing nowadays what you can do in those little ad banners you see while surfing MSN or Yahoo from a creative standpoint. From browsing through all the essential features available on the Ford Ranger to watching the entire DiGi ducks commercial on the banner, rich media technology allows you to achieve that and so much more. So make it a point to equip yourself with this information. It is simple to understand and will take only 30 minutes of your time. Clueless on where to start? Get your Agency to arrange for a digital workshop for you OR e-mail Digitalworkshop@ live.com.my to arrange for one.
 
Example: Perodua’s objective for the launch of their Viva was to allow users all over Malaysia to watch, engage, interact and to a certain degree experience the car for themselves without the hassle of going to the showroom. They achieved this by developing Rich Media Banners with multiple tabs that enable users to view different aspects of the car, download Viva wallpapers, change the car color and also watch the TVC all on the same banner. The rich media technology provided Perodua the avenue to bring the showroom experience to their customers online.
 
 
4. DEFINE YOUR SUCCESS METRICS
 
Similarly to having an objective for your campaign, you need to understand what the KPI’s for your campaign are. And tie the campaign objectives to a quantifiable measurement of success. Be it number of test drive sign-ups for Car makers or amount of leads generated from a database capture campaign, set your KPI’s.
 

Example: Nike wanted to showcase its collection of shoes in an exciting, multi-dimensional way that demonstrated how the shoes are built for premium performance, to audiences in SEA. To achieve this, Nike developed brand-accentuating Nike Premium Performance Personal Expression Packs for Windows Live Messenger. Users saw Nike shoes alive, moving, personalized and entertaining, through dynamic display pictures, emoticons, winks and text links.
 
The result from this branding exercise? The Nike Personal Expression Packs were a hit across all countries. More than half a million Personal Expression Packs were downloaded in three months, exceeding the original target of 200,000**. Bottom line: Benchmark set, KPI exceeded.
 
 
5. CREATIVE OPTIMIZATION AND MARKETING INSIGHTS
 
Ever ended up kicking yourself after a campaign fell flat thanks to the creative concept you settled on? Or struggled deciding between three great creatives on which one to go with? Well with the digital platform, you don’t have to. If you have three creatives, run all three. Online reporting systems will be able to tell you the best performing creative and hence you can make the necessary adjustments to the other two. This also works if you have three different features of a product and you don’t know which one to emphasize on.
 

Example: McDonald’s turned 25 in Malaysia in April 2007. To celebrate its 25th birthday, McDonald’s initiated an online campaign to say a big thank-you to its many loyal customers all over the country. The campaign utilized MSN’s wide network to reach and deliver daily promotional offers of free “Birthday Gifts” to users. Using customized ads for each day of the week, McDonalds managed to instinctively keep their messages fresh while intuitively acquire marketing insights into the selections on the menu the users found attractive based on the level of interactions.
 
 
6. INTEGRATED ONLINE STRATEGY
 
People of all ages and backgrounds use the internet for various means. From checking their web base e-mail and chatting on instant messenger to navigating news portals and search engines, each user has a unique approach to consuming digital media. Hence it is crucial to employ an integrated online plan that is not only customized to your campaigns objectives but which allows you to strategically reach your target audience at their point of influence.
 

Example: Sony has consistently been an innovator in the portable PC business, and was keen to hit a high note with the introduction of its new VAIO C notebook range, its new product offering for young users who frequently go online. Sony realized a good way to reach its market segment is going online as they spend much less time reading newspapers and magazines and spend most of their time online. Objectives — Sony wanted to:
  • Launch the VAIO C notebook series and grab the attention of Hong Kong’s Generation Y.
  • Incorporate a highly interactive online medium in its marketing mix.
  • Raise VAIO brand awareness and product sales.

Instill product awareness in a fun way. The campaign went live on MSN Home Page, Windows Live Messenger, Hotmail and Windows Live Spaces. Users could access product information either by clicking on the expandable banners or downloading the Theme Packs. By utilizing a suite of integrated properties, Sony found that the campaign raised awareness of the new product, giving better appreciation of the VAIO brand, and increased retail traffic***.

**http://advertising.microsoft.com/asia/Research?Adv_CaseStudyID_966 ***http://advertising.microsoft.com/asia/Research?Adv_CaseStudyID_10

 

So now that you’ve put all the right components in place and you’ve run your online campaign, you are ready to see the fruits of your labor. The beauty about the online medium is the fact that it allows you to monitor your results on a daily basis, and make the necessary changes along the way. Once the campaign ends, take the time to reassess all the 6 points above to see if it has met the mark you set out to achieve. And there you have it! Now cut along the dotted lines and pin this up. It’s only a matter of time before someone asks if you have tried digital marketing. If you haven’t, this is a great way to start looking at it seriously.

