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Check out the photos from the recent 2008 Kancil Awards night.
30 November 2008

OUTDOOR CATEGORY: TRANSPORTATION

AWARD    /    PRODUCT / SERVICE    /    TITLE    /    AGENCY

Gold / Anti-Drink & Drive Campaign / Wheelchair / BBDO Proximity Malaysia

Silver / Ikea storage solutions / Drawers / Lowe & Partners

Silver / Prudential BSN Corporate / Distraction / Naga DDB/Rapp Collins

Bronze / Lego / Brick / BBDO Proximity Malaysia

Bronze / PSP / Beads / Creative Juice-Sil

Bronze / Extra Joss Energy Drink / Skydancers / J. Walter Thompson

Merit / Olympus SP-565UZ / Widescreen / BBDO Proximity Malaysia

Merit / Pepsi Euro 2008 / The Pepsi Longest Football Dribble / BBDO Proximity Malaysia

Merit / Olympus µ 1050SW / Underwater Camera Shop / BBDO Proximity Malaysia

Merit / Kit Max Wax Max / Reflection / DraftFCB Sdn Bhd

30 November 2008

OUTDOOR CATEGORY: TRANSPORTATION

AWARD    /    PRODUCT / SERVICE    /    TITLE    /    AGENCY

Merit / Extra Joss Energy Drink / Reverse Staircase / JWT

30 November 2008

POSTER CATEGORY

AWARD    /    PRODUCT / SERVICE    /    TITLE    /    AGENCY

Gold / Jeep / Bushman & Eskimo / BBDO Proximity Malaysia

Gold / Jeep / Husky & Camel / BBDO Proximity Malaysia

Gold / Jeep / Mountain Goat & Crocodile / BBDO Proximity Malaysia

Gold / Silverfish Books / Psycho / Saatchi & Saatchi

Silver / Carrefour Malaysia / Flasher Flood / Ogilvy Malaysia

Silver / Guinness / Stop / Saatchi & Saatchi

Silver / Safeguard Antibacterial Soap / Alley / Saatchi & Saatchi

Silver / Safeguard Antibacterial Soap / Toilet / Saatchi & Saatchi

Silver / Safeguard Antibacterial Soap / Park / Saatchi & Saatchi

Silver / Silverfish Books / Affair / Saatchi & Saatchi

Silver / Silverfish Books / Candlestick / Saatchi & Saatchi

Bronze / Olympus FE-360 / Price Slash / BBDO Proximity Malaysia

Bronze / High5 Bread / Soft Bread / J. Walter Thompson

Bronze / Cobra Car Alarms / Cymbals / Naga DDB/Rapp Collins

Bronze / Cobra Car Alarms / Drum / Naga DDB/Rapp Collins

Merit / Mini M&M's / Green / BBDO Proximity Malaysia

Merit / Kinokuniya Bookstores / Knowledge / Leo Burnett Advertising

Merit / Anti-Smoking Message / Cats-Impotence / Ogilvy Malaysia

Merit / Panadol Actifast / Hadache / Ogilvy Malaysia

Merit / SAMSONITE LUGGAGE / TANK / TBWA-ISC-MALAYSIA

Merit / Cobra Car Alarms / Alphorn / Naga DDB/Rapp Collins

Merit / Golf ABT / Catapult Launcher / Y&R Malaysia

30 November 2008

PRINT CATEGORY

AWARD    /    PRODUCT / SERVICE    /    TITLE    /    AGENCY

Gold / Jeep / Bushman & Eskimo / BBDO Proximity Malaysia

Gold / Jeep / Husky & Camel / BBDO Proximity Malaysia

Gold / Jeep / Mountain Goat & Crocodile / BBDO Proximity Malaysia

Gold / Silverfish Books / Psycho / Saatchi & Saatchi

Silver / Guinness / Stop / Saatchi & Saatchi

Silver / Safeguard Antibacterial Soap / Alley / Saatchi & Saatchi

Silver / Safeguard Antibacterial Soap / Toilet / Saatchi & Saatchi

Silver / Silverfish Books / Affair / Saatchi & Saatchi

Silver / Silverfish Books / Candlestick / Saatchi & Saatchi

Bronze / High5 Bread / Soft Bread / JWT

Bronze / Safeguard Antibacterial Soap / Park / Saatchi & Saatchi

Merit / Cobra Car Alarms / Cymbals / Naga DDB/Rapp Collins

Merit / Cobra Car Alarms / Drum / Naga DDB/Rapp Collins

Merit / Anti-Smoking Message / Cats-Impotence / Ogilvy Malaysia

Merit / Golf ABT / Catapult Launcher / Y&R Malaysia

30 November 2008

FILM CATEGORY

AWARD    /    PRODUCT / SERVICE    /    TITLE    /    AGENCY

Silver / Mr Potato Crisps / Fish / Euro RSCG Partnership

Silver / SOL / BIKE / McCann Erickson (M) Sdn Bhd

Silver / Energizer Eveready Panic Alarm / Old Lady / Naga DDB/Rapp Collins

Silver / Energizer Eveready Panic Alarm / Swing / Naga DDB/Rapp Collins

Bronze / Hotlink Cinema / BBDO Proximity Malaysia

Bronze / Tourism Malaysia - South Asia Market / Husband to Friend / JWT

Bronze / Ridsect Lizard Repellent / Lizardman / Lowe & Partners

Bronze / Mamee Sllrrrp Instant Noodles / Fire Extinguisher / Naga DDB/Rapp Collins

Merit / Grand Livina / Motorbike / Creative Juice-Sil

Merit / TM Corporate / Kesal / DraftFCB Sdn Bhd

Merit / TV3 Corporate / Wong Fei Hong / Leo Burnett Advertising

Merit / Mamee Sllrrrp Instant Noodles / Sprinkler / Naga DDB/Rapp Collins

Merit / BMW CSR Programme / BMW Shorties Army / Slipknot Sdn Bhd

Merit / Proton Saga / DURIAN / McCann Erickson (M) Sdn Bhd

You know the routine. You see those screaming ad headlines that will rivet your attention from across the page. But most times what you don’t realise is that there is an asterisk next to a seemingly unbelievable claim in the headline. Taking a leaf out of legal document verbage where asterisks always come in handy for elaborate footnotes, the modern day asterisk helps qualify almost anything under the sun.

Kuala Lumpur: Saatchi & Saatchi picked up the Agency of the Year, meanwhile BBDO/Proximity took the Golden Kancil. Over 22 Golds, 46 Silvers, 52 Bronzes were awarded out last night.
BBDO/Proximity Malaysia triumphed not only as the most awarded agency in the 2008 Kancil Awards, but also won the 2008 Golden Kancil Award for its Anti-Drink & Drive Campaign, "Wheelchair" at a dazzling ceremony in the Grand ballroom of the Sunway Resort Hotel last night.
Former Friends Advertising CD Brian Gomez launches his first novel, Devil’s Place, at Bojangles Pub Desa Sri Hartamas today, Friday 28th November. He’ll be giving out free copies of the book via lucky draws and quizzes, so if you
“2009 will see further strengthening of ntv7’s appeal to the mass market Chinese and urban viewers aged 25 and above with high quality local dramas and fun, lively programmes,” says Airin Zainul, General Manager of ntv7’s Brand Management Group, Business Development and Marketing Communication.

