Why IKEA named its latest desk ‘My Partner Annoys Me’

 Ikea my partner annoys me(marketingmagazine.com.my) – By: Malati Siniah

No stranger to quirky and innovative ads (remember Bookbook?) IKEA has once again pushed the boundaries between online and offline with its latest ‘Retail Therapy’ campaign.

In a campaign done by the retail brand’s Swedish agency Åkestam Holst, IKEA renamed several of its products to match popular Google searches on relationships.

Ikea Retail therapyIKEA products on the website were renamed to match common Google searches on relationships in Sweden. If you happened to google the question yourself the matching product would appear on top of your search results.

Ikea my son

A clever play on SEO. To find out more on the campaign view the video below:

 

Mad 2017

Is your company at your clients' fingertips?

On the table of Malaysia's leading marketing, media and agency heads will be a well-worn book, an industry bible which has been bookmarked, highlighted and even had its pages torn out.

Launched 22 years ago, the annual Malaysian Advertising Directory or MAD is the premier resource for every marketing, media and agency head in the country.

We are open for bookings for MAD 2017 and it's time for YOUR company to be right at the fingertips of your clients. 8,000 copies sent to marketers, media specialists, brand agencies, digital players and more...

Download the PDF on MAD here

To advertise email This email address is being protected from spambots. You need JavaScript enabled to view it. or call 018-220 0682


Articles tagged