(marketingmagazine.com.my) – By: Malati Siniah
According to local reports media giant Redberry is in talks to sell its lifestyle magazine, Unreserved, to Kassandra Kassim.
Launched in November 2010, UNRESERVED is a lifestyle magazine distributed every fortnightly together with The Malay Mail. It has a circulation of 30,000 copies.
NST Online reported a source sharing that Redberry ‘is willing to sell Unreserved if the price is right’. The deal according to the NST was still premature and further details on it will be revealed in the coming weeks.
According to NST Online Kassandra Kassim is the person the company is most likely selling the publication too. Kassandra was part of the magazine’s founding team and was with the company for five years holding the title of Group Chief Creative Officer. She left the group in 2015 to pursue new opportunities.
The report by NST Online also highlighted that the group is planning to reduce its The Malay Mail print version and focus completely on its digital version.
MARKETING has reached out to Redberry for comments.
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