HAPPY NEW YEAR!

 
Matthew Ho is an Interactive Marketing Consultant of Media 2.0, the exclusive representative for Microsoft Digital Advertising Solutions in Malaysia. He is looking forward to a great year in 2008. E-Mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
KUALA LUMPUR: How did political parties fare when it came to advertising expenditure (AdEx) in the recently concluded general elections? A look at AdEx for Feb and March gives a clear picture, ie. the pre-election period....
Media Monitors, a media intelligence company has announced the launch of Asia Media Monitors, its SEA headquarters in Kuala Lumpur. With more than 700 employees in offices throughout Australia, New Zealand, China and Singapore the new Kuala Lumpur operation will be unique among all other Media Monitors offices set up to date. It will act as the digital news hub for all media sources the company will monitor in South East Asia....
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Bates 141 has unveiled a new 'look' that includes the redesign of the agency's logo and visual identity. "Our refreshed brand represents the integration of Bates and 141 into one company with one vision with an integrated end-to-end offering focused on changing mindsets and changing behavior....
In a recent four way pitch, Naga DDB and Rapp Collins clinched the Bank Islam Consumer Banking account. Naga DDB will design innovative communication solutions to create high visibility and awareness of Bank Islam's sophisticated range of Consumer Banking products...
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18 April 2008
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18 April 2008
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18 April 2008
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18 April 2008
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18 April 2008
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18 April 2008
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18 April 2008
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18 April 2008
http://www.adoimagazine.com/home/_repository/adoi01/tvc/McDonald.wmv
18 April 2008
http://www.adoimagazine.com/home/_repository/adoi01/tvc/Mentos.wmv
18 April 2008
http://www.adoimagazine.com/home/_repository/adoi01/tvc/live100percent.wmv
18 April 2008
http://www.adoimagazine.com/home/_repository/adoi01/tvc/Canon_04.wmv
Asian online advertising agency Pixel Interactive is outpacing the fast-growing regional market, thanks to a fertile mix of organic and acquisitive growth.
18 April 2008
http://www.adoimagazine.com/home/_repository/adoi01/tvc/NokiaCorporation.wmv
18 April 2008
http://www.adoimagazine.com/home/_repository/adoi01/tvc/nippon2.wmv
KUALA LUMPUR: General Motors, which has a presence in Thailand, aims to expand its manufacturing to Malaysia and details are expected to be finalised in the next few months.
Kuala Lumpur - The Internet has played a key role in strengthening democracy in Malaysia, according to Steven Gan, the co-founder and editor of the first on-line Malaysian news website Malaysiakini.
SINGAPORE - Bates141 Singapore has replaced outgoing creative director Raymond Quah with Travis Sorge, the former creative director of Grey Bangkok.
17 April 2008
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JAKARTA - Indonesian authorities have lifted a temporary ban on Malaysian pay TV operator Astro Nusantara after four days.
GLOBAL - MindShare is set to restructure its operations globally and integrate its traditional and digital units as part of efforts to reinvent the GroupM agency as a full-service marketing business.

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17 April 2008
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17 April 2008
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17 April 2008
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17 April 2008
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17 April 2008
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17 April 2008
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JAKARTA - Indian motorcycle maker Bajaj Auto has replaced Ogilvy & Mather with Lowe as its creative agency in Indonesia as the company looks to align its agency roster in the region.
17 April 2008
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17 April 2008
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17 April 2008
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17 April 2008
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17 April 2008
THE MEANING OF FACEBOOK

It’s not particularly pretty, just plain blue and white. Sometimes it’s slow and filled with bugs, and at other times it just plain refuses to do what you want it to.

 
 
 
 

But despite its hiccups, and excesses, it was the story of 2007. It’s Facebook. If you haven’t heard of it, Facebook is a social networking website that became all the rage, and now threatens to become a cliche, all in the space of less than one calendar year, for most of the online world. The premise is simple: find your friends, and help them find you by creating your own page. You also update your friends using a status bar, so it is like a live news feed of what everyone is doing.

