(marketingmagazine.com.my) – Celebrity Fitness and Fitness First Asia today announced a merger that will create one of the largest fitness club networks in Asia. The combined entity, Evolution Wellness Holdings Pte. Ltd. (“Evolution Wellness”) will comprise of 152 wholly-owned fitness clubs across Asia.
The new brand will serve both company’s 400,000 members and with a combined staff strength of approaching 7,000.
Simon Flint, CEO, Evolution Wellness, commented, “We’re turning the page and beginning an exciting new chapter for Celebrity Fitness and Fitness First. Over the years, both brands have established themselves as pioneering and trusted names in the health and fitness sector, leading in their markets and delivering excellence and innovation for their members.”
Asia remains an important focus for Evolution Wellness with a presence in key countries – Indonesia with 46 clubs; Malaysia with 35 clubs; Thailand with 28 clubs; and Singapore with 21 clubs, Evolution Wellness plans to increase its presence in the region.
Martin Darby, CEO, Celebrity Fitness, added: “Celebrity Fitness and Fitness First complement each other in their distinctive brand identities and market positioning. This merger will enable both brands to expand faster and move into new Asian countries. I look forward to assisting Evolution Wellness with this strategic expansion.”
Celebrity Fitness and Fitness First Asia recorded revenues of US$76 million and US$219 million respectively for the 2016 financial year.
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