(Marketingmagazine.com.my) – What can brands learn from the rebel heroes of the internet who are refusing to join the norm and capturing our imagination as a result?
In the words of the immortal Frank Zappa, "Without deviation from the norm, progress is not possible". And yet brands too often seek to fit in with the norms of social channels, rather than challenge them.
It is through disrupting, questioning and challenging the accepted storylines of our age that we will achieve the most meaningful creative breakthroughs, whether you are a brand, an advertiser, an agency or a content producer.
DigitasLBi will bring our rebel heroes of the internet to Cannes in 2016, as a reminder of the power of deviation in creating ideas that change the world. Each of our heroes represents a different mission, but all of them have one thing in common: they saw an accepted wisdom that they personally did not accept, and they use technology and content to face it down.
View the live streaming of this Lions Live Session below:
For a full list of the talks and awards we will be streaming from the awards click here