While it is part of my job to know about such websites, as a consumer I may develop a healthy cynicism about social networking sites. I have signed up for quite a few, and lost interest over time. But I must admit, that the instant a good friend invited me to Facebook, I was hooked. I remember I used to change my status bar everyday, and that I got very excited about discovering another friend I haven’t met for fifteen years, and had a college crush on. I know people who are not going to work and instead spending time on Facebook. Others delete ex-boyfriends from their list of friends, in the ultimate act of women’s lib. And I’ve reached a point where I’m getting tired of meaningless forwards and being chomped by vampires and wondering what is wrong with the sequence AAA, BBB, CCC…

For the uninitiated, Facebook is a social networking site where you can find friends from your past, and make new ones. It’s not novel as an idea, but it got a fillip because its creators allowed other companies to add their own software applications, and earn revenues from people using those applications. In 2007, companies were also allowed to add their own brands to the website, thus they could jockey amongst themselves to try to cash in on word of mouth. The credibility of Facebook lies in your friends inviting you to download new apps or try new things, and it is, in the most literal sense, advocacy or extreme word of mouth, which we all know is the most effective form of marketing. Facebook kept evolving, offering new things to its members nearly every day. Today there are applications where you can poke and prod each other, see how hot your friends think you are, where you can trade your friends like stocks, and video walls where people can post all kinds of crazy stuff…(I remember seeing some ancient public service ads from India in the 1980s and getting all goose-bumpy)

Facebook has grown from a website with one function, to becoming a mainstream lifestyle choice online. It’s eating into time people would spend on other sites: people are playing pub games on it, challenging each other to scrabble, forming groups and clubs, donating to charities….it would be one of the paradigms for how portals should evolve in the future, as we start to look at web 3.0…

The magic of the internet space, amongst other things, is its speed. It can make millionaires overnight (at least in Silicon Valley, if not yet the Klang Valley). Sites become flavour of the month, become intrinsic to our lives, and then new ones come to take their place. Even by the superfast standards of internet time, though, Facebook is an exception, an outlier on the curve. I am fascinated by that question: what propels a brand from one end of the product life-cycle, namely, early adoption to maturity (ala Facebook) to near product disuse (Linked In, another networking site, for instance, in my life) in such a short period of time? And what does that mean for marketers?

Is it about the attention deficit disorder in today’s youth? Or about their constant search for the new, and the speed at which they become jaded? Is it about their need to belong, and how that manifests itself? And doesn’t this restless, unsatisfied nature translate into similar behaviour in other spheres of their lives? Consider boyfriends and girlfriends, tastes in movies and music, fashion and food? How can marketers stay relevant, and is a forty five year old creative director in an advertising agency truly capable of keeping abreast of rapidly changing consumers? I don’t think it would be possible without a strong planning team and lots of research. And what about clients who recognize the sales imperative and yet need to balance investment in the brand with sales and market realities? And is it indeed cost-effective to attempt to stay so connected to consumers, or do we have to accept that as marketers we will create brands that connect with consumers in a forced, fragile and slightly fuddy-duddy manner, but that’s as good as it is going to get?

I don’t have the answers, but I think the questions are worth asking….and who knows, somewhere in Malaysia there is an entrepreneur working on a new website idea…

GOLDEN SUNLIGHT


If I may be permitted, I shall now speak humbly for the Arachnids and the Ifs and the OgilvyInteractives of the world, along with XM of course. We digital folk live on the fringes of the mainstream ad world, and we plough what are, at times, dark and lonely furrows. Some of us have been churning out shiny new ideas and trying to sell new perspectives for over a decade now, and at times it seems like a thankless job (while at other times, I admit, we wouldn’t trade it for the orderly mainline world.)

So when we came away from the Kancils 2007 we did recognize one thing: the world has finally changed, and it is good to know that the Kancils has acknowledged that the web is now mainstream. When two interactive pieces of work, out of the six in all, were in the final shortlist for the Golden Kancil (the best of the best) and one of them won (Jangen Togel website for Nike by Compass Interactive), I felt that we had arrived a watershed point in the history of the internet in Malaysia. Make no mistake: the web, this medium which is barely 11 years old as a marketing channel in this country, is now officially on par with other channels, at least from a creative point of view.

I think it’s a moment for all who work in the digital space to feel proud, and take a collective bow. We’re no longer a tertiary medium, we have our place in the sunlight and the big boys have acknowledged us (there was no creative director from digital agencies on the Kancil jury, and yet digital won, and there were more entries in digital than in TV category).

Hopefully this achievement by one of our brethren should motivate more creative talent to enter the industry, and dream big.

BRANDING AND BANNERS


There’s a lot of debate in the online advertising world currently about what forms of online advertising are more effective than others. If you are a client today, you can resort to viral marketing, blog advertising, sponsorships, in-game sponsorships, contextual text links, branded gaming, ARG (alternate reality games), banner ads, and of course, search marketing. The latter two forms of advertising command the lion’s share of the budget, typically 80% or more.

