(marketingmagazine.com.my) – Media Prima Television Networks’s (MPTN) online video streaming portal, tonton, and free-to-air channel, ntv7, were recently selected as the official broadcasters of ESL One Genting DOTA 2 tournament, taking place at the Arena of Stars in Genting Highlands. ESL One is the world’s largest independent league for electronic sports (e-sports).
Fans of e-sports can watch eight of the world’s top teams, including Malaysia’s Fnatic, battling it out for the coveted ESL One Championship title and prize pool of US$250,000 from the 6th till 8th January 2017.
All 6.3 million registered tonton users will be able to live stream the semi-finals in High Definition (HD) for free on 6th and 7th January 2017 and the grand finals on 8th January 2016. Meanwhile, ntv7 will showcase the grand finals on 8th January 2017 from 6.00pm onwards.
Also in conjunction with ESL One Genting, MPTN will be hosting a 1 vs 1 tournament followed by a LIVE stream of the Grand Finals of ESL One Genting. The tournament is expected to take place at the Boulevard Driveway, Berjaya Times Square Mall from 10am till 10pm, on Sunday, 8th January 2017.
Registration for the 1 vs 1 tournament is free and open from 10am, limited to only 32 players. The tournament will be in a form of a knockout and there are prizes up for grabs.
“We are truly honoured to be given the privilege of bringing eSports to Malaysians for the first time as the DOTA 2 craze is rapidly gaining popularity amongst gamers in Malaysia. We are continuously expanding sports content through our media platforms and the inclusion of eSports has the potential to attract urban viewers and sports aficionados,” said Datuk Kamal Khalid, Chief Executive Officer of Media Prima Television Networks.
“Besides, this is the best platform and opportunity for all DOTA 2 fans who cannot make it to Genting Highlands to watch their favourite teams in action.” he added.
"We are very excited to be in Malaysia and in order for the people who are not able to come and experience our world-class tournament, tonton will be the place to watch and feel the action," said Piantchenko-Graf Mickael, Asia Managing Director of ESL Asia.
Over the last few years, eSports has been a booming phenomenon across the world including Malaysia. Although eSports has been around since early 2000, it only become popular when the prize pools and player bases for these games started taking off.
In 2013, it was estimated that more than 72 million people worldwide watched eSports. It is especially popular in South Korea, Europe, North America and China where most competitions are held. The global eSports market generated US$325 million of revenue in 2015 and was expected to make $493 million in 2016. The global eSports audience in 2015 was 226 million people.
Is your company at your clients' fingertips?
On the table of Malaysia's leading marketing, media and agency heads will be a well-worn book, an industry bible which has been bookmarked, highlighted and even had its pages torn out.
Launched 22 years ago, the annual Malaysian Advertising Directory or MAD is the premier resource for every marketing, media and agency head in the country.
We are open for bookings for MAD 2017 and it's time for YOUR company to be right at the fingertips of your clients. 8,000 copies sent to marketers, media specialists, brand agencies, digital players and more...
Download the PDF on MAD here