Presenting the winners of APPIES Malaysia 2018!
As the two-day festival of marketing excellence came to a close on 17 April, The APPIES Malaysia 2018 announced the winners from over forty four marketing campaigns. With a judging panel comprising of notable top marketers across the region, the inspiring showcase featured global brands.
Astro wins Gold for Nivea in the Consumer Services category and Best Presenter Kazman Kamal (centre).
MullenLowe wins Gold for Domino’s in the F&B category
GOLD WINNERS:
Campaign Title: Raya Around The World 2017
Brand: Malaysia Airlines
Agency: M&C Saatchi
Category: Consumer Services
Campaign Title: Nippon Paint Child Wellness
Brand: Nippon Paint
Agency: Entropia
Category: Consumer Services
Campaign Title: PruBSN Anugerah – Sentiasa Disisimu
Brand: PruBSN Anugerah
Agency: Mastermind Group & Dreamteam Studio
Category: Consumer Services
Campaign Title: Grab Drivers Acquisition
Brand: Grab Malaysia
Agency: Entropia
Category: Consumer Services
Campaign Title: Turn Nivea into a K-drama star!
Brand: Nivea
Agency: Astro
Category: Consumer Services
Campaign Title: Anchor Twist
Brand: Anchor Dairy
Agency: APD Group
Category: Food & Beverage
Campaign Title: International Wonda Coffee Day
Brand: Wonda Coffee
Agency: Dentsu LHS
Category: Food & Beverage
Campaign Title: Domino’s Cheese Tarik
Brand: Dommal Food Services
Agency: MullenLowe
Category: Food & Beverage
Campaign Title: Stay Strong
Brand: Wonda Coffee
Agency: Naga DDB Tribal
Category: Food & Beverage
Campaign Title: Made For The Bold
Brand: KFC
Agency: Naga DDB Tribal
Category: Food & Beverage
SILVER WINNERS:
Campaign Title: Celcom Lagenda 5 Sekawan Series
Brand: Celcom Axiata
Agency: M&C Saatchi
Category: Consumer Services
Campaign Title: From Stickers to Consumer Stickiness: How U Mobile Launched the Unlimited HERO Postpaid P78 Plan
Brand: U Mobile
Agency: IPG Mediabrands
Category: Consumer Services
Campaign Title: Boost It’s Raining Angpows
Brand: Boost E-Wallet
Agency: M&C Saatchi
Category: Consumer Services
Campaign Title: Proud Supporter of Dreams
Brand: Prudential Assurance Malaysia Berhad
Agency: Naga DDB
Category: Consumer Services
Campaign Title: Goodness Feeds Greatness
Brand: Fernleaf
Agency: BBDO Malaysia
Category: Food & Beverage
Campaign Title: Dairy Champ “Mestilah” Launch Campaign
Brand: Dairy Champ
Media Agency: Entropia
Creative Agency: Dentsu LHS
Category: Food & Beverage
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