The debate centres around the effectiveness of banners. While search marketing generates higher clicks, to the tune of about 5% (this is driving the huge growth that makes Google the world’s largest media company by market cap) this is what gives them the confidence to take on older world media like TV and print. The humble banner ad, once the pioneer in this space, still does work, even when it delivers click-throughs around 0.5 to 1%. As consumers, we barely remember when we saw the last banner, but I put that down to the lack of creativity amongst agencies.

So, while the Google story is an evolving one, the future of banner advertising is poised at a critical juncture, and its future directions are less clear. Will we move towards flash and video banners? Will click-throughs matter or can we talk about the branding impact of these ads alone? And when people find it difficult to remember TV ads, how easy will they find it to remember the last 5 banners they have seen? Contextual banners, which have content relevant to the pages of websites they appear on, and possibly interactive banners too, where you can, as you might imagine, interact with brands on banners themselves may be the solution the industry needs. There is a lot of creative opportunity as well as strategic thinking to be done here, to boost the humble mainstay of internet advertising, which even today clocks in at about 50% of online ad budgets. Some tangible measures to adopt could be:
  1. Have a measurable goal for banner ads. You never know what your banner ad could become.
  2. Push your creative agency to go beyond the obvious.
  3. Ask your digital media planning agency what historical data they have on the performance of banners, on different websites, and how consumer habits may differ, across product categories.
  4. Experiment: you need to know how your audience will react, and the cost of experimentation is low, online. So do try different websites for the same ad, and different sizes, positions, frequencies and timeslots etc.
 
If you’re a marketer looking at the web, do try to maximize your banner experience, and you might find yourself earning unexpected rewards.
17 April 2008
ESPN STAR SPORTS (ESS) PROVIDES HOLISTIC and integrated media programmes customized for each brand’s objectives and target audience. With its on-air, digital, mobile and on-ground offerings, it is able to offer clients multi-platform opportunities to target viewers across a wide demographic.
JAKARTA - Lagardère Active has struck a deal with Trinaya Tirta, publisher of Indonesia''s leading women’s magazines, to launch an Indonesian edition of Elle.
MANILA - Men''s magazine Playboy has launched in the Philippines, sans nudity, amid strong opposition from religious and feminist groups in the conservative predominantly Catholic country.
16 April 2008
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16 April 2008
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16 April 2008
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16 April 2008
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16 April 2008
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16 April 2008
TO THE UNINITIATED, THE FIRST GLIMPSE OF LEC technology may be mistaken for an optical illusion.Far superior to the electroluminescence (EL) phenomenon that it is based on, its impossibly flat, bendable light bulb provides not only a treat to the senses, but also flawless surface illumination capable of turning any surface, indoor or outdoor, from floors to walls to columns to pillars, into an often impressive light source.
16 April 2008
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16 April 2008
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16 April 2008
SEO (SEARCH ENGINE OPTIMIZATION) MAY sound like the latest digital marketing buzz that has been invading more and more presentation decks and proposals, but it has actually been around as a term and a concept for more than a decade.
16 April 2008
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16 April 2008
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16 April 2008
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16 April 2008
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The auto company values the unique design and the interiors of the car more than the sales and revenue figures.
16 April 2008
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16 April 2008
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16 April 2008
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16 April 2008
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16 April 2008
http://www.adoimagazine.com/home/_repository/adoi01/tvc/tourism_01.wmv
Product : Cuti Cuti Malaysia
Duration : 40secs
16 April 2008
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16 April 2008
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16 April 2008
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LONDON - OMD was the most awarded media agency network in 2007, outgunning MindShare, while Nike was the most heavily prized advertiser, according the Gunn Report for Media.
JAKARTA - Maxis Communications has appointed Lowe to handle its advertising and promotions as the Malaysian telecommunications giant prepares to launch a new brand in Indonesia.
For the purists amongst us, neither seems right. The eternal phenomenon of scams invading advertising shows reared its ugly head again at AdFest this year. While rumblings of ScamFest could be heard along the darkened alleys of Walking Street in Pattaya, it really is the fault of cheeky creative types who try to hoodwink organisers by getting their scam entries in....
The Nielsen Company announced today the appointment of Richard Hall to the position of Executive Director, Retail Measurement Services, The Nielsen Company Malaysia....
16 April 2008
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BatesAsia 141 Malaysia MD & ECD Ajay Thrivikraman is poised to join Publicis Singapore, taking on a senior regional role as ECD on international businesses. Ajay who had a good run in Malaysia...
16 April 2008
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TNS's latest Consumer Index reveals major movements in key economic indicators, category performance and the retail landscape.....
16 April 2008
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TNBT South East Asia (S.E.A.) Pte. Ltd., a home grown communication agency will be joining The Law Firm in a partnership of creative exchange. The London-based The Law Firm is a global nodal network and is founded by Andy Law. TNBT S.E.A. will be the first and only agency in Singapore to be part of this independent branded network....
16 April 2008
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Aductions Inc, a US-based tech company for advertisers and publishers opens a new office in Petaling Jaya. Aductions Sdn.Bhd is set up to capitalize on the rapid growth currently being experienced in the Southeast Asia online advertising market...
RMG has promoted Account Director, Rueben Anthony to New Business Director adding Malaysia to his job scope. Rueben who formerly led Tiger Airways and assisted on HP now oversees the Malaysia Airlines account.
NEW YORK: It takes a bit of courage, and perhaps a lot of ego, to tell large companies that their ad campaigns have been failing miserably.
McCANN TRUTH WELL TOLD WAS RELEVANT THEN, in New York’s Manhattan, as it is today in Kuala Lumpur. The clamour for creativity that speaks to the heart has never been more telling. McCann’s Truth-Tellers have a way of handling big and small clients alike with their own brand of spark, without the spin.
Many people would think that the BBC does not even sell advertising space, well in the UK that maybe so. But when it comes to the BBC abroad, that is an entirely different matter altogether.

