Jobs decline for advertising and marketing professionals in Malaysia.

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Hiring sentiments within the Advertising and Marketing sector continues to weaken, and talent in this industry may find it more difficult to switch roles as online hiring activity continues to decline annually across the region.

This is according to the Monster Employment Index (MEI), which reported negative growth between January 2016 and January 2017 in each market for the Advertising, Market Research, Public Relations, Media and Entertainment sector.

The MEI is a monthly assessment of online job hiring, showcasing industries and occupations with the highest and lowest growth in online recruitment. This data also includes figures from the Advertising and Marketing sector.

In the Philippines, the marketing and advertising industry recorded a 5% year-on-year growth. This was also the only market to report a positive growth in the region.

Malaysia accounted a 4% decline, while Singapore reported a 5% year-on-year decline, the highest dip amongst all three countries. Singapore also registered decline at -2% year-on-year for overall hiring across all sectors, resulting in further stagnation of its wider job market.

Advertising, Market Research, Public Relations, Media and Entertainment Sector:

Month Market 2015 2016 % Growth Y-o-Y

 

November

Singapore 103 99 -4%
Malaysia 83 73 -12%
Philippines 90 97 8%
 

 

December

Singapore 96 97 1%
Malaysia 78 73 -6%
Philippines 87 93 7%
 
    2016 2017  

 

January

Singapore 94 89 -5%
Malaysia 73 70 -4%
Philippines 95 100 5%

When assessing the e-recruitment landscape for Marketing & Communications professionals, only the Philippines reported a positive annual growth.

Following last month’s trend, Malaysia continued to report the steepest decline in demand for marketing talent at -3% year-on-year, while Singapore’s e-recruitment of marketing and communications professionals decreased by 1%.

Marketing & Communications jobs:

Month Market 2015 2016 % Growth Y-o-Y

 

November

Singapore 80 77 -4%
Malaysia 94 88 -6%
Philippines 100 105 5%
 

 

December

Singapore 78 76 -3%
Malaysia 91 87 -4%
Philippines 97 100 3%
 
    2016 2017  

 

January

Singapore 75 74 -1%
Malaysia 88 85 -3%
Philippines 103 109 6%

“The last few quarters have not been very promising for the marketing and advertising sector, as the job market continues to stagnate with companies shifting focus to strategy and operations,” said Sanjay Modi, Managing Director at Monster.com – APAC and Middle East.

“As technology becomes the mainstay of any business, new roles will emerge and greater emphasis will be placed on candidates with strong personalities that can adapt easily to fast-changing market conditions. Digital marketing strategists and UX/UI designers will be in demand and companies will seek talent who have the potential to create new sales channels and expand market share.”

The Monster Employment Index is a monthly gauge of online job posting activity, based on a real-time review of millions of employer job opportunities culled from a large representative selection of career websites and online job listings across Singapore, Malaysia and the Philippines. The Index does not reflect the trend of any one advertiser or source, but is an aggregate measure of the change in job listings across the industry.

Top Growth Occupations

 

Lowest Growth Occupations

Year-over-year Growth

 Jan

16

 Jan

17

% Growth

Y-o-Y

  Year-over-year Growth

 Jan

16

 Jan

17

% Growth

Y-o-Y

Software, Hardware, Telecom 28 44 57%   Marketing & Communications 88 85 -3%
Sales & Business Development 63 84 33%   Finance & Accounts 75 71 -5%
Purchase/ Logistics/ Supply Chain 57 70 23%   Hospitality & Travel 50 34 -32%
Engineering /Production, Real Estate 63 66 5%   Customer Service 65 31 -52%

 

 

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