(marketingmagazine.com.my)– By: Malati Siniah
International carmaker Mercedes-Benz’s recent Chinese New Year campaign evoked a firestorm of online commentary with many local netizens critiquing the ad for being ‘Horrendous’ and ‘low class’.
A screenshot of the comments on Mercedes-Benz’s second CNY video
Despite the mostly negative feedback the brand released a second video on its Facebook page which once again riled up viewers who did not mince their words when discussing the ad.
With over 171,000 views for the first ad on Facebook and 66,000 on the second, both ads certainly got people talking about the videos online.
Joining the ongoing conversation in their own unique way, Ensemble chimed in with their own rendition of the videos. ensemble’s latest CNY ad for Maxis was reported in local news portal Malaysian Digest to be more meaningful than the viral Mercedes-Benz ad.
Speaking to MARKETING, Chan Woei Hern who is Executive Creative Director of Ensemble shared, “Almost every agency and brand has work that’s been on the receiving end of trolls. So we know what it’s like to feel the burn. The discussion veered towards ‘what would we do?’ So the team decided to have some fun with it.”
Check out ensemble’s parody of the campaign below and let us know what you think of it on our Facebook page.
Is your company at your clients’ fingertips?
On the table of Malaysia’s leading marketing, media and agency heads will be a well-worn book, an industry bible which has been bookmarked, highlighted and even had its pages torn out.
Launched 22 years ago, the annual Malaysian Advertising Directory or MAD is the premier resource for every marketing, media and agency head in the country.
We are open for bookings for MAD 2017 and it’s time for YOUR company to be right at the fingertips of your clients. 8,000 copies sent to marketers, media specialists, brand agencies, digital players and more…
Download the PDF on MAD here
To advertise email [email protected] or call 018-220 0682
MARKETING Magazine is not responsible for the content of external sites.
The Malaysian Marketing Conference & Festival 2024 at the Sime Darby Convention Centre is a TWO-day marketing event for all those in Marketing, Media, Advertising, PR, Digital, Data, and more….
The experience is on May 15 & 16, with Keynote Speakers, multiple tracks or Breakaway Sessions hosted by our booth partners who will show you the latest in the industry.
