Product of the Year Jury finalises products for consumer research!

POTY2017Jury

From Left: Monjur Elahi (Head of Consumer Insights, Nielsen Malaysia), Harmandar Singh (Director, Product of the Year Malaysia), Pat Wahid (Marketing Consultant), Prof Dr Mohammed Zin Nordin, Sultan Idris Education University (UPSI), Daniel Lim (Senior Marketing Manager, GCH Retail (M) Sdn Bhd), Rozina Aziz (Chief Marketing Officer, ASTRO GS Shop Sdn Bhd), Rachel Tan (Head of Marketing, Shopee Mobile Malaysia Sdn Bhd), Ronnie Tan (Senior GM, Marketing Comms, Sogo (KL) Department Store Sdn Bhd), Ronan Lee (GM, Marketing, 7-Eleven Malaysia Sdn. Bhd)

Jury Day for Product of the Year (POY) Malaysia was held on March 16 at the Sime Darby Convention Centre and they were briefed on the POY concept and how it has evolved over the years around the world.

POTYlogoMonjur Elahi, Head of Consumer Insights of The Nielsen Company Malaysia and POY’s Research Partner, shared the methodology and some data on how winning products experienced better sales performances when using the POY logo.

“Now in its fourth year, Product of the Year Malaysia is fast becoming the benchmark of consumer confidence in Malaysia,” said Mr Harmandar Singh, Director of Product of the Year Malaysia.

"This year, 25 category winners will be voted by over 2,000 consumers through an extensive survey conducted by Nielsen Malaysia across categories including F&B, personal care, baby products, FMCG brands and many more.”

The brainchild of French entrepreneur Christian Le Bret, the Product of the Year marketing concept was launched more than 26 years ago, with the critical objective of the need for a robust mechanism to allow consumers to be well informed about new and innovative products.

This year’s POY Jury members for 2017/18 were:

• Rozina Aziz - Chief Marketing Officer, ASTRO GS Shop Sdn Bhd

• Daniel Lim - Senior Marketing Manager, GCH Retail (M) Sdn Bhd

• Ronan Lee - GM, Marketing, 7-Eleven Malaysia Sdn.Bhd

• Prof Dr Mohammed Zin Nordin, Sultan Idris Education University (UPSI)

• Rachel Tan - Head of Marketing, Shopee Mobile Malaysia Sdn Bhd

• Pat Wahid - Marketing Consultant

• Ronnie Tan - Senior GM, Marketing Comms, Sogo (KL) Department Store Sdn Bhd

Ham added, “2016 saw quite a few new products launched over the year and there were more categories. The jurors were quite meticulous as they eliminated quite a few products moving forward.”

Product of the Year is the leading international benchmark for innovation, and has been running across 37 countries over the past 26 years. It is about new products launched over the preceding year or new flavours or innovation added to existing products.

The Product of the Year winners for 2017/18 will be announced on June 9 at The Theatrette, Sime Darby Convention Centre, Jalan Bukit Kiara, Kuala Lumpur.

 

APPIES 2017

FAME STARTS HERE: APPIES Malaysia 2017 Open for Entries

Win at the APPIES and shine for the rest of the year!

APPIES 2017

Almost all of last year's winners for APPIES Malaysia went on to win big in regional and global awards shows which is why we are bringing back Malaysia's "TED for Marketing" for its second year!

Your campaign will be judged by over 25 leaders in the Marketing industry who will put your knowledge to the test in a unique Live Presentation environment.

Our 2016 winners pitched their cases to key decision makers from Shell Malaysia, Huawei, CIMB and more!

This year’s judging panel will be equally if not more dynamic and leading the panel will be APPIES Malaysia’s Chief Judge Rakesh Mohan - Chairman of Unilever Malaysia, Singapore, Myanmar, Cambodia & Laos.

So what are you waiting for send in your entries today!

Entrant campaigns must have run between April 2016 and April 2017 in any of these six categories – consumer durables, consumer services, food and beverage, non-food FMCG, business services, as well as government, cultural, social and environmental campaigns.

All entries should reach us before the closing deadline of 30th April 2017. For further details on this year’s APPIES Malaysia click here or visit www.appies.com.my

This year’s APPIES Malaysia will be held at Eastin Hotel on June 1st & 2nd.