REBEL IDEA WINS GOLDEN KANCIL

28 November 2008
BBDO/Proximity Malaysia triumphed not only as the most awarded agency in the 2008 Kancil Awards, but also won the 2008 Golden Kancil Award for its Anti-Drink & Drive Campaign, "Wheelchair" at a dazzling ceremony in the Grand ballroom of the Sunway Resort Hotel last night.
“The judging this year was extremely tough. But some of the work was truly world-class,” says Jury Chairman Ronald Ng, who is also Executive Creative Director of BBDO/Proximity.

BBDO/Proximity Malaysia triumphed not only as the most awarded agency in the 2008 Kancil Awards, but also won the 2008 Golden Kancil Award for its Anti-Drink & Drive Campaign, "Wheelchair" at a dazzling ceremony in the Grand ballroom of the Sunway Resort Hotel last night. BBDO/Proximity won three times more Gold awards than their nearest rival, in a staggering performance that left everyone dazed in their seats!

It was a night of sweet victory and overdue recognition for the agency who had finally come into its own with Ronald Ng leading the pack.

It also won the Rebel Idea of 2008 award alongside Naga DDB/Rapp Collins’ Prudential BSN Corporate campaign, "Distraction". In addition to that, the “Wheelchair” campaign won the best in the Innovative Category.

The Agency of The Year award, however, went to Saatchi & Saatchi. The “Agency of the Year” ranking is based on points accumulated at six international advertising shows – Adfest, Asian Advertising Awards, Cannes, Clio, One Show and D&AD – in addition to the Kancil Awards 2008.

Proving that Malaysian advertising industry has risen to greater creative heights; the 2008 Kancil Awards jury has awarded more prizes to this year’s winning entries. A testament to Malaysia’s ascending creative excellence standards; the jury awarded 22 gold, 46 silver, 52 bronze and 90 merit awards to the Kancil Awards’ top 30 agencies.

The Jeep campaigns executed by BBDO Proximity emerged as one of the most awarded campaigns in Kancil Awards history, having clinched 10 golds and a silver across various categories. Jeep’s “Bushman & Eskimo” campaign was awarded Best of Poster. Similarly, its “Bushman & Eskimo/ Husky & Camel/ Mountain Goat & Crocodile” print campaigns won Best of Print.

Saatchi & Saatchi’s Silverfishbooks campaign was also a top performer in the awards this year, having garnered 2 golds, 6 silvers, 2 bronzes and a merit award across several categories.

Independent agency Immerse Communication’s Volvo C30 campaign came out best in the internet and interactive media category. The Volvo Digital installation beat two other agencies for the gold. Other notable wins included Y&R Malaysia’s Colgate 360 toothbrush campaign “Brushing” winning the Best of Radio.

The Kancil Platinum Award 2008 went to the The Edge Communications for its contributions to the local ad industry. Meanwhile, Colgate Palmolive was hailed Advertiser of The Year. The Chairman’s Award was given to The Star Publication’s chief operating officer and executive director Datin Linda Ngiam.

The Young Creatives Award went to BBDO/Proximity’s Gary Lim and Willeon Leong.

There were about 1,300 Kancil submissions submitted this year.

SUMMARY:

Chairman's Award
Y Bhg Datin Linda Ngiam

Advertiser of the Year
Colgate Palmolive (Malaysia) Sdn Bhd

Golden Kancil
Anti-Drink & Drive Campaign-"Wheelchair"-BBDO Proximity Malaysia

Young Creative Award
Gary Lim-BBDO Proximity Malaysia
Willeon Leong-BBDO Proximity Malaysia

Rebel Idea of 2008
Anti-Drink & Drive Campaign-"Wheelchair"-BBDO Proximity Malaysia
Prudential BSN Corporate-"Distraction"-Naga DDB/Rapp Collins
The Pepsi Longest Football Dribble - BBDO/Proximity

Kancil Platinum Award 2008
The Edge Communications Sdn Bhd

Agency of the Year
Saatchi & Saatchi Worldwide Sdn Bhd

Best of Poster
Jeep-"Bushman & Eskimo"-BBDO Proximity Malaysia

Best of Innovative
Anti-Drink & Drive Campaign-"Wheelchair"-BBDO Proximity Malaysia

Best of Print
Jeep-"Bushman & Eskimo / Husky & Camel / Mountain Goat & Crocodile"-BBDO Proximity Malaysia

Best of Radio
Colgate 360 toothbrush-"Brushing"-Y&R Malaysia

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