Daily Fresh News

Significant changes to categories were revealed as entries to Cannes Lions 2015 opened last week. Chief among them is the launch of a highly anticipated Creative Data Lion, created in response to industry demand and set to establish a benchmark for ground-breaking, data-fuelled creativity.

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Youtube superstar and arguably the world’s most popular prankster, Vitaly Zdorovetskiy, of Vitalyzdtv fame, recently made a visit to Kuala Lumpur to meet his fans.  A horde of more than 2000 fans, including locals and tourists, thronged the grounds of KLCC’s park for a chance to get up close and take pictures with their idol.

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Global public relations and communications firm, Burson-Marsteller has just acquired new leadership for their businesses in the APAC region – Terri-Helen Gaynor has been installed as the company’s new President and Chief Executive Officer, Asia-Pacific.

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Digi has unveiled its new brand today. The work is the result of a 9-month collaboration with Dragon Rouge who worked closely with the senior management team at Digi on research, analysis, strategy, brand design and engagement. 

 

 

 

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Nielsen Holdings, a global provider of information and insights into what consumers watch and buy, has successfully completed its acquisition of Brandbank, an established world leader specialising in the process of digitally collecting, managing and distributing FMCG product and brand image content for retail syndication across in-store, print promotional and e-commerce platforms.

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FOX International Channels (FIC) has announced it will consolidate all of its 126 FOX channels outside the United States under a single brand positioning and network package come February 9. This worldwide simultaneous rebranding will take place in conjunction with the return of FOX’s international hit “The Walking Dead,” which in Hong Kong and Southeast Asia will premiere on Feb 9 at 9pm HK/SG. 

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Executive Creative Director Eric Cruz, who has been with Leo Burnett Malaysia for the past three and a half years. has announced his farewell. Having been based in the USA, Tokyo and London before his stint in Malaysia, he says he has always thrived in the adventure behind new experiences but feels it is time to settle and spend time with his family.

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