Winners of second Product Of The Year Malaysia Awards Announced!

15 June 2015
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Product of The Year Malaysia is a partnership between Product of the Year International and MARKETING magazine, via POY Asia Sdn Bhd. 

“Now in its second year, Product of the Year in Malaysia is fast becoming the benchmark of consumer confidence in Malaysia” says Mr Harmandar Singh (picture) Director of Product of the Year Asia Sdn Bhd  

The brainchild of French entrepreneur Christian Le Bret, the Product of the Year marketing concept was launched more than 27 years ago, with the awareness of the need for a robust mechanism to allow consumers to be well informed about new and innovative products.  

"This year, 20 category winners were voted by over 2,000 consumers through an extensive survey conducted by Nielsen Malaysia across sectors including F&B, personal care products, baby products, FMCG brands and many more.  This was conducted after a highly distinguished panel of judges met to shortlist and streamline the entries into respective categories for research, with close regard to the innovation of the product/brand,” adds Mr Harmandar Singh. 

Starting July 2015, consumers across Malaysia will now be able to shop through the overcrowded supermarket shelves and recognise the winners of innovation by looking for the honorary red “Product of the Year” seal, which will be on packaging, advertising and in-store displays.  

Founder & President-Director of Product of the Year International Mr Christian Le Bret shared, "When I started the Product of the Year marketing concept in 1986, I didn't expect it would expand to over 40 countries. Now 26 years later, I can assure you I have witnessed many brands profiting with their Product of the Year wins and continue to succeed in the marketplace.”    

POY is in over 40 countries and covers five continents.  

The Product of the Year concept is not about creativity, media, branding, campaigns or marketing effectiveness, it solely celebrates new products and innovation.  

All major brand players in the world, from P&G and Unilever to Nestlé, GSK, Kimberly-Clark and Reckitt Benckiser have been recognized with POY accolades and branded themselves using the universal POY logo on their winning products across retail outlets around the world.   


CATEGORY:       Instant Beverages
WINNER:            Horlicks Chocolate

CATEGORY:       Growing Up Milk
WINNER:            Sustagen Kid 3 New Formula

CATEGORY:       Soya Drinks
WINNER:            Hershey's SoyFresh, chocolate and mocha

CATEGORY:       Ice Cream
WINNER:            Magnum Gold

CATEGORY:       Soft Drinks
WINNER:            Mountain Dew Blue Shock

CATEGORY:       Female Face Care
WINNER:             Eversoft  Skinz  UV White Miracle Blackhead Exfoliator

CATEGORY:       Female Skin Care
WINNER:            Nivea Extra Whitening Skin Therapy Serum SPF33PA++

CATEGORY:       Face Cream
WINNER:            Safi Balqis White Trilogy 

CATEGORY:       Baby Care (Diapers - Tape)
WINNER:            MamyPoko Tape Newborn with Speed Wave

CATEGORY:       Baby Care (Diapers - Pants)
WINNER:            Dryper  DryPantz

CATEGORY:       Dishwash Liquid
WINNER:            GLO Professional Magnetic Power Lime Action

CATEGORY:       Instant Noodles (Cup)
WINNER:            Maggi Royale Korean Spicy Braised Beef Noodle

CATEGORY:       Instant Noodles (Pack)
WINNER:            Mamee Chef Mi Kari Seribu Rasa

CATEGORY:       Detergent
WINNER:            Daia ColourShield

CATEGORY:       Skin Protection
WINNER:            Sunplay Skin Aqua UV Watery Gel

CATEGORY:       Men's Body Wash
WINNER:            Protex for Men Sport Shower Gel

CATEGORY:       Men's Face Care
WINNER:            Kao Biore Men's Double Acne Solution

CATEGORY:       Men's Shampoo
WINNER:            Head & Shoulders Lemon Fresh Anti-Dandruff Shampoo

CATEGORY:       Men's Body & Hair
WINNER:            Adidas Hair & Body 3 Mint Extract Extra Fresh Shower Gel  Shampoo

CATEGORY:       Hair Conditioner
WINNER:            Pantene Pro V Aqua Pure Conditioner  

The year’s POY Jury members were: 

• Mr Gary Brown - CEO & Executive Director, 7-Eleven Malaysia (Jury Lead) 

• Mr Mark Rozario - CEO, National Innovation Agency (AIM)  

• Ms Low Bee Yin - Marketing Director, Courts Malaysia  

• Mr Tan Hai Hsin - Managing Director, Retail Group Malaysia 

• Ms Chan May Ling - Vice-President, Malaysian Advertisers Association    

• Prof. Dr. Mohammed Zin Nordin - Faculty of Languages & Communication, Sultan Idris Education University

For more information visit

Product of the Year is the world’s largest consumer-voted award for product innovation. Established 26 years ago in France, POY currently operates in 42 countries with the same purpose: Guide consumers to the best products & services in their market and reward manufacturers for quality and innovation.  In Malaysia, the Product of the Year seal is backed by the votes of more than 2,000 households, serving as a shortcut for shoppers in the supermarket, saving them time and money. For manufacturers of the winning products & services, the award is a powerful marketing message proven to increase product trial, awareness, distribution and sales.  Product of the Year accepts entries from consumer packaged goods that demonstrate innovation and were launched within the previous year. Entered products & services are then placed into specific categories such as food, beverages, personal care, household care, etc. with a product then being chosen as a winner in its category through a nationally representative online and face-to-face survey conducted by The Nielsen Company.  Winning products & services are announced in June each year and receive the right to use the POY seal in marketing communications for the subsequent one year.  

The Product of the Year Malaysia is supported by Agensi Inovasi Malaysia, Branding Association of Malaysia, Malaysian Retailers Association, Institute of Marketing Malaysia, The Redberry Group, Media Prima Group, Astro Media Group, The Star, Moving Walls, Katchi, RUP Sdn Bhd, Amphibia Digital, GO Communications, The Edge, Big Tree, KiniBiz, SME magazine, AEOV Television Network, MARKETING magazine, theSun, Sin Chew Media Corporation and retail chains nationwide.  



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