(Marketingmagazine.com.my) - Last month 36 of Malaysia’s best marketing campaigns presented their cases studies on the APPIES Malaysia stage. A total of 10 gold, 6 silver and 2 best presenter awards were given out to the deserving campaigns.
What made our panel of 22 judges decide on the winners? Don’t hear it from us, listen to what our judges had to say for yourself.
“The whole idea of the APPIES is that it’s really transparent, because the delegates are here to hold them accountable if the judges actually make the wrong choices.” – APPIES Chief Judge, Adam Wee Abdullah, CMO CIMB Bank.
“The landscape of the industry now has changed, based on the 8 case studies I’ve seen today, there is a shift from the traditional to a new medium of engaging with consumers - Noreen Sabrina, Head of Brand Communications for Malaysia Digital Economy Corporation (MDeC)
“The concept was great particularly because of the quick Q&A session with the participants. This allowed us to have a deeper understanding to the cases as opposed to typically just waiting in on what has been submitted. I like the format of it” – Khairul Syahar Khalid, Digital Engagement Manager, Nestle Products Malaysia
WIN the Content Marketing game
For the sixth year running, we are bringing back the famous Best of Global Digital Marketing Conference to KL with a special focus on Content Marketing this year.
Featuring the best case studies
The Best of Global Digital Marketing conference has won popularity in more than 30 cities around the world
from Singapore, Moscow, Jakarta, Istanbul to Amsterdam, Johannesburg, Prague, Shanghai, Seoul, etc.
Featuring leading award-winning campaigns covering brands from Sony, Buzzfeed, Dell, BBC, The New York Times, P&G and more.
Speakers with digital domain expertise:
• Hando Sinisalu CEO at Best Marketing International
• Xaviera Ringeling, CEO at ContentChefs
• Mathias Ihle, Founder & CEO at Makai Europe
• Bikram Vaskar Gangopadhyay, CEO at ibs – Interface Business Solutions
Unique case-study based learning, as our team monitors over 200 digital marketing award shows across
the globe and interviews the winners. Based on this extensive work, we produce in-depth case studies.
Each case study follows the same format:
Date: 19 July, 2015 (Tuesday)
Venue: Eastin Hotel, PJ
Time: 8.30am - 5.00pm
This event is HRDF-Claimable!