Daily Fresh News

M&C Saatchi have promoted Kuala Lumpur office pioneer, Marzuki Maani to the role of Executive Creative Director and Lee Poh Li has stepped up to the role of General Manager of M&C Saatchi-i as she leads the digital subsidiary of M&C Saatchi Malaysia. 

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International sports media rights agency, MP & Silva have just announced their appointment as Global Advisor for all media and commercial rights until the year 2030 by the Football Association of Malaysia (FAM).

FAM means to extend its broadcast reach and to maximize the commercial potential of its properties.  They have an extensive line up of FAM competitions scheduled that include the Malaysia Super League, the Malaysia Premier League, the FA Cup, the Malaysia Cup, and the Piala Sumbangsih Match.

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BBDO has been ranked as the #1 Most Awarded Agency Network In The World – for the seventh time in the eight year history of the Directory Big Won.

BBDO Worldwide topped the 2014 Directory Big Won as the world’s most awarded agency network across all marketing communication disciplines.  The annual report was based on more than 5,000 pieces of work from more than 1,600 agencies around the world in 32 award shows. 

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Malaysia’s largest integrated media group; Media Prima recently announced that they have promoted Nini Yusof to the role of Group General Manager of Client Servicing Group for Media Prima Television Networks. 

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Maybe not many people see it this way but marketers are matchmakers. Their job is actually quite simple – to get you to ‘fall in love’. It could be to fall in love with a face, a brand, a product – but basically marketers are nothing more than cupids.

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As of today, Hakuhodo Inc. owns 65 percent of the issued shares of leading strategic corporate communications agency, Ashton Consulting Ltd.

Ashton shall be a consolidated subsidary of Hakuhodo and will continue to operate as an independent firm, while collaborating closely with Hakuhodo to serve the communications needs of Japanese and global clients.

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IBM recently shared some interesting findings - while consumers are growing more enthusiastic about online shopping and digital interaction with retailers, their actual behaviour lags behind.

The findings indicate that consumer expectations are not being met, and even identify clear opportunities for retailers to close the gap and create new loyalty.

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