Reported by TechWatch

By David Allen

Many people would think that the BBC does not even sell advertising space, well in the UK that maybe so. But when it comes to the BBC abroad, that is an entirely different matter altogether.

BBC Worldwide is creating a buzz in the US when is comes to selling minutes and sponsorships for BBC America, BBC World and The Documentary Channel, this would clearly look strange for someone from the UK the BBC with adverts.

15 April 2008
A man dressed smartly in a business suit sits buttering a croissant. He pauses to sip some freshly brewed coffee, the comforting glare from a light box advertising a telecommunications company catches his eye. He is suddenly reminded that he hasn’t called to confirm his reservation at a hotel located a continent away
15 April 2008
THE NATIONAL GEOGRAPHIC SOCIETY The National Geographic Society doesn’t preach conservation by shoving images of a dilapidated earth down our throats. Instead, they explore and promote the amazing beauty and wonder of Earth in a way that inspires (not ‘guilt’s’ or propagates) people to care about the planet.
15 April 2008
THE LARGEST ENGLISH LANGUAGE daily in the Klang Valley, theSun together with Crush Communications (CRUSH), known for its innovative branding and creative solutions for some of Malaysia’s bestknown brands, has unveiled a marketing campaign to highlight theSun’s award-winning journalists
KUALA LUMPUR: Adobe Systems Incorporated today announced Adobe© TV, a free online video resource to obtain expert instructions and inspiration about Adobe products, including Adobe's newly launched Creative Suite 3...
Microsoft has reiterated its commitment and seriousness in acquiring Yahoo saying the proposed acquisition is part of its long-term strategy of becoming a world-class digital advertising company.

Reported by CXOToday

By Tabrez Khan

Microsoft has reiterated its commitment and seriousness in acquiring Yahoo saying the proposed acquisition is part of its long-term strategy of becoming a world-class digital advertising company.

Speaking to the press in Mumbai, Chief Operating Officer of Microsoft, Kevin Turner said, "We are committed to becoming a world-class digital advertising company and that includes continuing to drive market share from a search standpoint and from the standpoint of our live services-windows live and office live. That is our long term strategy and a tactic in that strategy is the proposed acquisition of Yahoo. We have made a very fair offer to their board of directors, and currently it is in their hands to decide."

Popular blogger TV Smith couldn’t leave well enough alone. After reading about a new toothpaste brand called Oral-Me...

Google has announced plans to change its advertising strategy following a new ruling in the US.

Reported by iHotNews

Google has announced plans to change its advertising strategy following a new ruling in the US.

The decision removes the protection service applicable to trademark owners and will allow bidding on previously protected trademark-keywords, according to mad.co.uk.

While Google maintains that the change in policy is a reaction to users'' behaviour, some advertisers believe that it is a revenue-gaining move, reflecting the search engine''s recent slowdown in click rates, according to the technology news provider.

MALAYSIA was back in golden form at the Asia-Pacific Advertising Festival (AdFest).
MALAYSIA was back in golden form at the Asia-Pacific Advertising Festival (AdFest).

Reported by TheStar

By M. HAFIDZ MAHPAR

The country performs well amid tougher judging

MALAYSIA was back in golden form at the Asia-Pacific Advertising Festival (AdFest).

Last year the country did not bring home any gold, but at the festival in Pattaya last month, it secured four gold Lotuses, two of which were Best of Category awards.

Besides the golds, Malaysia also netted seven silvers and 10 bronzes, versus three and 12 respectively in 2007.

The gold winners are JWT (two, including Best of Press Category), Y&R (Best of Radio Category), and McCann Erickson (one).

