Ensemble the unit under IPG Mediabrands Malaysia has been awarded the coveted gold award at the inaugural 2017 WARC Awards, a new global competition honouring the effective use of emerging marketing disciplines.
Awarded Gold in the Effective Content Strategy category was the campaign done for KFC Malaysia, other winning brands in the category include Knorr, MS Limited Australia and Lockheed Martin.
KFC Malaysia’s Gold winning entry by UM Malaysia/Ensemble, employed programmatic technology to create and distribute content to millennials to launch its Hot and Cheezy burger in Malaysia.
Charles Baker, Strategy Director, Hearts & BBDO, who was on the judging panel commented on the campaign, “McDonald’s is the king of burgers so for KFC to make something enduring that could be fun for kids is smart. It builds preference and repeat visits.”
Commenting on the win Amit Sutha, Managing Director of Ensemble Worldwide shared, “We are thrilled to be recognized by WARC and that too in the competitive Effective Content Strategy category.
“It is recognition of the strength of our client partnerships, and proof that an agency from Malaysia can stand proud globally with the best in the world. The Effie Index 2017 ranked us the most effective agency in Malaysia and 14th in APAC, the only Malaysian agency listed on the global index. For an agency that is just over two years old, these are amazing feats!”
The KFC campaign by Ensemble has been picking up a few awards this past year the campaign even clinched the Gold award at last year’s APPIES Malaysia. To read more on the campaign and our Q&A with Amit click here
For a full list of WARC’s Gold, Silver and Bronze winners for Effective Content Strategy see below:
Gold
• KFC Malaysia · Stealing a burger-march on McDonald’s using real-time data · Ensemble Worldwide, UM Malaysia · Malaysia
• Knorr · Love At First Taste · MullenLowe London, MullenLowe US · United Kingdom & United States
• Space/Lockheed Martin · Field Trip to Mars · McCann New York · United States
• MS Limited Australia · This Bike Has MS · whiteGrey · Australia
Silver
• Du · #PostWisely · Starcom · United Arab Emirates
• Ford Edge · Le Fantôme · GTB · United Kingdom
• Melbourne International Film Festival · How selling future memories broke historic records · McCann Melbourne · Australia
Bronze
• adidas Football · Gamedayplus: the benefits of building an audience · We Are Social · United Kingdom
• Cathay Pacific & Cathay Dragon · Marriage in the Air · McCann Worldgroup, MRM // McCann Shanghai · China
• L’Oréal Paris Revitalift Laser X3 · Laser or L’Oréal · McCann Melbourne · Australia
• Marriott Hotels · Becoming the Story · MEC · United Kingdom
• Maurice Blackburn Lawyers · Your Right Is My Right · One Green Bean · Australia
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