Online media and advertising technology providers, Innity, have just announced a key reseller partnership with Yahoo in South East Asia.
Innity operates one of the largest ad networks and ad exchanges in the region. Moving forward, Innity is set to be the primary sales force in Malaysia, Indonesia, and Thailand to resell a range of Yahoo advertising solutions that cover premium display, native advertising, video and content marketing.
Innity will assist its clients to increase their reach and visibility by reaching out to Yahoo’s massive audience pool through advanced audience targeting and retargeting capabilities.
“We are extremely pleased to announce our partnership with Yahoo”, said Phang Chee Leong; CEO and co-founder of Innity.
“Using Yahoo's sophisticated advertising platform, we can help our clients and agency partners reach and engage a global audience through a single touch point. We look forward to a fast growing and successful partnership”, he explained.
“Our partnership with Innity reinforces our commitment to our advertisers in Malaysia, Indonesia and Thailand as we continue to deliver comprehensive suite of Yahoo Advertising solutions to advertisers in these markets”, said Rico Chan; Vice President and General Manager, Yahoo Hong Kong and India and South East Asia Sales.
“Through the partnership, our advertisers will continue to have access to smart, effective and rich ad formats that are seamlessly integrated into the content experience, delivering superior results for brands”, Rico went on to say.