AirAsia collaborates with Dentsu Aegis Network for a ‘Pawsperous’ Chinese New Year
With Chinese New Year just in a week, Air Asia has collaborated with Dentsu Aegis Network to launch their latest ad campaign to usher in the Year of the Dog.
The star of the campaign which has captured the hearts of many is none other than a cute beagle dog that goes by the name “Ah Boy”.
Created by the creative minds at Dentsu Aegis Network, the video tells the story of a family reuniting in their hometown for the festive celebrations. The uniqueness of the video is because all is seen through the eyes of the family’s pet dog, ‘Ah Boy’.
Here is the video:
“True to its innovative spirit, AirAsia once again takes the unconventional approach of presenting a typical story but from a different perspective. To this end, we’re very much aligned in that we share the same vision of wanting to be differentiated in our respective industry,” said Yap Chee Weng, CEO of Dentsu X Malaysia.
“Besides this hero video, we’re also working with them on other features in its overall Chinese New Year campaign, including both online and offline media planning & buying for branded content pieces and tactical airfare promotion. DAN’s collaborative operating structure enables us to leverage our network capabilities to deliver integrated marketing solutions to AirAsia, ultimately strengthening the AirAsia-DAN partnership,” Yap added.
“I suppose you can say that we’re taking the Year of the Dog quite literally! Seeing the world from a dog’s point of view is certainly not common for a festive campaign. We’re glad to have a good client-agency partnership with DAN to enable us to bring this whacky project to life!” said Spencer Lee, Head of Commercial, AirAsia Berhad.
The AirAsia ‘Pawsperous’ Chinese New Year video has garnered more than a 1 million views on its Facebook page and YouTube channel to-date.