I am reading Tim Manners book "Relevance" and he talks about Philips who sponsored an entire episode of CBS 60 minutes and rather than using its media to run ads they donated the minutes back to viewers so that they could enjoy longer news segments.   They repeated something similar with the NBC Nightly News programme.

I have always been in the camp that believes that disruptive advertising is an outdated way of building a relationship with a customer but I have always thought that it would be a long long time before TV commercials became a thing of the past because it is in our nature to hold on to the tried and tested route.   With a brand company like Philips doing this though it is like them saying, "ok everyone, the game's up now... we admit that interrupting what

He is untouchable. He can use swear words with impunity. He can spray sexist comments in the chamber and use sexual innuendo when he sees fit.

Judging by proceedings in Parliament since the March 8 general election, Datuk Tajudin Rahman, the Barisan Nasional MP for Pasir Salak can pretty much do as he pleases.

He is also living proof that some of the lessons of Election 2008 are being ignored and tossed aside by elected representatives. A walking advertisement that, despite being decimated in five states and having its customary two-thirds majority in Parliament taken away, arrogance and pride still courses through the veins of ruling coalition members.

'50s, '60s, and even '70s are quietly being readopted by brands. These values are becoming more strongly expressed in the communications of brands plugged into the trend.

Why is this happening? How can you leverage this? Why is simple. As the global community endures crisis after crisis -- the SARS epidemic, an ever-present threat of political instability, shadows of war, and continual damage to already fragile economies -- humans long for stability. We're united in a need for something we can trust, rely on, and think about with joy.
The 30th Kancil Awards, hosted by the Association of Accredited Advertising Agents (4As) will have its annual glittering show tonight at the the Sunway Lagoon Resort Hotel Grand Ballroom.

LONDON - Mobile internet use has skyrocketed in the UK in 2008, growing eight times more than PC-based internet, according to a Nielsen Online study.

From the second to third quarter, mobile internet use increased 25%, from 5.8m to 7.3m users, compared to 3% growth for PC-based internet (34.3m to 35.3m). Mobile internet is increasingly popular among young people, with a quarter of mobile internet users aged 15-24, compared to one-in-eight PC users.

LONDON - Procter & Gamble has paid £5m for a 1% stake in online home-shopping firm Ocado, according to a Companies House filing.

The investment gives another indication of P&G's ambitions to develop its online retail strategy and follows last month's news that is was supporting the launch of theEssentials.com, a website that sells its brands directly to consumers.

Ocado, which is best known for selling Waitrose products online, has also raised a further £13m via a cash injection from Apple Trust - an investment vehicle in which TetraPak billionaire Jon Rausing is the main investor.

PETALING JAYA : The Association of Accredited Advertising Agents Malaysia (4As) will once again host the much-awaited Speaker Series on 27 November as part of the Kancil Awards Festival 2008. The all-day conference will feature leaders and game changers from the Malaysian arts, corporate and political landscape, who will share their success stories that are in line with this year's festival theme Change The Game


Video of the week: Outrageously funny commercials{reg}

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Despite the economic downturn, R3 has added additional talent to its marketing consultancy to service its clients on a local, regional and global basis. Senior Consultant Elfrida Szeto and Financial Consultant Ashley Tay have joined the company.
Snoop and Schweppes were the big winners of this year’s AWARD Awards Presentation Evening.
A sell-out crowd of 800 guests celebrated the most outstanding creative work in the Asia Pacific region on November 27th at the striking Overseas Passenger Terminal in Sydney.
It may be another six weeks away but the 2009 countdown has started and television viewers in Malaysia can look forward to the eagerly anticipated returning hit series on their favorite stations – TV3, ntv7, 8TV and TV9.

The myriad of offerings promise to take TV viewership across all age groups and market segments to greater heights as free-to-air TV continues to be the preferred platform for wholesome home entertainment.
27 November 2008
At the 23rd International Federation of Audit Bureaux of Circulations (IFABC) General Assembly held recently in Mexico, out going President, Chris Boyd of ABC UK & Ireland and IFABC, called on members to embrace the digital medium which has become one of the ‘established’ media platforms alongside print, television, radio and outdoor; and outperforming, in growth terms all other media.
KUALA LUMPUR: Jez Frampton, Group Chief Executive of Interbrand,the world’s leading brand consultancy, revealed today the second annual ranking of the Most Valuable Malaysian Brands. The table values the top thirty consumer facing Malaysian brands. The leading brands were honoured at an awards night presided by Tan Sri Amirsham Abdul Aziz, Minister in the Prime Minister’s Department.
PETALING JAYA: The Malaysian Advertising Hall of Fame Awards by the Association of Accredited Advertising Malaysia (4As) this year. The 4As Council is honored to present this special award to seven (7) of the advertising industry’s most distinguished people in commemoration of the 30th anniversary of the Kancil Awards, Malaysia’s largest and most prestigious advertising awards show.
NEW YORK: Ogilvy & Mather Worldwide, the world’s third* largest advertising agency has announced the appointment of Tham Khai Meng as its Worldwide Creative Director and Chairman of its World Wide Creative Council.
MTV Networks Asia and Eyeblaster announce a partnership to offer the innovative MTV-Nick Screen advertising format across its properties in Southeast Asia. The new ad offering will enable MTV’s advertising clients to spread their TV advertising budgets towards online video – thereby increasing the reach and lifespan of TV commercials.
PETALING JAYA: Maybank once again ranked the top brand in Malaysia’s 30 Most Valuable Brands (MMVB), with a total brand value of RM9.3bil. This year however, all top 3 were banks, with Maybank followed by Public Bank and CIMB.
KUALA LUMPUR - Carlsberg has launched a new print campaign “Carlsberg Story” in Malaysia, which is aimed at building awareness of Carlsberg’s brand attributes and specific heritage in the country.

The new campaign, developed by the beer brand's newly appointed creative agency Euro RSCG, will seek to emotionally engage the Malaysian consumers by exploring the beer’s heritage, quality and Danish roots.

“The campaign brings alive the emotional and functional benefits of Carlsberg”, says Ole Nielsen, GM marketing, Carlsberg Brewery Malaysia.

“We put the beer centre-stage and all print executions show very clean and sophisticated shots of the beer and highlight a different attribute from quality to history. The campaign runs to the tagline “Nice One” which reinforces the idea that Carlsberg is a superior choice.”
BMW Malaysia is currently having a competition to celebrate both the MINI brand’s upcoming 1000th customer as well as the MINI brand’s 50th birthday next year.
The 998th, 999th and 1000th MINI customer in Malaysia will be able to visit the MINI Plant Oxford in the UK and will be invited to the MINI 50th birthday bash at the Silverstone racing circuit, all expenses paid of course! BMW Malaysia is expecting to hit 1000 MINIs on our roads sometime in early 2009.

These 3 lucky customers will also get a special limited edition roof art (design shown on the left, click for larger image) for their MINI designed by 26 year old Penang-born artist Munkao.

Suridah Jalaluddin, CEO of Big Tree Outdoor Sdn Bhd, will helm ntv7 as its new Chief Executive Officer with effect from December 1, 2008. She succeeds Dato’ Anthony Bujang who has been appointed the new Chief Executive Officer of New Straits Times Press (Malaysia) Berhad (NSTP).
Kuala Lumpur: Unofficial reports suggest that Shukri Rifaie, CEO of Publicis Malaysia, announced his resignation to the surprise of senior staffers today.

