(Marketingmagazine.com.my) - Malaysian low-cost carrier airline; AirAsia recently revealed its newest aircraft livery that features popular Line characters like Brown, James, Cony, Leonard, Sally, Boss, Jessica and Edward, at an entertaining press conference held last week.
Line is a mobile messaging platform that offers free text and voice messaging services integrated with various interactive elements such as Stickers in the form of colourful caricatures and is hugely popular - 170 million monthly active users in 230 countries to date.
The cute cartoon characters will be seen all over the aircraft including the interior; specifically the Airbus A320 servicing AirAsia routes across the region spanning over 22 countries.
“AirAsia joined Line in August this year and thus far we have reached 13.4 million followers”, said Spencer Lee, Head of Commercial for AirAsia Berhad.
“We are pleased to take the Line characters to the skies and bring them to great cities throughout Asia within our vast network. Line has changed the way people use instant messaging with its innovative offerings and we are excited to further build and extend our partnership together”, Spencer commented at the launch.
“Communication is always the main feature for Line; now we are not only able to communicate with our users within Line, but through our first Line aircraft to all AirAsia travellers as well”, said EJ Lee, Senior Vice President for Line Plus Corporation.
“Our Line characters are very popular in Malaysia; especially Brown and Cony. Entering an aircraft which is full of Line elements is making travel more fun and exciting than ever”, EJ added.
To commemorate the new Line livery, AirAsia will have exclusive promotional fares for all Line and AirAsia Line friends to enjoy until 30 April 2015.
A new set of AirAsia Line stickers will be made available for free download after 25 November 2014 – which kicks off the AirAsia Lookalike contest on social media where participants have to submit their lookalike photos that resemble the AirAsia Line stickers in action.