BANKS TAKE TOP 3 SPOT AT MMVB

26 November 2008
PETALING JAYA: Maybank once again ranked the top brand in Malaysia’s 30 Most Valuable Brands (MMVB), with a total brand value of RM9.3bil. This year however, all top 3 were banks, with Maybank followed by Public Bank and CIMB. {reg}PETALING JAYA: Maybank once again ranked the top brand in Malaysia’s 30 Most Valuable Brands (MMVB), with a total brand value of RM9.3bil. This year however, all top 3 were banks, with Maybank followed by Public Bank and CIMB.

 

CIMB was a strong gainer from 6th position last year to thrid spot this year, with a brand value of RM6.2bil. Public Bank meanwhile maintained its 2nd spot, a position it held in 2007.

Its brand value was derived through a valuation study commissioned by the Association of Accredited Advertising Agents Malaysia (4As) and The Edge, conducted by Interbrand, one of the largest brand consultancies internationally. The 4As unveiled the top 30 brands at the MMVB 2008 awards ceremony in Petaling Jaya last night.

The total value of the top 30 brands stood at RM61.8bil, a 9% growth over the RM56.6bil achieved last year. In the study, 14 brands showed a growth in value this year.

Only brands that were public listed or owned by listed companies were considered for the study. Hence Maxis, which was ranked third in last year’s study, was not in the list as it was delisted.

Malaysia's 10 Most Valuable Brands
Rank
Brand
Industry
Brand Value
(RM mil)
Growth (%)
1
Maybank
Banking
9,347
-3
2
Public Bank
Banking
6,812
-1
3
CIMB
Banking
6,257
83
4
Genting
Leisure/ Entertainement
4,469
-3
5
Parkson
Retail
4,196
-
6
Celcom
Telecoms
3,899
-4
7
Astro
Media/ Entertainent
3,375
2
8
Petronas**
Energy
3,014
-
9
DiGi
Telecoms
3,007
35
10
Hong Leong
Banking
2,946
-5

*Parkson includes brand value for its foreign retail business including China
**Petronas includes business from Petronas Dagangan and Petronas Gas

To view the 2007 MMVB rankings, click here.

{/reg}

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