Online ad revenues are growing, albeit at a steadily slowing rate. The Interactive Advertising Bureau and PricewaterhouseCoopers pegged Q3 2008 Internet ad spending at $5.87 billion. Revenues were roughly even with last quarter, climbing just 2 percent over Q2.

Perhaps more significant, the rate of growth between Q3 2007 and Q3 2008 was less than half that of the same period between '06 and '07. Growth was still considered strong, as online ad dollars rose 25 percent over third quarter 2006 to $5.2 billion in Q3 2007. By comparison, Q3 revenues were up just 11 percent this year.

This year's second quarter revenues grew 12.8 percent over Q2 2007, but actually dropped slightly on a sequential basis.

PIZZA chain Domino's is feeling the heat after health authorities called for a ban on its latest advertising campaign, accusing it of marketing alcohol to children.

The Australia-wide campaign promoting the fast food retailer's new "8 meats pizza" features a special barbecue sauce labelled by bourbon brand Jim Beam. Advertising flyers feature a pizza next to a bottle of the sauce with the same name and distinctive logo that appears on the bourbon bottle.

The barbecue sauce bottle in the ad is almost identical to Jim Beam's premixed bourbon products sold in bars, nightclubs and bottle shops.

ANDREW LIAO is pleased with himself. It’s 5pm on a Monday afternoon in a gleaming branch office of Prudential in Petaling Jaya, a smart suburb of Kuala Lumpur. After two hours of negotiations, the 37-year-old salesman has just closed his first big sale of the week.

Liao has two business degrees from universities in Switzerland and New Zealand. Until three years ago he was running bars and restaurants in some of Malaysia’s finest hotels. Selling insurance to the country’s rapidly expanding middle classes, however, has proved much more lucrative.

LONDON - UK TV ad spend is expected to fall by 30% between 2007 and 2010 in real terms, according to a report by Enders Analysis.

The decline is in real terms, which removes the effect of inflation, and is closer to 19% when the changes are measured with inflation included.

By the end of this year, TV ad spend is expected to have fallen to £3.3bn, from £3.5bn last year. By 2009, TV ad spend is predicted to have fallen to £2.9bn and by 2010, to £2.8bn.

Crazy Bad-Ass Bruce Lee Plays Ping Pong with Nunchuks{reg}

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The most tiring word you hear before the Philippine Ad Congress creative competition deadline is ‘naghahabol’ (chasing for last minute ideas). It is common to see made-for-Congress ads days prior to cut-off date in national broadsheets, tabloids or even provincial dailies just to qualify. About this time of the year next year, ad agencies, marketers, production houses, print and broadcast media, their affiliates, including communication arts students, will be under the spell of Baguio’s weather for almost a week.

LONDON - The Government has admitted that further curbs on advertising would harm its plans to keep the economy moving in order to limit the impact of the recession.

The downturn has strengthened the hand of ministers arguing against demands by campaign groups and MPs for restrictions on junk-food and alcohol ads.

Although both issues are officially still "under review", calls look certain to be rejected.
Visa has launched a new advertising campaign with a travel-focused commercial which recreates the dance made famous by internet celebrity Matt Harding in his self-made quirky video travel diaries. After tickling the funny bones of millions from the internet community for four years, Matt repeats his signature jig in China, Indonesia, Japan, Singapore, the USA and Vietnam - to celebrate how Visa has freed him from the hassle of exchanging cash for each country’s local currency as he travels around the world.

The ‘travel happy’ dance continues in Visa’s second commercial in the campaign, this time by various merchants including cruise operators, hotel and restaurant staff, tour guides, and taxi drivers from China, India, Indonesia, Japan, Singapore and Vietnam, all performing their renditions of Matt’s famous dance. The message is simple – merchants around the world accept Visa, the universal currency that regardless of which part of the world their customers come from, possess.
The world’s biggest collection of quotations about advertising, published in book form, was recently released. Written by local marketing and advertising expert Tony Koenderman, it's a must-have for anyone with an interest in the ad business.

The book titled, "Smoke and Mirrors: advertising in a nutshell" consists of 1,618 quotations from the likes of David Ogilvy, Leo Burnett, Rosser Reeves and Bill Bernbach.

Some gems include:

"The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships." Leo Burnett

"Advertising is like bad breath. It is not very pleasant, but it's a lot better than not breathing at all." - Anon

"If the average politician received the amount of time, talent and attention that is put into the promotion of the average detergent, we might be better led." International Advertising Association, The Case for Advertising booklet (1995).

The Ströer Group, one of the biggest international marketers of out-of-home-media (OOH) and street furniture, held a seminar on Wednesday in KL to inform media agencies and marketers of its expansion plans for the Southeast Asian market. The company, through the acquisition of shares in Malaysian outdoor advertiser ‘59 images’, is jointly owned by Ströer Media International and its subsidiary Ströer Malaysia, and is tasked with serving as a base from which it will expand into other markets in this region.
NEW YORK: Advertising Age's  AdMarket 50 – an index of the top fifty publicly-listed advertisers, media companies and agency groups - co-produced with Bloomberg, plunged 5% on Thursday to the symbolic equivalent of the Mariana Trench, its lowest level since it launched in 2000.

Among adland's big players affected by the ongoing malaise was  Interpublic Group, whose largest longstanding client is the near-moribund General Motors. IPG's stock plunged 21.1% to $2.61, its lowest point since 1986.
This year's break-up of utility giant Telekom Malaysia Berhad into fixed-line and mobile units to unlock their share value has achieved the reverse and is shrinking their market capitalisation in the current global financial turmoil.

Government sovereign fund Khazanah Nasional Berhad, the main shareholder that pushed for the demerger, had predicted the market capitalisation of both units would touch RM40 billion. But the share prices have tanked with the combined market capitalisation now about RM25 billion.

Telekom slipped 3 sen to RM2.77 per share yesterday while TM International closed 2 sen lower at RM3.98 a share, the lowest to date. Khazanah's advisors had estimated a post-demerger value of Telekom at RM11 billion or RM3.05 a share while the indicative value of TM International was RM29 billion or RM7.85 a share.

HONG KONG - The Singapore government is to set up a $6.5 million fund to help the development of the 3D film industry.

Move was announced Wednesday by Lee Boon Yang, minister for Information, Communication and the Arts on the opening day of the inaugural 3DX, the 3D film and entertainment technology festival.

"We will put together a 3D development fund of at least S$10 million ($6.55 million) to support content projects, 3D infrastructure, production and post-production facilities and training initiatives for 3D film makers over the next two years," Lee said.�"The Media Development Authority will work closely with broadcasters, content producers and innovative media companies who share our interest and enthusiasm for 3D content."

