Malaysia-based Public Relations and Communications agency, GO Communications has formalised a partnership with Singapore-based Accela which incorporates the latter into the GO Group, Asia’s leading independent public relations, marketing and strategic communications network.
The enterprise will see active cross-national exchange of knowledge, resources and personnel between the two agencies and associates within the GO Group.
Besides Singapore, the network, Chaired by GO Communications, comprises of affiliated agencies in Thailand, Laos, Cambodia, Vietnam, Philippines, Indonesia, Sri Lanka, Japan, China and Hong Kong.
“These are truly exciting times for the GO Group. As Asia experiences a mushrooming economy, we find that more clients are seeking cost-efficient solutions to effectively engage in marketing and PR across national borders. The development of the GO Group is an effective solution in this regard. What it has done is establish a synergic force between the region’s top agencies,” said Peter de Kretser, CEO of GO Communications and Director of the GO Group (picture).
“As a multiservice agency with expertise in public relations and communications, creative, web development, finance, recruitment and talent management, Accela is a versatile organisation whose clients range from small startups to multinationals.”
“Our partnership with GO Communications marks a historic milestone for us at Accela and we look forward to the expansion opportunities it will bring to us in the region and beyond. We are confident our multi-disciplinary expertise coupled with the unique competencies and network of the GO Group will yield remarkable benefits for our clients,” said Erin Padilla, CEO and Co-founder of Accela.
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Details: www.marketingmagazine.com.my/cmo2017
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