‘FM’ suffix will no longer be used for Astro Radio
A new note for the new year. Astro Radio is refreshing 11 of its brands, namely, ERA, MY, HITZ, MIX, LITE, SINAR, RAAGA, GEGAR, MELODY, ZAYAN and GOXUAN as of today. No longer will the ‘FM’ suffix be used.
By doing this, Astro will engage fans across multiple platforms with content that resonates with all segments of the population and expand it from a linear medium to a 360 degrees model.
Astro Radio has evolved over the years into a brand that connects with communities of fans across all music genres and multiple platforms that include radio, mobile, digital, social media, on-ground events and talent. This is in keeping with radio today which is interactive and social, transcending from merely ‘FM’ broadcasting to include content, driven by community and various groups.
Through it all, Astro Radio remains focused on engaging its fans better, strengthening its content with more videos and ensuring its fans continue to enjoy the best content and music experiences.
Datuk Jake Abdullah, Astro Radio’s Chief Executive Office, said, “We have gone beyond the airwaves. Over the years, social media has proven to be a great platform to engage with our fans. Delivering content in this digital age means engaging with our fans through various interactive platforms that drive talkability and social engagement. Platforms like these enable us to build a community of fans centered on tastemakers, such as our own talent who are household names.
“We also launched our Watch Radio ethos, an acknowledgement of radio’s transformation from a pure audio experience to one that is multi-faceted. Last year alone, we garnered 619.8 million views of the videos created by our 11 brands,” added Jake.
Astro Radio had recently introduced two new radio brands, ZAYAN and GOXUAN for the new generation of tech-savvy, mobile and socially connected listeners. The two new brands are designed to be digital-led radio brands.
ZAYAN, the first Malaysian radio brand catering to modern Muslims, delivers music, content and dialog on its mobile app.
GOXUAN goes where the trendsetting Chinese Gen Z are making their mark. The tech-savvy and socially engaged generation can expect the latest hits, what’s trending and the hottest topics to make waves on GOXUAN. Unlike any other radio brand in Malaysia, this is visually-led.
Astro’s recent branded content collaboration with Genting Highland saw its Facebook fan page as the anchor of a campaign, driving awareness of Genting’s new lifestyle mall, SkyAvenue.
The 15-episode web drama raked in more than 3 million video views and reached more than 11 million fans on Facebook.