A TNS global survey entitled Digital World, Digital Life, probing online behaviours and perspectives shows that, on average, people across the 16 countries surveyed are spending close to a third (30%) of their leisure time online.
The winner of the Best of Best Creative or Golden Kancil, has been decided by a secret ballot with judges having their say and not knowing the result. Even Jury Chairman Ronald Ng, of BBDO Malaysia, confessed that he has no clue who the winner is, which will only be announced on awards night on November 28 during a glittering celebration at the Sunway Resort Hotel & Spa.
Coming Hot Off The heels of the launch of VIMA 2008 (Voice Independent Music Awards) Voize.my has now officially launched theAsia Voice Independent Music Awards 2009 (AVIMA ). AVIMA 2009 will recognize Asia's finest Indie acts from India,Singapore, Malaysia,Thailand,Philipines,Taiwan,Japan, Hong Kong and Indonesia.
Channels under Viacom came out on top as one of the biggest winners at the Promax/BDA Asia Awards 2008 held last Tuesday in Singapore - winning 10 Gold and nine Silver in all. MTV Asia, Viacom 18, VH1 India, MTV Japan and Nickelodeon Korea claimed various titles including, ‘Best Integrated Marketing Campaign’ and ‘Best Original Logo Design.’ This year’s Promax/BDA Awards 2008 was the toughest competition in Asiato date; with 4000 entries hopeful of taking home the prizes. Despite the stiff contest, Viacom brands walked away with clear victory.
KUALA LUMPUR: Malaysia’s top 30 brands have risen 9% in value from RM56.6 billion in 2007 to RM61.807 billion this year in a valuation study commissioned by the Association of Accredited Advertising Agents Malaysia (4As) and The Edge. The study was conducted by Interbrand, which pioneered and globally dominates the established methodology of brand valuation.
SINGAPORE: One-third of Singaporeans (33%) have started feeling the onslaught of the economic downturn, even before the government‘s announcement that the Lion City is mired in a technical recession. This was revealed in the latest Nielsen Global Consumer Confidence survey, conducted in the midst of the global financial crisis.

WASHINGTON - Microsoft chief executive Steve Ballmer sent Yahoo!'s share price plummeting yesterday after reiterating to investors at the software giant's annual meeting that he was not interested in an outright acquisition of the internet firm.

Ballmer told shareholders that Microsoft had no plans to acquire Yahoo!

He said: "Let me be as clear as I think I've tried to be publicly -- we are done with all acquisition discussions with Yahoo!. We have moved on."

LONDON - Sir Martin Sorrell, the WPP chief executive, said there would be job cuts in its more mature markets in 2009 while the marketing services giant would continue to invest in emerging countries.

Speaking at the Morgan Stanley annual technology, media and telecoms conference in Barcelona, Sorrell said WPP would invest in emerging countries such as India, China or Brazil next year, in which WPP is strong and that promise growth, while cutting elsewhere.
20 November 2008
Unique Study On Urban Malaysian Viewing Habits

Project Insights was initiated to help brands really understand consumers’ hearts. The study involved 1,500 consumers in urban areas, representing 66% of Malaysia’s population and required an investment of RM1.3 million. The project extends Starcom MediaVest Group’s belief of putting consumers at the centre of attention.
20 November 2008
You are watching a TV show. It goes on and on and on without a single second commercial interruption. You are reading a newspaper and all you see are opinion columns from the first to the last page. You are listening to the radio and all you hear are commentaries from sign on to sign off. You drive around the city and all you see are iron billboard frames with nothing on them. You are surfing the net and Facebook, YouTube and other cool sites are gone. All you get are endless streams of bloggers’ angsts.
20 November 2008
My favourite all-time agency tagline is from McCann Erickson:  “Truth Well Told”. Imagine that. Given a product or service with flaws, you are able to present it with some sense of honor. An example. Years ago, the fable says, and it is more true than not, a Direct Marketer placed an ad. It said, in essence, “Discover how you can make a million dollars by sending me US1” The reply was, “Put an ad in the press and say “”Discover how you can make a million dollars by sending me US1”. I believe the fellla went to jail. But in the meantime, he made millions.
20 November 2008
I was reading one of our industry magazines the other day and saw this: “In the next decade, we are going to witness more changes to our industry than in the previous 50…how we market, advertise and promote our products and services is being redefined in front of our eyes. It’s becoming a new world…”
Malaysia’s top 30 brands have risen nine per cent in value to RM61.807 billion this year from RM56.6 billion last year, according to a valuation study commissioned by the Association of Accredited Advertising Agents (4As) and the business weekly, The Edge.

This has put Malaysia up with a few select Asian countries that recognise the value of brands as business and economic assets, they said in a statement.

The study, conducted by Interbrand, is an annual league table of Malaysia’s top brands, and this is the second year it has been conducted.

A 14-foot crocodile bit off President Bush's left arm at the shoulder Monday, a White House memo reported. Bush, who was reportedly standing waist-deep in a swamp at Everglades National Park when the crocodile struck, also sustained severe puncture wounds and torn flesh in his hip and upper thigh. According to witnesses, Bush attempted to fend off the large reptile with his left arm, but the crocodile latched onto it above the elbow
KUALA LUMPUR: The latest generation of Windows Live was introduced today by Microsoft Corp. spotting numerous feature-rich enhancements including local language support in Bahasa Malaysia, 25Gb online storage and lots more. The Windows Live's integrated set of online services will make it easier and more fun for consumers to communicate, discover and share.
ESPN STAR Sports has renewed a multi-year exclusive agreement with Europe’s governing body of football, UEFA, for multi-platform rights on a Pay basis to the UEFA Champions’ League for Malaysia and Brunei, and English language Pay TV rights for the UEFA Champions League and UEFA Europa League for China for the 2009/10 – 2011/12 seasons.
This year's month long Kancils Festival is set to be more spectacular than the previous one despite the current economic uncertainty. As part of the Festival, the recent Distilled seminar hosted creative icons from around the globe. These international creative directors shared their game-changing presentations and stories and included Crispin Porter+Bogusky’s Alex Burnard, Creative Juice/G1’s Thirasak Tanapatanakul, Bates Asia’s Sonal Dabral, Matty Burton of Droga5 and TBWA\’s Graham Kelly.
Malaysia's one and only free newspaper is indeed telling it as it is. At yesterday’s Malaysia Prime 2008 event, theSun revealed why it is still Malaysia's leading urban newspaper and the first read of the day for affluent individuals in the Klang Valley with a personal income of over RM2,500 per month.
The very first Hall of Fame Awards will be inducted by the Association of Accredited Advertising Agents Malaysia (4As) this year, in commemoration of the 30th anniversary of the Kancil Awards, Malaysia’s largest and most prestigious advertising awards show.
One of the strongest words in advertising is, well, strength. The Army, which for the last two years has proclaimed it can make you “Army strong,” is adding a second theme to its campaign, “Strength like no other.” The American International Group has “the strength to be there” -- or had, anyway, until the financial crisis hit. And from the hall of fame comes “Stronger than dirt,” for Ajax detergent.

Making the ranks of strength marketers even stronger is Gold’s Gym International, with a campaign that carries the theme “Know your own strength.” The idea behind the campaign -- the first from its new agency, McKinney in Durham, N.C. -- is that strength goes beyond the physical.
Social networks may never find the ad dollars they're hunting for because they don't really have a right to them, said Ted McConnell, general manager-interactive marketing and innovation at Procter & Gamble Co., at a Nov. 15 forum on digital media.

In a talk to the Digital Non-Conference, a program by Cincinnati's Digital Hub Initiative presented by the Ad Club of Cincinnati and attended by about 190 people, Mr. McConnell pointed to the drumbeat of complaints about social networks being unable to monetize their sites.

Pepsi's branding duties in the US have been given to TBWA/Chiat/Day LA, according to a release provided by PepsiCo. The company has removed the responsibility from BBDO, which has provided creative services for nearly half a century.

