Media Prima Digital Marries MCIL Multimedia!

20 January 2014
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(Marketingmagazine.com.my) - The ‘union’ was officiated through a Memorandum of Understanding (MoU) signing ceremony, held at Media Prima Digital, Kuala Lumpur last Thursday which has resulted in what is now the largest digital media reach in the country.

This ‘cohesive partnership’ between Media Prima Digital (MPD) and MCIL Multimedia Sdn. Bhd., a subsidiary of Sin Chew Media Corporation Berhad is geared towards expanding and enriching the digital advertising and content offerings of both parties.

This integration will come into effect next month and is expected to reach a total of 11 million unique visitors monthly and up to 120 million page views across 28 portals per month. It will also open doors for Media Prima Digital's English, Bahasa Malaysia and Chinese language media content, such as online news content Buletin Utama, Buletin 1.30, Berita TV9, 8TV Mandarin News, Mandarin 7, 7 Edition and mymetroTV to be available on MCIL Multimedia's portals.

“The future is unpredictable and challenging. But I am confident, that by working with Media Prima Digital, we will generate more impact and exciting ideas together for all our stakeholders. We can deliver more comprehensive and effective marketing solutions for our advertisers and better access and experience for our readers,” said Keu Tien Siong, CEO, MCIL Multimedia Sdn Bhd and General Manager (Group ICT), Sin Chew Media Corporation Sdn Bhd.

“From strength to strength, we shall grow,” he continued to add.

MCIL Multimedia operates the country’s leading Chinese News Portals such as sinchew.com.my, guangming.com.my, nanyang.com, chinapress.com.my, English news site at www.mysinchew.com with 3.4 million monthly unique visitors and 30 million monthly page views (Source: Google Analytics) across the portals.

Dato’ Zainul Ariffin, CEO for Media Prima Digital stated that, “By combining forces with MCIL Multimedia, both advertisers and users will benefit.  We are committed to giving our advertisers a wider reach with MCIL Multimedia on board and vice versa.  Additionally, this will offer our Tonton users more content in Tonton News channel with video news content from the Media Chinese International Limited Group.”

“We’re always looking to providing superior and informative content for our users and this is a big step forward with the partnership with MCIL Multimedia,” he added.

Tonton will be available on www.sinchew.com.my soon after and it will enable users to access selected entertainment and TV programmes, such as ntv7’s Women’s Zone and Foodie Blogger, and 8TV’s Ho Chak and Step Forward.

Media Prima Digital boasts 7.6 million monthly visitors, eight million video views monthly and up to 89 million page views every month.

Mr. Keu Tien Siong, Chief Executive Officer, MCIL Multimedia Sdn Bhd & General Manager (Group ICT), Sin Chew Media Corporation Berhad

Dato’ Zainul Ariffin, Chief Executive Officer, Media Prima Digital

(From L to R): Ms. Lam Swee Kim, Group General Manager, Media Prima Digital, Dato’ Zainul Ariffin, Chief Executive Officer, Media Prima Digital, Mr. Keu Tien Siong, Chief Executive Officer, MCIL Multimedia Sdn. Bhd. & Group ICT General Manager, Sin Chew Media Corporation Berhad and Ms. Lenny Chiah Len Fong, General Manager (Marketing), MCIL Multimedia Sdn Bhd


(From L to R): Dato’ Zainul Ariffin, Chief Executive Officer, Media Prima Digital, Dato' Amrin Awaluddin, Group Managing Director, Media Prima Berhad, Mr. Keu Tien Siong, Chief Executive Officer, MCIL Multimedia Sdn. Bhd. & Group ICT General Manager, Sin Chew Media Corporation Berhad, Mr. Eugene Wong, Executive Director & Group Marketing Director, Sin Chew Media Corporation Berhad and Datuk Eric Chong, President of Branding Association of Malaysia

(From L to R): Ms. Lenny Chiah Len Fong, General Manager (Marketing), MCIL Multimedia Sdn Bhd, Datuk Shahrudin Latif, Director News & Editorial Operations, Media Prima Berhad, Mr. Eugene Wong, Executive Director & Group Marketing Director, Sin Chew Media Corporation Berhad, Ms. Airin Zainul, Group General Manager, ntv7 and 8TV, Ms. Lam Swee Kim, Group General Manager, Media Prima Digital, Mr. Paul Moss, General Manager, Platforms & Technology, Media, Dato’ Zainul Ariffin, Chief Executive Officer, Media Prima Digital, Mr. Keu Tien Siong, Chief Executive Officer, MCIL Multimedia Sdn. Bhd. & Group ICT General Manager, Sin Chew Media Corporation Berhad, Datuk Eric Chong, President of Branding Association of Malaysia, Mr. Robert Kok, General Manager, Nanyang Siang Pau, Mr. Jim Ng, Senior Manager, China Press and Ms. Weina Chen, General Manager, Nanyang Press Marketing

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