(Marketingmagazine.com.my) - Digital media network and technology provider; Innity have announced that search giant Google and marketing platform providers Turn have come partnered up with Innity to increase onine advertising sales in the Real-Time Bidding (RTB) arena.
This integration will see Google’s DoubleClick Bid Manager and Turn connected to Innity’s Supply-Side Platform (SSP); YieldOne. Now advertisers can bid into a large pool of highly sought after advertising inventories within the region.
Innity’s YieldOne added global tech company Criteo, into the integration for their speciality in digital performance advertising. This further boosts the number of RTB bidders.
The integration of YieldOne into Google, Turn and Criteo offers exclusive access to billions of impressions a month across the region’s most visited sites and also allows publishers within YieldOne to sell their inventories to a massive group of advertisers.
Phang Chee Leong, CEO and co-founder of Innity expressed his excitement seeing the APAC market swiftly opening up to and adopting programmatic solutions for both their branding and performance campaigns.
“YieldOne has billions of local inventories and we believe this is crucial for our publishers and advertisers to broaden their reach in the market. This partnership will definitely see an increase in display advertising in the region”, he said.
Innity has a strong foothold in the South East Asian market spanning over 10,000 websites, including major newspaper portals and premier sites in more than 16 content-interest channels.