TBWA/Chiat/Day LA will handle communications for the beverage maker, while Arnell will take over design work. Wait, design? They aren't talking about logos again, are they?

Our dear friend, Peter Lo of Magicmakers departed today, November 18, at 9:38am at the University Hospital where he had been in a coma for over four days after an auto accident last Thursday evening. Kindly note that he is now at the following:
This year JWT stole the show with its Best of Best win and also with their outgoing ECD Juhi Kalia bestowed the Hall of Fame award. But Ogilvy brought the house down as it took home the Agency of the Year title narrowly beating JWT at the finishing line!
18 November 2008
Over the past couple of months, a group comprising of the Online Publishers and Digital Service representatives (Agencies, Media reps etc) have gotten together to moot the formation of a Digital Association here in Malaysia.
SYDNEY - Advertising that uses super-thin models does not make women more likely to buy products than ads featuring women who are of a more healthy weight, according to research by an Australian academic.

Phillippa Diedrichs, of the University of Queensland, created a series of ads for underwear, a haircare product and a party dress. Each ad was made twice, once using a size eight model and the other featuring a size 12 model.

The Sydney Morning Herald reports that when Diedrichs showed the ads to 400 young people, she found no difference in the likelihood of respondents buying the advertised products depending on whether they had seen the skinnier ad or the one showing the bigger woman.
Last Thursday and Friday, OMG Malaysia Managing Director Andreas Vogiatzakis took a class of about 30 students through a rigorous grounding of how to be media smart and savvy in trying times.
The Kyoorius Designyatra held last Friday, as part of the Kancils 30th Anniversary Festival, drew more than 600 participants; professionals and students from the creative fraternity exchanging ideas and insights on the future of design and graphic innovations.
Mainardo de Nardis has been named CEO of OMD Worldwide, Daryl Simm, Chairman and CEO of Omnicom Media Group. In his new position, de Nardis, 47, will be based in New York and report to Simm. The appointment is effective first quarter of 2009.
After what seemed like eternity, EURO RSCG Malaysia seemed to have cliched the Carlsberg Malaysia creative account. Carlsberg, Malaysia's best-selling beer, had shortlisted its Green Label brand to two agencies, Euro RSCG and

THE Petaling Jaya City Council (MBPJ) recently organised a consultative dialogue to gather input from stakeholders on the formulation and implementation of a new billboard policy but the initiative did not go down well with the participants.

The dialogue, chaired by councillor Derek Fernandez, started on a fiery note with representatives from the Outdoor Advertising Association of Malaysia expressing their disgruntlement that they were only informed of the dialogue two days before.

As the economy slides into uncertainty, the emphasis on retail activities at point-of-sale becomes more challenging and critical…
SINGAPORE - Jeffrey Seah (pictured) is departing his role as Mindshare leader of Singapore, Malaysia and Indonesia.

The former MD of Mindshare Singapore departs two years after joining the agency and one month after taking on his latest role. According to a Mindshare statement, Seah departs for “personal reasons.” Mindshare's local market leaders in the three countries will
A group of over 900 creative designers, developers and art directors converged on the Sabah conference hall of Shangri-La Hotel in KL to witness the official launch of a technology that creates desire, stimulates salivary glands and triggers the urge to bone.
SINGAPORE - Fraser & Neave (F&N) is believed to be reviewing the regional creative for its dairy brands.

The company has invited four international agencies to submit their credentials.

Agencies believed to be involved include McCann Erickson, Grey Advertising, Bates Malaysia and Euro RSCG. A spokesperson at F&N
Ogilvy & Mather celebrated its 60th anniversary worldwide in September, but is showing no signs of slowing down with age. Just last month, Ogilvy & Mather Malaysia won its first gold at the International ECHO Awards and two bronzes, two silvers and one gold at the inaugural Malaysian Effies.

According to Ogilvy & Mather Malaysia group managing director Zayn Khan, turning 60 did not mean that the agency was outdated. He said founder David Ogilvy’s philosophies were still as relevant today as they were 60 years ago. “What has changed is the environment
While ad revenues in the Asia Pacific are forecast to rise by 5.6 percent to $91.1 billion this year, the rate of growth will drop to 2.5 percent in 2009, according to Media Partners Asia (MPA), rising back up to 6.4 percent in 2010.The 2.5-percent growth rate for 2009, when adspend will reach $93.4 billion, is the lowest growth rate since 2002, MPA says. "Global contagion has clearly hit Asia," said Vivek Couto, the executive director at MPA. "We expect advertising to decline in Japan, Hong Kong and

 

Sportswear marketer Puma has appointed New York-based Droga5 as lead agency for its more than $100 million global marketing account.
Numerous agencies have historically worked on the business. The move, which was made without an official review, marks the first time Puma is consolidating lead ad duties at a single shop.

Going forward, Droga5 will work closely with Puma's in-house marketing team on a new Puma brand campaign, as well as individual product pushes, which will break next year.
ADOI sources has unconfirmed reports that Dentsu Malaysia has won the prestigious Lexus creative account in a multimedia pitch against incumbent Saatchi & Saatchi.
The Asian Advertising Congress 2009 (AdAsia09) will take place at the Kuala Lumpur Convention Centre from October 22 to 25, 2009.

PETALING JAYA: Omnicom Media Group (OMG) sees Malaysia’s advertising expenditure (adex) slowing down next year in tandem with the declining global economy.

Asia Pacific director of communication insights Florence Oong said the factors influencing this were concerns of financial uncertainty and weaker consumer spending.

“International brands with exposure in the US market will probably reduce their adex globally and this will affect Malaysia,” she said on Tuesday after releasing the results of OMG’s research on consumers’ purchasing habits in eight countries.

You can stare down the recession. It's a time of opportunity, not fear. Everything is changing. Greed is out and communities are in. And in our community of marketers -- both advertisers and agencies alike -- we need to stand behind one idea: That marketing will get businesses going in this terrible mess.

The new economy is the great equalizer. Under the weight of panicked emotion all brands feel vulnerable -- kind of out of place and out of sync with how people are feeling after the meltdown.

We need to change the conversation and look upon idea generation and strategic and creative excellence as the true productivity tools. We need to look at marketing as the true growth indicator. It's the viable option, the last investment to make before you shut off the lights and evacuate the building.
Two ad agencies in Malaysia were recognised for their entries to the 2008 London International Awards held at the Hippodrome this evening. Now in its 23rd year, the London International Awards continues to honour excellence in advertising, design and digital media.

LONDON - Heineken has appointed Bartle Bogle Hegarty (BBH) to its £40m global creative account, but will retain incumbent The Red Brick Road on its roster.

The Dutch brewer put The Red Brick Road on alert in July and began talking to rival agencies in London and Amsterdam.
In the end Heineken retained The Red Brick Road on its roster, and the agency is already working on a new corporate responsibility campaign for the brand.

BBH, which was informed of Heineken's decision last night, will take the lead role on Heineken's roster, and may work on the brand's UEFA Champions League sponsorship activity.

Everyone gets ridiculous spam emails – updates from the Mexican Dental Association, requests for contributions to the ‘Save the Hungarian Ferret’ Fund and, of course, the ubiquitous Viagra sales pitch. But the worst of them is the Nigerian ‘You are in the will of a dead King’ scam.

