Daily Fresh News

“True Indonesian Soul” delves into the country’s urbanity and takes you on a spectacular, spiritual journey to discover the sheer beauty of Indonesia. This visually stunning piece for Dji Sam Soe’s by agency JWT features wide, cinematic shots of the culture and way of life over 18,000 islands. 

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To launch Mercedes-Benz’s new high performance car, the Mercedes-AMG GT, BBDO China developed an innovative campaign to ignite the driving passions of sports car enthusiasts who wouldn’t typically consider a Mercedes-Benz. As a hero model built on AMG’s racing pedigree, BBDO worked with Mercedes-Benz to bring the powerfully visceral experience of driving the GT to life through a television commercial, dedicated online video, cinema, print and outdoor advertising. 

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Singtel and Ogilvy & Mather Singapore have released a 360-degree integrated campaign to rally the nation behind Team Singapore to inspire not just the athletes, but the entire nation in the run up to the 28th Southeast Asian Games (SEA Games) that will be held from 5-16 June 2015. 

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GroupM Malaysia’s latest consumer insights study looks into the behaviour and mindset of the Malay population in Malaysia and showcases the rapid changes taking place over the years. 

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I recall the days where the only way to get my Mom online was to show her that it was the best way she could communicate with me when I was away from home. Introducing her to the wonders of live video chats and instant messaging truly opened her eyes to the online experience but she was still hesitant to browse the Internet herself. 

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by Tito Ribeiro

Social media is a mania in pretty much all corners of the planet, but everyone already knows that. What they don’t know is that Brazilians have a special passion for it and are among the most active and participative users in the world.

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Why do customers use reviews from other customers to help them select their next holiday destination and accommodation? What factors truly drive the decision-making process? Are these reviews even deemed credible? 

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