(Marketingmagazine.com.my) - VML Indonesia pioneered a live stream through Periscope for adidas Indonesia. As part of the global football revolution campaign for new line of football boots Ace & X, adidas brought a 2-on-2 football activation to Jakarta, Indonesia to find the most talented Indonesian football player that embodies the chaos & control ethos.
VML Indonesia is the appointed digital agency of record for adidas in Indonesia for a second year.
Working with adidas Indonesia, VML Indonesia brought the experience to viewers at home by live streaming the event through Periscope; bringing fans closer to the action, the players and of course the celebrity judges, including former national team player Raphael Maitimo and Ramdhani Lestaluhu, as well as local celebrities Darius Sinathrya and Pandji Pragiwaksono.
Periscope provided a new way to connect with the brand and experience the event live from the comfort of one’s own mobile device.
The campaign engaged with hundreds of live viewers and made adidas Indonesia the first adidas market in South East Asia and the first sports brand in Indonesia to utilize the Twitter-owned app Periscope, which is gaining more and more popularity among youth and young adults in Indonesia.
“adidas is always looking for new innovative ways and technology to connect and be closer with our fans and audience. We find that Periscope as a social platform offers a new, different way to engage with our fans, and a big event like this was a great opportunity to bring the whole experience to our audience at home”, said Welliam Lauw, Brand Communications & Sports Marketing Manager for adidas Indonesia.
“VML Indonesia is always looking to explore new ways to improve brand communications and marketing through digital and connect with our fans. It is our passion and to achieve this with a brand like adidas is very exciting”, VML Indonesia Head of Digital, Piotr Jakubowski.
14 September, 2015
Grand Ballroom, Sime Darby Convention Centre
The Next Best Thing is You!
As creativity embraces a myriad of media possibilities, new skill sets come into play in our borderless world.
This global gathering of breakthrough thinkers will inspire marketers and the creative community in Malaysia
to excel beyond the sea of sameness. Marketing communications professionals who want to lead change
and profit from better creativity will win at this one-day phenomenal event.
KEYNOTE: Tham Khai Meng - Worldwide Chief Creative Officer Ogilvy & Mather, New York
• Nils Andersson - President & Chief Creative Officer TBWA\ Greater China
• Merlee Jayme - Chairman & Chief Creative Officer DM9 Jayme Syfu, Philippines
• Yasu Sasaki - Executive Creative Director Dentsu Aegis Network/Dentsu Inc.
• Sonal Dabral - Chairman & Chief Creative Officer DDB Mudra Group, India
• Vinod Savio- Integrated Creative Director DDB Group/Tribal Worldwide, Singapore
• Steve Molloy - Creative Director & App Strategist, LOMAH Studios, Sydney
• Pat Law - Founder of Social Influence Agency GOODSTUPH ￼￼￼
• Steve Lawler - Head of Creative, Kult Magazine