To most of us, it is a no-brainer to hit the Junk/Delete button, but thousands of people still get fleeced. And now the Nigerian scammers (which sometimes are actually in Romania) have infiltrated Facebook and are hijacking users’ accounts to request money by posing as friends in need.

Bob Jeffrey, Worldwide CEO of JWT, has announced the appointment of Fernando Vega Olmos as Creative Chairman, Continental Europe and Latin America. In this role, Vega Olmos will report to Jeffrey and partner with Toby
The Nielsen Company and WPP have today jointly announced that they have signed a definitive agreement to swap certain assets.

Nielsen will now own 100% of AGBNielsen Media Research, a leading international television audience media measurement business, by acquiring the 50% currently held by WPP. AGBNMR, Nielsen’s North American television measurement business and Nielsen’s media measurement businesses in online, mobile, advertising and radio measurement will form the global foundation of Nielsen’s media product portfolio.
Despite the immense hype about new media and their ability to trigger product interest among consumers, traditional mass media, such as TV and print, still triumphs when it comes to eliciting purchase desire across most product categories - according to the latest study by Omnicom Media Group (OMG). The study, Pathway, literally maps the consumer’s purchase journey, which is made up of a series of relationships between brand and consumers through various dimensions such as purchase duration, the buying stages and the role of media.
The first ever Retail Media Forum in Malaysia tackles the issues of shopping trends, customer experiences and expunds the most critical touchpoint in the buying cycle…
By S Jayasankaran
(Malay Mail - November 12, 2008, http://www.mmail.com.my)

George Bush will soon go and never darken the White House’s towels again.

One had to admire America’s capacity for reinventing itself. The country that only forty years ago had given blacks the vote had now put a dark horse called Barack Obama in the White House and nobody seemed to worry about its towels.
Leo Burnett KL's Petronas TVC titled 'Tan Hong Ming' has won joint 5th Best TVC in the World in 2008, according to the latest Gunn Report - based on combining the winner lists from all of the most important award shows on the planet.

Video of the week

Bob Isherwood has quit his role as worldwide creative director of Saatchi & Saatchi, citing a need to have "more than one life in my lifetime."

Mr. Isherwood has been at Saatchi since 1986, when he joined the Publicis Groupe agency's Sydney office. He became a creative director in 1988, and has been worldwide creative director and a member of the network's executive board since 1996. His departure from the agency, which is led by Worldwide CEO Kevin Roberts, breaks up one of the longest-standing leadership teams in the agency business. Mr. Isherwood originally brought Mr. Roberts to the agency having worked with him as a client, and their friendship extended beyond business -- Mr. Roberts was best man at Mr. Isherwood's wedding.
Looking at its expansive 12.5 acre spread in a peaceful part of Shah Alam and 1,200-strong staff, it is hard to remember that Karangkraf started its business in a humble little shop lot in 1978. But the truth is that founder and CEO Dato’ Hussamuddin bin Hj. Yaacub was born with a simple dream of interpreting white pages into great opportunities. He had been born in a bookshop, after all; so perhaps publishing was in his blood. Whatever the case, he has certainly proven to any doubters that Malay publications are a hugely profitable enterprise.
Omnicom Media Group (OMG) and dgm have created a strategic alliance to deliver Search Engine Marketing (SEM) services across the Asia Pacific Region, launching OMG Search in a multi-market drive to become Asia’s largest search spender across their operating brands.
The Gunn Report and Showreel of The Year 2008 is now available from www.gunnreport.com

The Commentaries and the top 5 in each table are attached.
The genius of Barack Obama's approach to social media throughout the 2008 presidential campaign was that it was never actually about him (to paraphrase from his election night speech).

The goal was not to find an audience to whom advertising could be delivered. The goal was to build a movement -- to create a community, to connect individuals to one another and to empower people by giving them the tools to organize and take action.

Now that he's been elected, Obama has the potential to extend the social-media foundation he built as a candidate and transform it into something even more powerful.
Financing available under the Upper Manhattan Empowerment Zone program makes the district even more appealing. Last year, the UMEZ made several competitive fixed-rate loans to entice businesses, including ones for $250,000 to an advertising agency and $130,000 to a café.

Johnnie wasn’t well. Really, quite yellow. He was old, but this is one business where age is quality. Still, after 180 years he was going downhill pretty fast and the prognosis was bad.

A decade ago Johnnie Walker was on the critical list. The world’s biggest-selling whisky brand was losing market share and confidence. Then he got an advertising makeover. It was so successful, last week he became poster boy for the power of advertising to revive a business.

Johnnie Walker has scooped the top gong at the advertising industry’s Effectiveness Awards and catapulted the transformational potency of advertising into the headlines. As adland hurtles towards recession, it needs headlines like this; stories like Johnnie Walker’s could be advertising’s restorative.

All over the world, airlines and governments are heeding the call of frustrated consumers for honest, transparent advertising of air fares.

So why is Air Tupperware - sorry, Jetstar - still willfully deceiving consumers?It’s been part of the airline’s culture since Day One. When it started to advertise unbelievably low fares from Sydney to “Melbourne” in the Daily Telegraph newspaper with ‘Avalon’ in brackets - and smaller print. Anyone with a moderate knowledge of Australian geography knows Avalon is not in Melbourne. It is outside Geelong.
Good times breed bad habits – as we have all discovered, or – as the gentlemen on the left observed, “prosperity doth best discover vice; adversity doth best discover virtue”. More about him in a minute.
The Global Brand Forum’s debut in Malaysia will see a smart partnership with Kuala Lumpur Business Club (KLBC) in support of raising the brand consciousness of Malaysian businessmen to compete in the international business arena.
Inspired by Retail Media Specialist MagiqADs Sdn Bhd and organized by Marketing magazine, the event is themed Making Media Magiq! It will be a significant half-day affair starting with lunch and feature some really specialist speakers from across the retail media spectrum.
http://www.adoimagazine.com/home/_repository/adoi01/tvc/fisherman friend.wmv

It’s official: The US economy is in recession.

Asia, including the Philippines, is not expected to be insulated from this and as belts tighten, companies have to be smarter in how they spend on marketing.

Sage businessmen know that where there are threats, there should be new possibilities. And in times of crisis, the best tool is not to hold back entirely but to manage budgets very well to rise up to the opportunities. This includes using marketing resources wisely and efficiently to ensure that one’s brand of product or service remains foremost in the consumers’ minds and shopping list.

Here are some of the ways to manage marketing resources efficiently especially in challenging times.

Choose your media format wisely. The cheapest form of media may not serve your marketing objective. Best to choose media that brings across a substantive message about your brand; a format that reaches a good portion of your market and allows for real visibility or your brand getting noticed by your target market.

In a digital world where future prosperity depends on developing new revenue streams, here’s an intriguing proposition: develop an ad that may run on someone else’s channel.

At the Asian pay-TV industry’s recent get-together convened by trade association Casbaa, veteran ad executive Chris Jaques outlined his view of the industry’s shortcomings, urging media owners to stop limiting their involvement with creative agencies and advertisers to occasions when they think they can make a sale.

Major shift
“They’ve got to move the relationship from being sales and transaction-oriented to being willingly part of the creative process,” declared Jaques, regional CEO of advertising agency M&C Saatchi. “How you fund that... it could be fee payment, I don’t know. But for me, media has got to become part of the process rather than a step on the path to an obvious transaction and a sale. That’s a major shift.”

