(Marketingmagazine.com.my) - Go Shop is a new shopping experience destined to redefine the Malaysian retail industry with infotainment and real-time reality TV elements. It will bring the latest trends in electronics, kitchenware, fashion, lifestyle and beauty products to market and offers trusted brands and Korean top sellers with great value.
There will be about 40 products offered initially with a plan to increase to 100 items within a year. Each product and its features and benefits will be highlighted thus offering a rich experience and detailed explanation to consumers. The Go Shop service was launched recently on Astro TV Channel 118, and will be available to all Malaysians on e-commerce and mobile-commerce platforms by the end of the year.
Astro Go Shop Sdn Bhd is headed by Chief Executive Officer, Dato’ Rozalila Abdul Rahman who said, “We are pleased this partnership will bring together Asia’s two leading brands – Astro, in consumer media entertainment and GS Home Shopping, in lifestyle home shopping. Astro’s brand promise is to continuously evolve our value proposition in our quest to serve our customers and all Malaysians better. We are happy that our partnership with GS Home Shopping is set to deliver a best-in-class home shopping experience for the convenience and entertainment of all Malaysians, especially Astro’s growing 4.2 million customer base. In doing so, we will complement GS Home Shopping’s know-how with our own capabilities both on and off-air including our talent, production and broadcasting facilities and customer service. We hope our Astro, NJOI and Astro On The Go customers will enjoy this new shopping experience anytime, anywhere.”
It is a 24-hour dedicated shopping channel managed by Astro Go Shop Sdn Bhd, a joint venture between Astro Malaysia Holdings Berhad and GS Home Shopping Inc., a leading multimedia retailer established in Korea with home shopping operations in India, China, Thailand, Vietnam, Indonesia and Turkey. Consumers call 1 800 82 0088 displayed on the channel to place their orders and the goods bought will be delivered directly to the consumers within a specific time frame. Go Shop not only offers competitive pricing through unique bundling of products, but it guarantees a hassle-free refund and exchange policy with no questions asked and free delivery to Peninsular Malaysia during the introductory period.