VIACOM BRANDS WIN 19 AWARDS!

21 November 2008

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Channels under Viacom came out on top as one of the biggest winners at the Promax/BDA Asia Awards 2008 held last Tuesday in Singapore - winning 10 Gold and nine Silver in all. MTV Asia, Viacom 18, VH1 India, MTV Japan and Nickelodeon Korea claimed various titles including, ‘Best Integrated Marketing Campaign’ and ‘Best Original Logo Design.’ This year’s Promax/BDA Awards 2008 was the toughest competition in Asiato date; with 4000 entries hopeful of taking home the prizes. Despite the stiff contest, Viacom brands walked away with clear victory.
{reg}Channels under Viacom came out on top as one of the biggest winners at the Promax/BDA Asia Awards 2008 held last Tuesday in Singapore - winning 10 Gold and nine Silver in all. MTV Asia, Viacom 18, VH1 India, MTV Japan and Nickelodeon Korea claimed various titles including, ‘Best Integrated Marketing Campaign’ and ‘Best Original Logo Design.’ This year’s Promax/BDA Awards 2008 was the toughest competition in Asiato date; with 4000 entries hopeful of taking home the prizes. Despite the stiff contest, Viacom brands walked away with clear victory.

“We are proud and thrilled of our recognition at the Promax/BDA year after year. It shows that as years pass we are pushing expectations and the quality of work to higher levels,” says Silvia Goh, Vice President, Multiplatform Content, MTV Networks Asia, “Of course, this has been made possible with great teamwork, we are very proud of our team led by Creative Director for MTV Asia, Andrew Lo. Our creative works are paving new frontiers for the media industry.”

“We always strive to create something fresh, original, and exciting - the awards are a reflection of our creativity that’s uniquely MTV,” says Piyush Raghani, Creative Director of MTV India, “Design power and creativity - that’s what we are all about!”

The Promax/BDA conference is recognized around the globe as one of the most prestigious accolades for promotion and marketing professionals working in today's broadcast and electronic media industries. Judging overall creativity, production quality and marketing objectives, Promax/BDA Asia recognizes the leaders of tomorrow.

Other channels under Viacom’s MTV Networks in Asia were also recognized at annual awards ceremonies. In June, MTV Japan’s Yuji Hariu, Creative & Content, Promos, won the World Gold Design Rocket Award at the Promax/BDA Design Awards 2008 held in New York. His original work on Station IDs and program IDs gained well-deserved recognition at the event, noting the young talent as an individual with huge contributions to the TV industry within a short time frame. “MTV Music Video Hours,” which won Silver for Best Programme Title Sequence at the Promax/BDA Asia Awards 2008 was also directed by Yuji Hariu.

Nickelodeon Korea won the World Gold Award for Total Package Design: Image On-Air at the Promax/BDA Design Award 2008 in New York for its outstanding creativity & quality in design, a first-time win for any local media in the Korean media industry. Nickelodeon Korea was also the first to win an award amongst animation/kids channels inKorea.

“Nickelodeon Korea pride ourselves on being a best in class creative team,” says OAP Senior Manager Yunis Cho, “Our World Gold Promax award won earlier this year in New York and now winning the Promax Asia Silver confirm that we are regional leaders in on-air creative work for kids. Something our audience has been telling us for some time now.”

In addition, at the 2008 One Show Entertainment awards event held this October in California, MTV’s pan-regional initiative to raise awareness and increase prevention of human trafficking and exploitation, MTV EXIT was awarded the Bronze for the Specials/One Time Screening category.

At the Cannes Lions International Advertising Festival 2008 held in June, Radiohead’s music video dedicated to MTV EXIT’s campaign won the Film Lion Bronze for “All I need/Different Lives.”


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