SGAG and MGAG under Hepmil Media Group gets an added boost

12 September 2017

Hepmil Media Group (Hepmil), owner of SGAG and MGAG and one of Southeast Asia’s fastest-growing content producers, has recently secured SGD$1.3 million in Pre-Series A funding through angel investors on 5 September 2017. The funds raised will be channelled towards international expansion efforts and product development.

This will allow Hepmil to bring its core expertise of creating fun, localised digital content into various Southeast Asian markets, while creating sponsored content for brands as a business model. There will also be a concurrent focus on the augmentation of platforms and audience data applications.

The angel investors, whose backgrounds span various industries, disciplines and geographies, were strategically selected to accelerate the Group’s market expansion efforts. With this new injection of funds, former Ad-man Jeffrey Seah will also take on new responsibilities as the Vice Chairman of the board. He will work to enable quick entry into new markets and deepen footprints in existing markets.

 

Prior to his new appointment, Seah served as Group Advisor from August 2016 to Hepmil Chief Executive Officer and Chief Creative Officer, Karl Mak and Adrian Ang, who are also the co-founders and co-chairmen of Hepmil’s board. Seah has been heavily involved in their leadership development in the past year, helping them foster a deeper understanding of the advertising and communications industry. 

Both the SGAG and MGAG platforms are on a mission to bring localised content to Singaporeans and Malaysians. Mak and Ang, the duo behind Hepmil, were recently recognised in Forbes Asia’s 30 under 30 and have set their sights on establishing their position as a burgeoning entertainment content platform.

“It has been a pleasure working alongside Jeff. His contributions have been key to our company’s development, and we look forward to growing the business with him on board as vice chairman and strategic advisor,” said Mak.

Ang added, “We have established ourselves as a leading content provider in both Singapore and Malaysia. Now with Jeff on our board, we hope to capture market opportunities ahead of the curve in the epicentre of millennial marketing in Southeast Asia.”

Seah left the marketing and advertising technology corporate world after over two decades to focus on the development of the Data, Tech, Media and Content industries. He spent 15 years at Starcom MediaVest Group (SMG) in two separate stints, where his last port of call was as Southeast Asia CEO of Starcom Mediavest Group and Chair of Vivaki. 

Seah believes his best contribution to the industry is mentoring young talent. Moreover, he hopes to use the expertise he has acquired over the years to contribute to Mak’s and Ang’s dreams of taking Hepmil Group forward.

“The company is at an exciting juncture, because digital content platforms are the way forward. I hope to be able to bring Adrian’s and Karl’s vision for Hepmil to fruition,” Seah shared.

 

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