FCB Kuala Lumpur has emerged victorious following a creative pitch that saw the agency invited to compete against several Singapore based outfits.
FCB Kuala Lumpur will take on amongst other aspects, promotion marketing and activation duties for the Asia Pacific region.
“It’s a big win for FCB in Asia Pacific. Working closely with our fellow FCB teams in Ho Chi Minh, Jakarta, Bangkok, Manila and MullenLowe in Singapore, we were able to create a solid activation plan rooted in relevant audience insights. That added to the inspiring belief our new clients had for their brand meant that we had to and will continue to go all out for Motorola,” said Shaun Tay, CEO of FCB Kuala Lumpur
Let’s cut to the chase: the Digital Revolution is fuelled by how marketing helps monetise it.
There is no such thing as a free lunch. That’s why game-changing inspiration can always be found
on the front lines of the marketing and media playbook. There’s never been a more exciting time to
be in marketing: e-commerce, personalisation, big data, brand safety, walled gardens and more.
This Conference will show marketers how to take ownership of this future, and how to dance their way through this digital turf war where everyone has an opinion.
Whatever your take on the future… Marketing is the new Sexy!
Date: 16 October, 2017
Venue: Grand Ballroom, Sime Darby Convention Centre Jalan Bukit Kiara, Kuala Lumpur.
Time: 8.30am – 5.30pm
Download event PDF here.