(Marketingmagazine.com.my) -Perbadanan Insurans Deposit Malaysia (PIDM) launched its new advertising campaign for public awareness recently developed in collaboration with famous Malaysian cartoonist Datuk Mohammad Nor Khalid, popularly known as Lat.
The nationwide campaign is part of PIDM’s ongoing initiatives to enhance public awareness and understanding about PIDM and the protection systems it administers, namely the Deposit Insurance System (DIS) and the Takaful and Insurance Benefits Protection System (TIPS). PIDM is also mandated to promote and contribute to the stability of the financial system in Malaysia.
“We want the public to know that PIDM is the financial consumer protection authority that administers sound protection systems for their bank deposits, insurance and takaful benefits,” said Encik Rafiz Azuan Abdullah, PIDM’s Executive General Manager.
He explained that PIDM expends considerable effort and resources towards enhancing public awareness and understanding of the financial consumer protection systems in place. Educating the public requires continuous effort that needs to be carried out over the long term for it to be effective.
Since its inception in 2005, PIDM has embarked on various public awareness initiatives and previous advertising campaigns have provided valuable insights that the right communication channels and platforms are necessary to reach out to our target audiences and get this important message across.
“We are delighted to collaborate with Lat for our latest advertising campaign as his trademark black-and-white drawings have brilliant storytelling ability that can bring to life complex messages, which cut across all races and demographics. This is exactly what we were looking to employ for our campaign,” explained Encik Rafiz.
“I empathised with PIDM and understood the challenges in communicating about financial matters which can be daunting to many. I then felt compelled to do my part for the nation and its people as this information is important for every Malaysian to know,” added Lat.
The advertising campaign runs on television, radio and print, as well as online and social media platforms.