Taylor’s College students triumphs in MAA Worldwide Global Academic Challenge 2008

“Unplug – You can change climate change”. Based on this simple message, a group of five final-year degree students from Taylor’s College, School of Communication (SOC) built a powerful marketing communication campaign that clinched them victory over 30 teams from around the world to emerge champions in the Marketing Agencies Association (MAA) Worldwide Global Academic Challenge 2008.
Malaysians have felt the full brunt of the global financial meltdown with 68 percent of consumers saying that the country is in recession, and consumer confidence is at an all time low according to the recent global survey released by The Nielsen Company.


Flemish League Against Cancer: Cloud

Pulse Group PLC (Ticker: PGRP) Pulse Group PLC is pleased to announce that it has been recently awarded several prestigious awards. The awards include;
On Wednesday, Americans showed the world that everything is possible. On Thursday, the Sarawak Convention Bureau team showed the world that Malaysia can be the world’s best at 47th ICCA Congress Best Marketing Awards 2008. Sarawak’s entry beat out the other two finalists Salt Lake City and Liverpool, the favourite, to win the top award.
06 November 2008
With Stuart, XM Malaysia’s Creative Director, I took the short ride down to Singapore to attend the Global Brand Forum. In its fifth year, having hosted speakers like Al Gore and Francis Ford Coppola, it seemed the right place to be. I came away underwhelmed, though it did have its sublime moments.
06 November 2008
It’s the weekend again! And just like everyone else, I always look forward to my weekends. After five long days of hard work; meeting clients, making presentations and preparing proposals, all I want to do is to catch up with my girlfriends over a couple of drinks, exchange gossip and indulge in our ritual of self-indulgent pampering: Facials, manicures, pedicures, massages and of course, shopping!
06 November 2008
Friendster, Inc., a top-10 global website based on traffic and the number one social network in Asia, has enabled its millions of users in Malaysia to subscribe to Friendster Text Alerts, a full suite of alerts covering activity in their Friendster network that are sent directly to their mobile phones via SMS text messages. Friendster Text Alerts is Friendster’s second mobile offering and it complements Friendster’s successful mobile site, m.friendster.com, which launched in May 2008.

Easyjet broke advertising rules by exaggerating the cost of its fares compared with British Airways, a watchdog has ruled.

A newspaper advert claimed the budget airline's fares were up to 65% cheaper than BA to seven destinations.

But BA complained that prices listed for its flights to Faro and Alicante were incorrect and that none of the quoted savings amounted to 65%.

The Advertising Standards Authority (ASA) upheld BA's complaint.

EasyJet admitted to the ASA that it was unable to substantiate the advert, and said it would take steps to prevent the error from happening again.

But it disagreed that the claim "up to 65% cheaper than BA" was misleading, pointing out prices on each company's website showed even greater savings were typically available.

KUALA LUMPUR, Malaysia — In a vast office at the top of one of the world’s tallest buildings, former Prime Minister Mahathir Mohamad sits at a broad, glass-topped desk, scribbling his thoughts on a pad of unlined paper.

For 22 years, Mr. Mahathir was the most powerful person in this land, and his thoughts were commands as he reshaped the country in his own image.

But he has become an irritant and a spoiler five years after stepping down, turning against his handpicked successor, Abdullah Ahmad Badawi, and falling victim to the press controls he perfected as prime minister.

“Where is the press freedom?” he asked two years ago, apparently surprised at being suddenly ignored. “Broadcast what I have to say! What I say is not even accurately published in the press!”
Eleven students from The One Academy pitted against competitors from around the world in the Adobe Design Achievement Awards 2008, up to the semi-finals. One of them received Honourable Mention with his striking intricately designed Golden Temptation Durian Chewy Candy (traditional version) artwork under the Packaging category.

The Adobe Design Achievement Awards celebrates creative works by students using the Adobe creative software. The annual event honours talent in graphic design, photography, illustration, animation; digital filmmakers, developers and computer artists from the world’s top institutions of higher education.

Foo Peng Cheong, a 22-year-old young graduate in advertising design who received Honourable Mention was probably the only Malaysian participant who had made it this far in the competition.

"Golden Temptation Durian Chewy Candy Packaging was targeted at tourists who visited Malaysia during ‘Visit Malaysia Year 2007’," said Foo, describing his entry as more nostalgia-based and traditional.

AirAsia X, the low-cost long-haul carrier affiliate of AirAsia, today celebrates the First Anniversary of its commercial service with a birthday bash at its base at the Low Cost Carrier Terminal (LCCT) of the Kuala Lumpur International Airport here.
Synovate has released data from the Pan Asia Pacific Cross Media Survey (Synovate PAX) for Q3 2007 to Q2 2008.
For over a decade, Airtime Management and Programming Sdn Bhd (AMP) has been delivering great music and entertainment via its nationwide radio networks. In Nielsen’s latest Radio Audience Measurement (Survey 2, 2008), AMP has maintained its lead position to remain Malaysia’s largest radio network group.
It's not black or white: Obama and McCain have skin colour swapped in poster campaign New York's Grey Group Global Advertising Network, to get voters to ignore race issue.
McCann Worldgroup says it plans to invest exhaustively in targeting the millennial generation through the creation of branded content across all media platforms.
WPP once owned 25% of a small agency in Zimbabwe called Imago Young & Rubicam. It was involved in President Robert Mugabe's re-election campaign creative. When WPP became aware of this in June they told major
Those implicated in questionable business deals in Tourism Malaysia's subsidiary, Pempena Sdn Bhd, will either face legal action or the Anti-Corruption Agency. "We have to evaluate what we should do next.
This is the fourth in a series of conversations among leading scientists, scholars, and public figures about the "Big Questions." Brought to you by the John Templeton Foundation, Details at
BEIJING: Chinese adspend grew year-on-year by just 7% in August, compared with an average of 19% in the first seven months of 2008, as the Beijing Olympics failed to deliver expected volumes of marketing activity, reports TheNielsen Company.

Overall advertising expenditure reached yuan 40.3 billion ($5.3bn; €4.1bn; £3.2bn) in August, the lowest total since the yuan 38.6bn recorded in May 2007, according to Nielsen's Asia Pacific media unit.
Following the US presidential elections, CoreBrand CEO James R. Gregory gives his 10 predictions for a Brand New 2009.

1. The change of presidents will give the US a much-needed breather from the heated rhetoric of the campaign. It will also give rise to a new reflection of what we are going, where we are going and how we are going to get there as a country.

2. Foreign owned companies operating in the US will begin to leverage their economic strength. Toyota, for example will work aggressively grow market share in light of their financial strength and the domestic producers financial weaknesses.

3. Governments who have invested heavily in our debt and in our companies will flex their muscles. They will be demanding more board representation and insist on more influence on the politics of business.

Auto sales at General Motor Corp., Ford Motor Co. and Toyota Motor Corp. plunged in October as the U.S. industry braced for what may be the weakest monthly sales report in a quarter century, Automotive News reported today.

