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“College for life” INTI campaign strikes chord with students

INTI collaborates with YouTube sensation for the latest heartwarming tale 

INTI recently collaborated with YouTube sensation, Ling Big Yong, to develop and produce a story that many students might find all too familiar.

The heartwarming tale of a typical college love story takes on a much deeper message of overcoming the fear of failure, being persistent, taking a leap of faith, and creatively using the skills gained in college for life. The story features a shy IT student, brilliantly portrayed by Ling Big Yong, who is too afraid to express his feelings to the girl of his dreams. Having befriended her through a class group assignment, Big Yong strikes up the courage several times to share his feelings but shies away each time out of fear.

Ling Big Yong is a popular YouTube personality especially among younger Malaysian-Chinese audiences, with over 940,000 followers. Working with him enabled INTI to achieve its objective of spreading a positive message on working hard to achieve one’s dreams, and using a plot and character that resonates closely with today’s generation.

“With SPM just over and Form Five leavers now transitioning into the next chapter of their lives, we wanted to share something encouraging and relatable with these students. We believe the underlying message of trying and being persistent is an extremely important message for today’s youth, especially amidst all the social pressures they face in being the best at everything they do,” shared Timothy Johnson, Senior Vice President, Marketing, Products & Partnerships, INTI International University & Colleges.

The 14-minute long video also drives home the importance of using skills gained in the classroom for life. From the fully-equipped library to INTI’s FabLab, which are playgrounds for creative minds and innovators, the video showcases how INTI provides opportunities for students to explore their ideas and apply them beyond the scope of academia.

The video which aired on March 17, 2018 has already garnered an impressive 419,555 views so far.

Ling Big Yong is a popular YouTube personality especially among younger Malaysian-Chinese audiences, with over 940,000 followers. This enabled INTI to achieve its objective of spreading a positive message on working hard to achieve one’s dreams, and using a plot and character that resonates closely with today’s generation.

24 SENIOR MARKETERS.
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2 DAYS LIKE AN MBA IN MARKETING!

APPIES Malaysia is an annual 2-day Marketing Congress and Awards Festival showcasing, sharing and celebrating the country’s best marketing campaigns. Shortlisted entries will be judged by 24  leaders in the marketing industry who will put the presenters’ knowledge to the test in a unique Live Presentation environment.

Date: 16 & 17 April, 2018

Venue: Grand Ballroom, Eastin Hotel, Petaling Jaya.

Time: 8.30am – 6.00pm

To register, connect with Ruby on 037726 2588, ruby@adoimagazine.com

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