Erin Hwang appointed as President of Commercial Radio Malaysia
Commercial Radio Malaysia (CRM) has appointed Erin Hwang, General Manager of Star Media Radio Group as its new President, and Encik Ozarizan Mohd Nor, General Manager of Husa Networks (Manis FM) as Vice President.
This appointment was held the association’s recent Annual General Meeting (AGM) held on 7th March 2018 in Petaling Jaya.
Erin has been in the marketing communication industry for more than 18 years. “It is an honour for me to lead CRM this year. We will focus on making our current ‘Embrace and Engage’ strategy more effective and dynamic, “said Erin.
The “Embrace and Engage” strategy is in reference to the industry transformation initiative launched by CRM last year to establish a singular currency for streaming audio, which measures streaming music, online radio and podcasts.
Through this Digital Audio Movement (DAM), CRM has united a majority of the players in Malaysia’s commercial radio industry in hopes that radio will be able to trade and compete directly with digital budgets.
“CRM will continue to enrich lives of listeners while providing greater value and service to both consumers as well as businesses,” she added.
“Besides boosting the creation of localised content and advocating social awareness, we are also striving to play a more significant role in promoting local products and services.
“Furthermore, we remain committed in engaging with regulators as well as the marketing communications industry in order to innovate and stay relevant in the rapidly changing environment.”
CRM plans to hold a B2B conference and Planet Radio as part of its engagement initiatives in 2018.
Based on the Radio Audience Measurement (RAM) survey carried out in 2017, radio listenership in Peninsular Malaysia amounts to 20 million people aged 10 years and above, whereas the average time spent listening to radio was at an average of 14 hours 30 mins per week.
Gfk Radio Insights Malaysia 2017 shows that a majority of the listeners still tune in to local radio stations. Other CRM office bearers are Kartini Kamalul Ariffin of IM4U FM as Secretary and Mr Bala Murali Subramaney of Capital FM as Treasurer.
MARKETING reached out to Erin Hwang who stated that “Radio continued to be one of the wisest reach Media in Pen Malaysia with a reach of 98% of the age 10+ and above according to Radio Audience Management (RAM) conducted by GFK in 2017.
We strongly believe that the high reach proves that Radio is still very much relevant in this market and will continue to be beneficial to the brands in engaging the market.”