(marketingmagazine.com.my) – By: Malati Siniah
Earlier this week we highlighted some of the Deepavali ads that have been making waves online. From Maxis game changing mobile storytelling to the poignant message by RHB, the ads we highlighted were unique in their own way.
On this Deepavali eve, we are highlighting four other brands that have made waves in the digital sphere:
This year’s Petronas once again managed to capture the hearts of Malaysians everywhere. While I first thought of the Iconic Deepavali ad, Muniandy Chennadorai aka. Sam by Petronas which ran many moons ago the brand’s latest ‘I am Muniandy’ ad created by Leo Burnett Malaysia which shares the same name is distinctively different.
The ad hilights the nature many of us are occasionally guilty of, misjudging a person. So far the video which has been viewed over 624,000 times and received over 746 comments on Facebook has received positive response from netizens.
Check it out for yourself and let us know if you guessed the ending
Digi this year chose to highlight the real life story of a Malaysian who quit his job to provide light for those who need it the most. Social activist and photographer Kiran Kreer, has dedicated his life into bringing light to those living deep in the jungles of Malaysia. Documenting the lives on these people on camera Kiran he has made an impact in not only their lives through the gift of light but also highlighted their plight through his photography.
The ad released yesterday has so far received over 205 Shares and 47,000 views on Facebook.
I have to admit when I watched INTI’s latest Deepavali ad I did shed a few tears but they were not for the reason I thought it would be.
The heart-warming ad which captured 9 year old Nisha's excitement of celebrating Deepavali has received over 1,600 shares and 115,000 views on Facebook and 26,818 views on YouTube.
Timothy Johnson, Senior Vice President of Marketing, Products & Partnerships at INTI International University & Colleges shared that this year they wanted to highlight the exciting and beautiful memories of the festival of lights.
He added that while doing this the message of not taking these simple joys for granted was also interweaved in the storyline.
Watch the video for yourself and enjoy those special moments this Deepavali:
4. AIA Malaysia
Have you ever wondered if you were a spice, what spice would you be?
Turning to social media, AIA Malaysia launched a series of videos featuring top Indian local influencers, comedians Kavin Jay, Andrew Netto and beauty queen Vanessa Tevi.
In a light-hearted interview the influencers answered questions on how they celebrate Deepavali and to describe a spice which matched their personality. Accompanying the videos the brand also posted up pictures of the spices mentioned along with more information on them. Check out some of their videos below:
Staying true to Deepavali’s message of light overcoming darkness, Maxis tied up with MySkills, a local foundation which aims to teach underprivileged youths, on an initiative which rallies Malaysians to either donate their time, effort or money towards bettering the lives of underprivileged Indian youths in Malaysia.
Collaborating with the award-winning director of Jagat, the brand crafted a story of a young Indian boy who lived a hard life having to deal with poverty, a broken home, and getting involved in destructive habits such as taking drugs.
However, there is a twist to his tale:
Touch the screen of your mobile phone you can see the young boy’s life filter towards good and bad, giving viewers a look at the same scene in the boy’s life and how it changes due to the people he has around him.
At the end of the movie, viewers are advised on how they can work with Maxis and MySkills to change the lives of Malaysia’s underprivileged youths. To get the full effect of the ad you would have to view it on your mobile device. Visit the campaign microsite at www.maxislightalife.my to watch it for yourself.
RHB took to address the many interracial couples in Malaysia with its heart-warming and funny Deepavali ad. An Indian boy comes back from overseas and introduces his girlfriend of Chinese descent, Jolyn and was not taken lightly by his “Patti” or grandmother. Wanting to test Jolyn’s knowledge of the Indian culture she set up a few tasks for her to complete before Deepavali. To date the ad has gotten over 3,400 shares and 174,000 views on Facebook.
The property developer produced a beautiful Deepavali ad which showcased beauty and grace of a Bharatanatyam dancer, an Indian traditional dance form. The ad which is part of EcoWorld’s #ARhythmOfPassionCelebratesTradition campaign has garnered over 299,000 views and 1,937 likes on its official Facebook page.
We hope you enjoyed this!
MARKETING wishes all our readers a very HAPPY DEEPAVALI!
Will you Sink or Swim in 2017?
Back in its 12th year, the Malaysian Media Conference is set to take a deep dive into the world of DATALYTICS!
From understanding data touchpoints and improving customer experience to how brands and agencies can fuse data with their creative executions.
Look forward to a full day of case studies and real-market experiences from the following speakers:
• Linda Hassan, Head of Marketing - Domino’s Pizza Malaysia & Singapore
• Rahul Thappa, Vice President of Data Analytics, Astro
• Sujith Rao, Senior Director - Digital Analytics at IPG Mediabrands
• Chan Woei Hern, Executive Creative Director, EnsembleWW
• Bala Pomaleh, CEO, IPG Mediabrands
• Teeradet Dumrongbhalasitr- Head of Commercial, Asia Pacific Dunnhumby
• Anser Aly - Senior Global Brand Manager, Unilever Asia
• Lars Setsaa – Head of Revenue Management and Analytics - Digi Telecommunications
Those are just the tip of the iceberg, on the MMC stage, you will also hear latest innovations from Twitter, Unilever and more!
Download the full programme here
Date: 14 November 2016
Time: 08:30am - 06:00pm
Venue: The Grand Ballroom, Sime Darby Convention Centre Bukit Kiara