JWT was the top winner at AdFest 2008 among Malaysian agencies, grabbing the Best of Press award for an ad for Scott Kitchen Towels as well as another gold for the overall Scott print campaign.

Reported by TheStar

JWT was the top winner at AdFest 2008 among Malaysian agencies, grabbing the Best of Press award for an ad for Scott Kitchen Towels as well as another gold for the overall Scott print campaign.

The three ads in the campaign show a piece of Scott''s paper towel flat on a table. Next to it there is a bottle of olive oil, a wine glass or a cup of coffee tipped over, spilling its liquid content onto the sheet of paper. The towel appears like a rectangular drain, into which the liquid slides.

The Best of Press was for the oil version.

14 April 2008
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SINGAPORE and ST. JOHN''S, NL, April 9 /PRNewswire/ - Consilient, the mobile software developer and GSMA top Mobile Innovation winner for 2007, today announced a business alliance with...

Reported by PRNewWire

SINGAPORE and ST. JOHN''S, NL, April 9 /PRNewswire/ - Consilient, the mobile software developer and GSMA top Mobile Innovation winner for 2007, today announced a business alliance with GroupM, the leading global media investment management operation. The alliance will see both companies collaborating to grow the mobile advertising market with a particular focus on advertising in push email. GroupM is the parent company to WPP media agencies including MAXUS, MediaCom, Mediaedge:cia and MindShare.

Emmanuel Allix, GroupM Asia Pacific Technology Development Director said, "Mobile advertising is a powerful medium that when properly harnessed, can completely revolutionize the advertising industry. As mobile becomes a strategic direction for our company, GroupM continues to forge mutually-beneficial alliances with leading, innovative companies like Consilient. We believe that Consilient''s consumer mobile email technology has unlimited potential for targeted reach on mobile phones and we plan to move aggressively in this direction," Allix added.

To add continued momentum to its regional expansion, award-winning advertising agency, Bartle Bogle Hegarty (BBH) Asia Pacific has appointed Deborah Abraham to the newly-developed role of PR and Marketing Manager...
After 8 years, Malaysian ad agency Armstrong Integrated Marketing is aligning its operations with another local agency, Krakatua....

It appears that regulators are not happy with ASTRO’s services. And it seems these issues have been brewing for a long time. Astro will not be allowed to introduce new channels until the Malaysian Communication and Multimedia Commission (MCMC) is satisfied...

LONDON - Online advertising revenues will overtake traditional television ad revenues by 2009, as internet adspend jumped 38% last year, according to a report by the Internet Advertising Bureau.

Reported by BrandRepublic

By Darren Davidson

LONDON - Online advertising revenues will overtake traditional television ad revenues by 2009, as internet adspend jumped 38% last year, according to a report by the Internet Advertising Bureau.

The IAB said that faster broadband speeds and greater ownership of laptops propelled internet advertising spending by 38% on a like-for-like basis last year to £2.8bn, taking its market share to 15.3%, up from 11.4% in 2006.

BBDO/Proximity Singapore has appointed of Catherine Lim as Business Director. Lim to lead the SingTel business. She has fifteen years agency experience and joins BBDO/Proximity Singapore from Leo Burnett Shanghai where she has spent the past three years....
SINGAPORE (Reuters) - Navis Capital Partners, a Malaysian-based private equity firm, plans to launch a new $2 billion fund this year that will invest in small and medium-sized companies in South and Southeast Asia, its co-founder Nick Bloy said on Wednesday.

Reported by Reuters

By Kevin Lim and Sahar Ahmed

SINGAPORE (Reuters) - Navis Capital Partners, a Malaysian-based private equity firm, plans to launch a new $2 billion fund this year that will invest in small and medium-sized companies in South and Southeast Asia, its co-founder Nick Bloy said on Wednesday.

Navis, set up in 1998 by former Boston Consulting Group executives, also expects to liquidate its first fund this year with shareholders earning an internal rate of return of about 40 percent, Bloy said at the Reuters Hedge Funds and Private Equity Summit in Singapore.

Bloy said Navis would launch its next fund, called Navis 6, in a few months with a size of "plus-minus $2 billion".

Media Prima (MPRM.KL), owner of free-to-air (FTA) TV and radio stations in Malaysia, as well as a 43% stakeholder in Malaysian publisher New Straits Times Press, is setting up a US$100-150 fund called MPB Strategic Media Fund Limited Partnership (Media Fund) to focus on regional media investments.

Reported by MediaResearchAsia

Media Prima (MPRM.KL), owner of free-to-air (FTA) TV and radio stations in Malaysia, as well as a 43% stakeholder in Malaysian publisher New Straits Times Press, is setting up a US$100-150 fund called MPB Strategic Media Fund Limited Partnership (Media Fund) to focus on regional media investments.

