Digital News

If there’s one form of advertising that brands and consumers alike are most comfortable with, it’s bound to be video. Online video advertisements are becoming increasingly popular.

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More people than ever before are shopping online and are doing so using their mobile devices.

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Armed with a new ‘attitude’ and slogan “It’s Not OK to be OK”, telco titan Maxis Berhad aims to seriously transform itself to better meet customer care expectations by improving work standards of delivery, processes, products, policies and overall network; internally as well as externally.

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The newest campaign by Cheil Worldwide for its longest-standing partners; Samsung, is set to promote the latest Samsung Galaxy S5 as well as Gear 2 and Fit accessories by combining the worlds of sports and entertainment, aimed at enticing fans to enhance their football experience through carefully designed, multi-layered marketing.

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Of all social networks amongst Malaysians. A recent Nom Nom Media Minds study carried out by digital entity Nom Nom Media in collaboration with media agency GroupM, uncovered the habits of Malaysian social media users, including their likes and dislikes, content choices and preferences, online shopping habits, opinions on social media advertising and even their favourite mobile apps.

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In celebration of International Family Day yesterday, world famous sandwich cookie Oreo have created a campaign hand-in-hand with celebrity Malaysian moms encouraging people to unplug themselves from their mobile devices in order to engage in real quality time with loved ones.

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In today’s fast moving global trend, going digital is a natural evolution for the outdoor advertising industry.

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