(Marketingmagazine.com.my) – The creators of Hollywood tales have mastered the art of storytelling. Yet is the Hollywood model in need of transformation?
Disrupters like Amazon and Netflix have changed the way series and films are produced, consumed and shared, while startups like Screening Room propose to cut out the traditional movie theater experience all together by bringing new releases straight to your living room.
Social media is creating stars overnight and films are being watched on more screens than ever imagined. The connection between Hollywood and Madison Avenue, Moguls and Mad Men, spans decades, as some of the greatest ads of all time were made by Hollywood producers. But what does the future look like for this bridge between entertainment and advertising?
To take a deeper look at the future of Hollywood and inspiring audiences beyond the big screen, alongside Maurice Lévy, Chairman and CEO of Publicis Groupe, is one of Hollywood’s most-awarded storytellers and visionaries, Harvey Weinstein, who has received 351 Oscar nominations and won 82 Academy Awards, and produced films such as Pulp Fiction, Good Will Hunting, Inglorious Basterds, The Artit,Silver Linings Playbook and many more.
View the live streaming of this Lions Live Session below:
For a full list of the talks and awards we will be streaming from the awards click here
WIN the Content Marketing game
For the sixth year running, we are bringing back the famous Best of Global Digital Marketing Conference to KL with a special focus on Content Marketing this year.
Featuring the best case studies
The Best of Global Digital Marketing conference has won popularity in more than 30 cities around the world from Singapore, Moscow, Jakarta, Istanbul to Amsterdam, Johannesburg, Prague, Shanghai, Seoul, etc.
Featuring leading award-winning campaigns covering brands from Sony, Buzzfeed, Dell, BBC, The New York Times, P&G and more.
Speakers with digital domain expertise:
• Hando Sinisalu, CEO at Best Marketing International
• Xaviera Ringeling, CEO at ContentChefs
• Mathias Ihle, Founder & CEO at Makai Europe
• Bikram VaskarGangopadhyay, CEO at ibs – Interface Business Solutions
Unique case-study based learning, as our team monitors over 200 digital marketing award shows across the globe and interviews the winners. Based on this extensive work, we produce in-depth case studies.
Each case study follows the same format:
Date: 19 July, 2015 (Tuesday)
Venue: Eastin Hotel, PJ
Time: 8.30am - 5.00pm
This event is HRDF-Claimable!