17 July 2017

VLT, one of Southeast Asia's leading independent digital agencies with 16 years in the market, has entered into a joint venture with MSA, Cambodia's largest media agency with over 250 employees.

The partnership will result in VLT and MSA combining forces to create an integrated digital, media, social, content and marketing services team to deliver digital-led experiences and solutions for Cambodia's rapidly-growing market.

MSA has built trust and long-standing relationship with many established brands including Yeo’s, AIA, EVA Air, Smart, Rohto-Mentholatum, Wrigley’s, Sanofi, Revlon.

"We are thrilled to have our first presence in Indochina created with MSA in Phnom Penh. Cambodia is a young growth market in the center of an ecosystem hungry for digital content and services, and we are proud to be able to share our experience growing some of the world's best brands with our new partners there," says Adrian Lim, CEO of VLT.

“I’d like to say, what no one has dared to say - Digital is mainstream”, adds Phirun Kao, CEO of MSA. “Digital is at the core of every advertising, every communication we do for our clients. People consume content seamlessly across all mediums, and that should also be how we think. We will bring adult advice to the digital discussion.”


For the seventh year running, we are bringing back the famous Best of Global Digital Marketing Conference to KL with a special focus on Content Marketing this year. Unique case-study based learning, as our team monitors over 200 digital marketing award shows across the globe and interviews the winners. Based on this extensive work, we produce in-depth case studies.

Speakers with digital domain expertise:
• Hando Sinisalu, CEO of Best Marketing International
• Kyoko Yonezawa, Creative Technologist and member of Dentsu Lab Tokyo
• Scott Gray, Experience Director, Mirum South Africa

Global Case Studies include:
BANKING & INSURANCE: Compare The Market, Advocards, Allianz, Ally Bank, Barclays….
TECHNOLOGY & STARTUPS: Hubspot, Pipedrive, MoveHub….
AUTOMOTIVE: Volkswagen, Volvo, Nissan, etc FMCG: Ariel, Unilever, Snickers...
RETAIL: McDonald’s, Harvey Nichols, Zalando….
TRAVEL & TOURISM: Qatar Airways, Transavia, Finland Tourism, Sweden Tourism, KLM…

Each best practice case study is presented based on...
Business problem: What is the market situation? Who are the competitors? What is the target audience? What are the main business/marketing challenges? What are the goals?
Solutions: What are the consumer insights? What was the creative strategy? What was the media strategy? What were the results of the campaign?
Lessons: What other marketers from other countries/other business sectors could learn from this case study? What are the main mistakes to avoid?

The Best of Global Digital Marketing Conference has won popularity in more than 30 cities around the world from Singapore, Moscow, Jakarta, Istanbul to Amsterdam, Johannesburg, Prague, Shanghai, Seoul, etc.

Date: 14 August, 2017 (Thursday)

Venue: Sime Darby Convention Centre, Kuala Lumpur.

Time: 8.30am - 5.00pm

Book your seats early! Call Ruby on 03-77262588 or This email address is being protected from spambots. You need JavaScript enabled to view it.


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