Media Prima will own 20% of the Media Fund with a US$20-30 mil. investment. The company is in negotiations with various financial and strategic groups to raise funds to fill out the remaining 80% stake. Completion is likely in Q2 2008. The CEO of the Media Fund is Dato Sri Farid Ridzuan, who comes from Media Prima’s TV3 in Malaysia . A subsidiary, MPB Asset Mgmt Co, will manage the Media Fund. Media Prima will also have the right to buy media assets from the Media Fund.

LONDON - The Advertising Standards Authority said its decision to refer Ryanair to the OFT followed "a catalogue of breaches" of advertising codes as it accused the budget airline of continuing to mislead consumers and denigrate competitors.

Reported by BrandRepublic

By Darren Davidson

LONDON - The Advertising Standards Authority said its decision to refer Ryanair to the OFT followed "a catalogue of breaches" of advertising codes as it accused the budget airline of continuing to mislead consumers and denigrate competitors.

The ad watchdog had formally investigated complaints about Ryanair''s ads and found them in breach on nine occasions over a two-year period.

This includes a ruling today that find Ryanair in breach of the advertising code once again for failing to ensure flights were available in sufficient quantities following a press ad claiming it was offering 2m seats from £10 one way.

When agencyfaqs! spoke to some of India’s biggest advertisers early this week, they found it hard to conceal their unhappiness with creative awards. ‘This really has nothing to do with advertising that sells’, was the sum of their response.

Reported by AgencyFaqs

When agencyfaqs! spoke to some of India’s biggest advertisers early this week, they found it hard to conceal their unhappiness with creative awards. ‘This really has nothing to do with advertising that sells’, was the sum of their response.

It wasn’t always like this. Marketers used to be proud when the campaigns that they had approved were awarded. They felt good just as feature film makers do when a well made, intelligent film does well at the box office.

If things have changed, the advertising business has brought it upon itself. Far too often, an ad entry’s claim to fame is based on an untruth: that it has been seen or heard by the brand’s target consumers.

SINGAPORE: Chris Riley, Managing Director, OgilvyOne Singapore announced today, the appointment of Craig Love, most recently from JWT Auckland where he was Senior Writer....
IT was Senior Minister Goh Chok Tong who told him to expand his doughnut chain overseas.

Reported by TheElectricNewPaper

By Maureen Koh

IT was Senior Minister Goh Chok Tong who told him to expand his doughnut chain overseas.

So Mr Sky Chiew - the man behind Donut Empire - did just that.

By the end of this week, two Donut Empire shops will open in Kuala Lumpur, Malaysia. The first shop is located at Sungei Wang, while the second will open at Plaza OUG.

And there are plans to expand to China, Hong Kong, Indonesia, Thailand, Vietnam, Japan and India in the future.

SINGAPORE: Arc Worldwide Singapore added three senior staff members from Singapore's interactive community: Nazima Salleh, James Robbins and Joanne Goh, in a strategic move to strengthen the agency....
PETALING JAYA: SPH Interactive International Pte Ltd has entered into a joint venture with Star Publications (Malaysia) Bhd for the provision of digital media services in Malaysia....
GoaFest 2008 culminated with the Abby Awards. There was much anticipation and drama leading up to the Abbys this year. Anticipation, as AAAI and Ad Club had joined hands for...

Reported by Exchange4Media

GoaFest 2008 culminated with the Abby Awards. There was much anticipation and drama leading up to the Abbys this year. Anticipation, as AAAI and Ad Club had joined hands for a single ad awards, and drama due to leaking of part of the results in the media before the Abbys. Lowe and McCann Erickson stayed away from the Abbys. But in the end it was the agencies and their work that won and created the news.

As is known, the Abby Awards have done away with the ranking system this year. Grand Prix were awarded in all the categories this year, in all five Grand Prix Awards were given out.

O&M probably emerged the happiest of the lot bagging 58 metals in all – five Golds, 14 Silvers and 39 Bronzes. The agency, however, missed out on a Grand Prix to add to its awards tally. On that count, it sure was an O&M show at the Abbys.

Day three at GoaFest 2008 saw some more international advertising experts share their gyan and gumption. And amid all the fun and frolic, they managed to capture the audience’s attention.

Reported by Exchange4Media

By Rishi Vora

Day three at GoaFest 2008 saw some more international advertising experts share their gyan and gumption. And amid all the fun and frolic, they managed to capture the audience’s attention. On such expert was Shiela Byfield, Global Director-Insights, Mindshare Worldwide, who talked about the ‘Bluring Effect’ of the media landscape as a trend happening across the world. “Today, there is more and more time to spend and save time, and with the kind of clutter we have in media, competition for attention is fierce,” she said.

