Taylor’s University worked with BBDO Malaysia to blur the lines between culinary and technology for its latest enrolment campaign hosted at the university’s Lakeside Campus.
It was the first on-ground event to bring to life Taylor’s new branding, “More Than Just Education”—showcasing how the institution provides added value to students beyond classrooms, learning from world-class thinkers and establishing global connections.
Taylor’s latest TVC by BBDO and Passion Pictures which garnered over 64,000 views on YouTube
The highlight of the event was a mind-reading cafe which utilised electroencephalogram (EEG) technology to predict visitors’ orders. This highlighted Taylor’s Hospitality, Tourism and Culinary Arts school, which was recently ranked No.1 in the country and top 30 in the world* in the latest QS World University Ranking by Subject.
The campaign also had the hitz.FM Morning Crew live on campus. They were floated out on the university’s iconic lake, and visitors had to answer questions correctly to bring them back.
Knowledge was a prominent feature at the event, with a food fest where knowledge was the currency to pay for snacks, making it truly more than just an enrolment day.
Ben Foo, Chief Marketing Officer of Taylor’s University, said the campaign was a great success, exceeding conventional expectations enrolment days.
“The campaign successfully portrayed Taylor’s University as an institution that goes above and beyond in all that we do, and we are very pleased with the engaging experience it offered all visitors,” he shared.
According to the agency the BBDO creatives on this project—VJ Anand, Lee Tak Shune, Lay Jian Yi, Niamh Spurr, Lila Talitha, Deborah Woong, and Cheah Hui Ting—really enjoyed flexing their intellect and collaborating with Taylor’s to make this more than just an enrolment day.
FAME STARTS HERE: APPIES Malaysia 2017 Open for Entries
Win at the APPIES and shine for the rest of the year!
Almost all of last year’s winners for APPIES Malaysia went on to win big in regional and global awards shows which is why we are bringing back Malaysia’s “TED for Marketing” for its second year!
Your campaign will be judged by over 25 leaders in the Marketing industry who will put your knowledge to the test in a unique Live Presentation environment.
Our 2016 winners pitched their cases to key decision makers from Shell Malaysia, Huawei, CIMB and more!
This year’s judging panel will be equally if not more dynamic and leading the panel will be APPIES Malaysia’s Chief Judge Rakesh Mohan – Chairman of Unilever Malaysia, Singapore, Myanmar, Cambodia & Laos.
So what are you waiting for send in your entries today!
Entrant campaigns must have run between April 2016 and April 2017 in any of these six categories – consumer durables, consumer services, food and beverage, non-food FMCG, business services, as well as government, cultural, social and environmental campaigns.
This year’s APPIES Malaysia will be held at Eastin Hotel on June 1st & 2nd.