GM plummeted 45% from a year earlier. Ford sold 132,248 cars and trucks last month, down 32% from a year earlier. Toyota outsold Ford on its way to a 23% decline. Volkswagen said its VW brand dropped 7.9%. Mercedes-Benz was down 34%, and Porsche plummeted 50%.
Fresh from their Best of Best victory at the recent ADOI Advertising Awards (AAA) 2008 in Jakarta, DD “Lulut” Asmoro, JWT Indonesia President has announced the appointment of BBDO Singapore’s Associate Creative Director Ivan Hady Wibowo to be the Executive Creative Director of JWT Indonesia, effective December 15th.
Malaysia Airlines has scored another first by teaming with AeroMobile, the world’s leading in-flight mobile phone operator, to become the first air carrier in Asia to offer in-flight mobile phone and data services. The introduction of this innovation allows passengers on Malaysia Airlines’ flights to safely use their own BlackBerry®-type devices and mobile phones to send/ receive emails and text messages, and to make and receive voice calls.

LONDON - A Spanish hate website directing racist abuse at new Formula 1 world champion Lewis Hamilton has been revealed as being owned by Omnicom ad agency TBWA Group.

The site has been at the centre of a racist campaign against Hamilton who yesterday dramatically roared into the history books by becoming the youngest world champion in F1 history.

McLaren driver Hamilton, who needed to finish fifth or higher at the Brazilian Grand Prix on Sunday, snatched victory in the dying moments of the race as he overtook Timo Glock and denied Brazilian driver Felipe Massa the title.

Synovate recently revealed the annual Malaysia results from its long-running Pan Asia Pacific Cross Media Survey (Synovate PAX) for 2008.
03 November 2008
Not too long ago, people referred to the device that answered phone calls while they were away or busy as “the machine.” e.g., “Hang on, let me just check the machinefor messages.” Now, folks are so constantly connected, it’s pretty hard to even find one for sale. What’s the point of having an immobile appliance take a message when the person you’re trying to reach is able to receive your communiqué wherever they are? But, imagine, in the recent past, a single function gadget that performed what is now a mundane role was so technically dazzling to people that it was the one contrivance that was reserved in their vernacular as the machine. We’ve come a long way (in a short time), baby, and, as marketers, it’s fairly important to understand just how far that truly is so 1) we are not condescending when speaking to our audiences and 2) they don’t hold us in contempt for not keeping up.
03 November 2008
This article starts with your view of marketing communications. If you see this as something that you outsource to other partners, then you can skip it and read the rest of the magazine. If instead, you see it as a spark that comes from collaboration, then read on.

With the Olympics behind us, this is likely to be the season of broken marriages and agency pitches. Many brands will have been battered by the onslaught of so much competition and noise.

Others will have the knives out as their communication partners turnover will likely increase. So what are the best strategies to work through this period?

In February 2008, DiGi.Com Berhad (a.k.a. DiGi) announced that Johan Dennelind, who joined the telco giant in 2004 as DiGi’s CFO and who later also served as its CMO, had been appointed t company’s new CEO. Johan was faced with the daunting task of filling the shoes of then outgoing CEO Morten Lundal, under whose watch DiGi’s value more than quintupled, making it one of the most admired companies in the country.

Johan stepped into his new role armed not only with extensive telecom experience having worked at Telenor Sweden and Telia Sweden, but also bolstered with all the support he needed from DiGi’s Board of Directors. It certainly was their good fortune securing a CEO already well acquainted with the company, the staff, the customers, and of course, the Malaysian society. The native Swede wasted no time in making his aspirations clear, and DiGi’s cellular company competitors were jolted into a somewhat indelicate awakening.

03 November 2008
The uptrend in commuter traffic is growing rapidly driven by the fuel price hike. A recent study by online research specialist Pulse Group cites 42% Malaysians have now changed their mode of transport to work. From this base, 25% have moved from using their cars to using public transport...

There’s more to TransNet than meets the eye!

Malaysia’s transit media specialist builds loyalty with commuters through innovative advertising packages and targeted content.

Media fragmentation is nothing new to the Malaysian media scene. In this competitive sea of choices the new mantra is ‘eyeballs’. Or better known as the Opportunity to See (OTS). Eyeballs are media impressions or number of exposures, eg. 1.24 million eyeballs is 1.24 million people.
Omnicom Group, an advertising and marketing holding company, said it is launching a new unit called the “Mobile Behavior” agency, which aims to bring together its behavioral targeting expertise with mobile marketing, reports
03 November 2008
The competition in the global business environment is tough, and achieving a unique position and competitive advantage becomes more and mor difficult and expensive. Especially for the small and medium sized enterprises (SMEs) that have limited resources to invest in high tech production capabilities or in intensive R&D activities, branding provides an effective answer. Even though SMEs do not compete with the global companies head on, building strong brands would provide them with a sustainable competitive advantage and facilitate not only profitability but also long term growth.
03 November 2008
Garena appoints Interactive Hub as its Media Sales Rep

Online Gaming, a subset of online entertainment, is growing at an unprecedented magnitude. In Asia alone, the Online Games sector piled up to some US$6.3 billion in 2007. Total revenue for the Asia Pacific online gaming market is expected to hit the roof at US$21.1 billion by 2013.
03 November 2008
Firstly, The TV Tally

Based on television audience data collected from 38 key markets around the world, The Nielsen Company estimated that just over two billion people—almost one third of the world’s population—watched the Beijing 2008 Olympics Opening Ceremony. The highest audience reach was in Asia-Pacific, where more than five in 10 people watched the Opening Ceremony, followed by Europe (30%) and North America (24%).
03 November 2008
The right tagline can boost a brand to legendary status, or make about as much impact as a wet firecracker…

Diamond miner and trader DeBeers’ slogan “Diamonds are forever” didn’t earn the No. 1 spot on Advertising Age’s Top 10 Slogans of the Century by selling the idea of ‘rare’ or ‘luxurious’. What they did was exploit to the max an association between purchasing a piece of the hardest known natural substance on Earth—in the form of a tiny translucent rock set in gold—and the potential buyer declaring some ever-lasting sentiment (i.e. proposing marriage or professing undying love etc.). Essentially, a DeBeers diamond was depicted as a symbol of endurance and commitment. Thus, “Diamonds are forever” not only effectively described and captured the essence of their product, but also made a promise which was alluring to potential buyers.
03 November 2008
Well, now that the five-ring circus has started, the knives are drawn on all the sponsors. If it’s not because they are supporting Dafur or an anti-Tibet sentiment, it must be because they have got a poor value on their sponsorship. And every new TVC from them will likely have someone call them “the next Leni Riefenstahl of the 21st century”.
In a recently concluded agreement, MARKETING magazine Malaysia has been appointed the Official Magazine for the Direct Marketing Association of Malaysia (DMAM) Awards.
03 November 2008
Maxis Communications Berhad (“Maxis”) has announced that their Voice Portal service, developed with OnMobile, has hit the 150,000 unique user mark since the service was launched earlier this month.
03 November 2008
Updating crucial to maintaining relevance

Opening Doors Through Self-Regulation

Some thirty-one years ago, the advertising industry identified a need for setting up certain regulations to ensure that advertising is prepared with a due sense of social responsibility and respect for the principles of fair competition, amongst other things. Thus, certain standards of practice were drawn up, christened “The Malaysian Code of Advertising Practice”, which everyone formally agreed to support, financially, morally and practically.
‘The package offers a sojourn through the bustling KL city streets full of life, culture and energy,’ a Tourism Malaysia statement said Thursday.

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