(Marketingmagazine.com.my) – In an industry first, Singapore Airlines (SIA) and Tourism Malaysia have agreed to work together to boost tourist arrivals into Malaysia through the signing of their first-ever Marketing Collaboration Memorandum.
The two-year partnership was signed at ITB Berlin 2016, witnessed by Tourism and Culture Minister Dato Seri Mohamed Nazri Abdul Aziz, Malaysian Ambassador to Germany Dato Zulkifli Adnan and Singapore Ambassador to Germany Jai S Sohan.
Taking effect April 1 2016, it will see the two parties jointly explore and implement activities to promote tourist traffic to Malaysia through the Singapore hub from 14 key inbound markets, by way of SIA and SilkAirs services.
SIA and Tourism Malaysia have agreed to cooperate on advertising and promotional campaigns, as well as familiarisation programmes for travel trade and media, among other initiatives.
“Singapore Airlines and SilkAir together serve nearly 100 destinations in 35 countries, making us well positioned to support the development of tourism in Malaysia and the broader ASEAN region as a whole. We look forward to offering more customers the opportunity to discover Malaysia’s unique culture and heritage, as well as its world-renowned cuisine,” said Singapore Airlines Divisional Vice President of Sales and Marketing, Foo Chai Woo.
SIA and SilkAir currently operate a total of 111 flights per week to five destinations in Malaysia from Singapore.
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