Daily Fresh News

BBDO has been ranked as the #1 Most Awarded Agency Network In The World – for the seventh time in the eight year history of the Directory Big Won.

BBDO Worldwide topped the 2014 Directory Big Won as the world’s most awarded agency network across all marketing communication disciplines.  The annual report was based on more than 5,000 pieces of work from more than 1,600 agencies around the world in 32 award shows. 

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Malaysia’s largest integrated media group; Media Prima recently announced that they have promoted Nini Yusof to the role of Group General Manager of Client Servicing Group for Media Prima Television Networks. 

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Maybe not many people see it this way but marketers are matchmakers. Their job is actually quite simple – to get you to ‘fall in love’. It could be to fall in love with a face, a brand, a product – but basically marketers are nothing more than cupids.

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As of today, Hakuhodo Inc. owns 65 percent of the issued shares of leading strategic corporate communications agency, Ashton Consulting Ltd.

Ashton shall be a consolidated subsidary of Hakuhodo and will continue to operate as an independent firm, while collaborating closely with Hakuhodo to serve the communications needs of Japanese and global clients.

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IBM recently shared some interesting findings - while consumers are growing more enthusiastic about online shopping and digital interaction with retailers, their actual behaviour lags behind.

The findings indicate that consumer expectations are not being met, and even identify clear opportunities for retailers to close the gap and create new loyalty.

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JWT Malaysia has been named agency of record for FindIt Malaysia – a recently launched mobile platform that helps consumers find business and services nearest to them.

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Media agency MEC has announced a strategic partnership with Celtra a leading creative, analytics and optimization platform for display advertising, for the creation of data-driven, mobile and cross-screen display ads. The partnership brings content, data, and media together, seamlessly enabling the right message to be delivered to the right audience at global scale, improving the quality and performance of digital advertising in a mobile-first world.

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