But with the changing dynamics of media consumption, Byfield said that the traditional media was dead, and that it would continue to survive. However, she agreed that with pressure from new media, things were fast changing in traditional media. “We need to think more about engagement than interruption,” she advised. Byfield further explained that with growing media complexities, powers of the consumers were growing too as they now had various means to even turn off or avoid advertisement completely. Advising on this front, she said that it was important to adapt ‘subtle advertising’ as a means to retain consumers’ attention.

Yahoo today announced intentions to bring to market AMP! from Yahoo!, a new advertising management platform designed to significantly...


Reported by PR-Inside

Yahoo today announced intentions to bring to market AMP! from Yahoo!, a new advertising management platform designed to significantly simplify the process of buying and selling ads online. Central to Yahoo!''s strategy to be the partner of choice for advertisers, agencies, publishers and networks, AMP! will take the pain and complexity out of advertising online by providing an integrated, web-based solution that allows unprecedented ease of cross-selling across a large ecosystem of buyers and sellers. It will allow advertisers to precisely yet easily target audiences while enabling publishers to better monetize their content.

How far will advertising agencies go to win an award? In one category of the Asia Adfest, the competition was said to "have drawn the most scam entrants and judges said it was hard to distinguish real from genuine ads."

Reported by Inquirer

By Roger Pe

How far will advertising agencies go to win an award? In one category of the Asia Adfest, the competition was said to "have drawn the most scam entrants and judges said it was hard to distinguish real from genuine ads."

We stumbled into two articles online written by judges, on the recently concluded Asia Adfest in Pattaya:

"I don''t think any of the work will win a gold at any major global award shows," said Tom Davidson, executive creative director of Wieden & Kennedy in London, who led the TV jury this year at AdFest. His opinion was echoed by many at the festival. No Best of Show awards were given in two major categories: TV and outdoor media.

The BBC has denied advertising "through the back door" after it was disclosed the broadcaster received nearly £6 million in sponsorship deals over the past five years.
GOA: The hot debate whether ad agencies are upping the ante in terms of being actual custodians of brands, or behave like mere commodity brokers was the one that got ad professionals all...

SINGAPORE: According to Yahoo!, advertisers in Southeast Asia were still slow to adopt online in their marketing campaigns. When users are spending 18% of their time online, advertisers on average are only spending 6% of their entire budget online, explained Ken Mandel, Yahoo SE Asia, VP and regional MD during the IDC-Yahoo! Online Advertising Summit....

Barisan Nasional''s apathy towards the use of the Internet was a major contributor to its losses in the recent general election, a new study revealed.
The advertising industry is entering into another period of consolidation, both in China and around the world. Big deals are being signed in the U.S. and Europe with key American players, some venturing for the first time...
Dubai: Passion, energy and enthusiasm filled the Dubai International Convention and Exhibition Centre on Wednesday evening as the creators of the best advertisements in the Middle East and...
LONDON - Adam & Eve has created its first work for The Daily Telegraph, a mocked-up family portrait of Margaret Thatcher surrounded by three children with the heads of John Major, Tony Blair and Gordon Brown.
Four Points by Sheraton is accelerating its expansion in Asia Pacific with plans to open six new hotels in the Asia Pacific region this year.
The one day seminar offers a basic guide to the law, covering the steps a creative professional should take in order to stop your work being stolen.
KUALA LUMPUR: Film-maker Yasmin Ahmad''s TV commercial for Petronas in conjunction with the Merdeka celebrations last year bagged the top prize at the Asia Pacific Advertising Festival (Adfest 2008) in Pattaya, Thailand last Saturday.
A new report by Frost & Sullivan sees the mobile video services market in Malaysia increasing its revenue to US$12.1 million (RM38.7 million) by the end of 2013, compared to just...
DUBAI: Skills in advertising are expected to be in high demand across the Middle East markets until 2010, says a regional marketing expert.
DDB International, now known as Milk + Co, has been revamped to become an advertising agency with a humanitarian twist — it will be giving some 30% of its revenue to selected charities in Malaysia.
1: The Swiss Spaghetti Harvest
spaghetti harvest In 1957 the respected BBC news show Panorama announced that thanks to a very mild winter and the virtual elimination of the dreaded spaghetti weevil...
KUALA LUMPUR: Media Prima Bhd is confident of turning around ABC5, the main television station under Philippines’ Associated Broadcasting Company (ABC), banking on its expertise in managing and transforming media assets over the past few years.

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